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Book details
Book Synopsis
For courses in Hospitality ● Author : Philip T. Kotler
Marketing, Tourism ● Pages : 688 pages
Marketing, Restaurant ● Publisher : Pearson
Marketing, or Hotel 2016-04-11
Marketing. Marketing for ● Language : English
Hospitality and Tourism, 7/e
is the definitive source for
● ISBN-10 : 0134151925
hospitality marketing. Taking ● ISBN-13 :
an integrative approach, this 9780134151922
highly visual, four-color book
discusses hospitality
marketing from a team
perspective, examining each
hospitality department and its
role in the marketing
mechanism. These best-
selling authors are known as
leading marketing educators
and their book, a global
phenomenon, is the leading
resource on hospitality and
tourism marketing. The
Seventh Edition of this
popular book includes new
and updated coverage of
social media, destination
tourism and other current
industry trends, authentic
industry cases, and hands-on
application activities.