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MGT3940:
Business Research Methodology

Chapter 25
Communicating Research Results

ASST.PROF.DR. NUCHAREE SUPATN

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The Communication Process title style

Encoding Decoding
Communicator Message Audience

Communication media
Oral presentation
Written report

MGT 3940 Business Research Methodology Asst. Prof Dr. Nucharee Supatn
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Research Master title style
Report

Report parts

Prefatory parts Main body of the report Appended parts

MGT 3940 Business Research Methodology Asst. Prof Dr. Nucharee Supatn
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Prefatory parts

Executive
Title page Summary
Objectives
Letter of
authorization Results

Conclusions
Table of contents
Lists of Tables
Lists of Figures Recommendations

MGT 3940 Business Research Methodology Asst. Prof Dr. Nucharee Supatn
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editbody
Master title style
of the report
Chapter1: Introduction
•Background of the problem Chapter4: Chapter5:
•Statement of research problem
•Significance of the research Results Conclusions
•Objectives of the research
•Scope of research
Sample Profiles Recommendations
Chapter2: Literature review
Descriptive Information
•Secondary data Study
•Operational definitions of the constructs Limitations (If any)
-Conceptual framework
Hypotheses testing
•List of hypothesis Hypothesis 1
Hypothesis 2
.
Chapter3: Methodology .
•Type of research .
•Research design .
•Target Population
•Sampling technique
•Sample size Final area
•Research tool (Questionnaire) development
•Data collection
•Data analysis plan
MGT 3940 Business Research Methodology Asst. Prof Dr. Nucharee Supatn
 Chapter
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Master
Introduction

• Introduction
• Background of the problem
• Statement of research problem
• Significance of the research
• Objectives of the research
• Scope of research

MGT 3940 Business Research Methodology Asst. Prof Dr. Nucharee Supatn
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Master 2 title style
Literature review

• Secondary data study

• Theoretical framework
• Research model
• Operational definitions of the
constructs
• Research hypotheses

MGT 3940 Business Research Methodology Asst. Prof Dr. Nucharee Supatn
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Master 3 title style
Methodology

• Type of research
• Research design
• Population, Sample & sampling
• Research tool (Questionnaire) development
• Reliability and validity of research tool
• Data collection method
• Proposed Data analysis

MGT 3940 Business Research Methodology Asst. Prof Dr. Nucharee Supatn
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Master 4 title style
Data analysis and results

• Qualitative data analysis i.e. depth interview,

focus group interview report (if any)
• Quantitative Data preparation
• Sample profile
• Descriptive data analysis
• Hypotheses testing

MGT 3940 Business Research Methodology Asst. Prof Dr. Nucharee Supatn
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Figures to edit Master
Tables title style
• Tables
 Presents lists of numbers/ text in columns
• Figures
 Visual representation of results or illustration of
concepts/methods (graphs, images, diagrams, etc.)
• Guidelines for Figures and Tables
 High resolution
 Neat, legible labels but simple
 Clearly formatted
 Indicate error and Detailed captions

MGT 3940 Business Research Methodology Asst. Prof Dr. Nucharee Supatn
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Master title style
Table Table Name
Number Banner head
Table 5.1: Brand equity rating

Subhead

Foot note

MGT 3940 Business Research Methodology Asst. Prof Dr. Nucharee Supatn
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Figure: to edit Master title style
an example
Figure 2.1: Buyer’s Perception on the contract for sale and purchase

Figure Name
Figure
Number

MGT 3940 Business Research Methodology Asst. Prof Dr. Nucharee Supatn
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Master 5 title style
Conclusion and Recommendation

• Discussion of research results

• Academic and managerial implication
• Limitations
• Recommendations
• Suggestion for future research

MGT 3940 Business Research Methodology Asst. Prof Dr. Nucharee Supatn
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Appended parts

Bibliography

Data Collection
Form

Detailed Calculation

General tables

MGT 3940 Business Research Methodology Asst. Prof Dr. Nucharee Supatn
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References
• Check specific referencing style of journal
• Should reference:
 Peer-reviewed journal articles, abstracts, books
• Should not reference:
 Non-peer-reviewed works, textbooks, personal
communications
• Common Mistakes
 Format, Format, Format
 (Figures & Tables, Equations, and References)

 Redundant Information
 Text, Figures, Tables, and Captions

 Type of Reference

MGT 3940 Business Research Methodology Asst. Prof Dr. Nucharee Supatn
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Conducting a research
Finding an information
Reducing an uncertainty
Helping decision makers
Reporting/presenting a research
• What are new information?
• How did researcher get that information?
• Validity?
• What are the benefit of the research findings?

MGT 3940 Business Research Methodology Asst. Prof Dr. Nucharee Supatn
Click to edit Master title style