Internship Project in

MASTERS OF BUSINESS ADMINISTRATION (MBA)

FINAL REPORT

ON

“To determine the effectiveness of alternate distribution channels of

ICICI Prudential Life Insurance Co. Ltd. vis-a-vis its competitors in
GUWAHATI”

MAY 3RD - JUNE 30TH , 2010

SUBMITTED BY: COMPANY ADVISOR: ACADEMIC ADVISOR:

SHAHIDUL ISLAM MR. BIDYUT TALUKDAR MR. AMLAN DUTTA

ROLL NO- B09033 &

MR. NARENDAR SHARMA

DATE:

DON BOSCO INSTITUTE OF MANAGEMENT, GUWAHATI, INDIA

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ACKNOWLEDGEMENT..............................................................
W orking on the project – “To determine the effectiveness of the alternate distribution
channels of ICICI prudential LIC Co. Ltd. vis-a-vis its competitors in Guwahati” has
provided us the opportunity to know about the insurance industry and most importantly
the experience of getting into the corporate world and learning the lessons which will help
us in our future strives.

W e owe a considerable debt of gratitude to Mr. Samrat Ghosh, Regional

Manager of ICICI Prudential LIC. Co. Ltd. for selecting us and providing us the opportunity
to work under his gracious supervision and making us feel as a member of the
organization.

W e especially are indebted to our industry guides, Mr. Bidyut Talukdar, Sales
Manager and Mr. Narendar Sharma, Associate Financial Service Manager of ICICI
Prudential LIC. Co. Ltd., Guwahati, who provided us their unending support and wisdom
throughout the project.

W e, most particularly are thankful to our institutional mentor, guide and advisor,
Assistant Professor, Mr. Amlan Dutta and other teaching and non-teaching staff for their
guidance and cooperation during this internship and in fact without their navigational
assistance, life would have been very difficult as far as structuring the project is
concerned. W e would always be grateful to them for their help and support and belief.

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THE EXECUTIVE SUMMARY...................................................................

INTRODUCTION

Name of the company: ICICI Prudential Life Insurance Co. Ltd

Company Vision: “The vision of the company clearly states that it wants to become the
dominant Life, Health and Pension player built on trust by world-class people and
services.”

Values of the Company: Every member of the ICICI Prudential team is committed to five
core values – integrity, customer first, boundary less, ownership and passion.

Project Title: “To determine the effectiveness of the alternate distribution channels of
ICICI Prudential Life Insurance Co. Ltd. vis-a-vis its competitors in Guwahati”

Place of work: Guwahati.

0Duration: 3rd May 2010 to 30th June 2010.

PROBLEM STATEMENT

Presently, ICICI Prudential LIC. Co. Ltd. is topping the list of private players in the life
insurance sector in India. In Guwahati as well, the company is at the top in comparison to
its competitors. The company has a burden to retain its position in the market in the years
to come. In doing so, it has to continuously keep pace with the strategic changes in its
selling pattern, maintain its relationship with the corporate agents which include the
bancassurance and alliance partners. Keeping track of increase or decrease of branches,
channels, services and manpower of the competitors are some of the key elements which
help the company avail a competitive advantage and take starategic decisions and thus
helps to function in accordance to the company vision.

Thus, the problem statement would be:

“How do the alternate channels particularly bancassurance and alliance, contribute

in generating revenue for ICICI Prudential LIC Co. Ltd. vis-a-vis its competitors in
Guwahati”

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 OBJECTIVE:

1) To find out the Bancassurance and Alliance partners of ICICI Prudential Life
Insurance Co. Ltd. and its competitors in Guwahati and compare the amount of
business generated by these corporate agents and brokerage houses.

2) To what extent the business of ICICI Prudential is spread so that the people are
well aware of the company’s services inorder to generate business by targeting the
potential customers.

3) To determine the productivity ratio of each company so that the current situation of
the companies can be ascertained.

4) To bring out measures to make the distribution more competent and effective for
better correspondence with the common people, make them understand the
importance of insurance and investment and lay out in front of them better options
of investments.

METHODOLOGY:

To achieve the intended objective of the project, the methodology proposed would be as
follows:

 Accumulating information and data through all indirect or existing sources like
articles, websites etc.
 Analyzing these accumulated data and information inorder to understand the
existing trend of business generated by the various distribution channels.
 Sources of updated data:
i) Primary data: by direct interactions with the officials of the respective
insurance companies and getting information out of them with the help of
questionnaires.
ii) Secondary data: collecting information from secondary sources like articles
and brokerage houses like Religare, Blue Chip etc.
 Finally, interpreting and analyzing the data to understand the extent of effectiveness
of the alternative distribution channels and provide recommendations if needed.

