“A COMPARATIVE SALES STUDY OF COCA-COLA

COMPANY VIZ-A-VIZ ITS COMPETITORS”

BACHELOR OF BUSINESS ADMINISTRATION (BBA)

INSTITUTE OF MANAGEMENT STUDIES (I.M.S),NOIDA
(AFFILIATED TO CH. CHARAN SINGH UNIVERSITY, MEERUT)

ACADEMIC SESSION
(2012-2015)

SUBMITTED BY:

Anshuman Singh Parihar

Roll No.: 9196545
BBA – VIth Sem.

SUBMITTED TO:

MS. HARKIRAN JEET KAUR

 DECLARATION

The summer Training project on “A Comparative Sales Study of Coca-Cola Company Viz-

aViz its Competitors” is the original work done by me. This is the property of the institute and

use of this report without prior permission of the institute will be considered illegal and

actionable.

Date:

Place:

ANSHUMAN SINGH PARIHAR

ROLNO:9196545
BBA VI SEMESTER
 INSTITUTE OF MANAGEMENT STUDIES (I.M.S.)
NOIDA (U.P)
(AFFILIATED TO CH. CHARAN SINGH UNIVERSITY, MEERUT)

CERTIFICATE BY THE FACULTY

This is to certify that Anshuman Singh Parihar S/O Mr.Gyanendra singh parihar
Roll No. 9196545 is a student of B.B.A.-3rd Year of this college He has
completed the Project titled “A COMPARATIVE SALES STUDY OF COCA-
COLA COMPANY VIZ-A-VIZ ITS COMPETITORS”. The research report has
been completed under my guidance.

MS.HARKIRAN JEET KAUR

BBA DEPARTMENT
 ACKNOWLEDGEMENT

This report is based on “The Study on Comparative analysis of Coca–Cola & Pepsi”.

I regards to all the persons who actually took physical as well as mental work in the
compilation of this project from Coca-Cola Company.

I wish to extend my deep and sincere gratitude to Ms harkiranjeet kaur who provided me
with their guidance from day one and also helped me whole heartedly to achieve the
ultimate

I am very thankful to Ms. Reenu bansal (H.O.D.) of IMS noida for the kind support
without which I could not have finished my Project Report.

(Anshuman Singh Parihar)

 PREFACE

The Present is an era of Cut Throat Competition after Liberalization Policy of Indian Govt.

plethora of MNC enters in India. As a result today every Business holds a view of Globalization.

The New Product is launching and the old and absolute product are being obliterating from the

market every second.

There is no Monopoly played by an enterprise in every one.

There is an existence of rival enterprise, the rivals are strong enough to vanquish each other sort

of dare destine struggle has taken its break though in the corporate and business world.

The same is Befalling between Coca-Cola and Pepsi.

Sometimes, Coca Cola over powered the Pepsi and some time vice versa has taken place

regarding the market share and scaled volume though the rivalry contrive rood the year but it is

at zenith in summe
 TABLE OF CONTENT

Sr. No. Page No.

DECLARATION 2

GUIDE CERTIFICATE 3

ACKNOWLEDGEMENT 4

PREFACE 5

1. INTRODUCTION OF COMPANY 6- 12

2. EXECUTIVE SUMMARY 13-14

3. OBJEVTIVE 15-16

4. INTRODUCTION 17-30

5. PRODUCT OF COMPANY 31-46

6. AROUND THE WORLD 47-62

7. METHOD OF DATA COLLECTION 63-71

8. DATA ANALYSIS 72-84

9. FINDING 85-88

10. LIMITATION 89-90

11. CONCLUSION 91-92

12. QUESTIONNAIRE 93-95

13. BIBLIOGRAPHY 96-97

 INTRODUCTION
COMPANY PROFILE
INTRODUCTION
COMPANY PROFILE

On May 8, 1886, Atlanta druggist Dr. John smith Pemberton (former confederate officer)

Invented "coca cola" syrup, It was mixed in a 30 gal. Brass kettle hung over a backyard fire. It

was marketed as a "brain and nerve tonic" in drugstores. Sales averaged nine drinks per day.

Frank M. Robinson, Pemberton's bookkeeper, was the person who suggested the name

"coca cola", which was chosen because both words actually named two ingredients found in the

syrup. Robinson also thought that two "C's" Would look well in advertising. The first year's

gross sales were $ 50 and advertising costs were $ 73.96.

The original formula included extracts of the African kola nut and coca leaves both

strong stimulants. "Coca Cola" was one of thousands of exotic patent medicines sold in the

1800s that actually contained traces of cocaine. Coca-Cola was first sold for 5cent a glass as a

soda fountain drink at Jacob's Pharmacy in Atlanta Georgia.

In 1888, As Griggs Candler bought the company from Dr. Pemberton. Later that same

year, Dr. Pemberton died. By 1914, Candler had acquired a fortune of some $50 million.

Baseball hall of Famer TyCobb, a Georgia native was another early investor in the company.

In 1894, Joseph A. Biedenharn owner of the Biedenharn Candy Company in vicksvurg,

Mississippi, first bottled "Coca Cola".

By 1903 the use of cocaine was controversial and "coca cola" decided to use only "spent coca
leaves" It also stopped advertising "coca cola" as a cure for headaches and other ills
 . In 1929 after his death Griggs Candler's family sold the interest in 'interest in "coca

cola" to a group of businessmen led by Ernest woodruff for $25 million. Woodruff was

appointed president of "coca cola" on April 28, 1923 and stayed on the job until 1955.

The name was extended to a new U.

S. soft drink, Minute Maid orange.

Coke Brands in Indian Origin

COCA-COLA:

Developed in a brass pot in 1886, Coca-Cola

is the most recognized and admired

trademark around the globe. Not to mention

the best selling soft drink in the world.

 FANTA:

The name "Fanta" was first registered as a trademark in Germany in

1941, when it was used for a few years for a soft drink created from

available materials and flavors. The name was then revived in 1955 in

Naples, Italy, when it was used for the "Fanta" orange drink we know

today. It is now the trademark name for a line of flavored drinks sold around the world.

DIET COKE :

The extension of the Coca-Cola name began in 1982 with the

introduction of diet Coke (also called Coca-Cola light in some

countries). Diet coke quickly became the number- one selling low-

calorie soft drink in the world.

LIMCA:

This is thirst-quenching beverage features a fresh and light lemon-lime

taste and a lighthearted attitude. The Limca brand was introduced in

1971 and acquired by the Coca-Cola Company in 1993.

 MAAZA :

Maaza, launched in 1984 and acquired by The Coca-Cola Company in

1993, is a non carbonated mango soft drink with a rich, juicy m natural

mango taste.

SPRITE:

In 1961, a citrus-flavored drink made its U.S. debut, using and a big

smile was used in 1940s advertising for Coca-Cola. Sprite is now the

fastest growing major soft drink in the U.S., and the world's most

popular lemon-lime soft drink.

VANILLA FLAVOUR:

IT IS AN ICE CREAM IN TASTE. LAUNCHED IN 2004

.

Thumps Up :

In 1993, The Coca-Cola Company acquired this brand, which was originally

introduced in 1977. Its strong and fizzy taste makes it unique carbonated

Indian Cola.

