Abcd

THE EFFECTS OF FACEBOOK USAGE ON
PUNJAB UNIVERSITY STUDENTS’S

PERFORMANCE
RESEARCHER
ATIA KANWAL
Roll No. 1143
SESSION 2013-2015
RESEARCH SUPERVISOR
PROF. ANWAR MUGHAL
M.Sc. BUSINESS STATISTICS AND MANAGEMENT
COLLEGE OF STATISTICAL AND ACTUARIAL SCIENCES
UNIVERSITY OF THE PUNJAB,
LAHORE.
DEDICATION
This Piece Of Work Is Dedicated To
“MY PARENTS”
Who Always Pray For My Success & Their Guidance, Deep

Involvement, Love & Untiring Efforts Help Me to Reach My
Destiny
ACKNOWLEDGMENT
The content of this thesis has been made possible through the effort, time, support
and expertise of a number of people. I would like to express my humble gratitude to the
following:
I would like to acknowledge the hard work and dedication of my supervisor,Prof.
Anwar Mughal. His guidance and support was a cornerstone in this thesis. His questions,
suggestions and feedback were greatly appreciated. For all the assistance he provide me
in designing and running the statistical analysis on the collected data.
I am very appreciative for many individuals’ support throughout this master’s
thesis. I would like to thank my parents, for constant support and motivation. I would
also like to thank my close friends that constantly checked in on my progress and acted as
a sounding board for the venting of my frustrations when the research and writing process
weighed me down. I would like to thank all those who participate in my study. Finally i
would like to thank all those who began questioning current educational practices and
who started to think outside the box. As Dylan William has said, “it is not about being
right or wrong, it is about learning.”
Atia Kanwal
TABLE OF CONTENTS
Chapters Title Page No
Chapter I Introduction 1
Significance of the Study 2
Statement of Problem 2
Objectives of the study 2
Research Questions 3
Instrument 3
Population 3
Sample 3
Sample Technique 3
Data Analysis 3
Limitations 3
Chapter II Literature Review 4
Concept of Facebook 4
Facebook Usage 8
Effect of Use 11
Usage in Pakistan 13
Key Pakistani Facebook Statistics 14
Top Industries spending on Digital Marketing 14
Top Brands Pages on Facebook 15
Pakistan Statistics 15
Majority of Pakistani Facebook users are young 15

