MEAL OPTIONS

Breakfast (6:00- 10:30) one meal $4.62- upcharge to $6

Main (pick 1) Side (pick 1) Fruit (pick 1)- Seasonal
Waffle $2.99/32 oz. mix Bacon/Sausage $1.10 Berries- $1.00
Pancake $2.99/32 oz. mix
Bagel w/ Cream Cheese $3.00
Lunch (11:00- 2:00) one meal $7.89- upcharge to $10
Main (pick 1)
Deli Sandwich (options below)
Soup of the Day
($1.67)
Beef/Grilled Chicken Tacos (3)
($6.81/ $7.62)
Grilled Chicken Sandwich
($4.99)
Deli Sandwich (build your own - lunch)
Meat (pick up to 2)
Turkey $5.99 (16 oz)
Ham $3.79 (9oz)
Salami $4.99 (8oz)
Hash Browns $0.62
Yogurt - Straw. Ras. or Vanilla
$1.00 per yogurt
Side (pick 2)
Pasta Salad or House Salad
($2.49)
Bread Roll, Baguette, or Chips
$1.49 (4 rolls)
Sweet Potato Fries $3.19 (2oz)
Cheese (pick 1)
American- $3.29 for 16 slices=
$0.21 per slice
Swiss- $1.99 for 16= $0.15 per
slice
Cheddar- $1.67 for 8= $0.21 per
Melon- $0.75
Apple/Banana/Orange -$0.40
Fruit (pick 1)- Seasonal
Berries- $1.00
Melon- $0.75
Apple/Banana/Orange-$0.40
Vegetables (unlimited)
Lettuce $1.29/lb 6 servings
Tomato $0.99/lb 3 slices
Pickles $1.79/24 oz/ 17
 slice servings
Roast Beef $4.39 (70z) Provolone- $1.67 for 8= $0.21 per Onions $0.99/lb
slice

Snacks (2:30- 3:30) one snack $0.46, upcharge to $2

Trail mix $0.56/2 oz
Fruit Salad $0.50
Celery & Carrot w/ Ranch- $0.65/4 sticks, $0.65/ranch cup
Apple & Banana w/ Peanut Butter- $0.40/apple, $0.27/banana, $.18/ 2 oz peanut butter

Dinner (4:00- 7:00)$8.09- upcharge to $12

Main (pick 1)
Grilled Herb Chicken and Rice
(soy sauce on side)- $5.88
Rotisserie Chicken $5.99
Spaghetti (Red/Alfredo)$2.99
Side (pick 2)
Mac & Cheese $1.00
Dinner Roll $0.33
Garden Salad or Caesar Salad-
$3.99
Vegetables (pick 1)
Green Beans- $1.00/can
Asparagus- $1.00/pound
Carrots- $1.00
 Seared Vegetables (peppers, white Baked/ Mashed Potato-
onions, and mushrooms) $1.13/pound

Vegan Options (all day)one meal $7.67 upcharge to $9

Breakfast
Avocado Toast $$1.01
Banana with granola & fruit
$2.96
Blueberry Pancakes $3.23
Apple Sweet Potato Hash $1.60
Lunch Dinner
Quinoa & veggie bowl-$4.99 Quinoa stuffed red and green
peppers-$5.49
Veggie Pasta Salad (whole grain) Pesto Pasta $1.16
-$1.49
Mac n Cheese- $1.00 Herb Vegetables (zucchini,
*Made with coconut/almond milk cucumber) with orzo $2.08
with yeast flakes
Veggie Burger-$4.00 White Bean Vegetable Soup
$1.67

March 2018
Sunday Monday Tuesday Wednesday Thursday Friday Saturday

1 2 3
CALL
rescheduled

4 5 6 7 8 9 10
CALL
KROGER WORK ON
Success FINANCIAL
PLAN

11 12 13 14 15 16 17

SPRING SPRING SPRING SPRING SPRING

BREAK BREAK BREAK BREAK BREAK

18 19 20 21 22 23 24

MEET IN WORK ON
LINDNER FINANCIAL
PLAN
25 26 27 28 29 30 31
INDIVIDUAL
PARTS
COMPLETED-

COMPLETE
CONCLUSION

April 2018
Sunday Monday Tuesday Wednesday Thursday Friday Saturday

1 2 3 4 5 6 7

8 9 10 11 12 13 14

HAVE PAPER PRESENT

COMPLETED 😜

15 16 17 18 19 20 21

PAPER DUE
😜
22 23 24 25 26 27 28

29 30

Team Assignments:

