Pre Diksha Document

Lessons in Leadership
Mr. Musthapha Yajid
Vice President, Manufacturing and Supply Chain

About the Speaker:

Mr. Mustapha Yajid joined Colgate-Palmolive, Morocco in 2000 as a Senior Manager, Operations,
Quality and EOHS (Environmental & Occupational, Health & Safety). In this role, he enhanced the
quality systems, contributing to improved productivity. Over the years he held a series of significant
positions in the Company's subsidiaries at South Africa, Egypt and The Netherlands. Most recently,
Mustapha was the Director, Quality & Technology -Toothbrushes for Europe and Asia, where he
ensured uniform implementation of global quality standards, guidelines and systems. He provided
strong leadership in enhancing quality systems across toothbrush plants and contract manufacturers
globally. Mustapha was instrumental in improving the Global Toothbrush Quality organization and for
driving a culture of quality across the Global Toothbrush Division. Before joining Colgate Palmolive, he
worked as the Quality and Assurance Group Manager of Africa/Middle East division in Procter
&Gamble, Morocco. He holds an Engineering Master's degree in Chemical Engineering from Ecole
Nationale Superieure de Chimie in France. He also holds a certification of Stanford Graduate School of
Business Executive Leadership Program. As Vice-President Manufacturing and Supply Chain,
Mustapha is responsible for the overall management of the Colgate India Toothpaste and
Toothpowder Plants in India.

Experience:
 Vice President Supply Chain, Colgate Palmolive, India
Jun 2013 – Present (3 years 4 months)

 Global Quality Director Toothbrush, Colgate Palmolive, USA

Feb 2012 – Jul 2013 (1 year 6 months)

 Manufacturing Director Hills Pet Nutritions, Colgate Palmolive, Netherlands

Jan 2008 – Jan 2012 (4 years 1 month)

 Quality & Technical Ass Director – Africa/ Middle East Division

Colgate Palmolive, South Africa, Sep 2003 – Sep 2006 (3 years 1 month)

 Senior Operations Manager, Colgate Palmolive, Morocco

Aug 2000 – Sep 2003 (3 years 1 month)

 Quality Assurance Group Manager – Africa/Middle East Division

Procter & Gamble, Morocco, 1997 – 2000 (3 years)

 Quality Assurance Manager, Procter & Gamble, Morocco

1992 – 1997 (5 years)
 Mr. Prafulla Bargage
Head, Supply Chain HR

Mr. Prafulla Bargage heads Supply Chain HR in Colgate

Palmolive India Limited. Mr. Bargage completed his Master of
Labour Studies in Labor and Industrial Relations from
Maharashtra Institute of Labour Studies in 1996. Thereafter,
he joined Cipla Limited as a Management Trainee. In 1999, he
joined Voltas Limited as an HR Executive. After 2 years he went
on to work as a Sr. HR executive in Hindustan Unilever Limited.
He joined Colgate Palmolive in 2004 as a Manager ER & D and
further worked as a Branch HR Manager of Mumbai. Then he
offered his services as a HR generalist, Supply Chain in Colgate
Palmolive for 5 years. Mr. Bargage’s career spans over 21 years
as an HR professional.
As a Head, Supply Chain, his responsibilities include heading HR
for Global Supply Chain (4 mfg. locations), Toothbrush (1 mfg.
site), Sourcing, Technical Services, Packaging, Regulatory and
Legal Organizations.

About Colgate – Palmolive India :

From a modest start in 1937, when handcarts were used to distribute Colgate Dental Cream
Toothpaste, Colgate-Palmolive (India) today has one of the widest distribution networks in India - a
logistical marvel that makes Colgate available in almost 5.0+ million retail outlets across the country.
The Company has grown to a Rs. 4132 crore plus organization with an outstanding record of enhancing
value for its strong shareholder base. The company leads the 6735 crore Indian toothpaste market by
holding 54.7% of the value market share (2016).

