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06/04/2018 Must Read Books For Analysts/People Interested In Analytics
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One of the ways I continue my learning is reading. I read for 30 minutes before hitting the bed every
day. This not only makes sure that I learn some thing daily, but also ends my day in a ful lling manner.
Over the years, I have read a variety of books on various subjects. In this article, I will share a list of 7 must
read books, which I think should be present in every Analyst’s bookshelf.
I believe that each and every book listed below has helped me learn about Analytics and
expect that they will immensely help people who want to learn about this eld.
These books are chosen, not because they have best technical subject matter, but because they help you
understand the impact of analytics. While none of these books will tell you how to build the best logistic
regression model, they will de nitely help you appreciate the need and impact of building a model.
https://www.analyticsvidhya.com/blog/2013/07/read-books-analysts-or-interested-analytics/ 1/17
(https://www.analyticsvidhya.com/blog/wp-content/uploads/2013/07/books-on-analytics.png)
So, if you wish to learn about analytics, do read these books and see how analytics is transforming the
world around you:
1. When Genius failed: The Rise and fall of Long-Term Capital Management
This book is one of my all time favorite. It starts from a period when no one had heard of analysts being
employed on Wall Street. A fast paced thriller, which is di cult to put down after reading rst 50 pages.
This book not only brings out how you can compete on data based decisions, but also why you need to
keep human behavior in mind while taking decisions on data.
Here is a brief description about the story:
When it was founded in 1993, Long-Term was hailed as the most impressive hedge fund in
history. But after four years in which the rm dazzled Wall Street as a $100 billion
moneymaking juggernaut, it suddenly su ered catastrophic losses that jeopardized not only
the biggest banks on Wall Street but the stability of the nancial system itself.
2. Scoring Points: How Tesco Continues to Win Customer Loyalty
Written by Clive Humby, one of the founders of Dunnhumby (company which does Analytics for Tesco),
this book brings out some of the practical challenges faced by Tesco and how they overcame them to
create one of the biggest success story of customer loyalty.
A must read for any one dealing with customer data to study their behavior and then turning them in
business insights.
3. The Signal and the Noise: The Art and Science of Prediction
In his recently published book, the political forecaster Nate Silver, who accurately predicted the results of
every single state in the 2012 US election, reveals how we can all develop better foresight in an uncertain
world. From the stock market to the poker table, from earthquakes to the economy, he takes us on an
enthralling insider’s tour of the high-stakes world of forecasting, showing how we can use information in a
smarter way amid a noise of data – and make better predictions in our own lives.
The book tells not only about the errors made by analysts, but also how to avoid them.
4. Web Analytics 2.0: The Art of Online Accountability & Science of Customer Centricity
Another recent addition by Avinash Kaushik, author of the leading web analytics and research blog
Occam’s Razor. This book is a must read for any one working in Online industry or wants to learn web
analytics. It provides speci c recommendations for creating an actionable strategy, applying analytical
techniques correctly, solving challenges such as measuring social media and multichannel campaigns
and employing tactics for truly listening to your customers.
5. Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die
What could be better than learning about Predictive Analytics from one of the most in uential
personalities in this domain. In this rich, entertaining primer, Siegel reveals the power and perils of
prediction by including case studies from across the globe.
Aimed towards a common man, the book explains predictive modeling and its basics in lay man terms.
6. Moneyball
Another one of my favorites, this book is based on application of statistics to baseball. Inspiring story of a
baseball team manager with low budget to run the team, who uses statistics to identify undervalued
players and carves out a winning team out of them. The book has also been converted into a movie, but I
prefer the book over the movie.
7. Freakonomics
This one is a classic, probably the rst book where I read on how data and analysis can be used to reveal
unknown insights. While analytics has evolved signi cantly since the time this book had come out, this
book is still worth a read for the analysis it presents and delivers from the tools of previous era.
These ones just missed…
Apart from the ones mentioned, there were a few other books which I had considered in creating this list
and are worthy of mention. The Intelligent Investor by Benjamin Graham, Competing on Analytics by
Thomas Devenport, The Black Swan by Nassim Nicholas Taleb fall in this category. All of these are good
reads if you are interested in the subject.
This is my list of must read books for every analyst. In case you have any other recommendation or want
to add more on any of the books mentioned, please feel free to add through comments.
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How to become an analytics rockstar?
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(https://www.analyticsvidhya.com/blog/author/kunalj/)
Author
Kunal Jain (https://www.analyticsvidhya.com/blog/author/kunalj/)