KINLEY WATER:

This is thirst-quenching beverage features fresh the fresh water with the

saturated oxygen level.

SUNFILL:

This is thirst-quenching beverage features a fresh and light orange taste

and a lighthearted attitude.

EXECUTIVE
SUMMARY
 EXECUTIVE SUMMARY

The report begins with the history of the product and the introduction of the soft drink

company. This report also contains the basic marketing strategies that are used by the soft drink

of manufacturing process, production policy, advertising, export scenario, future prospect, and

government policies. The report includes some of the key salient features of market trend issues.

Today’s market is enormously more complex. Hence forth, to survive in the market, the

company not only needs to maximize its profit but also needs to satisfy its customers and should

try to build upon trust from there.

OBJECTIVE
 OBJECTIVE

Objective is a very important in every filed of life. Every work is done according to a
predetermine objective.

The objective of my study is as followed

 To identify the market share of Coca –Cola in comparison to Pepsi ?

 To know the retailers response towards the company..

 To know why people prefer Coca-Cola compared to other companies.

 To understand the competitive environment in which the company is to meet
customer needs and satisfaction.
INTRODUCTION
 HISTORY OF COCA-COLA

BIRTH OF REFRESHING IDEA:

John Stryth Pemberton first introduced the refreshing coke taste of Coca cola in Atlanta Georgia.

It way may of 1886 when the pharmacist concocted caramel colored syrup in a three legged brass

kettle.

Dr. Pemberton’s partner and bookkeeper frank Mr. Robinson Suggested the name and penned

Coca Cola in unique following script that is famous world wide today. Mr. Robinsan thought

“the two C’s would look well in advertising. By 1886.

In 1919, The Coca Cola way sold to a group investors for $25million, Robert W.Woodrup

become president of the Coca Cola Company in 1923, and his more than six decades of

leadership took the business to unrivaled height of commercial success making Coca Cola in

institution the world over.

COCA COLA FIRST BOTTLED:

Coca Cola began as a Frenetic Product. Mississippi was looking for a way to serve this

refreshing beverage at picnics. Tie began offering bottled Coca Cola using syrup shipped from

Atlanta during an especially busy summer in 1894.

In 1899, Large Scale bottling become possible when as concluder granted exclusive bottling

rights to Joseph B. whiter head and Benjamin F. Thomas of Chattanooga, Jenacessec. The

contract market the beginning of the Coca Cola Company’s unique intendment bottling system

that remains the formation of the company soft drink operations.

Back then, sod bottles were all very similar and Coca Cola has many imitators, which consumers
would be unable to identify until they took a sip. The answer way to create a distinct bottle for
Coca Cola. As a result the genuine Coca Cola bottle with the contour shape now known the
world way developed in 1915 by the red Glass Company
THE BOTTLING SYSTEM:

The day Coca Cola reach consumers and customer around the world through a vast distribution

network made up of local bottling companies. These bottlers are located around the world, and

most are independent business. Using concentrates and beverages bases produced by the Coca

Cola company, our bottling partners package and market products, the distribute them to more

than & million customer and more than 2 million vending machines around the world.

The Coca Cola Company is committed to assisting its bottlers with the function of an efficient

bottling operation. Quality contract, ministered constantly by the company is necessary to

produce high quality soft drinks.

TRADE MARKS:

Our trademarks are our most valuable assets. The trademark “Coca-Cola” was registered with the

U.S. patent and trademark office in 1893, followed by “Coke” in 1945 the unique contour bottle,

familiar to consumers every when, way granted registration is a trademark by the U.S. patent and

trademark office in 1977, in honor a warded to few other packages. In 1982, the Coca Cola

company introduced diet Coke is U.S. consumer marking the first extension of me company’s

most precious trademark to another product later years saw the introduction DP additional

products bearing the Coca Cola name which now meson passes a powerful line of Six Coal

products.

Today, the world’s favorite soft drink Coca Cola the world best known and most admired

trademark; recognized by more than 90 percent of the world population.

PRODUCT ADVANCEMENT:

In 1985, a New Cola emerged from laboratory research. Through internal evaluation and

thousand by blind taste tests, consumer said they preferred it over both Coca Cola and its

primary competition. As a result, In April 1985, the Company proudly introduced the new taste

of Coke the first change in the secret formula since the product was created in 1886.

The launch of Coke with the new taste took place in the United State and Canada. Consumer

respected with an unprecedented and new famous out pouring of loyalty and offering for me

original formula of Coca-cola returned & Coca-Cola classic. In 1986, Coca-Cola classic became

and still remains, the nations top-selling soft drink.

MISSION

The mission of the Coca-Cola Company is to increase share-owner value over time. The

company accomplished the mission by working with its business partners to deliver satisfaction

and value to customers and consumers through a worldwide system of superior brands and

services, thus increasing brand equity on a global basis.

GUIDING PRINCIPLES

1. We will conduct ourselves and our business activities with the highest standards of honesty

integrity and professionalism.

2. We will recognize the positive contributions that we make as individuals and team members

to produce our business success.

3. We will encourage a learning environment where people can constantly grow, develop and

contribute.

4. We will strive for excellence and seek continuous improvement in everything we do.

5. We will respect all stakeholders, including employees, partners and suppliers and instill them

with a passion to deliver the highest quality goods and service.

6. We will foster initiative and creativity by empowering individual

7. Attain well-defined objectives.

VISION

Provide exceptional strategic leadership in the Coca-Cola India System-resulting in consumer

and customer preference and loyalty, through Coca-Cola’s commitment to them, and in a highly

profitable Coca-Cola Corporation branded beverages system.

MISSION

Create consumer products, services and communication customer service and bottling system

strategies, processes and tools in order to create competitive advantage and deliver superiors

value to:

 Consumer as a superior beverage experience.

 Consumers as an opportunity to grow profit through the use of finished drinks.

 Bottlers as an opportunity to grow profits and volume.

 TCCC as trademark enhancement and positive economic value-added.

 Suppliers as an opportunity to make reasonable profits when creating real value-added in

an environment of system wide teamwork, flexible business system and continuous

improvement.

 CCI Associates as superior career opportunity.

Indian society in the form of a contribution to economic and socio development

 FABOULAS FACTS ABOUT COCA-COLA

The world has changed in many ways since pharmacist; John Stryth Pemberton first introduced

the refreshing taste of Coca-Cola in Atlanta, Georgia. However, the pure and simple magic of

one thing remains the same Coca-Cola the name and the product mean so many good things to

hundred of millions of consumers around the globe. Coca-Cola products are served more than 7

05 million times long way to come after such a modest beginning.

May 1986

Pemberton concocted caramel-colored syrup in a three-legged brass kettle in his backyard. He

first distributes the new product by carrying Coca-Cola in jug down the street to Jacob’s

Pharmacy for Five Cents; consumers could enjoy a glass of Coca-Cola at the soda fountain.

Whether by design or accident, carbonated water was teamed with the new syrup, producing a

drink that was proclaimed “Delicious and Refreshing”. Dr. Pemberton’s partner and bookkeeper,

Frank M. Robinson, suggested the name and penned, in the unique flowing script that is famous

worldwide today.