Since 1976, Colgate has worked in close partnership with the Indian Dental Association (IDA) to spread
the message of oral hygiene to children across the country under its 'Bright Smiles, Bright Futures'
Schools Dental Education Program. This program has successfully reached more than 125 million
school children covering around 2,98,522 schools across the country since its launch. The program
focuses on children so that the message of good oral hygiene is carried home to families and the
community at large. In 2004, as an additional effort to create awareness for good oral hygiene 'Oral
Health Month' (OHM), was introduced. Since its launch, OHM is conducted each year during October-
November, where free dental check-ups are conducted by Colgate in partnership with Indian Dental
Association across the country. Conducted in designated towns and cities to establish and promote
the importance of good oral hygiene, OHM is Colgate's mass consumer contact program.
Important Awards and recognition:
2016 :

 Ranked once again #2 in 'The Top Brands in India' survey conducted by Market Xcel in
collaboration with Brand Asia. — Colgate has been in top 5 in this survey since its inception
in 2012
 Recognition for Excellence in Supply Chain & Logistics during the 3rd Annual Edition by —
The Economic Times Supply Chain Management & Logistics
2015:
 Innovative Approach to Waste Management was conferred to the Plant at Goa — In the
Geocycle Meet 2015
 Conferred with the Award for Excellence in Quality - FMCG for its brilliant customer service
— at Aditya Birla Retail’s (ABR) MORE Confluence 2015

Financial Information :
Total Income : ₹4201.89 Cr. (2016)
Profit after Tax : ₹576.51 Cr. (2016)
Market Capitalisation : ₹ 26,194.94 Cr. (2016)
NSE Share Price : ₹ 963.10 ( EOD 15 Sep. 2016)

Industry Insights:
The oral care industry in India is worth Rs. 5,400 Cr. annually & comprises of: Toothpastes: 60 %: Rs.
3,240 Cr., Tooth powder: 23 %: Rs. 1,242 Cr. and Toothbrushes: 17 %: Rs. 918 Cr. India Oral Care
Market is growing with a CAGR of 11.4% from last five years and is projected to get more than double
by the year 2021 due to rising oral care, brand awareness, increasing disposable income, growing
demand in middle class people and affordable price of oral care products in the form of mass oral care
products. Colgate (~55%) and HUL together account for over two-thirds of the organized toothpaste
market. In toothpowder market, Colgate, HUL and Dabur are the major players

Currently, toothpaste enjoys a country wide penetration level of 55 %, with only 15 % of them brush
twice a day. The per capita consumption in India stands at 127gms/year; one of the lowest in the
world.

Also, India’s per capita consumption is less than half of other emerging markets and almost 1/4th the
amount of consumption in U.S. Given the low per capita consumption and penetration rates,
toothpaste demand is mainly being driven by the overall market growth of 8-10 %. The penetration
levels of dentifrice in the country have been on an upward trend over the last few years driven by
strong improvements in toothpaste penetration.

The wealthy class requires the premium and value added oral care products in order to maintain oral
hygiene and they use multipurpose oral care products such as mouthwash, dental floss and other
specialized oral care products to keep fresh breath and mouth. Oral care has become a thrilling
legroom for new product developments and producers are trying to convince consumers through
aggressive campaign and advertising that they should adopt oral care products to improve oral
hygiene and to be protected from dental related issues. A multipurpose oral care product is an
emerging trend in the industry. However, the penetration of modern oral care products is low, but
this opens the door for new and enormous opportunities in Indian oral care industry. Another key
industry trend is the move towards natural products comprising of herbs, vitamins and minerals.

Important Links :

 Linkedin profile : https://in.linkedin.com/in/mustapha-yajid-2192985a

 Linkedin profile : https://in.linkedin.com/in/prafulla-bargaje-0a1a8919
 Colgate Palmolive ( India) :
http://www.colgate.co.in/app/Colgate/IN/CompanyHomePage.cvsp?gclid=CKqb273Bks8CFdIRaAodn
o8NOw
 Colgate Palmolive history : http://www.colgate.co.in/Colgate/IN/Corp/History/cpin-history.html
 Colgate Financials : http://www.moneycontrol.com/competition/colgate/comparison/CPI
 Colgate Chariman’s statement :
http://www.colgate.co.in/Colgate/IN/Corp_v2/Investor/FinancialReports/Colgate-Chairmans-
Speech.pdf

News
1) http://www.colgate.co.in/app/Colgate/IN/Corp/News/CompanyNews/HomePage.cvsp
2) http://retail.economictimes.indiatimes.com/news/food-entertainment/personal-care-pet-supplies-
liquor/patanjali-eats-into-colgates-toothpaste-market-share/50766053
3) http://www.livemint.com/Companies/EQK8h6GN48dzztQ1t3xwPJ/Colgate-regains-some-market-
share-in-April-and-May.html
4) http://www.colgate.co.in/app/Colgate/IN/Corp/News/FinancialNews/HomePage.cvsp?newsArticle=Ne
ws_080816