Kunal is a post graduate from IIT Bombay in Aerospace Engineering. He has spent more than 10 years in
eld of Data Science. His work experience ranges from mature markets like UK to a developing market like
India. During this period he has lead teams of various sizes and has worked on various tools like SAS,
SPSS, Qlikview, R, Python and Matlab.
This is article is quiet old now and you might not get a prompt response from the author. We would request
you to post this comment on Analytics Vidhya Discussion portal (https://discuss.analyticsvidhya.com/) to
get your queries resolved.
22 COMMENTS
Rajiv Jain says: REPLY (HTTPS://WWW.ANALYTICSVIDHYA.COM/BLOG/2013/07/READ-BOOKS-ANALYSTS-OR-INTERESTED-ANALYTICS/?REPLYTOCOM=48#RESPOND)

JULY 26, 2013 AT 2:15 PM (HTTPS://WWW.ANALYTICSVIDHYA.COM/BLOG/2013/07/READ-BOOKS-ANALYSTS-OR-INTERESTED-
ANALYTICS/#COMMENT-48)
Hi Kunal
How can a professional with BE(Mech)+ Ex-PGDM(marketing) and more than 5 years of exp. in metals
and mining sector will be able to prove its ability to handle analytics to be hired by any analytics
company in domains like manufacturing, metals and mining, Oil and gas. Although he has a strong
analytics aptitude and little exposure to some analytics software too.
Kunal Jain (http://analyticsvidhya.com) says:

REPLY (HTTPS://WWW.ANALYTICSVIDHYA.COM/BLOG/2013/07/READ-BOOKS-ANALYSTS-OR-INTERESTED-ANALYTICS/?REPLYTOCOM=49#RESPOND)
Hi Rajiv,
There are multiple options which you can explore depending on resources and availability:
* Making a shift internally, if your company has analytics setup. If you have a good performance
record and you can align your manager, this should be the way to go.
* Alternately, you can look at doing some certi cations as mentioned in some of my previous
articles here (http://www.analyticsvidhya.com/blog/2013/07/start-career-business-analytics/)
and here (http://www.analyticsvidhya.com/blog/2013/07/advanced-analytics-certi cations/)
* Another way could be to start working with analytics companies as an intern and then apply for
full time roles, once you have proven yourself.
Hope this answers your question.
sridhar says: REPLY (HTTPS://WWW.ANALYTICSVIDHYA.COM/BLOG/2013/07/READ-BOOKS-ANALYSTS-OR-INTERESTED-ANALYTICS/?REPLYTOCOM=56#RESPOND)

I have around 7.5 years of experience in Embedded Testing and currently not working any where.
Recently after reading a lot on Analytics, planning to pursue a course and then take up a job.
So what do you suggest for people who are into a di erent domain altogether trying to look for a career
shift with almost 8 years of experience.
I have seen some of your articles on training from various IIMS and reputed institutes. But I am not sure
they will o er placment.
Please guide me – I am now planning to take a course in this areas, but courses would not really give
us that real experience as they are really short term and all you get is a exposure. In such cases what
would be the right approach ?
Kunal Jain (http://analyticsvidhya.com) says:

Hi Sridhar,
As with any career shift, employers will nd limited value in your past experience. So, be prepared to
take a more hands on role in initial days. The certi cation courses mentioned in my articles do not
provide any placement services and would also be running for longer duration (than your need). There
are 2 options which I can think of:
* Do a certi cation from software providers. I know about certi cation courses from SAS adn Qlikview
and can recommend a boot camp course. These courses run for a couple of weeks or months, give
you all the knowledge and some hands on experience. These can then be followed by examination and
certi cation. These certi cates are well regarded in industry and can provide you a selling point on your
CV. Some providers can also help you with placements.
* Alternatively, one more option could be to do a course from Jigsaw Academy. Their course will run for
3 – 4 months and they provide placement support. I don’t know people who have undergone this
course, so I can not comment on the course content and placement service, but you can explore it for
yourself.
Hope this answers your question.
Ganesh says: REPLY (HTTPS://WWW.ANALYTICSVIDHYA.COM/BLOG/2013/07/READ-BOOKS-ANALYSTS-OR-INTERESTED-ANALYTICS/?REPLYTOCOM=4054#RESPOND)

DECEMBER 27, 2013 AT 10:21 AM (HTTPS://WWW.ANALYTICSVIDHYA.COM/BLOG/2013/07/READ-BOOKS-ANALYSTS-OR-INTERESTED-
Hi Sridhar,
Have you joined any course. If yes, can you share with me the details.
Thanks in advance.
Ganesh
Girish Malik says:REPLY (HTTPS://WWW.ANALYTICSVIDHYA.COM/BLOG/2013/07/READ-BOOKS-ANALYSTS-OR-INTERESTED-ANALYTICS/?REPLYTOCOM=58#RESPOND)

JULY 29, 2013 AT 5:12 AM (HTTPS://WWW.ANALYTICSVIDHYA.COM/BLOG/2013/07/READ-BOOKS-ANALYSTS-OR-INTERESTED-
Hi Kunal,
Warm Greetings!
I have read this book (http://www.amazon.com/gp/product/0071807594/ref=s9_psimh_gw_p14_d1_i1?

pf_rd_m=ATVPDKIKX0DER&pf_rd_s=center-
2&pf_rd_r=0WVE9Q0Q2B5Y9177CGRA&pf_rd_t=101&pf_rd_p=1389517282&pf_rd_i=507846)
and, going by your collection, I believe you will like it for the sheer practicality of it.
(http://www.amazon.com/gp/product/0071807594/ref=s9_psimh_gw_p14_d1_i1?
Cheers,
Girish Malik (http://www.amazon.com/gp/product/0071807594/ref=s9_psimh_gw_p14_d1_i1?
Shuchita Jain says:

AUGUST 6, 2013 AT 5:15 AM (HTTPS://WWW.ANALYTICSVIDHYA.COM/BLOG/2013/07/READ-BOOKS-ANALYSTS-OR-INTERESTED-
I would add Super Crunchers by Ian Ayres; it got me interested in this eld
Doug Dame says:REPLY (HTTPS://WWW.ANALYTICSVIDHYA.COM/BLOG/2013/07/READ-BOOKS-ANALYSTS-OR-INTERESTED-ANALYTICS/?REPLYTOCOM=130#RESPOND)

AUGUST 11, 2013 AT 3:04 PM (HTTPS://WWW.ANALYTICSVIDHYA.COM/BLOG/2013/07/READ-BOOKS-ANALYSTS-OR-INTERESTED-
Another excellent and well-written book is Peter L. Bernstein’s “Against the Gods – The Remarkable
Story of Risk,” which is historical, informative, and thought-provoking.
shailesh says: REPLY (HTTPS://WWW.ANALYTICSVIDHYA.COM/BLOG/2013/07/READ-BOOKS-ANALYSTS-OR-INTERESTED-ANALYTICS/?REPLYTOCOM=4628#RESPOND)