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INSURANCE SECTOR IN INDIA

The insurance sector in India has come a full circle from being an open competitive market
to nationalization and back to a liberalized market again. Tracing the developments in the
Indian insurance sector reveals the 360-degree turn witnessed over a period of almost two
centuries.

With largest number of life insurance policies in force in the world, Insurance happens to
be a mega opportunity in India. It is a business growing at the rate of 15-20 percent
annually and presently is of the order of Rs 450 Billion. Together with banking services, it
adds about 7 per cent to the country’s GDP. Gross premium collection is nearly 2 per cent
of GDP and funds available with LIC for investments are 8 per cent of GDP.

Yet, nearly 80 per cent of Indian population is without life insurance cover while health
insurance and non-life insurance continues to be below international standards. In
addition, this part of the population is subject to weak social security and pension systems
with hardly any old age income security. This is an indicator that growth potential for the
insurance sector is immense.

A well developed and evolved insurance sector is necessary for economic development as
it provides long term funds for infrastructure development and at the same time
strengthens the risk taking ability. It has estimated that, over the next ten years India
would require investments of the order of one trillion US dollar. The insurance sector, to
some extent, can enable investments in infrastructure development to sustain economic
growth of the country. Insurance is a federal subject in India. The legislations govern the
sector-The Insurance Act-1938 and the IRDA Act-1999. The insurance sector in India has
come a full circle from being an open competitive market to nationalization and back 5 to a
liberalized market again. Tracing the developments in the Indian insurance sector reveals
the 360-degree turn witnessed over a period of almost two centuries.

HISTORICAL PERSPECTIVE ABOUT LIFE INSURANCE IN INDIA:

The history of life insurance in India dates back to 1818 when it was considered as a
means to provide for English W idows. Interestingly in those days, a higher premium was
charged for Indian lives than the non-Indian lives, as Indian lives were considered more
risky for coverage.

The Bombay Mutual Life Insurance Society started its business in 1870. It was the first
company to charge same premium for both Indian and non-Indian lives. The Oriental
Assurance Company established in 1880. The General insurance business in India, on the
other hand, can trace its roots to the Triton (Tital) Insurance Company Limited, the first
general insurance company established in the year 1850 in Calcutta by the British. Until
the end of nineteenth century, insurance business was almost entirely in the hands of
overseas companies.

Insurance regulation formally began in India with the passing of the Life Insurance
Companies Act of 1912 and the provident fund Act of 1912. Several frauds during 20's and

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30's sullied insurance business in India. By 1938, there were 176 insurance companies.
The first comprehensive legislation was introduced with the Insurance Act of 1938 that
provided strict State Control over insurance business. The insurance business grew at a
faster pace after independence. Indian companies strengthened their hold on this
business but despite the growth that was witnessed, insurance remained an urban
phenomenon.

The Government of India in 1956, brought together over 240 private life insurers and
provident societies under one nationalized monopoly corporation and Life Insurance
Corporation (LIC) was born. Nationalization was justified because it would create much-
needed funds for rapid industrialization. This was in conformity with the Government's
chosen path of State lead planning and development.

Important milestones in the life insurance business in India:

1912: The Indian Life Assurance Companies Act enacted as the first statute to regulate
the life insurance business.

1928: The Indian Insurance Companies Act enacted to enable the government to collect
statistical information about both life and non-life insurance businesses.

1938: Earlier legislation consolidated and amended to by the Insurance Act with the
objective of protecting the interests of the insuring public.

1956: 245 Indian, foreign insurers and provident societies were took over by Central
government and nationalized. LIC formed by an Act of Parliament- LIC Act 1956- with a
capital contribution of Rs. 5 corers from the Government of India.

THE INSURANCE REGULATORY AND DEVELOPMENT AUTHORITY:

Reforms in the Insurance sector were initiated with the passage of the IRDA Bill in
Parliament in December 1999. The IRDA since its incorporation as a statutory body in
April 2000 has fastidiously stuck to its schedule of framing regulations and registering the
private sector insurance companies.

The other decisions taken simultaneously to provide the supporting systems to the
insurance sector and in particular the life insurance companies launched the IRDA’s online
service for issue and renewal of licenses of agents.