1885

Sales of Coca-Cola averaged nine drinks per day. That first year, Dr. Pemberton sold 25 gallons
of syrup, shipped in bright red wooden kegs. Red has been a distinctive color
associated with the No. 1 soft drink brand ever since. For this effort, Dr. Pemberton grossed $59

and spent $73.96 on advertising.

1891

Atlanta Entrepreneur as G. Candler had acquired complete ownership of the Coca-Cola business.
Within four years, Candler’s merchandising flair helped consumption of Coca-Cola to every
state and territory.
1893
In January “Coca-Cola” was registered in the U.S. Patent office.

1894

The first syrup plant outside of Atlanta was opened in Dallas.

1906

The first two countries outside the United States to bottle Coca-Cola were Cuba and
Panama.

1915

The Root Glass Company created the Coca-Cola contour glass bottle.

191
3 Million Coke’s sold per day. “Coca-Cola” is the worlds most recognized trademark.

1919

The Coca-Cola Company was sold to a group of investors for $25 million.
 A BRIEF PROFILE OF FLAVOUR AND PACK OF COCA COLA AND PEPSI

Flavour Ingredients Pack Product Company

Cola Cola Flavour + 200Ml. Coke, Coca-Cola

Carbonated Water 300Ml. Thumsup

500Ml.

1 Litre

1.5 Litre Pepsi Pepsi

2 Litre

Orange Orange Flavour + 200Ml. Fanta Coca-Cola

Carbonated Water+ 300Ml.

Sugar 500Ml.

1 Litre

1.5 Litre Mirinda Pepsi

2 Litre

Fruit Juice Mango Pulp+ Treated 250 ML Maaza Coca-Cola

water+ sugar 500 ML

1 Litre Slice Pepsi

Cloudy Lemon Flavour + 200Ml. Limca Coca-Cola

Lemon Carbonated Water+ 300Ml.

Sugar 500Ml.
 1 Litre

1.5 Litre Mirinda Lemon Pepsi

2 Litre

Clear Lemon Lemon Flavour+ 200Ml. Sprite Coca-Cola

Carbonated Water + 300Ml.

Sugar 500Ml.

1 Litre 7’Up Pepsi

1.5 Litre Mountain Dew

2 Litre
GOING GLOBAL: COCA-COLA DOMINATES

COCA-COLA is certainly no stranger to global marketing. The world’s leading soft drink

marker, the company now sells its brands in more than 200 countries. Coca-Cola has revved up

every aspect of its global marketing. The great “Global Cola wars” between Coca-Cola and rival

Pepsi have become decidedly one-sided.

In the early 1980’s, Soft drink consumption has grown at a rate of 3 percent annually both

domestically and internationally during that same period. In fact, Coca-Cola earns over 70

percent of its profits aboard. Whereas in the United States Coca-Cola captures a 44 percent

market share versus Pepsi’s 31 percent.

Coca-Cola has handed Pepsi a number of crushing international setbacks. As a result, Pepsi has

recently experience flat or declining international soda sales. During the same period, Coca-Cola

has reported strong growth in Latin America and grew a stunning 20 percent in China, 17 percent

in India, and 16 percent in the Philippines. Pepsi is new retrenching its efforts aboard by focusing

on emerging markets - China, India, and Indonesia.

Together, these three emerging markets boast 2.4 billion people, nearly half the world’s total

population. With their young populations, exploding incomes, and underdeveloped soft drink

demand, they represent prime potential for Coca-Cola and Pepsi.

go house-to-house in their quest for new customers. But even in these emerging markets, Pepsi

will find the going rough in the face of Coca-Cola’s international marketing savvy and heavy
investment. Coca Cola carefully tailors its ads and other marketing efforts for each local market.

For example, its Chinese New Year television ad featured a dragon in a holiday parade; adorned

form head to tail with red Cokecans, the color red has been the color for good luck and

prosperity

It claimed official sponsorship for World Cup Cricket, a favorite national sport, and used Indian

cricket fans rather than actors to promote Coke products. Coca-Cola markets effectively to both

retailers and imbibers and its salespeople

Nothing better illustrates Coca-Cola’s surging global power than the explosive growth of Sprite.

Sprite’s advertising uniformly targets the world’s young people with the tag line “image is

nothing thirst is everything. Obey your thirst.” The campaign taps into the rebellious side of

teenagers and into their need to form individual identities.

Coca-Cola’s success as a global power has made it one of the most enduringly profitable

companies in history. As one observes states, “Coke will remain the 800 pound gorilla in the soft

drink business for the foreseeable future.” How profitable ahs Coca-Cola been over the decades?

Incredibly, a single share of Coca-Cola stock purchased for $40 in 1919 would be worth

$4,847,000 today.
 DOUGLAS N. DAFT

Chairman of the Board and Chief Executive Officer

The Coca-Cola Company

Douglas N. Daft was elected chairman, Board of Directors, and chief executive officer of The

Coca-Cola Company on February 17, 2000. Mr. Daft is the 11th chairman of the Board in

the history of the Company.

Mr. Daft at the age of 60, joined the Company in 1969 as planning officer in the Sydney,

Australia office. He held positions of increasing responsibilities throughout Asia and in

1982 was named vice president of Coca-Cola Far East Ltd.

In December 1988, Mr. Daft was named president of the North Pacific Division and President of

Coca-Cola (Japan) Co. Ltd. He moved to the Company’s Atlanta Headquarter in 1991 to assume

the responsibility of President of the Pacific Group and in 1999 his responsibilities were

expanded to include the Company's Africa Group and Schweppes Beverage Division as

well as the Middle and Far East Group.

Mr. Daft was elected President and Chief Operating officer of The Coca - Cola Company in

December 1999.
PRODUCTS OF COMPANY
 PRODUCTS OF COMPANY

It has brown colour with high content of C02 (Carbon di-oxide) which makes its COLA

flavour heavy. It is available in different volumes in market like :

1. 200 ml glass bottle

2. 300 ml glass bottle

3. 500 ml pet bottle

4. 600ml pet bottle

5. 1 Litre glass bottle

6. 2.25 Litre pet bottle.

It has dark brown color with very high content of CO2 which makes the Cola flavor is

very strong. It is available in different volumes in market like:

1. 200 ml glass bottle

2. 300 ml glass bottle

3. 500 ml pet bottle

4. 600ml pet bottle

5. 1 Litre glass bottle

6. 2.25 Litre pet bottle

It comes in many flavours like orange, with light content of CO2 that makes its make its

flavour delicious. It is available in different volumes in market.

1. 200 ml glass bottle

2. 300 ml glass bottle

3. 500 ml pet bottle

4. 600 ml pet bottle

5. 1 Litre glass bottle

6. 2.25 Litre pet bottle

Limca has light grey colour with light content of CO2 that makes its flavour tasty. It is

available in market in following packs of quantities:

1. 200 ml glass bottle

2. 300 ml glass bottle

3. 500 ml pet bottle

4. 600 ml pet bottle

5. 1 Litre glass bottle

6. 2.25 Litre pet bottle

It is colourless with packing in green coloured bottle. It has normal content of CO2. It has

a nice flavour available in market in following packing:

1. 200 ml glass bottle

2. 300 ml glass bottle

3. 500 ml pet bottle

4. 600 ml pet bottle

5. 1 Litre glass bottle

6. 2.25 Litre pet bottle

 It is of yellow colour with decent taste of mango. It doesn't contain CO2. Its available

packing in market are:

1. 250 glass Bottle

2. 200 ml Tetrapack

It is a newly launched brand of Coca Cola

It is actually a Minute Made powder, which is very easy to prepare by mixing water in it.

