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Marketing de Base - Odt

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Abderrahmane Azami Idrissi

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Marketing de Base - Odt

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Abderrahmane Azami Idrissi

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© All Rights Reserved

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Marketing de base

- Démarche marketing :
Marketing d’informations
- Analyse & diagnostic
- Etude de marché
Marketing stratégique
- Fixation ou définition des objectifs
- Segmentation
- Ciblage
- Positionnement
Marketing-Mix
- Produit
- Prix
- Communication
- Distribution

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