MARCH 3, 2014 AT 5:22 PM (HTTPS://WWW.ANALYTICSVIDHYA.COM/BLOG/2013/07/READ-BOOKS-ANALYSTS-OR-INTERESTED-
hello,
i have just completed my post graduation in data analysis and nancial analysis.
can you tell me where to start my career and i get some internship in data mining if yes so where i can
apply for that
techniques which is i know that is
regression, cluster, factor analysis, discriminant analysis,
software i uses in this analysis R , SAS, SPSS.

could you pls tell me which things i have to add in this categories so i can got a job in this eld.
sir i also need some material to explore my knowledge.
plz sir
kindly assist me
shailesh
Kunal Jain (http://www.analyticsvidhya.com) says:

Shailesh,
It looks like you have all the required technical skills required for majority of jobs. You can continue to
enhance your learning by taking up courses on open platforms like Coursera and researching the
internet.
You should also try and work on softer aspects like communication skills and story telling skills. You
can nd enough reading material on the web to start with.
Regards,
Kunal
Vishal Mantri says:

MARCH 25, 2014 AT 7:16 AM (HTTPS://WWW.ANALYTICSVIDHYA.COM/BLOG/2013/07/READ-BOOKS-ANALYSTS-OR-INTERESTED-
Good job Kunal, really appreciable, as an amateur data scientist I found the blog really amazing.

Thanks Vishal for your appreciation. This is what we enjoy
Nandakumar says:
AUGUST 20, 2014 AT 8:07 AM (HTTPS://WWW.ANALYTICSVIDHYA.COM/BLOG/2013/07/READ-BOOKS-ANALYSTS-OR-INTERESTED-
Kunal
I like to know more details about using BA in Manufacturing and metal Fabrication sectors, where can
we get more details for these two sectors.
I am also in search BA books for these two sectors , not able to get speci c to these two industries.
Any information regrading these will be great support to me.
With regards
Nandakumar.S
Michael Davies,REPLY
CFA(HTTPS://WWW.ANALYTICSVIDHYA.COM/BLOG/2013/07/READ-BOOKS-ANALYSTS-OR-INTERESTED-ANALYTICS/?REPLYTOCOM=20981#RESPOND)
says:
SEPTEMBER 4, 2014 AT 4:10 PM (HTTPS://WWW.ANALYTICSVIDHYA.COM/BLOG/2013/07/READ-BOOKS-ANALYSTS-OR-INTERESTED-
Kunal
Very impressive compilation of work. Without being too self promoting, I’ve published an eBook:
Analytics 2 Insight on Amazon. Here’s why I think you may be interested: Time-to-insight is often used
to measure the value of analytics. Therefore, tools and systems based on ease-of-use and easy-to-
understand visual exhibits can make a substantial contribution to faster payback and value creation.
The book, Analytics 2 Insight, is a roadmap to quickly understand key concepts and simple tools like
metrics, measurements, and data analysis that can lead the way to fully implementing analytics and
big data. In addition, I have included reference to numerous books applicable to honing skills for
analytics. The book is available through the Data Science Association and Amazon.
“Analytics 2 Insight: Roadmap for Data-driven Business

Operations Drive Performance, Lower Costs, Reduce Risks and Increase
Value” to the DSA store. See: http://www.datascienceassn.org/store
(http://www.datascienceassn.org/store)
Analytics 2 Insight on Amazon
kishore says: REPLY (HTTPS://WWW.ANALYTICSVIDHYA.COM/BLOG/2013/07/READ-BOOKS-ANALYSTS-OR-INTERESTED-ANALYTICS/?REPLYTOCOM=49397#RESPOND)

DECEMBER 11, 2014 AT 3:06 PM (HTTPS://WWW.ANALYTICSVIDHYA.COM/BLOG/2013/07/READ-BOOKS-ANALYSTS-OR-INTERESTED-
hi i am undergraduate in civil,but would like to change my stream as my interest and passion lies in
analytics. can u please suggest where do i start of with??