It is available in three flavours like -mango, lemon & orange and its packing in the market are:

1. 25gm packet

2. 200 gm packet

Soda- It is colourless & available in market in 300 ml glass bottle in the market.

K -Water it is a mineral water available in following volumes in the market:

1. 500 ml pet bottle

2. 1 liter, pet little

3. 2 liter, pet little

DEPARTMENTATION IN Hindustan Coca Cola Beverages Pvt. Ltd.

The Varanasi Unit is divided into many departments for their smooth working. The Plant

is basically COBO for 200 ml, 300 ml & 1 Litre packing and rest of the products are sourcing

from other its COBO & FOBO unit. All the departments and their workings are briefly described

as follows:

FINANCE :

Finance department performs the activities in management of Accounts Receivables,

Claims and expenses, Fixed Assets management & their depreciation, Transportation,

arrangement of raw material as through supply chain, computer networking management,

Taxation, etc. Above all these functions checking authority verifies all these activities and

approves it for final actions.

HUMAN RESOURCE

HR department works in Recruitment & selection, Training & Development,

Performance Appraisals, objective setting leading to management Incentive plan, wages & salary

administration, Disciplinary Actions, Statutory compliance, ISO documentation, assisting in civil

& criminal litigation, handling of contract labour .

And worker related issues, employee welfare, community development projects, policy

implementation, internal & external environment etc.

PRODUCTION –

The manufacturing of different types of Brands of soft drink comes under the Production

department. It comprises the process of Water Treatment, Syrup preparation, Container Washing,

Mixing & Proportioning, Filling & Crowning and then the Final Inspection of the product.

SHIPPING –

This department is also termed as Dispatch Section. Goods are received and dispatched

from shipping. It works in receiving of products from other unit, transferring of fulls from

production, Inventory Management of finished products in First In First Out (FIFO) method,

dispatch of finished goods to distributors, empty received and dispatch to other units.

SALES & MARKETING –

Sales department takes care of placement of all brands in right proportion in right time at

right place. Sales executive always dispatches in proportion of empty receiving and payment

terms. The main aim of this department is that all the brands should be at distributor's end and

must not be any deficiency of any brand.

All the activities that help in enhancing the sales come under marketing. In this, company gives
glow sign boards to distributors, Table, chairs & Umbrellas,
 advertisements, T-shirts, Caps, posters, banners, seasonal schemes, product keeping

containers like Fridge, ice-box etc.

STORES –

All kinds of material are handled in stores either it can be of raw material for production

or materials used in the office. A proper sequence is followed. At very first, Purchase requisition

is prepared by each department and then materials are purchased form the fixed vendors after

this the material are distributed as per the requirement.

In broader terms, we can say that the activities performed in this process are receiving of

materials, issuing of materials, rejection handling, scrap handling.

QUALITY ASSURANCE (QA) –

QA department ensures the total quality in each and every aspect of the organization.

This quality is not only concerned with individual department like production of goods but it is

concerned with every functioning of the organization such as hygiene in the organization like

providing the nutrious food from the canteen, cleanliness in the bathrooms, not polluting the

environment, etc. One of the major functions of QA department is pre and post manufacturing

tests which ensures zero defect so that consumers can get right quantity and quality of products.

All the procured materials have to undergo a rigorous quality check. Even before procurement

the quality of the material has been ensured by the sample check of material.

OBJECTIVES -

1. Total Cost - The first and foremost objective is to bring down overall cost. The costs

involved in Logistics Operations:-

a. Transportation of supplies to the plant and distribution of finished goods through

distribution system.

b. Processing customer orders.

c. Packaging.

d. Providing customer services.

e. e.Maintaining warehouse
 These functions are directly not responsible for sales. But they do support the sales
activities. So, the total cost approach refers to evaluation of all logistics cost
expanded for any given sales revenue. By using the cost approach the manager would
try to maintain total logistics cost as compared to the historical performance of the
firm and in comparison with other firms of the same industry.

2. Sub-Optimization - It is a term applied to a situation in which one department's

objective or function is optimized without considering the affect of action on other

departments. The goal of logistics is to manage the system to provide designated levels of

manufacturing supply service at the least possible cost.

3. Cost Trade-off- This occur when a change in destination system causes some costs to

increase and other cost to decrease.

4. Customer Service - Elements of Customer Service are :-

a. On time delivery.

b. Proper handling of merchandise.

c. Quantity assembled should be according ti invoice.

d. On time service which includes after sales service, etc.

TRANSPORTATION LOGISTICS –

The distribution function has to perform two functions: it has to generate demand for the

product and secondly, it has to make sure that demand thus created is matched by adequate and

time supply. While all the members of the channel will have to take part in dual functions, the

transporter has primary responsibility. A logistics plan can be drawn by considering the

following points:

1. What are the alternative modes of transport like-road, rail, air, etc. available for

transporting the goods from the point of manufacture to the point of purchase?

2. What is the mode which is optimal from the standpoint of total distribution cost?

3. Is there any need for warehousing arrangements, keeping in view the product and

marketing characteristics'?

In fact, the first two points are important enough to be considered even at the time of

selection of markets. The non-availability of required type of transportation facility can outweigh

all other marketing advantages that a company may have. The perishable nature of product

demands that must reach the consumers within the shortest possible time.

Therefore, unless the potential markets are served, delivery of such items cannot be

undertaken.

To consider the second aspect, namely, selection of the appropriate mode of transport, it is
necessary first to identify the elements that taken together constitute the
 total distribution costs. In a study carried out in the US it is found that the total

distribution costs are allocated over the various components in the following proportion:

Administration 11.0%

Transportation 29.4%

Receiving and Shipping 7.8%

Packaging 11.9%

Warehousing 17.0%

Inventory carrying costs 17.04%

Order processing 5.5%

The proportion obviously will vary form product to product, but all the cost components,

with the sole exception of warehousing, will have to be considered for determining the total

distribution costs of each and every product. It is, therefore, obvious that the selection of the

mode cannot be taken only on the basis of the freight element, which at best will be only an

important segment of total distribution costs. But the decision will depend on the total incidence

of costs for alternative modes of transport. In general, the criteria that should be taken in mind in

deciding on the proper modes of transport are: cost, speed, frequency, reliability, safety and

appropriateness with regard to the product.

FACTORS AFFECTING CHANNEL DECISION :

a. Unit Value- In general, direct sales are preferred for items of high unit value and

wholesalers are approached for items of low value.

b. Bulk and weight- If Bulk transportation is possible, direct exporting is preferred..

c. Technical nature- Technologically, complex and specialized products are usually sold

direct.

d. Perishability- The more perishable the product, the shorter should be the channel.