The approval of institutions for imparting training to agents has also ensured that the
insurance companies would have a trained workforce of insurance agents in place to sell
their products, which are expected to be introduced by early next year.

Since being set up an independent statutory body the IRDA has put in a framework of
globally compatible regulations. In the private sector 12 life insurance and 6 general
insurance companies have been registered.

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INSURANCE MARKET IN INDIA:

The India Insurance market despite having a highly elaborate history spanning almost two
centuries, has come of age only in last 50 years after the formation of the Life Insurance
Corporation (LIC) of India in 1956 and the entry of private companies into the market in
2000.

Traditionally the Indian Insurance Market had centred on the life insurance until recently, a
host of other insurance policies covering a diverse range of issues and objects like
Medical Insurance, Accident Insurance, Fire Insurance, Automobile Insurance and other
policies which fall under the category of general insurance are being provided by various
private insurance companies.

PERFORMANCE OF THE INDIAN INSURACE MARKET-A REPORT:

The following points will provide you an insight into the insurance market in India and its
fast expanding prospects. The report is well supported by data based on detailed analysis
that would help investors, financial service providers and global banking players to venture
into the Indian insurance market.

Taking into account the changing socioeconomic demographics rate of GDP growth,
behaviour of consumers, and occurrences of natural calamities at regular intervals. The
market of Life Insurance in India is expected grow to the value around US $ 43.44 billion
by the year 2010. 65% of the general insurance market is controlled by private house that
already exists in the market.

However in automobile insurance, public sector covers a substantial 68% of the total
market value.

Among individual companies that are worthy of mentioning, ICICI Lombard enjoys a
whopping 53% market share in Accident Insurance while the remaining 47% is shared by
New India Assurance and United India Insurance both belonging to the public sector.

The other key players of the market include:

A) In Public Sector:

Life insurance Corporation(LIC) of India, National Insurance Company Limited, Oriental

Insurance Limited, New India Assurance Company Limited and United India insurance
Company Limited.

B) In Private Sector:

ICICI prudential Life Insurance, Bajaj Allianz, SBI Life, HDFC Standard, Birla Sunlife,
Aviva Life Insurance, Kotak Mahindra old mutual, Max New York Life and Met life, Tata
AIG Life, ING Vysya. Thus, the ever increasing population of the country will ensure
constant boom in the Indian Insurance market in the distant future.

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THE ALTERNATE DISTRIBUTION CHANNEL: BANCASSURANCE.....................

Bancassurance is the term used to describe the partnership or relationship

between a bank and an insurance company whereby the insurance company uses the
bank’s sales channel in order to sell insurance products. It allows the insurance company
to maintain smaller direct sales teams as their products are sold through the bank to bank
customers by bank staff. Since the banking services, insurance and fund management are
all interrelated activities and have inherent synergies, selling of insurance by banks would
be mutually beneficial for banks and insurance companies. So, to maintain developments
and increased competition, companies are forced to come up with innovative techniques
to sell their products and services. As we all know that bank have a potential to make the
distribution channels more effective.

Bancassurance is one of the important sources of revenue to the insurance

companies. Now, the competition among the companies is increasing drastically, so the
profits are likely to be under pressure. So, bancassurance played a pivotal role to sell the
products like insurance. If the bancassurance channel works properly then it can be
beneficial for all the participants viz., banks, insurers and the customer.

These corporate channel partners like bancassurance are termed as corporate

agents.

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 Corporate Agency Distribution Model I

Bank
Customer

Convinces the identified Analyses the customer needs,

customer to buy life offers insurance solutions,
insurance policy through the completes the documentation
bank and assists in medical
examination if any

Bank Manager/ Relationship Bank trained Person

Manager ( Specified Person)

Note: In few cases, the Branch Manager/Relationship Manager himself could be a specified person
in which all the functions of the specified person are performed by him.

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 Corporate Agency Distribution Model II

Bank issues certificate of

insurance/acknowledgement

Bank
Customer

Convinces the identified Analyses the customer needs,

customer to buy life offers insurance solutions,
insurance policy through the completes the documentation
bank and assists in medical
examination if any

Bank Manager/ Relationship

Manager

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LIST OF THE LIFE INSURANCE COMPANIES PRESENT IN GUWAHATI

 Bajaj Allianz Life Insurance Co. Ltd.

