diploma

și prezentare = SMS
0757 436 424
cu nume complet & mail

ex:
Adrian Enache adrian@omniperform.com
Source: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem
Let’s begin
Source: http://blog.hubspot.com/marketing/the-history-of-advertising-war-for-consumer-attention-slideshare
 Content
Brands
creators
picture: Google Images
Source: rsanw.files.wordpress.com/
picture: fastbusinesslifestyle.com
 01 7.5 billion people on Earth

02 3.6 billion active Internet Users

2.8 billion Social Media Users

03 with 5.5 accounts in avg

04 61% of online is mobile

Source: Internet Stats, Internet World Stats, Statista; picture: fastbusinesslifestyle.com

 Online Content
population creators
And we took advantage of it
Power of Internet
And from a business perspective
Power of Internet - June 2016
 Power of Internet - June 2016

Tweets are mysterious things. They’re sometimes witty,

usually banal, and often garbage. But if you’re Elon
Musk, your tweets can have a very real impact on how That single clarifying tweet from Musk sent
companies are valued. For instance, one tweet from Samsung SDI’s stock plunging 8 percent this
Musk last night wiped out $580 million from Samsung morning, losing roughly $580 million. Panasonic
SDI’s market capitalization. No joke. added about $800 million in the same period.
Source: http://gizmodo.com/one-tweet-from-elon-musk-made-580-million-disappear-1781261277
Me?
Adrian
 2nd most downloaded utility app on Blackberry (long long
time ago J )
A company that in 2 years reached almost 1 mil $
A company that in 0.5 years reached 0.5 mil $ (current
company)
developed a personalization technology for campaigns:
OmniPERFORM (also the agency’s name)
100+ conferences and trainings, over 15.000 participants
International/local conferences such as Digital Media
Forum (Dubai, Cairo), IMWorld, Digital Marketing Forum,
PR2Advertising, Europe’s Entrepreneurship Week and
many other

LinkedIn, Facebook: @adrianenache87

adrianenache.com / omniperform.com

Mail:
adrianenache87@gmail.com
adrian@omniperform.com
1st step in everything you will promote:
Integrate touchpoints
https://www.crownpeak.com/images/2013_images/images/digital-touchpoints.PNG
Source: Google Images
Source: Google Images
picture: Google Images
 01 20 million inhabitants

02 11 million active Internet Users

03 10 million accounts only on Facebook

04 10 million smartphone users

Source: Internet Stats, Internet World Stats, Statista, StartUp Cafe

Business environment?
Source: Digi24
Source: https://www.forbes.com/sites/groupthink/2016/03/02/top-20-reasons-why-startups-fail-infographic/#59623423911f
Tools to have in mind
 CURATED INSIGHTS | consumerbarometer.com
MOMENTS | thinkwithgoogle.com/micromoments/intro.html
PAGESPEED Tools | developers.google.com/speed/pagespeed
GOOGLE TRENDS | trends.google.com
MOBILE-RIENDLY TEST | search.google.com/test/mobile-friendly
WORDPRESS.COM: Create a free website or blog | wordpress.com
WIX.COM: Free Website Builder | www.wix.com
KEYWORD PLANNER Google Adwords | adwords.google.com/home/tools/keyword-planner
Cum construim o afacere
sau o prezență online
Atelierul Digital - 2017
Source: Difference between Art and Marketing – Syrup
(https://www.youtube.com/watch?v=8_iM_n62Ibo)
 Proprietary + Confidential

Example of assets:

Non-transactional Mobile App

Forum Blog Adaptive mobile site Facebook Page
Website (Android, iOS)

Customer E-commerce
Twitter Page Instagram Page LinkedIn Page Facebook App
Satisfaction App platform

Affiliate marketing Digital catalogue Tactical landing

YouTube channel Pinterest Page LinkedIn Group
platform app pages
Prepare your online presence

Decision
Influencer
Maker
 Unique Selling
Proposition
Hero Shot (Image/video a) Main headline
Logo Trust marks brand
show in context of use) b) A supporting headline
c) A reinforcement
statement

Contact details (short The benefits of your

A single conversion goal Social Proof (Testimonials,
number if there is any, offering (Bullet
Call-To-Action (CTA) Video with clients, others)
physical address) points/numbered)

Fluent content
Live-chat - mandatory or
(readability) and SEO
not?
optimized
Wireframe it!

https://www.smartdraw.com/website-wireframe/examples/wireframe-example/
After you think you finished
Use Blur Test
Make it mobile!

Source: StatCounter
 See action

Picture Source: The Verge

 See action

Picture Source: The Verge

Cum promovezi un website
Cum poți promova un website în mediul online?