Leasing is usually adopted for technologically perishable products.

e. Standardization- Indirect channels are possible for standardized products.

f. Stage of market development- New products are promoted by direct sales. Indirect

channels may be adapted for established products.

LOGISTICS IN coca cola :

1. The Company in Varanasi does its business in full fledge between March and June in

Eastern U.P. Approx 60% of the business of the year is done in these 4 months of period.

2. The Company's 80% of business depends on Returnable Glass Bottles. Company always

try to receive same amount of empty bottles as it has been dispatched to distributors

because if the organization will not do so then its production will hamper and that

ultimately effect the sale.

3. Company always sends two-way vehicles instead of one-way vehicles. The concept of

two-way is that the vehicle will distribute the full bottles to distributors and return back

by taking empty bottles from them.

The one-way vehicles cost much higher than two-way vehicles and are also

returned to enable further production.

This is beneficial for both Company and Distributor because company gives glass bottles

and crates on loan to distributors and their money is returned after receiving the bottles in the

plant.

4. The Company pays freight according to Distance & Load. It has a policy of

paying freight according to Load Slabs & Destinations, (a table is given below

showing hypothetical rates Load - wise).

Coca- Cola In India

Famous Ads of Coke

 Famous ads of thumps-up

Famous ads of fanta

Famous ads of sprite and limca

famousads of mazza
AROUND THE WORLD
 AROUND THE WORLD

Although Coca-Cola® was first created in the United States; it quickly became popular wherever

it went. Our first international bottling plants opened in 1906 in Canada, Cuba and Panama, soon

followed by many more. Today, we produce more than 300 brands in over 200 countries. More

than 70 percent of our income comes from outside the United States but the real reason we are a

truly global company is that our products meet the varied taste preferences of consumers

everywhere.

OUR PARTNERS

The Coca-Cola Company works with a wide variety of organizations to support health, fitness

and good nutrition.

1. The Coalition for a Healthy and Active America (CHAA) was formed in 2003 by

concerned organizations and national leaders to educate parents, children, schools, and

communities about the critical roles physical activity and nutrition education play in reversing

the alarming trends of childhood obesity. As a non-profit national grassroots coalition, CHAA is

a vigorous advocate for developing healthy and active lifestyles for America's youth.

CHAA is committed to working with schools to rededicate time for physical fitness; giving

parents the freedom to help their children make their own nutritional choices; building school-

business model relationships that benefit our families by supporting healthy and active lifestyles;

and finding solutions to childhood obesity that are both responsible and realistic.
2. American Council for Fitness and Nutrition (ACFN) is a group of food, beverage and

consumer products companies, not-for-profit organizations and trade associations working

together to improve the health of all Americans, particularly youth, by encouraging a healthy

balance between fitness and nutrition. The cornerstone of all ACFN initiatives is the idea that

lasting solutions to the nation's obesity problem must be based on sound science and behavioural

research. Such policies are likely to help parents and their children develop eating and exercise

habits that lead to a healthier life.

3. The Grocery Manufacturers of America (GMA) represents the food, beverage and

consumer products industry on key issues that affect the ability of brand manufacturers to market

their products profitably and deliver superior value to the consumer.

4. International Food Information Council (IFIC) Foundation is a public education

foundation disseminating sound, science-based information on food safety, nutrition and health.

5. International Life Sciences Institute (ILSI) founded in 1978 is a non-profit worldwide

foundation that seeks to improve the well-being of the general public through the pursuit of

balanced science. Its goal is to further the understanding of scientific issues relating to nutrition,

food safety, toxicology, risk assessment, and the environment by bringing together scientists

from academia, government, and industry.

Kidnetic.com

Kidnetic.com is a fun, interactive Web site that emphasizes healthy living achieved through a

balance of physical activity and responsible eating habits. The Web site gives young people and

their parents the tools and ideas to help change habits and plant the seeds for healthier families

tomorrow. Kidnetic.com is a program of the International Food Information Council (IFIC)

Foundation.

National Association for Sport and Physical Education association for Sport and Physical

Education seek to enhance knowledge and professional practice in sport and physical activity

through scientific study and dissemination of research-based and experiential knowledge to

members and the public.

National Soft Drink Association (NSDA) is the trade association for America's soft drink

industry, serving the pub.

DATES: 1894-EARLY 1900’ DATES: 1900-1916
The Second type of “Coke” bottle The First type of “Coke” bottle
 THE COCA-COLA PROMISE

The Coca-Cola Company exists to benefit and refresh every one it touches. The basic proposition

of our business is simple, solid and timeless. When we bring refreshment, value, joy and fun to

our stakeholders, then we successfully nurture and protect our brands, particularly Coca-Cola.

That is the key to fulfilling our ultimate obligation to provide consistently attractive returns to

the owner so four business.

MARKETPLACE

More than a billion times every day, thirsty people around the world reach for Coca-Cola
products for refreshment. They deserve the highest quality—every time. Our promise to deliver
that quality is the most important promise we make. And it involves a worldwide, yet
distinctively local, network of bottling partners, suppliers, distributors and retailers whose
success is paramount to our own. Our investment in local communities in over 200 countries
totals billions of dollars in jobs, facilities, and marketing, the purchase of local goods and
services, and local business partnerships. Always and everywhere, we pursue continuous
innovation in the products we offer, the processes we use to make them, the packages we
develop and the ways we bring them to market.
 WORKPLACE

The Coca-Cola system is one of the most diverse organizations on earth, with a rich mosaic of
talented colleagues who bring a variety of intellectual, professional, ethnic and cultural
perspectives to our enterprise. They reflect the nations, cultures and languages of the world.

Our policy is to foster an inclusive environment that encourages all employees to develop and
perform to their fullest potential.

Our workplace must be a place where everyone's ideas and contributions are valued. Our
employees deserve equal treatment under our policies governing compensation, advancement,
health, safety and other aspects of workplace life.

We understand that fairness in the workplace, coupled with the opportunity to develop
individual capabilities, fosters our collective success.
 ENVIRONMENT

Responsible stewardship of the environment is a top priority for The Coca-Cola Company. By
preserving and enhancing our natural world, we brighten the future for our planet and for each
other. We put this principle into practice through The Coca-Cola Environmental Management
System, known as ecosystem.

We operate our business as stewards of the environment, with a commitment to continually

move our business toward sustainability: striving to consume fewer natural resources, and to
recover and reuse resources more extensively.

Our commitment to protect the environment extends throughout our organization, involving
officers, managers and employees at all levels.

We are accountable for our actions, conducting assessments of our environmental performance
and taking action toward continuous improvement in all that we do.
 COMMUNITY

Society advances on the strength of community: people sharing their ideas and resources to reach
common goals.

We seek to strengthen local communities worldwide through our support for education, through
partnerships with other organizations and through acts of citizenship by the people of Coca-Cola.

We support education because of its power to expand opportunities for individuals and increase
understanding between cultures.

We partner with national and international organizations to alleviate economic disadvantage and
help improve the quality of life in local communities. Together with our local bottling partners,
we strengthen communities by giving with our hands and our hearts, as partners in the promise
of a better life.
 DIVERSITY AT WORK

The heart and soul of our enterprise has always been our people. Over the past century, Coca-
Cola people have led our successes by living and working with a consistent set of values.