Random Fun Facts 16
Review of Related study 17
Chapter III Research Methodology 29
Introduction 29
Population 29
Sample 29
Research Instrument 29
Scale 29
Research Design 30
Data Collection 30
Data Analysis 30
Chapter IV Data Analysis And Interpretation 31
Chapter V Summary, Findings, Discussion, And Recommendations 67
Summary 67
Findings 68
Discussion 73
Recommendations 74
Recommendations for Future Researchers 74
References 75
Appendix 77
CHAPTER I
INTRODUCTION
Facebook is a social networking service launched in February 2004, owned and operated
by Facebook. It was founded by Mark Zuckerberg with his college roommates and fellow
Harvard University student Eduardo Saverin.
In a very short time facebook became very popular among people over the world.
Today, almost every university student has account on Facebook. Particularly university
students use facebook for hours in routine. They spend much time in chatting with their
friends on Facebook. They share information, videos, pictures and many other things.
Usage of affects their academic performance also. The use of facebookeffects their study
and due to this they show poor results. They use facebook just for fun for long times
which affect their study badly. No doubt facebook is a useful social media through
facebook people remain inter-connected and they expand their relationship from person
to person. Facebook users often have a large social network. There are many advantages
of facebook like students talk with hundreds of their friends without going anywhere.
They exchange their thoughts about religion, politics, economical and current issues in
their country. By using facebook they collect useful information which they share in class
and groups. This is bright side of facebook, there is also dark side of facebook as it
affects student’s grades. Those students who give more time to facebook get poor grades
as compare to those who do not give time to facebook or those who do not have an
account on facebook.
This study will prove that how facebook affects study of students of Punjab
university. Why they use facebook. How much they give time to facebook. How many
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students use Facebook. This study will bring improvements for coming students in
Punjab University.
Significance of the Study
It is expected that the output of this research will benefit students and the administration
of Punjab University as will show the level of the students’ use of Facebook.
This will help them to understand how best to sustain the students attention on
using facebook. Also this work will be of immense benefit to the field of Library and
Information sciences as it will be on addition to existing literature. Also the findings
could be used by academic advisers and counselors proffer professional advice to the
university authorities on how to regulate the Facebook usage among undergraduate
students in Punjab University.
The findings of this study would provide facts that will enable the ministry of
Communication technology to know what arises from students’ use of Facebook.
This will help the ministry, to know how to control facebook usage
Upon successful completion of this research, it shall be very relevant to various people in
Pakistan.
Statement of Problem
The effects of Face book usage on University student’s performance.
Objectives of the study
The objectives of the study were to:
1. To examine the extent of usage of Facebook by the students of Punjab university.
2. To examine the purpose of the usage of Facebook like entertainment by the
students.
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3. To assess the difference of opinion about face book purpose of use by gender,
education etc.
Research Questions
1. What is usage of face book by the students of Punjab university?
2. What is the Purpose of usage face book like entertainment by the students?
3. Is there any difference of opinion about face book purpose of use by gander, education
etc?
Instrument
Researchers used survey method for data collection.
Population
The population of study was consisted of all the students of different department of
Punjab University.
Sample
My sample will be 300 master level students in which 150 from regular and 150 from
self-supporting from session 2013-15.
Sample Technique
Random and non-random techniques are used. Both methods are most effective but i will
use random sample method because it will be better for this study.
Data Analysis
I used SPSS version 15.0 to analyze and interpret the obtained data.
Limitations
The limitation of my study is that there are about 35000 students in Punjab University but
i select only 200 master level students and these all are from the session 2013-2015.
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CHAPTER II
LITERATURE REVIEW
Concept of Facebook
Face book is an online long range interpersonal communication administration
headquartered in Menlo Park, California. Its site was dispatched on February 4, 2004, by
Mark Zuckerberg with his Harvard College flat mates and kindred understudies Eduardo
Saverin, Andrew McCollum, Dustin Moskovitz and Chris Hughes.The authors had at first
constrained the site's participation to Harvard understudies, yet later extended it to
schools in the Boston territory, the Ivy League, and Stanford University. It bit by bit
included backing for understudies at different colleges and later to secondary school
understudies. Since 2006, any individual who is no less than 13 years of age was
permitted to wind up an enlisted client of the site; however the age necessity may be
higher contingent upon material nearby laws. Its name originates from an idiom for the
registry given to it by American colleges' students.
In the wake of enrolling to utilize the site, clients can make a client profile,
include different clients as "companions", trade messages, post notices and photographs,
offer recordings and get notices when others redesign their profiles. Moreover, clients
may join basic interest client gatherings, composed by work environment, school or
school, or different qualities, and arrange their companions into records, for example,
"Individuals From Work" or "Dear Friends". Facebook had more than 1.18 billion month
to month dynamic clients as of August 2015.Because of the extensive volume of
information clients submit to the administration, Facebook has go under investigation for
their security approaches. Facebook, Inc. held its first sale of stock in February 2012 and
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started offering stock to people in general three months after the fact, coming to a unique
top business sector capitalization of $104 billion. On July 13, 2015, Facebook turned into
the quickest organization in the Standard and Poor's 500 Index to achieve a business
sector top of $250 billion.
Face book is a long range informal communication site that was initially intended
for undergrads, however is currently open to anybody 13 years old or more established.
Facebook clients can make and redo their own profiles with photographs, recordings, and
data about themselves. Companions can search the profiles of different companions and
compose messages on their pages.
Each Facebook profile has a "divider," where companions can post remarks. Since
the divider is visible by all the client's companions, divider postings are fundamentally an
open discussion. Along these lines, it is normally best not to compose individual
messages on your companions' dividers. Rather, you can send a man a private message,
which will appear in his or her private Inbox, like an email message
Facebook permits every client to set security settings, which as a matter of course
are really strict. For instance, on the off chance that you have not included someone in
particular as a companion, that individual won't have the capacity to see your profile. Be
that as it may, you can modify the security settings to permit clients inside of your
system, (for example, your school or the range you live) to view part or the greater part of
your profile. You can likewise make a "restricted profile," which permits you to conceal
certain parts of your profile from a rundown of clients that you select. On the off chance
that you don't need certain companions to have the capacity to see your full profile, you
can add them to your "constrained profile" list.
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Another component of Facebook, which makes it not quite the same as MySpace,
is the capacity to add applications to your profile. Facebook applications are little projects
grew particularly for Facebook profiles. A few cases incorporate SuperPoke (which
amplifies Facebook's "jab" capacity) and FunWall (which expands on the fundamental
"divider" element). Different applications are instructive, for example, news sustains and
climate gauges. There are likewise many computer game applications that permit clients
to play little computer games, for example, Jetman or Tetris inside of their profiles. Since
most diversion applications spare high scores, companions can go up against one another
or against a large number of other Facebook clients.
Facebook gives a simple approach to companions to stay in contact and for people
to have vicinity on the Web without expecting to construct a site. Since Facebook makes
it simple to transfer pictures and recordings, about anybody can distribute an interactive
media profile. Obviously, on the off chance that you are a Facebook part or choose to join
one day, recollect to utilize caution in what you distribute or what you post on other
client's pages. All things considered, your data is just as open as you decide to make it.
Facebook is a famous free long range informal communication site that permits
enrolled clients to make profiles, transfer photographs and video, send messages and stay
in contact with companions, family and associates. The site, which is accessible in 37
distinct dialects, incorporates open elements, for example,
 Marketplace permits individuals to post, read and react to grouped advertisements.
 Groups permits individuals who have basic hobbies to locate one another and
cooperate.
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 Events permits individuals to promote an occasion, welcome visitors and track who
arrangements to go to.
 Pages permits individuals to make and advance an open page fabricated around a
particular theme.
 Presence innovation - permits individuals to see which contacts are online
Inside of every part's close to home profile, there are a few key systems
administration segments. The most prevalent is apparently the Wall, which is basically a
virtual release board. Messages left on a part's Wall can be content, video or photographs.
Another well known segment is the virtual Photo Album. Photographs can be transferred
from the desktop or specifically from a cell phone camera. There is no restriction on
amount, yet Facebook staff will evacuate improper or copyrighted pictures. An intuitive
collection highlight permits the part's contacts (who are called nonexclusively called
"companions") to remark on one another's photographs and distinguish (label) individuals
in the photographs. Another prominent profile part is notices, a microblogging highlight
that permits individuals to telecast short Twitter-like declarations to their companions.
All associations are distributed in a news food, which is conveyed progressively to the
part's companions.
Facebook offers a scope of protection choices to its individuals. A part can make
every one of his interchanges noticeable to everybody, he can piece particular
associations or he can keep every one of his correspondences private. Individuals can
pick regardless of whether to be searchable, choose which parts of their profile are open,
choose what not to put in their news sustain and decide precisely who can see their posts.
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For those individuals who wish to utilize Facebook to impart secretly, there is a message
highlight, which nearly looks like email.
In May 2007, Facebook opened up its engineers' stage to permit outsider
designers to manufacture applications and gadgets that, once endorsed, could be
disseminated through the Facebook group. In May 2008, Facebook designers reported
Facebook Connect, a cross-site activity that permits clients to distribute communications
on outsider accomplice locales in their Facebook news nourish.
Facebook Usage
In December of 2014, I led an overview of 325 clients to find out about the ways they
were utilizing Facebook. i needed to check whether I would get the same results, so I
rehashed the overview to see what sort of changes in attention to different viewpoints
world's biggest informal community have happened. I led the same review (with three
new inquiries) and had a pool of 325 respondents.
I realize this does not speak to the whole populace, and it's a little specimen size.
It likewise unquestionably does not speak to the biggest client profiles on Facebook or
any business pages. This is planned as an irregular inspecting of clients, so don't make
real inference from this without considering different wellsprings of data. I asked 23
addresses, and gathered them into these 7 segments:
1. Baseline data on the members
2. Trends all in all use designs
3. General data on how they utilize Facebook
4. Graph Search mindfulness and use
5. Facebook protection concerns
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6. Facebook publicizing – irritating or not?
7. Their best and most noticeably bad encounters
Contrasted with my inspecting a year ago, less individuals need to openly
interface and more individuals are getting baffled with Facebook's security approaches
and commercialization. By and large i saw a little decrease in general fulfillment with the
experience that is Facebook. There is by all accounts almost no marked acknowledgment
of a portion of the real elements that Facebook has actualized throughout the years,
specifically their video alternative for visit and Graph Search. I've made my inferences,
so now it's the ideal opportunity for you to do likewise.
While Facebook remains the most famous online networking website, its general
development has impeded and different destinations keep on seeing increments in
usership. Facebook keeps on being the most prominent online networking website, yet its
participation saw little change from 2013. The one remarkable special case is more
established grown-ups: For the first run through in Pew Research discoveries, more than
half (56%) of web clients ages 65 and more established use Facebook. By and large, 71%
of web clients are on Facebook, an extent that speaks to no change from August 2013.
Each and every other online networking stage measured saw huge development
somewhere around 2013 and 2014. Instagram not just expanded its general client figure
by nine rate focuses, additionally saw huge development in each demographic gathering.
LinkedIn kept on developing among gatherings with which it was at that point prevalent,
for example, experts and school graduates, while Twitter and Pinterest saw increments in
usership over an assortment of demographic gatherings.
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The engagement of Facebook clients keeps on developing, while everyday use on
different stages indicates little change.
Facebook's vast base of clients keeps on being extremely dynamic. Completely
70% draw in with the site day by day (and 45% do as such a few times each day), a
noteworthy increment from the 63% who did as such in 2013. About half (49%) of
Instagram clients and 17% of Pinterest clients connect with their particular stages every
day, albeit neither of these speak to a huge change from 2013. Somewhere in the range of
36% of Twitter clients visit the site day by day, yet this really speaks to a 10-point
diminish from the 46% who did as such in 2013. While the 13% of LinkedIn clients who
draw in with the stage every day is unaltered from 2013, the extent of clients who utilize
the site week by week or less regularly expanded fundamentally—that is, more clients log
on less as often as possible.
52% of online grown-ups utilize different social networking locales. Facebook
goes about as "home base" — it remains the most well known site for the individuals who
just utilize one, and has noteworthy cover with different style.
Completely 52% of online grown-ups utilize two or more online networking
locales, a critical increment from the 42% who did as such in 2013. In the meantime,
altogether less grown-ups utilize only one site — 28% contrasted and 36% a year ago. As
in 2013, Facebook remains the most prominent site among the individuals who utilize
one and only — completely 79% of the individuals who utilize only one site report
utilizing Facebook. As in years past, a huge dominant part of Twitter, Instagram,
Pinterest and LinkedIn clients say they likewise utilize Facebook, more than whatever
other site. In the meantime, the extent of Facebook clients who additionally utilize
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another site is on the ascent — that is, there are more Facebook clients this year who
likewise utilize Twitter, Instagram, Pinterest and LinkedIn than there were in 2013.
Effect of Use
How does Facebook action influence an understudy's evaluations? Reynol Junco, an
educator at Lock Haven University in Pennsylvania, as of late set out to decide precisely
that.
Mr. Junco amassed a specimen of almost 2,000 undergrads who self-reported
points of interest of their Facebook use: not simply aggregate time spent on the long
range interpersonal communication site, however particular moves made, for example,
remarking, talking, transferring photographs or seeing what others are doing — "hiding,"
as Mr. Junco calls it.
The concentrate then stacked its subjects' general G.P.A's. against that Facebook
action. Understudies' secondary school G.P.A's. — intense indicators of school
evaluations — were incorporated into the study as control variables, to build up subjects'
standard scholarly capacity and guarantee no sensational swings in G.P.A. happened that
may give a false representation of different components at play.
The consequences of the trial will soon be distributed in the diary Computers in
Human Behavior, yet The Choice was conscious of an early take a gander at the
While general time spent on Facebook adversely influenced G.P.A., the outcomes
were not obvious. As it turned out, the individuals who every now and again shared
connections on Facebook or checked the site to see what companions were up to tended
to have higher evaluations. Those understudies who presented notices tended on have
lower evaluations.
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Mr. Junco discovered an immediate relationship between site utilize and out-of-
class friendliness: the additional time an understudy spent on Facebook, the more
probable that understudy was to be included with extracurricular exercises.
In the interim — negating the zero-aggregate rationale of some who may trust that
a moment spent interpersonal interaction is a moment spent not taking care of
schoolwork — the study discovered no substantive connection between time invested on
Facebook and energy spent examining.
Mr. Junco said in an email that he was amazed by the way that the quantity of
times an understudy checked Facebook every day was just pitifully identified with
scholastic execution.
"This lets me know that investing an unnecessary measure of energy in Facebook
is identified with negative results, while simply checking Facebook for a couple of
minutes every time is not,"
For more data on the study, visit our sister blog, The Learning Network, which
has a Q.&A. with Mr. Junco about his exploration.
One of the principle goals was to concentrate on the assessment of understudies
about the impact of Facebook utilization on their scholastic execution. Results
demonstrate that 61% of the understudies were of the sentiment that the Facebook utilize
by one means or another or other unfavorably influences their scholarly execution.
Chisquare test (p value=0.000) demonstrates that the extent of the understudies who think
Facebook utilization is unfavorably influencing their studies (61%) is more prominent
than the extent of the understudies who think there is no unfriendly impact of Facebook
use (39%). As appeared in Figure 1, the Facebook use is influencing all the more
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unfavorably the investigations of male understudies (68%) when contrasted with female
understudies (53%). AhsanulHaq and SohailChand(Bulletin of Education and Research)
December 2012, Vol. 34, No. 2pp.19-28
Usage in Pakistan
Pakistani clients of the interpersonal interaction site Facebook crossed 10 million, as per
Facebook Ads Manager.
The promotions supervisor refers to that the quantity of Pakistani clients on
Facebook is between 10.6-11.8 million of which 7.4-8.2 million are men and 3.0-3.4
million are ladies of these clients, 2.3-2.5 million are single and out of this 1.7-1.8 million
are men and 0.7-0.78 million are ladies. There are 1.0-1.2 million who are either hitched,
drew in or in a relationship.
Half of the clients are between the ages of 18-24. This demonstrates the long
range interpersonal communication site is for the most part utilized by youth.
Also, 2.9-3.2 million nearby Facebook clients are college graduates, of which 2.1-
2.3 million are men and 0.78-0.86 million are ladies.
Pakistani Facebook clients have quite recently traversed 11 million Facebook
clients. The well known long range interpersonal communication site has seen a quick
development in the most recent couple of years.
As indicated by the advertisements administrator, Pakistani Facebook clients
incorporate 7.4 million men and around 3 million of its individuals are ladies. Two third
dominant part of the Pakistani clients of Facebook are less than 25 years old which
demonstrates how much prevalent it is among the adolescent. Lion's share of the clients
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are originate from the wealthiest 10% of family units. Give us a chance to delve into
more key insights of Pakistani clients.
Key Pakistani Facebook Statistics
 30 % of aggregate online populace of Pakistan uses Facebook.
 With more than 120 million portable supporters in the nation, 33% of Mobile
clients of Pakistan access Facebook by means of cell phones.
 70% of Pakistan populace is under 24-30 while on Facebook 2/third larger part of
Pakistani gathering of people are beneath 24 years old.
 71 % are male and just 29 % are female clients in Pakistan which are basically
from the urban parts of the nation.
 60 % of Pakistani web populace interface with brands on the web.
 Pakistani Facebook clients burns through 40 minutes by and large a day.
 Nearly 50% of the Pakistani Facebook clients sign on between 6 PM till
Midnight.
Top Industries spending on Digital Marketing
 Telecommunication
 Fast Moving Consumer Goods (FMCGs)
 Textiles and Apparel Manufacturing
 Banking Sector
 E-trade a
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Top Brands Pages on Facebook
 Olx Pakistan
 Nokia Pakistan
 Intel
 Ufone
 Pizza Hut – Pakistan
Today, the social networking giant’s growing impact in the country cannot be denied, and
by 2015, with greater internet penetration, its influence in all aspects of our lives, from
politics to entertainment will be profound.
Possibly revolutionary
Pakistan Statistics
 Total monthly active Facebook users in Pakistan: 8,648,000 (grew by more than
1,162,040 in the last 6 months)
 Facebook penetration of overall country population: 4.69%
 Facebook penetration of online population: 29.69%
 Position in the global list of countries visiting Facebook: 27
Majority of Pakistani Facebook users are young:
1. Age of 13-17: 1,183,640 people
2. Age of 18-24: 4,275,900 people
3. Age of 25-30: 1,767,800 people
4. Age of 30-40: 1,135,320 people
5. Age of 40 and over: 503,080 people
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There are 70% male users and 30% female users in Pakistan:
 Male: 6,068,700 people
 Female: 2,557,960 people
Top 5 Facebook Brands with Pakistan fans:
Page Local Fans
1. OLX Pakistan 1,621,693