Cover Page and Executive Summary: Tony and Austin

New Business Concept Overview: Lily and Alyssa
Industry Analysis: Bradley, Aaron, and John
Mission Statement/ Core Values: Ellie and Claire
Management Plan: Justin and Bryan
Goods or Service Offered: Hannah and Brittany
Marketing and Development Strategy: Neil, Emily, and Nick
Financial Plan and Financial Statements Overview/ Conclusion: as a team
References and Sources: take a survey at the dining hall/ center court comments on UC

Project Idea:

· food service for UC students offered with unlimited plan

· sponsored by Kroger and prepared by their employees
· students will pick it up at Kroger or have it delivered to their dorms
· if the food is not picked up within 24 hours a fine will be issued
· full meals will be provided for breakfast, lunch, and dinner
· students will be providing the delivery service

make sure Kroger isn’t already doing it

call Kroger; talk to manager
Michelle: worked there for two years
Kroger’s Project 2018: Zero hunger zero waste; recyclable products (communications department) location based; goal is
to help as many people as possible and to improve the overall experience)
Talk to as many people to establish a need (bigger the better the numbers)

Delivery Service- another plan called: Unlimited plus (one meal and one snack)
Meals that don’t get picked up go to zero hunger zero waste
UC students drive delivery cars (job through Kroger)
If the meals have not been picked up within 10-15 minutes after the scheduled time a fine will be issued (figure out how
much fine will be)
How do students order: through Kroger’s website

Questions for Kroger:

513-721-7285
1. Are you doing anything similar to this already?
2. How much would this cost?
3. Would you be able to prepare the food?
 4. Could UC students work for you? If so, How much would they get paid?
a. Hypothetically, union outfit, any labor shopd performed jobs within union. Not sure if delivery is part of
that, speak to corp.
5. Can we give the meals that don’t get picked up to Zero Hunger Zero Waste?
a. Depends on location
6. Do they donate to other causes?
a. All diff causes, local
7. Other contact info?
a. jason.hasselveck@stores.kroger.com

Jason
Donation program
Freestore foodbank
Home delivery testing small scale --looking at it
Opick up at store
Meal solutions, chef prepared meal $12-20 --pre measured
No chef prep frozen meals
Blue apron but pick up bc usually gets shipped to you.

PAPER BELOW
Executive Summary- Tony and Austin

KrogerToGo is a service offered to UC students which allow them to order pre-made meals from Kroger in addition

to their meal plan. These pre-made meals are a healthy alternative to the food provided at the dining halls on campus.

Students have the option of getting the meals for breakfast, lunch or dinner. Additionally, they have the option of picking

it up at Kroger or having it delivered to their dorm or living arrangements. KrogerToGo provides alternatives to those who

have dietary needs, are vegan or vegetarian or who want to optimize their assortment of meals. This service also provides

UC students with jobs such as delivery. Also, KrogerToGo is beneficial to the community because if a student does not pick

up his or her meal, the meals will be given to the ZeroHunger, ZeroWaste program sposored by Kroger which gives meals

to those in need in the local Cincinnati area. These people that are in need will get these meals at a shelter or any place

that they could pass them out. If the student does not pick up the food after 10-15 minutes a $3 fine will be added onto the

meal and the student that is delivering the food is able to go back and start to deliver again. The way that students can

have this food service option is when signing up for a meal plan they select the option of the unlimited meal plan plus the

KrogerToGo. With choosing this option, students are able to receive the KrogerToGo food service along with being able to

have the unlimited meal plan and still go to the dining halls on campus and eat the food there.

Overview

At the University of Cincinnati, there are about six places in which students can use their meal plan to get food. According to

current UC students, the food courts available follow the stereotype of most colleges’ cafeterias by their offering of distasteful meals,
greasy food, and the same options over and over again. Luckily, Kroger 2 Go offers an appetizing, healthy alternative. Kroger 2 Go is

an addition to the Unlimited Meal Plan offered by UC; additionally, it will be working as another food service, by using fresh food

and meals sponsored and prepared by Kroger and their employees. There will be a certain amount of meals and products provided,

what customers will be able to obtain Kroger 2 Go services and specific pick up instructions and locations.