While the world and our business will continue to change rapidly, respecting these values will
continue to be essential to our long-term success.

As we have expanded over the decades, our company has benefited from the various cultural
insights and perspectives of the societies in which we do business.

Much of our future success will depend on our ability to develop a worldwide team that is rich
in its diversity of people, cultures and ideas.

We are determined to have a diverse culture, from top to bottom, that benefit from the
perspectives of each individual.
 COMMUNITY SUPPORT

According to Douglas N. Daft (Chairman, Board of Directors and Chief Executive Officer)

“Success alone isn't what makes us a trusted neighbour and a welcomed friend in communities
where we sell our products. We earn that place only by being involved, concerned and
committed citizens."

At The Coca-Cola Company, we constantly strive to be the best neighbour possible by

strengthening our communities those places our employees, customers and consumers call home.

In the nearly 200 countries where we do business, the Coca-Cola system celebrates a tradition of
giving back to the community and we do it in many different ways.

Whether providing financial contributions, awarding scholarships or supporting our employee

volunteer efforts, we are able to reach out to a diverse range of families and communities across
the globe

.
 SUPPLIER DIVERSITY

Our approach to Supplier Diversity is simple. Its inclusive Minorities are the fastest-growing
segment of the U.S. population, and women make most purchasing decisions involving
consumer goods, including our products. Including minorities and women as our partners is a
business imperative at the Coca-Cola Company.

Our supplier diversity mission is to provide equal access to procurement opportunities for
Minority and Women Owned Enterprises. We have made a commitment to proactively building
relationships with and purchasing goods and services to the maximum extent possible. This
mission underscores our long-standing commitment to being a leader in supplier diversity and a
model corporate citizen in the communities we serve.

We also require our primary suppliers to proactively engage minority and women firms on all
company projects and contracts. In fact, our major suppliers have embraced this second-tier
program and have become our partners in supplier diversity.

.
 WASTE MANAGEMENT

Every year, the world produces billions of tons of waste. Recycling and reusing waste
materials is absolutely crucial if we are to maintain the health and beauty of the earth. The Coca-
Cola® Company’s working constantly toward coming up with smart, creative ways to reuse
waste. Here's a glance at what we're doing.

To introduce innovative and environmentally friendly packaging, we opened a breakthrough

facility in Sydney, Australia for the world's first PET bottles to be produced from recycled PET
bottles. Today, one in four PET containers sold by our company in North America contains
recycled content.

At Peru's famous Machu Picchu Archaeological site, we organized an aggressive clean-up

campaign with the Machu Picchu Sanctuary Authority. The program systematically removes
trash that constantly threatens the site - including PET bottles discarded by tourists, which are
then recycled. The effort has collected more than 20 tons of garbage and has been highly praised
by local authorities. More than 120 students have taken part.
 COCA COLA IN ASIA

MARY E. MINNICK
Executive Vice President, President &
Chief Operating Officer of Coca-Cola Asia

A 20 year veteran of the Company, Coca-Cola Asia’s President and chief operating officer
Mary Minnick oversees operations in 38 countries throughout Asia from the critically important
Japan market, and developing giants India and China, to tiny Pacific nations in a Group that
accounts for 33 percent of The Coca-Cola Company's operating income refreshes over half the
world's population and provides total system employment to over 100,000 people.

Fortune magazine voted Mary the 12th most powerful woman in the business world. From a
career that started in sales with Coca-Cola USA, Mary gained experience in sales, marketing and
new products and rose rapidly through management ranks. She spent eight years outside the US,
the past seven living and working in Asia, including assignments as president of Coca-Cola
Japan and before that president of the South Pacific division, based in Australia. As an executive
Vice President, Mary is also a key player in developing strategy for The Company. Mary holds a
Masters in Business Administration from Duke University. She is also a member of the Dean's
Council of the John F. Kennedy School of Government, Harvard University, and the Board of
Visitors of the Fuqua School of Business.
The serving tray the art work of popular magazine illustrator Hamilton king in 1913. Hi s
tray valued at over $1000
The famous “Sprite Boy” was created by noted artist ‘Haddon Sundblom’ and was used for the
first time in 1942 for advertising to introduce the name “Coke
METHOD OF DATA
COLLECTION
 RESEARCH METHODOLOGY

METHOD OF MARKETING RESEARCH

The research study is exploratory and descriptive in nature; statistical techniques are used to
study the number respondents. The data is collected so as to determine the effect an S.G.A. on
the sale & volume customer attitude and expectation.

There are three of methods for Data Collection. These are as follows:-

i) The Observation Method

ii) The Experimental Method
iii) The Survey Method

i) THE OBSERVATION METHOD: Under the observation method, the information

is sought by way of Investigator‘s own direct observation with out asking for the
respondent hence data are collected on the banks of observation no talk take place.

ii) THE EXPERIMENTAL METHOD: Experimentation is not easy to define. It will

refer to that Research Process in which one or more variables are manipulated under
candidacies that permits the collection of data that show the effect’s if any of such
variable in confused fashion. Such a definite indicates that the distinction between
experimental and non experimental research may some times be a matter of degree
rather is based on the concept that small scale experimental is useful to indicate the
expectation’s of large scale experiment. Candidates can provide guidance and
information for decision making.
 iii) THE SURVEY METHOD: The information gathered directly from individuals is
cooled survey method.
a) Personal Interview
b) Mail Survey
c) Telephonic Survey

From above Survey Method, I have followed the following two types of method for my
project:-

I. OBSERVATION METHOD:- I went to route ride with sales men and observed various
routes of Dilshad Garden, Nand Nagri, Bhajanpura, Gokalpuri, Moti Nagar, Man Sarover
Park, Mojpur, Karaval Nagar, Babarpur Area, Seelampur, and Sewadhman Road and
various out lets of those routes. Firstly, we have to serve the market condition of the
routed. This route ride helped me to new various routes and identifies the outlets.

II. SURVEY THROUGH PERSONAL INTERVIEW: - in this method the information

gathered directly by semi individuals & home, I prepared questionnaire and take direct
personal interview of retailers.

Advantages:
 Direct Interaction with the retailers.
 It helped me to collect reliable data.
 RESEARCH DESIGN

A Research project conducted scientifically has a specific frame work of research from the
problem & this frame work is condition research is known as the research design.

“A research design is simply the frame work or plan for a study that is used as a guide in
collecting and analyzing the data. It is blue print that is followed in completing a study”.

The research process design way conclusive and statistical in nature which would enable the
company to take rational design. This is because the sample size taken way large and techniques
adopted were for mass data. The data observation tabled and the results were in form of
percentage.
 METHOD OF DATA COLLECTION

PRIMARY DATA COLLECTION:

Primary data are those which are collected from the original source of event these are two types:-

 OBSERVATION:
In this method, I went to route ride with the salesman and observed various routes,
outlets and the entire supply system of Coca-Cola.