2. Nokia Pakistan 1,191,454
3. Intel 1,157,929
4. Ufone 1,048,053
5. Zong 810,776
Top 5 Facebook Celebs with Pakistan fans:
1. Akon 1,302,719
2. Shakira 1,219,284
3. AtifAslam 1,207,911
4. Justin Bieber 963,422
5. Ali Zafar 925,408
Random Fun Facts
 Dedicated to console gaming: 547,980 Pakistanis
 Big on cooking: 458,200 Pakistanis
 Have an interest in dance: 601,960 Pakistanis
 Like literature or reading: 1,954,080 Pakistanis
 Own old computers: 1,874,220 Pakistanis
 Newly wed in the last year: 99,220 Pakistanis
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 Number of declared parents: 198,080 Pakistanis
 Smart phone/tablet users: 1,424,280 Pakistanis
 Like fashion: 2,179,280 Pakistanis
 Relationship status single: 1,930,500 Pakistanis
Review of Related study
In nowadays roughly 90% of the understudy populace has some sort of participation or
record in the different social locales, in this writing survey i will concentrate particularly
on the biggest social site today, Facebook. This writing survey will give data on whether
this social site influences the understudy's execution at school or on the off chance that it
doesn't, likewise the historical backdrop of what Facebook is and a few studies performed
on the subject. Presently a days i perceive how understudies are less inspired by school
matters, how they are more keen on social locales looked at than utilizing the web for
scholarly purposes. The social site Facebook has been said to influence the execution of
understudies and does not influence others.
Facebook is the biggest social site on the planet today, propelled February 2004
by Harvard understudies Mark Zuckerberg and his flat mate Eduardo Saverin. Facebook
was initially made for Harvard understudies just, for them to stay in contact when they
were far from the grounds, yet the site has been presently extended worldwide with now
having more than one billion dynamic clients, the larger part of these clients are still
undergrads. It has been likewise extremely acclaimed for being a diversion among the
understudies.
As indicated by a study done by therapist Paul A. Kirschnera of the Center for
Learning Sciences and Technologies at the Open University of the Netherlands there was
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a detectable low G.P.A. score for the 219 American understudies he tried, they had a run
of the mill evaluation normal of 3.06. The understudies that were more influenced by
Facebook were the ones that had this site on their cell phones and that when they were
concentrating on they would likewise be accepting messages from Facebook and that
occupied them, they couldn't do the multi-errand of considering while getting messages
of this site as they are utilized to multi-assignment with everything else.
On the other a large portion of a study performed by Reynol Junco a teacher
structure Lock Having University says that Facebook can not be reprimanded for lower
evaluations of understudies that indeed a few exercises performed on Facebook really
build the understudies grades by the understudies utilizing this site as an apparatus for
concentrate, for example, determining the status of companions and sharing connections.
The genuine issue was when understudies began diverting themselves by as opposed to
exploiting how Facebook can help their study's, they would begin to redesign they're
status and that would totally occupy them from their studies.
Facebook impacts on understudies A study done in Ohio by ArynKarpinski
exhibits how undergrads who use Facebook invest less energy concentrating on, doing
school related exercises and have a lower evaluation point normal than understudies who
have no agreed to the informal organization site. This study indicates how Facebook
clients normal GPA score is somewhere around 3.0 and 3.5, while the non-clients normal
GPA is somewhere around 3.5 and 4.0, likewise recorded on this study is the time spent
examining by the clients and non-clients. A Facebook client will spend around five hours
a week considering, on the other a large portion of a non-client of this site will burn
through 11 to 15 hours for every week contemplating.
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Additionally it is indicated how understudies with paying occupations are more
averse to utilize Facebook and the understudies that are selected in school extracurricular
exercises will probably utilize this social site.
In an other study done in February, Oxford University neuroscientist Susan
Greenfield cautioned us that social destinations like these where infantilizing the human
cerebrum like a little kids' by giving moment delight and shortening the consideration
spam.
As per Gary Smalls book "iBrain: Surviving the Technological Alteration of the
Modern Mind" individuals who invest energy in social locales have diminished capacity
to comprehend outward appearances and comprehend facial signals. This is influencing
English 1312 Facebook consequences for understudies Primarily the youngsters
since youthful personalities are the most delicate. What's more, individuals that did not
utilize these destinations did not have any of these issues by any stretch of the
imagination.
In this writing audit i perceived how Facebook in the greater part of the cases
influence straightforwardly the evaluations of understudies, despite the fact that
sometimes it offers them some assistance with achieving better evaluations, by
effectively exploiting the apparatuses gave by Facebook, however most understudies
can't multitask and will get diverted with this site, and by the studies demonstrated how
non-clients have preferable evaluations over the clients it has an impact on understudy
GPA. (David Sotomayor University of Texas at El Paso)
FB's prominence brings up issues about the site's effect on understudy life
(Barratt, Hendrickson, Stephens, and Torres, 2005). In the wake of extending FB use to
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people outside the school and college framework, the age gathering encountering the
most development was 25 to 34 year-olds, with an increment of 181%, and the 35 and
more seasoned gathering expanded 98% (Lipsman, 2007a). Notwithstanding, regardless
of this development in more seasoned age bunches, FB remains principally a school age
what's more, developing grown-up marvel. Beside the 350 million dynamic clients, 50
percent of dynamic clients sign on to FB in any given day, with morethan 8 billion
minutes spent on the site overall every day.
(http://www.facebook.com/press/info.php?statistics).
What's more, application use devours a considerable lot of action on the site. The
present insights include: more than 2.5 billion photographs transferred every month,
(more than 14 million recordings transferred every month, more than 3.5 billion bits of
substance (i.e., web joins, news stories, blog entries, notes, photographs) shared every
week, (4) more than3.5 million occasions made every month, and more than 45 million
dynamic client gatherings existing. As confirm above, Facebook is a mainstream tedious
movement that without a doubt has some effect on understudy life Specific to FB use,
VandenBoogart (2006), in an unpublished Master's postulation, found that overwhelming
FB use (i.e., additional time spent on FB) is seen among understudies with lower GPAs,
albeit no control variables were executed in the examinations. Alternately, Kolek and
Saunders (2008) found that there was no connection between's Facebook use and GPA in
an example of understudies from an open Northeast research college. All the more as of
late, an exploratory study reported a negative relationship between FB use and scholastic
accomplishment as measured independent from anyone else reported GPA and hours
spent concentrating on every week (Karpinski and Duberstein, 2009). Once more, this
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concentrate just executed one control variable (i.e., understudy status as either undergrad
or graduate), and neglected to control for other jumbling variables, for example, college
major. These information from the study will be re-broke down and introduced in the
flow paper in light of proposals and input from different specialists. In light of the
previously stated study, another gathering of scientists utilized the exploratory
discoveries as a springboard for a production where no relationship was found between
FB use and GPA
Then again, the general accord is that more research should be done, and that the
addressed relationship in the middle of SNS and scholarly execution remains to a great
extent unanswered. The examination of this wonder is troublesome because of the
techniques included and definition and estimation of the variables of hobby.
Concentrating singularly on FB or SNS use, executing a genuine exploratory
configuration may not be practical. For instance, acquiring a credulous populace of
subjects who has never experienced, utilized, or knew about FB is practically
unattainable, and discovering volunteers who will concur not to utilize their SNS for
augmented timeframes may be considerably more troublesome. In this manner, the trial
configuration and techniques expected to appropriately concentrate on the theme makes
such research restrictive, if not unthinkable. Options, for example, controlling for
irregular covariates or various demographics without a strong method of reasoning
situated in acknowledged hypothesis in semi trial plans and/or correlational studies can
deliver spurious results too. In this manner, utilizing different outlines can be fashioned
with issues.
21
Numerous subjective reports from studies and articles have portrayed an
affirmation by SNS clients, particularly FB clients, that spending "a lot of time" on the
site may be incongruent with scholastic achievement or accomplishment in different
venues, for example, work. A few contextual analyses creating related data on the
measure of time devoted to particular SNS have been distributed. In one subjective
article,a graduate understudy depicts her involvement with FB and the relationship
between time spent utilizing SNS and profitability at work. She states, I soon discovered
huge numbers of my understudy representatives conveying smart phones work and
pending the greater part of their secretary movements signed into thefacebook.com. I was
notwithstanding burning through 10 – 15 minutes amid my available time affirming my
companionships with understudies on the site.
The graduate understudy proceeds by watching distinctive sorts of issues
connected with investing a lot of energy signed into FB. For instance, she noticed that
time spent logged onto FB may detract time from essential scholarly obligations, for
example, examining. As appeared here, a few understudies perceive the pervasiveness of
FB, and the conceivable outcomes of over-introduction (i.e., impeded scholarly
accomplishment). In a learn at the University of Illinois, the lion's share of those studied
(i.e., more than 75%) marked in 1 – 4 times each day or more. In some interviews,
members reported keeping the site open in a program constantly they are utilizing a PC
(http://www.thefacebookproject.com/). As appeared by the data above, exploration ought
to all the more completely analyze the effect of FB on school life and scholastics due to
its notoriety, and the sheer measure of time that undergrads spend not just on the web,
additionally utilizing FB. Roughly 43.8% of the whole example (N= 219) were junior and
22
senior college understudies and 53.4% were graduate understudies, with the rest of first
year recruits and sophomores. This was not seen as an issue since thusly we want to have
blocked the likelihood of an impact of spurious elements, for example, acclimatization to
another (i.e., college) environment in green bean, also the impacts of evolving majors,
which is frequently done either in the first year or between the end of the first year and
the start of the second semester of the sophomore year (Ciavarri, 2008; Kramer, Higley,
and Olsen, 1994). Of the graduate understudies, 48.7% were Masters and 41.9% were
Doctoral understudies. Graduate proficient understudies (e.g., Education Administration,
Law, Principal Licensure) represented just 9.4% of the example. The dominant part of
majors spoke to in the specimen were Humanities and Sociologies majors (72.6%),
trailed by Medical and Allied Medical Professions majors (15.5%), and the remaining
understudies were either Business majors (5.9%) or STEM majors (Science, Technology,
Engineering, and Mathematics; 5.9%). The mind larger part of the test was full-time
understudies (81.7%), with 18.3% guaranteeing to be low maintenance understudies.
Subjective review information was additionally examined. Understudies were
asked whether they feel that FB has had an effect on their scholarly execution, and why
they feel thusly. The inquiry was intentionally left transparent to inspire a scope of
clarifications. The greater part of FB clients (73.8%; n= 104) guaranteed that they feelthat
it doesn't have animpact, with the rest of (26.2%; n = 37) reporting that they feel that FB
has an effect on their scholarly execution (i.e., positive and negative headings
combined).As expressed, the inquiry was purposefully open-finished (i.e., "Has Facebook
had an effect on your scholarly performance?"), so that the understudy could decide to
either give a positive or a negative course in subsequent inquiries (i.e., "If yes, how" and
23
"If no, why not?"). In those subjective subsequent inquiries, 35 members incorporated a
composed clarification of why they feel that FB has an effect, with 74.3% (n = 26)
demonstrating a negative effect, and 25.7% (n = 9) a positive effect. The substance of
these reactions is incorporated underneath. Content investigation of the members who
reacted that FBdoes not have an effect on their scholastic execution uncovered normal
subjects. Some FB clients reported not utilizing it habitually enough for it to have an
effect and stressed that scholastics, for them, were a need. Then again, FB clients
reporting a negative effect (i.e., 74.3% of the 35 members asserting that FB has an effect)
expressed that they procrastinated and were diverted from school work, and that they had
poor time-administration abilities. A positive effect was additionally noted in reactions
(i.e., 25.7% of the 35 members asserting that FB has an effect), including articulations of
backing for FB as a systems administration device to shape study gathers or empowering
individual understudies through different correspondence applicationIn 2009 a draft
composition recommended that facebookuse may be identified with lower scholarly
accomplishment in school and master's level college (Karpinski, 2009). The report
rapidly turned into a media sensation and was grabbed by many news outlets in a matter
of days. On the other hand, the outcomes depended on correlational information in a draft
original copy that had not been distributed, or even considered for production. Scientists
looking at facebookuse from a media impacts convention have concentrated either on the
social ramifications of the medium or on the potential dangers that clients of long range
informal communication destinations may encounter. Case in point, an assortment of
studies have noticed that the utilization offacebookis emphatically identified with social
capital (Boyd and Ellison,2007; Valenzuela, et al., 2008).
24
Then again, some examination recommends that facebookusers think little of the
potential protection dangers of sharing data on the site (Acquisitiand Gross, 2006; Dwyer,
et al., 2007).As with cases of threats from more established media, a late study (and
comparing public statement) demonstrating that facebookuse and university evaluation
point midpoints (GPA) were contrarily connected created a lot of media buildup
(Karpinski, 2009).As Karpinski (2009) herself notes, she is not the first to look at the
relationship between facebook utilize and grade point midpoints. She references two
studies that prompt the theory that scholastic execution and utilization of the site may be
contrarily related. Initially, she refers to a Master‟s proposition by Boogart (2006). While
the theory offers some suggestive confirmation, Boogart just inspected the understudies
distinguish understudies in other habitation corridors. It is depicted as „„. . .an online
catalog that associate individuals through informal organizations at schools and colleges"
(Zuckerberg, 2005, p. 1). Sites, for example, MySpace_ and the more prominent FB have
of enlisted clients, with FB turning into the overwhelmingly more mainstream SNS
(comScore, 2009; Gonzalez, 2009, checkfacebook.com).
Pempek et al.,(2009) found that understudies spend roughly 30 minutes on
Facebook for the duration of the day as a major aspect of their every day schedule.
Facebook was utilized regularly for social correspondence, generally with companions
with whom the understudies had a pre-set up disconnected from the net relationship.
They talked about proposals through the utilization of long range interpersonal
communication destinations for the improvement of character and companion
connections. Aghazamani (2010) concentrated on the understudies' inspirations for
Facebook use. A nearby finished survey was coordinated to 595 University understudies
25
who were perceived as clients of the site at Karlstad University in Sweden. Their
outcomes propose that male invest more energy in Facebook than females. The
examination demonstrated that college understudies login their Facebook account a
bigger number of times each day than graduate understudies.
Kinship was named the most loved action among male undergrad students.In the
investigation of Kirschner and Karpinski (2010), they discovered a noteworthy negative
relationship between Facebook use and scholarly execution. Facebook clients reported
lower mean GPAs and reported spending less hours every week concentrating on all
things considered than Facebook nonusers. A larger part of understudies guaranteed to
utilize Facebook accounts in any event once day. Comparative results are likewise
reported in VandenBoogart (2006), Canales et al.,(2009) and Junco (2012).
Junco (2011) considered the relationship between Facebook use and understudy
engagement, a develop identified with positive school results. Facebook was discovered
adversely connected with engagement scale score and emphatically corresponded with
time spent in co-curricular exercises.
Junco (2012) inspected the relationship among various measures of recurrence of
facebook use with time spent get ready for class and general GPAs. Various leveled
direct relapse investigation demonstrated that time spent on facebook was emphatically
and essentially contrarily corresponded with general GPA.Roblyer et al.,(2010) reported
that Facebook can possibly turn into an acknowledged source to backing understudies'
instructive correspondences and relationship with workforce. An examination in the
middle of personnel and understudy reactions shows' that Students are more open to the
likelihood of utilizing Facebook and comparable innovations to bolster classroom work
26
while Faculty individuals will probably utilize more customary advancements, for
example, email.
Hargittai (2008)studied a specimen of 1,060 understudies and observed that
general 88% understudies use informal organization site, 74% report utilizing no less
than one interpersonal organization site much of the time and one and only understudy
have not heard any of the six informal organization destinations included on the
overview. More than 12% respondents don't utilize any of them. Facebook is the most
prominent administration among these understudies, with just about four in five utilizing
it, and over portion of the general specimen doing as such more than once.
Lenhart and Madden (2007) found that youths use informal communities for the
creation and the upkeep of companionships. 7% of the high schoolers were utilizing the
Facebook. 22% use informal organization locales a few times each day, 26% once per
day. 49% use informal community locales to make new companions, 91% utilizing to
stay as a part of touch with existing companions. Adolescents from center and lower pay
families weremore liable to say that they utilize the destinations to make new companions
than higher pay teens.Khan (2009) found that 65 percent of Facebook clients got to their
record every day in a few times to check whether they had gotten new messages. The
measure of time spent differed from only a couple of minutes to over an hour on
Facebook at each login. The Ohio report demonstrates critical lower GPAs among
understudies who use Facebook than the individuals who didn't utilize the site. 79 percent
understudies utilizing Facebook trusted that the time spent nearby had no effect on their
scholarly execution. As per the study, adolescents spend a normal of 31 hours a week on
theEllison et al., (2007) conducted research to examine the relationship between use of
27
Facebook, and the establishment and maintenance of social capital and one’s ability to
stay linked with members of a previously settled community.
28
CHAPTER III
RESEARCH METHODOLOGY
Introduction
In this chapter, the methodology and procedure of data collection is discussed. It is
descriptive research to measure the effects of face book on the students of Punjab
University. In brief this chapter discusses about the concept, which are used in the course
of Research. Data collected by students of Punjab University through questionnaire for
reliable conclusion. The information about sample, population and tool used during data
collection are describes in detail as following.
Population
The population of study was consisted of all the students of different department of
Punjab University.
Sample
Researcher was used convenient sampling technique. The sample of my research is 150
regular and 150 is self-supported students.
Research Instrument
A questioner was considered as the appropriate instruments of collection of data. This
questioner consisted of 31 questions related to different aspects of face book.
Scale
Researcher was used likered scale.
Strongly disagree (1) Disagree (2) Neutral (3) Agree (4) strongly agree (5)
29
Research Design
The design of study is descriptive in nature, for this study survey method was adopted to
collect data on a self-development questioner.
Data Collection
The data collection stage was very difficult for us. Researcher was personally visited the
different department of Punjab University and collect the data personally. Before
distributing the questioner among the respondent the nature and purpose of the study was
explained to them, moreover they were assured strongly that their responses will be kept
confidential and use only for research purpose.
Data Analysis
Data was collected through the above mentioned research instruments, analyzed and
discussed with supervisor. To analyze the data student’s responses were converted in
numerical scale.The data is entered into SPSS (15.0) for the analysis of questioner to
measure the effects of face book.
30
CHAPTER IV
DATA ANALYSIS AND INTERPRETATION
This chapter deals with the data analysis and interpretation of data .The responses of
student are shown in the table and each table is followed by its interpretation.
In this interpretation, researcher selected the criteria
Strongly disagree (SD) =1
Disagree (D) = 2
Neutral (N) =3
Agree (A) =4
Strongly agree (SA) =5
The standard value which is selected is 3 as it was the middle value. So if the mean value
is lower than 3 it shows that respondents significantly agree with the statement about
effects of face book usage on the study of Punjab university students. But if mean value
is equal to 3, it shows that respondents have no opinion about the statement.
31
Table 4.1 (a)
Statement Scale weight frequency Percent
I check my Strongly 1 64 21.3
face book daily. Disagree 2 43 14.3
Disagree 3 33 11.0
Neutral 4 57 19.0
Agree 5 103 34.3
Strongly agree 300 100
Total
This table show that 21.3% respondents strongly disagree from this statement.14.3%
respondents disagree from this statement.11% respondents are neutral for this
statement.19% respondents agree this statement. Most of respondents strongly disagree
from this statement.
Table 4.1 (b)