 Aviva Life Insurance Co. Ltd.
 Tata AIG Life Insurance Co. Ltd.
 Max New York Life Insurance Co. Ltd.
 Birla Sun Life Insurance Co. Ltd.
 Met Life Insurance Co. Ltd.
 ING Vysya Life Insurance Co. Ltd.
 Kotak Mahindra Life Insurance Co. Ltd.
 SBI Life Insurance Co. Ltd.
 HDFC Standard Life Insurance Co. Ltd.
 ICICI Prudential Life Insurance Co. Ltd.

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Profile of Each Life Insurance Company in North East..................

Bajaj Allianz Life Insurance Co. :

1. Branch location in Guwahati: Maligaon, Guwahati.
2. Respondents name: Mr. Pabitra Das
3. Respondents designation: Sales Manager
4. Number of Bancassurance partners: 3
5. Name of Bancassurance Partners in North- East.

Name of Partners No of Branches in North-East

1. Standard Chartered 1
2. Syndicate Bank 14
3. Assam Gramin Vikash Bank 40

6. Name of Corporate Brokering Partners

N/ame of Corporate Houses No of Branches in North-East

1. Golden Trust Financial Services 20
2. Local Level Corporate Agents 50

7. Total employee strength (on rolls): 70

8. Business generated from your bancassurance tie-up in the last financial year: Rs 8.5Crore

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Aviva Life Insurance Co:
1. Branch location in Guwahati: Chandmari, Guwahati
2. Respondents name: Mr. Hamenko Baruah
3. Respondent’s designation: Sales Manager
4. No of Bancassurance Partners: 2
5. Name of Bancassurance Partners in North-East:

Name of Partners No of Branches in North-East

1. Punjab National Bank 80
2. Centurian Bank of Punjab 1

6. Name of Brokering Partners

Name of Corporate Houses No of Branches in North-East

1. Bajaj Capital 2
2. Karvy Stock Broking 10
3. Religare Securities 2
4. Blue Chip 1

7. Total employee strength (on rolls): 25

8. Business generated from your bancassurance tie-up in the last financial
year: Rs 10 Crore

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Tata AIG Life Insurance Co:
1. Branch location in Guwahati: Bhangagarh, Guwahati
2. Respondents name: Mr. Rupam Kalita
3. Respondent’s designation: Sales Manager
4. No of Bancassurance Partners: 3
5. Name of Bancassurance Partners in North-East:

Name of Partners No of Branches in North-East

1. Vijaya Bank 24
2. United Bank of India 217
3. Punjab National Bank 80

6. Name of Corporate Brokering Partners

Name of Corporate Houses No of Branches in North-East

1. Religare Securities 2
2. Blue Chip 1

7. Total employee strength (on rolls): 27

8. Business generated from your bancassurance tie-up in the last financial
year: Rs 7 Crore

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Max New York Life Insurance Co:
1. Branch location in Guwahati: G.S. Road Paltan Bazar, Guwahati
2. Respondents name: Ms. Rashmi Tiwari
3. Respondent’s designation: Deputy Manager (Operations)
4. No of Bancassurance Partners: 2
5. Name of Bancassurance Partners in North-East:

Name of Partners No of Branches in North-East

1. Yes Bank 8
2. Axis Bank 30

6. Name of Corporate Brokering Partners

Name of Corporate Houses No of Branches in North-East

1. Golden Trust Financial 20
Services
2. Peerless 6
3. Blue Chip 1

7. Total employee strength (on rolls): 15

8. Business generated from your bancassurance tie-up in the last
financial year: Rs. 4 Crore

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Birla Sun Life Insurance Co:
1. Branch location in Guwahati: Chandmari, Guwahati
2. Respondents name: Mr. Partho Das
3. Respondent’s designation: Relationship Manager
4. No of Bancassurance Partners: 3
5. Name of Bancassurance Partners in North-East:

Name of Partners No of Branches in North-East

1. Vijaya Bank 24
2. Punjab National Bank 80
3. IDBI 3

6. Name of Corporate Brokering Partners

Name of Corporate Houses No of Branches in North-East

1. Karvy Stock Broking 10
2. Bajaj Capital 2
3. Religare Securities 2
4. Blue Chip 1
5. SPA 1
6. SMC 1

7. Total employee strength (on rolls): 19

8. Business generated from your bancassurance tie-up in the last financial year:
Rs. 8 Crore

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Met Life Insurance Co:
1. Branch location in Guwahati: Paltanbazar, Guwahati
2. Respondents name: Mr. Arijit Dam
3. Respondent’s designation: Territory Manager
4. No of Bancassurance Partners: 2
5. Name of Bancassurance Partners in North-East:

Name of Partners No of Branches in North-East

1. UTI Bank 10
2. Karnataka Bank 1

6. Name of Corporate Brokering Partners

Name of Corporate Houses No of Branches in North-East

1. Blue Chip 1

7. Total employee strength (on rolls): 8

8. Business generated from your bancassurance tie-up in the last financial year:
Rs. 10 Lakhs

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ING Vysya Life Insurance Co:
1. Branch location in Guwahati: Bhangagarh, Guwahati
2. Respondents name: Mr. Deborshi Bhattacharjee
3. Respondent’s designation: Territory Manager
4. No of Bancassurance Partners: 1
5. Name of Bancassurance Partners in North-East:

Name of Partners No of Branches in North-East

1. ING Vysya Bank 10

6. Name of Corporate Brokering Partners

Name of Corporate Houses No of Branches in North-East

1. Blue Chip 1
2. Karvy Stock Broking 10
3. Religare Securities 2

7. Total employee strength (on rolls): 34

8. Business generated from your bancassurance tie-up in the last financial year:
Rs. 5 lakhs

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Kotak Mahindra Life Insurance Co:
1. Branch location in Guwahati: ABC G.S. Road, Guwahati
2. Respondents name: Mr. Mausam Phukan
3. Respondent’s designation: Location Head
4. No of Bancassurance Partners: 1
5. Name of Bancassurance Partners in North-East:

Name of Partners No of Branches in North-East

1. Kotak Mahindra Bank 1

6. Name of Corporate Brokering Partners

Name of Corporate Houses No of Branches in North-East

1. Bajaj Capital 2
2. Religare Securities 2
3. Blue Chip 1
4. Anand Rathi 1
5. SMC 1

6. Total employee strength (on rolls): 10

7. Business generated from your bancassurance tie-up in the last financial year:
Rs. 3.5 crores

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SBI Life Insurance Co:
1. Branch location in Guwahati: Ulubari, Guwahati
2. Respondents name: Mr. Rahul Das
3. Respondent’s designation: Sales Manager
4. No of Bancassurance Partners: 1
5. Name of Bancassurance Partners in North-East:

Name of Partners No of Branches in North-East

1. State Bank of India 400

9. Name of Corporate Brokering Partners

Name of Corporate Houses No of Branches in North-East

1. Blue Chip 1

6. Total employee strength (on rolls): 30

7. Business generated from your bancassurance tie-up in the last financial year:
Rs. 8.5 Crores

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HDFC Standard Life Insurance Co:
1. Branch location in Guwahati: Paltanbazar, Guwahati
2. Respondents name: Mr. Rwitom Singha
3. Respondent’s designation: Sales Manager
4. No of Bancassurance Partners: 1
5. Name of Bancassurance Partners in North-East:

Name of Partners No of Branches in North-East

1. HDFC Bank 5

6. Total employee strength (on rolls): 13

7. Business generated from your bancassurance tie-up in the last financial year:
Rs. 3.1 Crore

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 ICICI Prudential Life Insurance Co:
1. Branch location in Guwahati: Paltan Bazaar, Guwahati
2. Respondents name: Mr. Samrat Ghosh
3. Respondent’s designation: Manager B & A
4. No of Bancassurance Partners: 1
5. Name of Bancassurance Partners in North-East:

Name of Partners No of Branches in North-East

1. ICICI Bank 27

6. Name of Corporate Brokering Partners

Name of Corporate Houses No of Branches in North-East

1. Karvy Stock Broking 24
2. India Infoline 80
3. Bajaj Capital 2
4. Religare Securities 1
5. India Post Office 6708
6. SMC 6
7. SPA Financial 1

7. Total employee strength (on rolls): 28

8. Business generated from your bancassurance tie-up in the last financial year:
Rs. 30 Crore

. Note: India Infoline generated the highest business of ICICI Prudential followed by
SMC.

There are some other corporate brokering houses which are not so active. They are –

1. Fluerton
2. Reliance Money
3. Share Khan
4. Microsec Brokers
5. R.R Brokers

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Total number of Bancassurance branches of the various Life
Insurance companies in North-east

Bajaj Allianz Life Insurance Co. :

Aviva Life Insurance Co:

5 27 Tata AIG Life Insurance Co:

55 81 Max New York Life Insurance Co:

400 Birla Sun Life Insurance Co:

321
Met Life Insurance Co:

107 38 ING Vishya Life Insurance Co:

Kotak Mahindra Life Insurance Co

1
11
SBI Life Insurance Co
10

HDFC Standard Life Insurance Co

ICICI Prudential Life Insurance Co

Note: SBI has the highest no of banncassurance branches.