Our goal is to promote the our new service,, Kroger to Go, so that the students who are required to have a meal plan have a

healthier option than the unappealing food at center court. To test the market and see if the students would like our idea, we created a

survey with regards to creating another food option from Kroger. Everybody who took the survey said that they would much rather get

food made by Kroger than what is served at center court. For those who didn’t receive the survey, we would create pamphlets,

postings around school, and informational sessions.

One unique goal of Kroger 2 Go is to provide their students with healthier options, not just basic “food court” meals. Kroger 2

Go is an alternative option UC students have to obtain a nutritious and fresh meal throughout their tough week. Kroger 2 Go will

provide UC students with many products. This food service offers full breakfast, lunch, snacks and dinner meal options. Additionally,

Kroger 2 Go offers vegan options throughout the day to make sure they appeal to their whole market. This food service has three

different meals a day; each meal obtains three categories with three or four choices. These meals have time limits throughout the day;

for instance, breakfast runs from 6 AM-10:30 AM, lunch runs from 11 AM-2 PM, snacks run from 2:30 PM-3:30 PM, and dinner runs

from 4 PM-7 PM. Excluding snack, each meal offers a main dish, side dish, and fruit or vegetable dishes. Furthermore, the vegan
meals have four different options you can choose from for each course of the day. Not only does Kroger 2 Go provide meal options

throughout the day, they also provide delivery service for the students who might be in a rush or have no form of transportation.

Kroger 2 Go has a specific customer base. Only students who have the unlimited meal plan offered by the university and able

to obtain these services. Kroger 2 Go is an addition to this certain meal plan and is very accessible to the students who use this option.

Kroger 2 Go operates in a very specific way that works best with students and the company. Kroger employees will be

preparing these meals throughout the day and the students will be providing the delivery to the customers. With the prepared meals,

students will only have 24 hours to be able to pick it up themselves or have it delivered to their dorms or a fine will be issued.

Continuing on the student delivery, Kroger will hire students to sign up for delivery positions and times that work well with the meal

times offered. This is to insure the students have fresh meals and to not waste the food Kroger is providing for them.

A great aspect of Kroger 2 Go is its availability to students. This service will be based out of the Clifton Kroger on the

University of Cincinnati’s West Campus. With this Kroger being directly across the street from the University, it will be extremely

convenient for UC students to take full advantage of everything this service has to offer. Since the majority of residents do not have a

car on campus, it is often difficult to make it to a grocery store and purchase healthy food options. With the Clifton Kroger only being

a minute off campus, this service works with students’ situations and is extremely accessible.

The time of unpleasant, displeasing, and unsatisfying dining hall meals is over, and the time for Kroger 2 Go is now. This

unique and appetizing service is everything a student could ask for in a meal plan. According to a recent survey, 70% of students that

were asked felt that the food served in dining halls is “not reliable”, “not worth the money”, and “way too expensive for the quality of
food you receive”. With the Kroger 2 Go service, all students can have access to locally, fresh prepared meals that offer a variety of

nutrition and appetizing options.

Mission Statement & Core Values (Claire and Ellie):

Our goal is to strive for healthier college eating by providing easy and freshly cooked meals in a more efficient way.

The Core Values we possess are health, efficiency, dependability, and integrity.
Meet next week!!!
Justin Smith, Bryan Rump
Catalin Macarie
Project Innovation
7 March 2018