I check my face book daily.
Mean SD T df Sig
3.3067 1.57296 3.377 299 .001
Table 4.1(b) shows that the mean value is 3.3067 and its SD is 1.57296.The mean value
is significantly greater than the cut point three (3) which shows that majority of
respondents are in favor of this statement .Its means majority of respondents check their
face book account daily. The t value is 3.77 which shows the significance at cut point 3.0
32
Table 4.2 (a)
Statement Scale Weight frequency percent
I spend more Strongly 1 126 42.0
than 6 hours on Disagree 2 85 28.3
face book daily. Disagree 3 34 11.3
Neutral 4 28 9.3
Agree 5 27 9.0
Total
This table show that 28.3% respondents disagree from this statement.11.3% respondents
are neutral for this statement.9.3% respondents agree from this statement.9% respondents
strongly disagree from this statement. Most of respondents strongly disagree from this
statement.
Table 4.2 (b)

I spend more than 6 hours on face book daily.
Mean SD T df Sig
2.1500 1.30378 -11.292 299 .000
Table 4.2 (b) shows that the mean value is 2.1500 and its SD is1.30378 .The mean value
is significantly less than the cut point three (3) which shows that majority of respondents
are in against of this statement .Its means majority of respondents do not spend 6 hours
on face book account daily. The t value is -11.292 which shows the significance at cut
point 3.0
33
Table 4.3 (a)
Statement Scale Weight frequency Percent
I feel Strongly 1 77 25.7
continuous need Disagree 2 85 28.3
to check my Disagree 3 46 15.3
face book even Neutral 4 63 21.0
when I am Agree 5 29 9.7
doing Strongly agree 300 100
something else. Total
This table show that 25.7 % respondents strongly disagree from this statement.15.3%
respondents are neutral for this statement.21% respondents agree from this
statement.9.7% respondents strongly agree from this statement. Most of respondents
disagree from this statement.
Table 4.3 (b)