Social Media, Blogging

Programe de afiliere

Motoare de căutare
Email marketing

Publicitate
Display advertising
Example: State 1
Example State 2
Example: 3D Cube Mobile

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Scratch Ads

üSmooth, realtime interaction

üExtensive range of creative possibilities
üEncourages the user to interact and engage with the ad

The Scratch Ads use 2 main images to produce a scratch effect

when touched.

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Ce este un motor de căutare?
Number of Google searches?

5,740,000,000 searches per day

… therefore YOUR CUSTOMERS are actively searching for YOUR SERVICES!

Source: http://mashable.com/2014/04/23/data-online-every-minute/

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Cum te pot ajuta
motoarele de căutare?
SEM (Search Engine Marketing)
● Plătești anunțuri care vor fi listate
de motoarele de căutare atunci
când oamenii caută produse
similare cu ale tale.

SEO (Search Engine Optimization)

● Optimizarea conținutului website-

ului pentru a fi listat în rezultatele
organice.
Paid (SEM)

Organic (SEO)
Let’s compare a bit

Source: Onlinedigitalprofits.com
Let’s compare a bit
Let’s compare a bit
Google Keyword Planner - search volumes (loans topic)
Keep in mind
the extensions

ü Call extension
ü Address extension
ü Call-outs
ü Sitelinks
ü App install extension
ü Review extensions
La o simplă
căutare în
Google
 SEM

YouTube TrueView
 SEM

YouTube TrueView

q Utilizatorii YouTube aleg să vadă sau să dea

skip la ad după 5 secunde

q Vei plăti numai dacă ad-ul tău va fi

10 secondes
vizualizat integral sau minim 30 de gratuit 30 secondes
secunde 5 secondes CPV Or until completion if Ad takes
less than 30 seconds
gratuit
29 secondes
q Flexibilitatea in stabilirea formatului, gratuit
lungimii și modul în care alegi să
interacționezi cu userii

2
Needs to be memorable

Source: Youtube
Source: Youtube
Social Media
Cum scrii pe social media
1 Scurt și relevant
Folosește un număr limitat de caractere. Textul
trebuie să fie scurt și la obiect. Vorbește despre ce
face compania ta. Asigură-te că folosești cuvinte
cheie privind compania ta.

2 Clar și consistent
Postează regulat despre produsele sau serviciile tale.

3 Arată-ți personalitatea & have fun

Fii sincer și asigură-te că tot ce comunici este real.
Exemplu în social media
Email Marketing
Email Marketing

Contacte
Vezi emailul în
● Baza proprie de date (înregistrări) Inbox
● Liste din terțe părți
Deschidere
email
Strategie
Citirea
● Acordul userilor de a primi oferte emailului
● Scopul emailului trimis Vizitarea
● Segmentare website-ului
● Personalizare
Achiziție
Exemple
Exemple
Ce înseamnă Web Analytics?

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Tipuri de instrumente de analiză web

Cantitative Calitative

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Testarea de tip A/B
37
Testarea de tip A/B compară 2 versiuni
ale aceleiași pagini web pentru a
%
23
determina care dintre acestea
performează mai bine %
Practic, compari 2 formate ale aceleiași
pagini web, arătând vizitatorilor
fiecare variantă în același timp
Se păstrează varianta care are cea mai
bună rată de conversie

CONTROL VARIATION
Source: http://www.neurosciencemarketing.com
Source: http://www.neurosciencemarketing.com
Source: http://www.neurosciencemarketing.com
Other company A/B Testing
A/B Testing - iterations of A/B Testing and variations made us and our
partner achieve a more than 90% increase in conversion rate,
compared with the test subjects (left and right)
Other company A/B Testing
 A/B Testing - Multiple iterations of A/B Testing made us and our
partner achieve a +60% increase in the number of people we managed
to help or give advice in order to save their lives
Google Analytics

Google Analytics, precum celelalte

instrumente, este foarte ușor de
instalat

Inserarea unui cod JavaScript pe fiecare

pagină a website-ului pentru ca
informația să poată fi trimisă și
procesată
Ai in plan afacerea ta? Construieste corect!

Source: http://www.mckinsey.com/business-functions/marketing-
and-sales/our-insights/the-consumer-decision-journey
Promovezi un serviciu/produs? Atentie la ce promiti J!

Source: diseara.ro, Poza zilei

What is marketing/advertising?
What is marketing/advertising?
The end result?
 http://adage.com/article/special-report-super-bowl/budweiser-pulls-puppies-super-bowl-ad-plans/301384/
www.bloomberg.com/news/articles/2015-11-13/bikini-ads-are-out-as-biggest-u-s-brewers-court-women-drinkers
 Thank you!

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adrianenache87

Let’s talk!