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DECISION MAKING
Qualitative evaluation
This term refers to evaluation of alternatives using intuition and subjective judgment.
A manager tend to use the qualitative approach when:
1. The problem is fairly simple.
2. The problem is familiar.
3. The costs involved are not great.
4. Immediate decision is needed.
Quantitative evaluation
This term refers to the evaluation of alternatives using any technique in a group classified as
rational and analytical.
Queuing theory
Queuing theory is the one that describe how to determine the number of service units that will
minimize both customers waiting time and cost of service.
Network models
These are models where large complex task are broken into smaller segments that can be
managed independently.
The Program Evaluation Review Technique (PERT)
The Critical Path Method (CPM)
Forecasting
Forecasting may be defined as “the collection of past and current information to make
predictions about the future.”
Regression Analysis
The regression model is a forecasting method that examines the association between two or
more variables.
Regression analysis may be simple or multiple depending on the number of independent
variables.
Simulation
Simulation is a model constructed to represent reality, on which conclusions about real life
problems can be used.
Linear Programming
Linear programming is a quantitative technique that is used to produce an optimum solution
within the bound imposed by the constraints upon the decision.
Sampling Theory
Sampling theory is a quantitative technique where samples of population are statistically
determined to be used for a number of processes, such as quality control and marketing research.
Statistical Decision-Theory
Decision theory refers to “the rational way to conceptualize, analyze, and solve problems in
situations involving limited, or partial information about the decision environment.”