I feel continuous need to check my face book even when I am doing something else.
Mean SD T df Sig
2.6067 1.32583 -5.138 299 .000
Table 4.3 (b) shows that the mean value is 2.6067 and its SD is1.32583 .The mean value
are in against of this statement .Its means majority of respondents do not check
continuous face book account daily. The t value is -5.138 which shows the significance at
cut point 3.0
34
Table 4.4 (a)
I use my smart Strongly 1 59 19.7
phone to check Disagree 2 44 14.7
my face book. Disagree 3 32 10.7
Neutral 4 95 31.3
Agree 5 70 23.3
Total
respondents disagree from this statement.10.7% respondents are neutral for this
statement.23.3% respondents strongly agree this statement. Most of respondents agree
this statement.
Table 4.4 (b)

I use my smart phone to check my face book.
Mean SD T Df Sig
3.2433 1.45987 2.887 299 .004
Table 4.4 (b) shows that the mean value is 3.2433 and its SD is 1.45987.The mean value
respondents are in favor of this statement .Its means majority of respondents use own
smart phone to check their face book account daily. The t value is 2.887 which show the
significance at cut point 3.0.
35
Table 4.5 (a)
I use p c to Strongly 1 69 23.0
check my face Disagree 2 66 22.0
book. Disagree 3 56 18.7
Neutral 4 74 24.7
Agree 5 35 11.7
Total
This table show that 23% respondents strongly disagree this statement.22% respondents
disagree from this statement.18.7% respondents are neutral for this statement.11.7%
respondents strongly disagree from this statement. Most of respondents agree this
statement.
Table 4.5 (b)

I use p c to check my face book.
Mean SD T Df Sig
2.8000 1.34885 -2.568 299 .011
Table 4.5 (b) shows that the mean value is 2.8000 and its SD is1.34885.The mean value
are in against of this statement .Its means majority of respondents do not use pc to check
face book account daily. The t value is -2.568 which shows the significance at cut point
3.0
36
Table 4.6 (a)
I think face Strongly 1 81 27.0
book is good to Disagree 2 80 26.7
spend time Disagree 3 57 19.0
rather than Neutral 4 52 17.3
going out. Agree 5 30 10.0
Total
This table show that 27% respondent strongly disagree from the statement .26.7%
disagree 19% neutral 17.3% agree and 10% strongly agree from the statement. Most of
the respondent strongly disagrees from the statement.
Table 4.6 (b)

I think face book is good to spend time rather than going out.
Mean SD T df Sig
2.5667 1.31834 -5.693 299 .000
are in against of this statement .Its means majority of respondents do not think face book
is good to spend time rather than going out. The t value is -5.693 which shows the
37
Table 4.7 (a)
Statement Scale Weight Frequency Percent
I feel like I am Strongly 1 51 17.0
missing out on Disagree 2 63 21.0
what my friends Disagree 3 59 19.0
are doing if I Neutral 4 99 33.0
don’t check my Agree 5 27 9.0
face book. Strongly agree 300 100
Total
This table show that 17% respondents strongly disagree from this statement.21%
respondents disagree from this statement.19% respondents are neutral.9% respondents
strongly agree from this statement. Most of respondents agree from this statement.
Table 4.7 (b)

I feel like I am missing out on what my friends are doing if I don’t check my face book.
Mean SD T df Sig
3.0967 2.68291 .624 299 .533
respondents are in favor of this statement .Its means majority of respondents feel like a
am missing out on what my friends doing. The t value is .624 which show the
38
Table 4.8 (a)
Face book is Strongly 1 26 8.7
good way to Disagree 2 29 9.7
stay in touch Disagree 3 50 16.7
with friends and Neutral 4 118 39.3
family. Agree 5 77 25.7
Total
respondents disagree from this statement.16.7% respondents are neutral.25.7%
respondents strongly agree from this statement. Most of respondents agree this statement.
Table 4.8 (b)

Face book is good way to stay in touch with friends and family.
Mean SD T df Sig
3.6367 1.20949 9.117 299 .000
respondents are in favor of this statement .Its means majority of respondents feel that
Face book is good way to stay in touch with friends and family . The t value is 9.117
which show the significance at cut point 3.0.
39
Table 4.9 (a)
I do not trust Strongly 1 35 11.7
face book are Disagree 2 63 21.0
other social Disagree 3 86 28.7
networking Neutral 4 78 26.0
sites. Agree 5 38 12.7
Total
This table show that 11.7% respondents strongly disagree from this statement.21%
respondents disagree from this statement.26% respondents agree this statement.12.7%
respondents strongly agree from this statement. Most of respondents are neutral for this
statement.
Table 4.9 (b)

I do not trust face book are other social networking sites.
Mean SD T df Sig
3.0700 1.20135 1.009 299 .314
respondents are in favor of this statement .Its means majority of respondent think that I
do not trust face book are other social networking sites. The t value is 1.009 which shows
the significance at cut point 3.0.
40
Table 4.10 (a)
I think using Strongly 1 38 12.7
face book is Disagree 2 67 22.3
complete waste Disagree 3 78 26.0
of time. Neutral 4 73 24.3
Agree 5 44 14.7
Total
respondents disagree from this statement.24.3% respondents agree this statement.14.7%
respondents strongly agree from this statement. Most of respondents are neutral for this
statement.
Table 4.10 (b)

I think using face book is complete waste of time.
Mean SD T df Sig
3.0600 1.24964 .832 299 .406
respondents are in favor of this statement .Its means majority of respondent think using
face book is complete waste of time. The t value is .832 which shows the significance at
cut point 3.0.
41
Table 4.11 (a)
I have my Strongly 1 58 19.3
teachers as my Disagree 2 63 21.0
friends on face Disagree 3 39 13.0
book. Neutral 4 82 27.0
Agree 5 58 19.3
Total
respondents disagree from this statement.13% respondents are neutral.19.3% respondents
strongly agree from this statement. Most of respondents agree from this statement.
Table 4.11 (b)

I have my teachers as my friends on face book.
Mean SD T df Sig
3.0633 1.42575 .769 299 .442
respondents are in favor of this statement .Its means majority of respondent think I have
my teacher as my friends on face book. The t value is .769 which shows the significance
at cut point 3.0.
42
Table 4.12 (a)
Statement scale Weight frequency Percent
I engage in Strongly 1 66 22.0
fruitful Disagree 2 76 25.3
discussions with Disagree 3 65 21.7
my teachers on Neutral 4 61 20.3
face book. Agree 5 32 10.7
total
This table show that 22% respondents strongly disagree from this statement.21.7%
respondents are neutral20.3% respondents agree this statement.10.7% respondents
strongly agree this statement. Most of respondents disagree this statement.
Table 4.12 (b)