 SURVEY:
Personal Interview: In survey method I prepared a questionnaire and take direct
personal interview of retailers.
 LIST OF OUTLETS

1. CHOUDHARY HOTEL

2. AGARWAL STORE

3. ASHOK GENERAL STORE

4. RAJASTHAN HOTEL

5. KUNDANLAL SERVICE STATION.

6. PRADEEP STORE

7. AGARWAL STORE

8. PREM STORE

9. ARTI STORE

10. PADAM GENERAL STORE

11. ANITA GENERAL STORE

12. RAJ GENERAL STORE

13. SHIV GENERAL STORE

14. LUCKY GENERAL STORE

15. ABDUL PAN CORNER

16. ABID GENERAL STORE

17. SHAKHAWAT GENERAL STORE

18. RITU SWEET CORNER

19. SHRI KRISHAN SHAU GENERAL STORE

20. V.P. SHARMA GENERAL STORE

21. JINDAL KIRANA STORE

22. GUPTA GENERAL STORE

23. GANESH DAIRY

24. GUPTA TEA STORE

25. SACHIN JUICE CORNER

26. POOJA GENERAL STORE

27. HIND BAKERY & CONFECTIONERY

28. GUPTA PAN CORNER

29. BABU JUICE CORNER

30. SURESH CANTEENM

31. MORNING STORE

32. I.H.B.A.S. CANTEEN

33. PRADEEP STORE

34. GARG STORE

35. HOME CARE STORE

36. NANK SWEET & CONFECTIONERY

37. AGARWAL SWEET & BAKERY

38. AGARWAL JAIN SWEET CORNER

39. AMBAY GENERAL STORE

40. RAVI DAIRY

41. AMUL DOODH GENERAL STORE

42. MISHRA NAMKEEN BHANDAR

43. POOJA DAIRY

44. KOSMOS BAKERY

45. PUMMY FULL AC RESTAURANT

46. M.K. CONFECTIONERY STORE

47. STUDENT CORNER

48. SHRI BALAJI SWEET CORNER

49. RAMAGAYA CORNER

50. PWAN CONFECTIONERY

51. HARIRAM GENERAL STORE

52. KANKAJ JUICE CORNER

53. STE SHOPPEE

54. APRITA BAZAR

55. SRI SAI COLD DRINK

56. RAWAT STORES

57. RAJU CONFECTIONER

58. MOHINI SWEET CORNER

 SAMPLING PLAN

 The Universe studied is the sum total of the retailers in the Shahadra area -: Sample area

 Sampling unit is a single retailers outlet which may be provision store; stationery shop,
grocery shop, eating pan shop -: Sample unit

 Elementary Retailers.

SAMPLE SIZE -: 116 RETAILERS

 Keeping in mind the number of major market area of Shahadra the sample size arrived it
was.
DATA ANALYSIS
 DATA ANALYSIS
Q.1 DEMAND OF COLA FLAVOUR

For Cola Flavour, Coca-Cola’s product is Coke & Thums-Up and Pepsi percentage in shown
below.

Flavour Company Product Demand in %

Cola Coca-Cola Thums-Up 35
Coke 25
Pepsi Pepsi 40

It is represented by the following pie chart.

Coke
25%
Pepsi
40%

Thums-Up
35%

Interpretation
From above pie chart, its shows that Coca-Cola’s product Thums-up has demand of 35% in Cola
flavor and coke 45% and Pepsi has 45% demand.
Q.2 DEMAND OF ORANGE FLAVOUR

For Orange Flavour Coca-Cola’s product is Fanta and Pepsi’s product is Mirinda.

Flavour Company Product Demand in %

Orange Coca-Cola Fanta 60
Pepsi Mirinda 40

It is represented by the following pie chart.

MIRINDA
40%
FANTA
60%

Interpretation

From above pie chart, its shows that Coca-Cola’ product Fanta has 60% demand and Pepsi’s
product Mirinda has 40% demand
 Q.3 DEMAND OF CLOUDY LEMON FLAVOUR

Coca-Cola has the most popular product Limca in Cloudy Lemon Flavour and Pepsi has Lemon
Mirinda.

Flavour Company Product Demand in %

Cloudy Lemon Coca-Cola Limca 80
Pepsi Lemon Mirinda 20

It is represented by the following pie chart.

Coke
25%
Pepsi
40%

Thums-Up
35%

Interpetaition
From above pie chart, it shows that Coca-Cola’s products Limca has 80% in Cloudy Lemon and
Pepsi has 40% demand in Lemon Mirinda
Q.4 DEMAND OF CLEAR LEMON FLAVOUR

In Clear Lemon Flavour, Coca-Cola’s product is Sprite and Pepsi’s products is 7-Up and
Mountain Dew.

Flavour Company Product Demand in %

Clear Lemon Coca-Cola Sprite 45
Pepsi Mountain Dew 35
7-Up 20

It is represented by the following pie chart.

7-UP
20%
Mountain Dew
35%

Sprite
45%

Interpretation
From above pie chart,it shows that Coca-Cola’s product Sprite has 45% demand and Pepsi’s
product Mountain Dew has35% demand and 7-UP has 20%demand .
 DEMAND OF FRUIT JUICE

In Fruit Juice Flavour, Coca-Cola’s product is Maaza and Pepsi product is Slice.

Flavour Company Product Demand in %

Fruit Juice Coca-Cola Maaza 80
Pepsi Slice 20

It is represented by the following pie chart.

Slice
20%

Maaza
80%

Interpretation
From above, pie chart it shows that in fruit flavour,Coca-Cola’s product Maaza has 80%demand
and Pepsi’ Slice has 20%demand.
DEMAND OF SODA

In Soda, Coca-Cola’s product is Kinley and Pepsi’s product is Everest.

Flavour Company Product Demand in %

Soda Coca-Cola Kinley 45
Pepsi Everest 55

It is represented by the following pie chart.

Kinkey
45%
Evress
55%

Interpretation
From above pie chart it shows that in Soda,Coca-Cola’product KINLEY has 45%demand and
Pepsi’ Everest has 55% demand.
DEMAND OF WATER

And the Final and last product from Coca-Cola in water is Kinley and from Pepsi is Aquafina.

Flavour Company Product Demand in %

Water Coca-Cola KINLEY 40
Pepsi AQUAFINA 60

It is represented by the following pie chart.

Kinley
40%
Aquafina
60%

Interpretation
From above pie chart, it shows that in demand of water final and last product of Coca-Cola I
water is KINELY has 40%demand and Pepsi’s AQUAFINA has 60% demand.
 DEMAND
OF
COCA-COLA AND PEPSI

OVERALL MARKET DEMAND OF COCA-COLA AND PEPSI

Overall demand of Coca-Cola and Pepsi at Shahadra in Delhi area is 58% of Coca-Cola and 42%
of Pepsi.