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Number of Bancassurance partners of the various Life Insurance
Companies in North-east

1
1 3
Bajaj Allianz Life Insurance Co. :
1
Aviva Life Insurance Co:

1 Tata AIG Life Insurance Co:

2 Max New York Life Insurance Co:
1 Birla Sun Life Insurance Co:
Met Life Insurance Co:
ING Vishya Life Insurance Co:
2 Kotak Mahindra Life Insurance Co
3 SBI Life Insurance Co
HDFC Standard Life Insurance Co
ICICI Prudential Life Insurance Co
3
2

Note: Birla Sun Life, Tata AIG and Bajaj Allianz has the highest number of Bancassurance
partners

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Number of Brokering partners of various Life Insurance
Companies

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PRODUCTIVITY....................................................................

Company Output/Input Productivity

ICICI prudential 30/28 1.07
Bajaj Allianz 8.5/70 0.12
Aviva Life 10/25 0.40
Tata AIG 7/27 0.26
Max New York 4/15 0.27
Birla Sun Life 8/19 0.42
Met Life .1/8 0.01
ING Vysya .05/34 0.001
Kotak Mahindra 3.5/10 0.35
SBI Life 8.5/30 0.28
HDFC Life 3.1/13 0.24

Productivity of the companies (2009-10)

1.20
1.07
1.00

0.80

0.60
0.40 0.42
0.40
0.35
0.28 0.24
0.20 0.26 0.27
0.12
0.00 0.01 0.001

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 FINDINGS..........................................................................

 ICICI Prudential has the highest distribution network of Bancassurance and Alliance
partners consisting of 13 partners. Next in the listing comes Birla Sun life with 9
partners.

 SBI Life Insurance is rulling the bancassurance section in terms of number of

branches i.e. SBI has a huge base of around 400 branches selling products of SBI
Life throughout North East. The next position in this race comes Tata AIG which
also has base of around 321 branches of banks selling its products.

 In terms of Productivity, ICICI Prudential LIC Ltd. is the maximum being 1.07
followed by Birla Sun LIC Ltd. and Aviva Life Insurance Ltd with their productivity
values 0.42 and 0.40 respectively.

RECOMMENDATION……………………………………….

 ICICI Prudential should make other banking corporations as their corporate agents
inorder to expand the network of bancassurance channel which will be beneficial to
the company in terms of generating new business.

 Maintaining a healthy relationship with all the brokering partners is a very effective
way of generating more revenue.

 Promotion plays a very important role in attracting customers. Therefore, ICICI

Prudential LIC Ltd. should promote its products in the interior or rural areas around
Guwahati by organizing special activities for the rural people to understand the
importance of insurance in today’s world. Organizing street plays is an effective
way of catching the eye of the people.

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REFERENCES

1. ICICI Prudential LIC Ltd. website, http://www.iciciprulife.com

2. Other w ebsites:

a) http://www.articlethread.com
b) http://www.irdaindia.org

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 APPENDIX
QUESTIONNAIRE
“I, a student of Don Bosco Institute of Management, Kharghuli, Guwahati has undertaken a project in
ICICI Prudential LIC Ltd., Guwahati. I need your co-operation in furnishing the following information that
is required in the successful completion of my project. I shall be grateful if you answer the following
questions and give your honest opinion.”

In view of this, I hereby request you to give your feedback on the questionnaire given below. Please note
that your response will be kept confidential.

1) Name of the Company_________________________________________________

2) Address:__________________________________________________________________________
_________________________________________________________________________________
___________________________________________

3) Respondent’s Name:__________________________________________________

4) Designation:________________________________________________________

5) Number of Bancassurance Partners:______________________________________

6) No. of Branches of Bancassurance Partners in Guwahati:______________________

7) Name of the Bancassurance Partners in Guwahti:____________________________

8) No. of Bancassurance Partners in Lower ASSAM:____________________________

9) No. of Bancassurance Partners in Upper ASSAM:____________________________

10) No. of Alliance in Guwahati:____________________________________________

11) No. of Alliance in other parts of Assam apart from Guwahati:___________________

12) Total no. employees;__________________________________________________

13) Amount of Business the branch could achieve in the last financial year:
___________________________________________________________________

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