I engage in fruitful discussions with my teachers on face book.
Mean SD t df Sig
2.8367 1.30985 -3.684 299 .000
are in against of this statement .Its means majority of respondents do not engage in
fruitful discussions with my teachers on face book . The t value is -3.684which shows the
43
Table 4.13 (a)
Statement scale Weight Frequency Percent
I think informal Strongly 1 61 20.3
communication Disagree 2 66 22.0
with teachers on Disagree 3 70 23.3
face book help Neutral 4 67 22.3
me a lot in my Agree 5 36 12.0
studies. Strongly agree 300 100
total
respondents disagree from this statement.22.3 respondents agree this statement.12 %
respondents strongly agree this statement. Most of respondents are neutral.
Table 4.13 (b)

I think informal communication with teachers on face book help me a lot in my studies.
Mean SD t df Sig
2.8367 1.30985 -2.160 299 .032
are in against of this statement .Its means majority of respondents think informal
communication with teachers on face book help me a lot in my studies. The t value is -
2.160 which shows the significance at cut point 3.0.
44
Table 4.14 (a)
Face book helps Strongly 1 66 22.0
me to Disagree 2 78 26.0
understand what Disagree 3 61 20.3
teacher expects Neutral 4 65 21.7
to me. Agree 5 30 10.0
Total
This table show that 22% respondents strongly disagree this statement.20.3% respondents
are neutral.21.7% respondents agree this statement.10% respondents strongly agree this
statement. Most of respondents disagree this statement.
Table 4.14 (b)

Face book helps me to understand what teacher expects to me.
Mean SD T df Sig
2.7167 1.29692 -3.784 299 .000
are in against of this statement .Its means majority of respondents think do not Face book
helps me to understand what teacher expects to me . The t value is -3.784 which shows
45
Table 4.15 (a)
I have Strongly 1 34 11.3
subscribed Disagree 2 37 12.3
educational Disagree 3 51 17.0
pages on face Neutral 4 113 37.7
book. Agree 5 65 21.7
total
This table show that 11.3% respondents strongly disagree this statement.12.3%
respondents disagree this statement.17% respondents are neutral.21.7% respondents
strongly agree this statement. Most of respondents agree this statement.
Table 4.15 (b)

I have subscribed educational pages on face book.
Mean SD t df Sig
3.4600 1.27035 6.272 299 .000
respondents are in favor of this statement .Its means majority of respondent think I have
subscribed educational pages on face book. The t value is 6.272 which show the
46
Table 4.16 (a)
I think face Strongly 1 31 10.3
book is good Disagree 2 37 12.3
source of Disagree 3 46 15.3
information. Neutral 4 122 40.7
Agree 5 64 21.3
total
This table show that 10.3% respondents strongly agree this statement.12.3% respondents
disagree this statement.15.3% respondents are neutral.
21.3% respondents strongly agree this statement. Most of respondents agree this
statement.
Table 4.16 (b)

I think face book is good source of information.
Mean SD T Df Sig
3.5033 1.24438 7.006 299 .000
respondents are in favor of this statement .Its means majority of respondent think face
book is good source of information. The t value is 7.006 which show the significance at
cut point 3.0.
47
Table 4.17 (a)
I engage in Strongly 1 48 16.0
discussions at Disagree 2 49 16.3
different forums Disagree 3 53 17.7
on face book to Neutral 4 96 32.3
enhance my Agree 5 53 17.7
exposure of Strongly agree 300 100
world. total
This table show that 16% respondents strongly disagree this statement.16% respondents
disagree this statement.17.7% respondents are neutral.17.7% respondents strongly agree
this statement. Most of respondents agree this statement.
Table 4.17 (b)

I engage in discussions at different forums on face book to enhance my exposure of
world.
Mean SD T df Sig
3.2167 1.41530 2.652 299 .008
respondents are in favor of this statement .Its means majority of respondent think engage
discussion at different forums on face book to enhance my exposure of world. The t value
is 2.652 which show the significance at cut point 3.0.
48
Table 4.18 (a)
I like to play Strongly 1 67 22.3
game on face Disagree 2 69 23.0
book. Disagree 3 54 18.0
Neutral 4 65 21.7
Agree 5 45 15.0
total
This table show that 22.3% respondents strongly disagree this statement .23% respondent
disagrees from the statement. 18% respondents are neutral.21.7% respondents agree this
statement.15% respondents strongly agree this statement. Most of the respondent
disagrees from the statement.
Table 4.18 (b)

I like to play game on face book.
Mean SD T Df Sig
2.8400 1.38593 -2.000 299 .046
are in against of this statement .Its means majority of respondents think do not play
gameFace book . The t value is -2.000which shows the significance at cut point 3.0.
49
Table 4.19 (a)
I feel addicted Strongly 1 96 32.0
to these games. Disagree 2 83 27.7
Disagree 3 53 17.7
Neutral 4 37 12.3
Agree 5 31 10.3
total
This table show that 27.7% respondents disagree this statement.17.7% respondents are
neutral.12.3% respondents agree this statement.10.3% respondents strongly agree this
statement. Most of respondents strongly disagree this statement.
Table 4.19 (b)

I feel addicted to these games.
Mean SD T Df Sig
2.4133 1.32477 -7.670 299 .000
are in against of this statement .Its means majority of respondents think do not feel
addicted to these games.. The t value is -7.670which shows the significance at cut point
3.0.
50
Table 4.20 (a)
I spend more Strongly 1 128 42.7
than 2 hours Disagree 2 81 27.0
every day at Disagree 3 41 13.7
face book Neutral 4 28 9.3
games only. Agree 5 22 7.3
Total
This table show that 27% respondents disagree this statement.13.7% respondent is
Table 4.20 (b)

I spend more than 2 hours every day at face book games only.
Mean SD T Df Sig
2.1167 1.26030 -12.140 299 .000
are in against of this statement .Its means majority of respondents think do not spend
more than 2 hours every day atFace book games only. The t value is -12.140which shows
51
Table 4.21 (a)
Statement Scale weight Frequency Percent
When I see my Strongly 1 105 35.0
friend having a Disagree 2 78 26.0
lot of fun on Disagree 3 45 15.0
face book, its Neutral 4 46 15.0
make me sad Agree 5 26 8.7
about my life Strongly agree 300 100
total
This table show that 26% respondents disagree this statement.15% respondents are
neutral.15% respondents agree this statement.8.7% respondents strongly agree this
Table 4.21 (b)

When I see my friend having a lot of fun on face book, its make me sad about my life.
Mean SD T Df Sig
2.3667 1.32845 -8.258 299 .000
are in against of this statement .Its means majority of respondents think do not agreethat
When I see my friend having a lot of fun on face book, its make me sad about my life .
The t value is -8.258which shows the significance at cut point 3.0.
52
Table 4.22 (a)
I use face book Strongly 1 116 38.7
to talk to Disagree 2 74 24.7
opposite Disagree 3 42 14.0
gender. Neutral 4 43 14.3
Agree 5 25 8.3
total
This table show that 24.7% respondents disagree this statement.14% respondents are
Table 4.22 (b)

I use face book to talk to opposite gender.
Mean SD T df Sig
2.2900 1.33109 -9.239 299 .000
are in against of this statement .Its means majority of respondents think do not useFace
book to talk opposite gender.The t value is -9.239which shows the significance at cut
point 3.0.
53
Table 4.23 (a)
Statement Scale Weight Frequency percent
I have many Strongly 1 107 35.7
friends on face Disagree 2 70 23.3
book of Disagree 3 47 15.7
opposite Neutral 4 48 16.0
gender. Agree 5 28 9.3
Total
neutral.16% respondents agree this statement.9.3% respondents strongly disagree this
Table 4.23 (b)

I have many friends on face book of opposite gender.
Mean SD T df Sig
2.4000 1.35627 -7.662 299 .000
are in against of this statement .Its means majority of respondents think do not have many
friends on Face book of opposite gender. The t value is -7.662which shows the
54
Table 4.24 (a)
I have added Strongly 1 122 40.0
people on face Disagree 2 65 21.7
book whom I Disagree 3 32 10.7
don’t know in Neutral 4 51 17.0
real life. Agree 5 30 10.0
Total
This table show that 21.7 % respondents disagree this statement.10.7% respondents are
neutral.17% respondents agree this statement.10% respondents strongly agree this
Table 4.24 (b)

I have added people on face book whom I don’t know in real life.
Mean SD T df Sig
2.3400 1.40867 -8.115 299 .000
are in against of this statement .Its means majority of respondents think do not agree I
have added people on face book whom I don’t know in real life. The t value is -
8.145which shows the significance at cut point 3.0.
55
Table 4.25 (a)
I spend a lot of Strongly 1 94 31.3
time talking to Disagree 2 77 25.7
my friends on Disagree 3 50 16.7
face book. Neutral 4 49 16.3
Agree 5 30 10.0
Total
neutral about this statement.16.3% respondents agree this statement.10% respondents
strongly agree this statement. Most of respondents strongly disagree this statement.
Table 4.25 (b)

I spend a lot of time talking to my friends on face book.
Mean SD T df Sig
2.4800 1.34498 -6.697 299 .000
are in against of this statement .Its means majority of respondents think do not agree
spend a lot of time talking to my friends on face book . The t value is -6.697which shows
56
Table 4.26 (a)
I like attention I Strongly 1 51 17.0
get when I Disagree 2 53 17.7
upload Disagree 3 58 19.3
something new. Neutral 4 93 31.0
Agree 5 45 15.0
Total
This table show that 17% respondents strongly disagree this statement.17.7% respondents
disagree this statement.19.3% respondents are neutral.15% respondents strongly agree
this statement. Most of respondents agree this statement.
Table 4.26 (b)

I like attention I get when I upload something new.
Mean SD T df Sig
3.0933 1.32809 1.217 299 .224
respondents are in favor of this statement .Its means majority of respondent think I like
attention I get when I upload something new. The t value is1.217 which shows the
57
Table 4.27 (a)
I give less time Strongly 1 71 23.7
to study since I Disagree 2 67 22.3
have been using Disagree 3 53 17.7
face book. Neutral 4 69 23.0
Agree 5 40 13.3
Total
neutral.23% respondents agree this statement.13.3 respondents strongly agree this
Table 4.27 (b)