Pepsi
42%

Coca-Cola
58%

Interpretation
From above pie chart it shows that Coca-Cola has 58% demands at Shahadra in Delhi and Pepsi
has 42%demands.
 DEMAND OF MALE CUSTOMER GROUP

On the basis of survey and with the help of questionnaire, the demand of Coca-Cola and Pepsi in
Male Customer Group is presented in the following table:-

Customer Company Demand of %

Male Coca-Cola 65
Pepsi 35

Pepsi, 35%

Coca-Cola, 65%

Interpretation
From above pie chart shows that Coca-Cola male customer demands has 65% and Pepsi has 35%
male customer demands.
 DEMAND OF FEMALE CUSTOMER GROUP

On the basis of survey and with the help of questionnaire, the demand of Coca-Cola and Pepsi in
Female Customer Group is presented in the following table:-

Customer Company Demand of %

Female Coca-Cola 70
Pepsi 30

Pepsi, 30%

Coca-Cola, 70%

Interpretation
From above figure it shows that on the basis of survey and with the help of questionnaire, the
female demand of Coca-Cola has 70% and Pepsi has 30% female demands.
 DEMAND OF CHIILDREN CUSTOMER GROUP

On the basis of survey and with the help of questionnaire, the demand of Coca-Cola and Pepsi in
Children Customer Group is presented in the following table:-

Customer Company Demand of %

Children Coca-Cola 70
Pepsi 30

Pepsi
30%

Coca-Cola
70%

Interpretation
From above pie chart on the basis of survey it shows that the children demands of Coca-Cola has
70% and Pepsi has 30% of children’s demands.
 DEMAND OF VARIOUS PACKS OF COCA-COLA
PACK DEMAND IN %
200 ML 40%
250/300ML 30%
500 ML 12%
1 Litere 3%
1.5 Litre 5%
2 Liters 10%

45%

200 ML , 40%
40%

35%
250/300ML, 30%
30%

25%

20%

15% 500 ML, 12%

2 Litre , 10%
10%

1.5 Litre , 5%
5% 1 Litre , 3%

0%
200 ML 250/300ML 500 ML 1 Litre 1.5 Litre 2 Litre
FINDINGS
 FINDINGS

With the Predetermined objective for finding the customer demand and retailer’s respondent
for Coca-Cola product at Shahadra in Delhi a. A detail survey of the retailer and proper analysis
of the available data has been done.

Coca-Cola is having a greater customer demand for its product. But PEPSI is no longer for
behind. They are also coming up with their full strength and have started to capture the market.

The total market of Shahadra can be grouped into main areas like Nand Nagri, Dilshad Garden,
Bhajanpura, Gokulpuri, Jyoti Nagar, Maansarovar Park, Maujpur, Karaval Nagar, Bhajanpura,
Seelampur and Sewa Dham Road.
 ANALYSIS

The Soft Drink market of India are by and large controlled and governed by the soft drink giant

company, COCA-COLA and PEPSI. Except these two, there is a very weak and limited

participation is felt by the CADBURY SCHWEEP.

The only presence of the two giant company doesn’t mean absence of competition rather a neck

to neck competition, a dual of strategy and counter strategy is all time present to capture a greater

market share. For extracting the total strength, two companies have a wide variety of soft drink.

Different Flavour and Different Packs are available from both the zCompanies. Let us take a

glimpse of the different Flavour available for both the Company.

Flavour Coca-cola Pepsi

Cola Thums-Up, Coke Pepsi

Clear Lemon Sprite Mountain Dew, 7-Up

Cloudy Lemon Limca Lemon Mirinda

Orange Fanta Mirinda

Fruit Juice Maaza Slice

Soda Kinley Everest

Water Kinley Aquafina

By the survey of Retailers Outlets, I got the relative Demand of each Different Flavour both the

Companies.
 Flavour Coca-cola Pepsi

Cola Thums-Up 35 Pepsi 40

Coke 25

Orange Fanta 60 Mirinda 40

Cloudy Lemon Limca 80 Lemon Mirinda 20

Clear Lemon Sprite 45 Mountain Dew 35

7 UP 20

Fruit Juice Maaza 80 Slice 20

Soda Kinley 45 Everest 55

Water Kinley 40 Aquafina 60

TOTAL 410 290

LIMITATIONS
 LIMITATIONS

1. The company did not provide any financial support for the project.

2. I had lack of deep knowledge about the product of the local market.

3. The time allowed for the project was very short. It was impossible to study deeply in that
short period.
CONCLUSION
 CONCLUSION

1. From the analysis of the data, it can be concluded that the market share of Coca-Cola
is more than the market share of Pepsi. The demand of Coca-Cola’s product is more with
the comparison of Pepsi product.

2. Supply of various Flavors is not adequate. Flavors likes Limca and Maaza have a high
customer demand, but their supply is irregular. Competitors are taking advantage of this.

3. Replacement procedure of faulty bottles is very low. It promotes retails dissatisfaction.

4. It can be noticed that the company has spent a lot on its advertising and sales
promotion, its sales are better. The only thing that is lacking to some extent is service. So
by enhancing the quality of service and also by modifying some of the routes of
distribution,

5. The company can gain more turnovers from the market what the company just doing is
just concentrating on increasing the sales without bothering the relationship with the
retailers. So, instead of relying on volume of sales, the company should try to build a
long-lasting relationship with the retailers.
QUESTIONNAIRE
 QUESTIONNAIRE

1. a) Name of the Outlet:

b) Address:
c) Contact Person with Phone Number:
d) Type of Outlet: Glossary ( )
Kiosk ( )
Provision Store ( )
Eatery ( )
Other ( )

2. Present share of your Outlet: Coke: ( )

Pepsi: ( )

3. Customer Demand of Flavour-wise:

Flavour Coca-Cola Pepsi

Cola Thums Up Pepsi

Orange Fanta Mirinda

Cloudy Lemon Limca Lemon Mirinda
Clear Lemon Sprite 7-Up
M.Dew
Mango Maaza Slice
Soda Kinley Everest
Water Kinley Aquafina
4. What are the demands of various packs of Coca-Cola:

PACK DEMANDS IN %

200ml. ( )
250/300ml. ( )
500ml. ( )
1000ml. ( )
1500ml. ( )
2000ml. ( )

5. Demand of different customer group:

Group COKE PEPSI

Male ( ) ( )
Female ( ) ( )
Children ( ) ( )

6. You are interested to sell: COKE ( ) PEPSI ( )

REASON:

7. Satisfaction with Supply: COKE ( ) PEPSI ( )

8. Salesman’s behavior: COKE ( ) PEPSI ( )

9. If you are interested to scale monopoly on basis of Coca-Cola then what is your demand?

10. Your Recommendation about Coca-Cola Company?

BIBLIOGRAPHY
 BIBLIOGRAPHY
 Consulted Books
 Kothari CR., Research Methodology, New Delhi Vikas Publishing house Pvt.Ltd.,
1978.
 Kotler Philip ,marketing management ,Indian Branch ,482 F.I.E.
Patpargnaj,Delhi 2002,First Indian Reprint,2000

 News items of English dailies, published from Ghaziabad.

 The Times of India
 The Telegraph
 The Economic Times

 Advertisement on Coca Cola Products.

 Advertisement on Pepsi Product.

 Consulted Libraries
 American Library
 British Library

 Internet site:
 http://www.cocacola.com
 http://www.cokes.com
 http://www.thums-up.com
 http://www.maaza.com
 http://www.sprite.com
 http://www.kinely.com
 http://www.pepsico.com
 http://www.slice.com
 http://www.mountaindew.com
 http://www.aquafina.com