Hi Kishore,
It’s a di cult for you to shift your stream. You are from civil background. To pursue into Analytics, you
need to put more e ort to learn about Analytics.
Regards,
Kunal
Ankita Saxena says:

Hi Kunal,
I am from BE Computer science background and having 3+ years experience in e commerce as a

Business development.Having a keen interest into Analytics.
Kindly suggest how to start as a beginner or books for self study.

Ankita,
At initial stage, you can go with any of the following options:
1. You can look for the Business development role in Analytics Industry. Once you will get a BD role in
Analytics Industry, It would be relatively easy for you to move completely into Analytics by learning
about its domain.
2. You can also start learning R language from our learning path in R
(http://www.analyticsvidhya.com/learning-paths-data-science-business-analytics-business-
intelligence-big-data/learning-path-r-data-science/). You can also approach free online trainings or
institute.
3. You can also start doing a few open available courses on sites like Coursera and edX.
Read some good books on the subject like Scoring Points (on Tesco), The new Science of retailing, The
Signal and The Noise are some good books on the matter.
Regards,
Kunal
Mayank Jain says:

Dear Sir
I am second year undergrad with interest in Data Analytics. I am currently learning R. Do I need to learn
other languages like SAS etc to become a good Data Analytic?

Mayank,
You should focus on becoming the best in R and then apply your knowledge to various competitions
on Kaggle. You can also look at some of these data science projects “Five data science projects to
learn data science (http://www.analyticsvidhya.com/blog/2014/11/data-science-projects-learn/)”. To
become good data analytics, You must have hands-on experience as well as good knowledge of
Analytics tools.
Regards,
Kunal
Ankit says: REPLY (HTTPS://WWW.ANALYTICSVIDHYA.COM/BLOG/2013/07/READ-BOOKS-ANALYSTS-OR-INTERESTED-ANALYTICS/?REPLYTOCOM=100678#RESPOND)

NOVEMBER 28, 2015 AT 5:40 PM (HTTPS://WWW.ANALYTICSVIDHYA.COM/BLOG/2013/07/READ-BOOKS-ANALYSTS-OR-INTERESTED-
Dear Sir
I have been following your course on Internshala for Analystics and it’s great !
Currently,I am working on an ETL tool called Talend for data extraction,transformations and loading. I
would like to work on Tableau for Reporting Analysis along with the business data for decision making.
Will this be a path towards Business Analytics[BA] or will this lead to a Business Intelligence[BI]
Developer ?
Apoorv Verma REPLY

says:(HTTPS://WWW.ANALYTICSVIDHYA.COM/BLOG/2013/07/READ-BOOKS-ANALYSTS-OR-INTERESTED-ANALYTICS/?REPLYTOCOM=103639#RESPOND)
JANUARY 13, 2016 AT 7:46 AM (HTTPS://WWW.ANALYTICSVIDHYA.COM/BLOG/2013/07/READ-BOOKS-ANALYSTS-OR-INTERESTED-
Hey Kunal
I have completed my B.E in Computer engineering. I am working in an organization that works in data
analytics domain. I have an experience of just 5 months. I am very new in this domain.
I am familiar with languages like Python, Java, SQL, I need your suggestions on this front that-
what skills do I need to become a master in this eld.
And also I want to make my career in Arti cial Intelligence and Machine Learning, so how they are
related with each other.
Thanks & Regards

Apoorv
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06/04/2018 Must Read Books For Analysts/People Interested In Analytics

Home (https://www.analyticsvidhya.com/)  Business Analytics (https://www.analyticsvidhya.com/blog/category/business-analytics/)  …

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Hope this answers your question.

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software i uses in this analysis R , SAS, SPSS.

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Ankita Saxena says:

I am from BE Computer science background and having 3+ years experience in e commerce as a

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At initial stage, you can go with any of the following options:

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Thanks & Regards

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