I give less time to study since I have been using face book.
Mean SD T df Sig
2.8000 1.37828 -2.513 299 .012
are in against of this statement .Its means majority of respondents think that I give less
time to study since I have been using face book. The t value is -2.513which shows the
58
Table 4.28 (a)
I was engaged Strongly 1 56 18.7
in other Disagree 2 81 27.0
activities rather Disagree 3 71 23.0
than studying Neutral 4 64 21.3
even before Agree 5 28 9.3
start using face Strongly agree 300 100
book. Total
This table show that 18.7% respondents strongly disagree this statement.23% respondents
are neutral.21.3% respondents agree this statement.9.3% respondents strongly agree this
Table 4.28 (b)

I was engaged in other activities rather than studying even before start using face book.
Mean SD T df Sig
2.7567 1.24470 -3.386 299 .001
are in against of this statement .Its means majority of respondents think do not I was
engaged in other activities rather than studying even before start using face book. The t
value is -3.386which shows the significance at cut point 3.0.
59
Table 4.29 (a)
I have improved Strongly 1 65 21.7
my grades since Disagree 2 90 30.0
I using face Disagree 3 81 27.0
book. Neutral 4 36 12.0
Agree 5 28 9.3
Total
This table show that 21.7% respondents strongly disagree this statement.27% respondents
are neutral.12% respondents agree this statement.9.3% respondents strongly agree this
Table 4.29 (b)

I have improved my grades since I using face book.
Mean SD T Df Sig
2.5733 1.21774 -6.069 299 .000
are in against of this statement .Its means majority of respondents think do not I have
improved my grades since I using face book . The t value is -6.069which shows the
60
Table 4.30 (a)
Face book has Strongly 1 59 19.7
helped me in Disagree 2 72 24.0
enhancing my Disagree 3 70 23.3
educational Neutral 4 70 23.3
capabilities. Agree 5 29 9.7
Total
respondents are neutral.23.3% respondents agree this statement.9.7% respondents
strongly agree this statement. Most of respondents disagree this statement.
Table 4.30 (b)

Face book has helped me in enhancing my educational capabilities.
Mean SD T Df Sig
2.7933 1.26859 -2.822 299 .005
Table 4.30 (b) shows that the mean value is 2.7933and its SD is1.26859.The mean value
are in against of this statement .Its means majority of respondents think do not Face has
helped me in enhancing my educational capabilities. The t value is -2.822which shows
61
Table 4.31 (a)
Face book keep Strongly 1 49 16.3
distracting me Disagree 2 58 19.3
when I am Disagree 3 63 21.0
studying. Neutral 4 67 22.3
Agree 5 63 21.0
Total
respondents disagree this statement.21% respondents are neutral.21% respondents
strongly agree this statement. Most of respondents agree this statement.
Table 4.31 (b)

Face book keep distracting me when I am studying.
Mean SD T Df Sig
3.1233 1.37881 1.549 299 .122
respondents are in favor of this statement .Its means majority of respondent think that
Face book keep distracting me when I am studyingThe t value is 1.549 which show the
62
Table 4.1 (c)
Usage of face book.
Gender N Mean SD T Df Sig
Male 95 2.9560 .77671 -.123 298 .903
Female 205 2.9672 .71693 -.119 170.624 .905
The table describes that mean value of F1 for male is 2.9560and for female 2.9672 which
is significantly less than cut point and shows that there is a little difference between mean
of male and female.
Table 4.2 (c)

Purpose of Facebook
Gender N Mean SD T df Sig
Male 95 3.2758 .84560 3.058 298 .002
Female 205 2.9424 .89289 3.120 192.548 .002
The table describes that mean value of F2 for male is 3.2758 and for female 2.9424
which is significantly less than cut point and mean of male is up than the cut point and
shows that there is a difference between mean of male and female.
63
Table 4.3 (c)
Opinion about Facebook
Gender N Mean SD T df Sig
Male 95 2.7839 .79827 2.206 298 .028
Female 205 2.5737 .75331 2.159 173.943 .032
The table describes that mean value of F3 for male is 2.7839 and for female 2.5737
which is significantly less than cut point and shows that there is a little difference
between mean of male and female.
Table 4.4 (c)

Usage of Facebook
Sum of df Mean F Sig.
Squares Square
Between Groups 3.617 39 .093 1.285 .131
Within Groups 18.769 260 .072
Total 22.387 299
Results were showing that p value is greater than .05(p>.05) which shows that there is no
significant difference of opinion between students of different ages about useage of
Facebook.
64
Table 4.5 (c)
Purpose of Facebook
Squares Square
Between Groups 2.309 20 .115 1.604 .051
Total 22.387 299
significant difference of opinion between students of different ages about purpose of
facebook
Table 4.6 (c)

Pinion about Facebook
Squares Square
Between Groups 5.444 52 .105 1.526 .018
Total 22.387 299
Results were showing that p value is less than .05(p<.05) which shows that there is no
significant difference of opinion between students of different ages about opinion about
Facebook
65
Table 4.8 (c)
EFL between departments
Squares Square
Between Groups 174.397 265 .658 1.065 .430
Total 195.397 299
significant difference of opinion between students of different departments.
Table 4.9 (c)

Correlations
F1 F2 F3
F1 Pearson Correlation 1 .514(**) .601(**)
Sig. (2-tailed) .000 .000
N 300 300 300
F2 Pearson Correlation .514(**) 1 .560(**)
Sig. (2-tailed) .000 .000
N 300 300 300
F3 Pearson Correlation .601(**) .560(**) 1
Sig. (2-tailed) .000 .000
N 300 300 300
** Correlation is significant at the 0.01 level (2-tailed).
This table shows that significantly highly positive correlated from the factors usage of
facebook, purpose of facebook and opinion about facebook.
66
CHAPTER V
SUMMARY, FINDINGS, DISCUSSION, AND
RECOMMENDATIONS
This chapter includes Summary, findings, discussion and recommendations of the
research study.
Summary
The summary of the research work carried out in the present study is given below.
This study was carried out to explore the effects of usage of face book on students
of university of the Punjab. Academic achievement of the students was also viewed in the
light of their academic background and learning attitudes. A closed ended survey
questionnaire was developed for this purpose by the researchers. The tool was validated
by expert opinion and reliability was also calculated before data calculation. For data
collection, convenient sampling technique was employed. At first stage my population
was two year degree program student of University of the Punjab Quaid Azam campus.
Four faculties were selected at the second stage from 13 faculties of university of the
Punjab conveniently. These conveniently selected faculties were faculty of Computer ,
Faculty of institute of education and research and faculty of Statistics and Faculty of
Mass communication. Further from these four faculties four departments were selected
from each faculty conveniently, from one department i collected the data of forty pupils.
The data collection was in such a way that twenty questionnaire was filled by the second
year master program students from two shifts morning and self-supporting and twenty
questionnaires was filled by the first year master program students from two shifts
67
morning and self-supporting. In this way i collected the data of 300 students from twelve
departments.
Descriptive and inferential statistical techniques were employed for data analysis.
In descriptive statistics, the means, and percentages were calculated and in inferential
statistics, t-test and one-way ANOVA were also calculated to interpret the results.
Findings
Following are the key findings of the study.
 The result of the study that the mean value is 3.3067 that shows respondents
significantly agree with this statement that I check my face daily.
 It indicates that the mean value of the statement 2.1500 which is less than the cut
point three (3). It means that respondents were disagree with this statement that I
spend more than six hours on face book daily.
 The result if the study indicates that the mean value 2.6067 which is less than the
cut point three (3) and shows that respondents were significantly disagree with
this statement that I feel continuous need to check my face book even when I am
doing something else.
 Majority of the respondents is significantly agreed with the statement that I use
my smart phone to check my face book because it indicates that the mean value of
this statement is 3.2433 which is higher than the cut point.
 The result of this study describes that the mean value of the statement is 2.8000
by which i conclude that respondents are significantly disagree with this statement
that I use my PC to check my face book.
68
 The result of this explain that the mean value of the statement is 2.567 that shows
respondents are significantly disagree with this statement I think face book is
good to spend time rather that going out.
 The result of this study describes that the mean value of this statement is 3.0967
that describes the respondents are significantly agree with this statement that I feel
like missing out on what my friends are doing if I do not check my face book.
that describes the respondents are significantly agree with this statement that face
book is a good way to stay in touch with friends and family.
that describes the respondents are significantly agree with this statement that I do
not trust face book are other social networking sites.
that describes the respondents are significantly agree with this statement that I
think using face book is complete waste of time.
have my teachers as my friends on face book.
that describes the respondents are significantly disagree with this statement that I
engage in fruitful discussion with my teachers on face book.
69
think informal communication with teachers on face book helps me a lot in my
study.
that describes the respondents are significantly disagree with this statement that
face book helps me to understand what teachers expect to me.
have subscribed educational pages on face book.
think face book is a good source of information.
engage in discussion at different forms on face book to enhance my exposure of
world.
like to play games on face book.
feel addicted to these games.
70
spend more than two hour every day on face book games only.
 The result of this study describes that the mean value of this statement is 3.2.3667
when I see my friends having a lot of fun on face book it makes me sad.
use face book to talk opposite gender.
have many friends on face book of opposite gender.
have added people on face book whom I do not know in real life.
spend a lot of time talking to my friends on face book.
that describes the respondents are significantly agree with this statement that
when I like attention I get when I upload something new.
71
give less time to study since I have been using face book.
was engaged in other activities rather than studying even before start using face
book.
have improved my grades since I am using face book.
face book has helped me enhancing my education capabilities.
face book keeps distracting when I am studying.
72
Discussion
The study topic was to explore the effects of usage of face book on students of master
program of university of the Punjab students of morning. First objective was to examine
the extent of using of face book by the students of Punjab University. Then second
objective was to examine the purpose of using face book like entertainment by the
students. Third objective was to assess the difference of opinion about face book purpose
of use by gender, education etc. This research was basically conducted with an objective
to measure the effects of usage of face book on study of students, which was measured by
calculating mean and standard deviation. The findings of this research mentioned in
chapter number 5 provides answers to the stated research question in chapter number 1
showing the effects of face book. Literature review shows that use of face book effects
negatively on study of students.
“This tells me that spending an inordinate amount of time on Face book is related
to negative outcomes.” Mr. Junco. According to ahsanulhaq and sohailchand, 61% of the
students were of the opinion that the Face book use somehow or other adversely affects
their academic performance (Bulletin of Education and Research) December 2012, Vol.
34, No. 2pp.19-28. Face book effects on students a study done in Ohio by ArynKarpinski
demonstrates how college students who use Face book spend less time studying, doing
school related activities and have a lower grade point average than students who have no
signed up for the social network website. This study shows how Face book users average
GPA score is between 3.0 and 3.5, while the non-users average GPA is between 3.5 and
4.0. Saunders (2008) found that there was no correlation between Face book use and
GPA in a sample of students from a public Northeast research university.
73
Recommendations
Following are the recommendations based on the results and findings of the study.
Students should use face book only for educational purposes.
Students should not use face book excessively.
Students should use face book for positive purposes.
Recommendations for Future Researchers
I conducted the research on Punjab university students. Researcher may collect the data
from students of private colleges and government colleges.
Future researchers may collect the data also from other cities of Pakistan.
The future researcher may use easy language for collection of data which is easily
understood by the respondents.
The future researchers may collect the data from old age persons not only from students.
74
References
Aghazamani, A. (2010). How do University Students Spend Their Time on Facebook?
An Exploratory Study. Journal of American Science, 6, 730-735.
Boyd, D. M., & Ellison, N. B. (2007). Social Network Sites: Definition, History, and
Scholarship. Journal of Computer Mediated Communication, 13, 210-230.
Canales, C., Wilbanks, B., & Yeoman, A. (2009). Facebook Usage in Relation to
Personality and Academic Performance. Modern Psychological Studies.
Debatin, B., Lovejoy, J. P., Horn, A. K., A, M., & Hughes, B. N. (2009). Facebook and
online Privacy: Attitudes,Behaviors, and Unintended Consequences. Journal of
Computer Mediated Communication, 15, 83 – 108.
Ellison, N. B., Steinﬁeld, C., & Lampe, C. (2007). The Beneﬁts of Facebook ‘‘Friends’’
Social Capital and College Students’ Use of Online Social Network Sites.
Journal of Computer Mediated Communication, 12, 1143– 1168. Facebook
(2011) Statistics [Electronic] Available:
http://www.Facebook.com/press/info.php?statstics
Hargittai, E. (2008). Whose Space? Difference s Among Users and Non-Users of Social
Network Sites. Jour nal of Computer Mediated Communication, 13, 276–297.
Junco, R. (2011). The relationship between frequency of Facebook use , participation in
Facebook activities, and student engagement. Computers & Education, 58, 162 –
171.
75
Junco, R. (2012). Too much face and not enough books: The relationship between
multiple indices of facebook use and academic performance. Computers &
Education, 28, 187-198.
Khan, U. (2009). Facebook students underachieve in exams. Digital and media
Correspondent.
Kirschner, P. A., & Karpinski, A. C. (2010). Facebook and academic performance.
Computers in Human Behavior, 26, 1237–1245.
Lenhart, A., & Madden, M. (2007). Teens, Privacy & Online Social Networks. Pew
internet and american life project report.
Pempek, T. A., Yermolayeva, Y. A., & Calvert, S. L. (2009). College students' social
networking experiences on Facebook. Journal of Applied Developmental
Psychology, 30, 227-238.
Roblyer, M. D., McDaniel, M., Webb, M., Herman, J., & Witty, J. V. (2010). Findings on
Facebook in higher education: A comparison of college faculty and student uses
and perceptions of social networking sites. The Internet and Higher Education,
13, 134-140.
Vandan Boogart, M.R. (2006). Uncovering the social impacts of Facebook on a college
campus, Masters Thesis, Kansas State University.
76
APPENDIX
QUESTIONNAIRE
I am the student Master in Business Statistic and Management at Punjab university. I am

doing my research thesis on “the effects of face book usage on study of Punjab
university”,wich is mandatory for the completion of master degree. In order to maintain
the confidentiality of the respondent. You are not to require mentioning your name.
Please rate each item given below by using following scale.
1=Strongly disagree 2=disagree 3=Neutral 4=agree 5=strongly agree
Sr. Questions Strongly Disagree Neutral Agree Strongly

no Disagree agree
1 I check my face book daily. 1 2 3 4 5
2 I spend more than 6 hours on face 1 2 3 4 5
book daily.
3 I feel continuous need to check 1 2 3 4 5
my face book even when I am
doing something else.
4 I use my smartphone to check my 1 2 3 4 5
face book.
5 I use p c to check my face book. 1 2 3 4 5
6 I think face book is good to spend 1 2 3 4 5
time rather than going out.
7 I feel like I am missing out on 1 2 3 4 5
what my friends are doing if I
don’t check my face book.
8 Face book is good way to stay in 1 2 3 4 5
touch with friends and family.
9 I do not trust face book are other 1 2 3 4 5
social networking sites.
10 I think using face book is 1 2 3 4 5
complete waste of time.
11 I have my teachers as my friends 1 2 3 4 5
on face book.
12 I engage in fruitful discussions 1 2 3 4 5
with my teachers on face book.
13 I think informal communication 1 2 3 4 5
with teachers on face book help
me a lot in my studies.
14 Face book helps me to understand 1 2 3 4 5
what teacher expect to me.
15 I have subscribed educational 1 2 3 4 5
pages on face book.
77
16 I think face book is good source 1 2 3 4 5
of information.
17 I engage in discussions at 1 2 3 4 5
different forums on face book to
enhance my exposure of world.
18 I like to play game on face book. 1 2 3 4 5
19 I feel addicted to these games. 1 2 3 4 5
20 I spend more than 2 hours every 1 2 3 4 5
day at face book games only.
21 When I see my friend having a lot 1 2 3 4 5
of fun on face book, its make me
sad about my life.
22 I use face book to talk to opposite 1 2 3 4 5
gender.
23 I have many friends on face book 1 2 3 4 5
of opposite gender.
I have added people on facebook 1 2 3 4 5
whome I don’t know in real life.
24 I spend a lot of time talking to my 1 2 3 4 5
friends on face book.
25 I like attention I get when I upload 1 2 3 4 5
something new.
26 I give less time to study since I 1 2 3 4 5
have been using face book.
27 I was engaged in other activities 1 2 3 4 5
rather than studying even before
start using face book.
28 I have improved my grades since 1 2 3 4 5
I using face book.
29 Face book has helped me in 1 2 3 4 5
enhancing my educational
capabilities.
30 Face book keep distracting me 1 2 3 4 5
when I am studying.
Please tick the relevant Box
Gender Male female
Age 20-25 26-30 30 and above
Department 01
78

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THE EFFECTS OF FACEBOOK USAGE ON

PUNJAB UNIVERSITY STUDENTS’S

Roll No. 1143

PROF. ANWAR MUGHAL

M.Sc. BUSINESS STATISTICS AND MANAGEMENT

COLLEGE OF STATISTICAL AND ACTUARIAL SCIENCES

UNIVERSITY OF THE PUNJAB,

Who Always Pray For My Success & Their Guidance, Deep

I would like to acknowledge the hard work and dedication of my supervisor,Prof.

in designing and running the statistical analysis on the collected data.

I am very appreciative for many individuals’ support throughout this master’s

right or wrong, it is about learning.”

Chapters Title Page No

Significance of the Study 2

Objectives of the study 2

Chapter II Literature Review 4

Key Pakistani Facebook Statistics 14

Top Industries spending on Digital Marketing 14

Top Brands Pages on Facebook 15

Majority of Pakistani Facebook users are young 15

Review of Related study 17

Chapter III Research Methodology 29

Chapter IV Data Analysis And Interpretation 31

Chapter V Summary, Findings, Discussion, And Recommendations 67

Recommendations for Future Researchers 74

Harvard University student Eduardo Saverin.

Significance of the Study

Information sciences as it will be on addition to existing literature. Also the findings

university authorities on how to regulate the Facebook usage among undergraduate

students in Punjab University.

Communication technology to know what arises from students’ use of Facebook.

The effects of Face book usage on University student’s performance.

Objectives of the study

The objectives of the study were to:

1. To examine the extent of usage of Facebook by the students of Punjab university.

2. To examine the purpose of the usage of Facebook like entertainment by the

1. What is usage of face book by the students of Punjab university?

Researchers used survey method for data collection.

self-supporting from session 2013-15.

Face book is an online long range interpersonal communication administration

constrained the site's participation to Harvard understudies, yet later extended it to

registry given to it by American colleges' students.

to month dynamic clients as of August 2015.Because of the extensive volume of

sector top of $250 billion.

compose messages on their pages.

can add them to your "constrained profile" list.

or against a large number of other Facebook clients.

distinct dialects, incorporates open elements, for example,

 Marketplace permits individuals to post, read and react to grouped advertisements.

 Presence innovation - permits individuals to see which contacts are online

"companions") to remark on one another's photographs and distinguish (label) individuals

in the photographs. Another prominent profile part is notices, a microblogging highlight

that permits individuals to telecast short Twitter-like declarations to their companions.

every one of his interchanges noticeable to everybody, he can piece particular

highlight, which nearly looks like email.

In May 2007, Facebook opened up its engineers' stage to permit outsider

designers to manufacture applications and gadgets that, once endorsed, could be

Facebook Connect, a cross-site activity that permits clients to distribute communications

on outsider accomplice locales in their Facebook news nourish.

new inquiries) and had a pool of 325 respondents.

addresses, and gathered them into these 7 segments:

1. Baseline data on the members

2. Trends all in all use designs