Management Plan

Goals and Objectives

- The goal of our idea is to utilize fresher foods and healthier alternatives than UC’s food courts. Kroger will turn this food into
pre-made meals that are ready for pick at kroger or delivery to the resident halls. This meal plan is an extension to the
unlimited meal plan that is already offered here a the University of Cincinnati. Many of the students who attend this university
are interested in a healthier alternative that what is already offered. This new meal plan will give these students what they
want. This goal is reached threw fresh ingredients that are prepared into a freshly cooked meal.
Key Officers/Personnel
- To oversee and manage the whole operation from start to finish will be a general manager. This general manager will look
over the ingredients used, the making of the food, and the delivering of the food. He/she will look for how good the quality of
the meals are and make sure the operation runs smoothly from start to finish. This manager will have to have some
background experience in management. They will also have to work well with others and have good communications skills.
- There will also be a lead chef. This chef will help train other chefs, prepare meals himself, and also manage the cooking and
preparing aspect of this operation. This lead chef is also responsible for picking the fresh ingredients for these meals on a
weekly basis. He/she will need experience in the food industry and will also need good communication and leadership skills.
- There will also be a customer service advisors. They will take calls and and answer any question that are related to this meal
plan extension. They will also deal with any problems that could come up, like incorrect order or low quality meal. They will
also be the ones who will take orders from students. This means that students will call a phone number and they will pick up,
taking there order and telling them the time frame within when the order will be ready for pickup or within what time frame the
 meal will be delivered. They will need to be experienced in customer service and know how to talk to customer the right way.
They also need to know how to handle a number of situations with customers. They need good communications skills.
- There will also be a dispatch manager who will manage the delivery aspect of this meal plan. This dispatcher will not deliver
the meals themselves, but will tell the delivery people where to go. They will tell them what resident hall to drop the food off at
and help them with directions. They will need good communication skills and also past experience in managing a group of
people.
- There will also be delivery boys/girls. They will be the ones who will take the meals from Kroger and will drop it off at the
desired location. They could drop it off at any one of the UC residence halls. They will have to have their driver license and a
clean driving record to obtain this job. They will also need good customer interaction skills, as they will be interacting with the
customers when they drop their food off to them. They also need to manage money.
Organization

Customer Service Advisor (Take the

students order)

Top Chef and Chefs (Prepare the

meal)

Delivery boy/girl (gets food from Chef)

 Dispatch Manager (Tells delivery
boy/girl where the meal is dropped
off)

Customer gets food (Delivery boy/girl

drop off food)
Operation Management
- For quality control, the head chef will check each meal to make sure it is the correct order the student has requested and it is
of high quality using fresh ingredients. The head chef will check the inventory everyday and order ingredients if there is a
shortage.
Supply Chain Management
- Use Krogers suppliers for fresh ingredients
Human Resource Management
- The same way they recruit for center court and other food courts. Each month they track the performance of the workers. $10
an hour bucks an hour for delivery boys/girls. $15 an hour for the lead chef. $20 an hour for the general manager. Benefits for
the workers include 1 free meal per day. For the grievance system, they will talk to the general manager or email the head of
the UC food department.
Policies
- External: Returns are only accepted on incorrect orders. This means that if there is a incorrect order then a new correct meal
will be send to the student. The meal plan will allow a max of 1 meal per day with a snack that is provided threw Kroger.
Insurance
 - We would need insurance for the delivery girls/boys because they will be driving cars on the job. Insurance for the chefs.
Legal
- There is a contract between the University of Cincinnati and the student that is paying for this meal plan extension. This
contract is an agreement of what the meal plan consists of and how it works. Within this contract it explains the max limit of 1
meal per day and one snack. It explains how the ordering process works and what number to call to place an order. Also it
explains what meal options there are and what time breakfast, lunch and dinner are available. There is also a contract
between Krogers and UC for this meal plan extension.

Goods or Services Provided

For our project innovation, our group decided that we will be providing a good and a partial service for the University of

Cincinnati students called “Kroger 2 Go”. We have came up with a solution that will provide a more healthy and more appetizing

food solution compared to University of Cincinnati’s dining halls. In the survey we conducted, we found that a majority of students

were not satisfied with the dining halls and the food options that they provide. Students said they didn’t feel that the food in the

University of Cincinnati’s dining halls was fresh or nutritious. Our project innovation team came up with the idea to provide a meal

plan through a partnership between Kroger and the University of Cincinnati. From the partnership students will be able to get higher

quality meal options and healthier options compared to the dining hall options at the University of Cincinnati.

Through this partnership with Kroger, we will provide students breakfast, lunch, snacks, and dinners. Breakfast will be given

from 6:00 AM to 10:30 AM, lunch will be given from 11:00 AM to 2:00 PM, and dinner will be given from 4:00 PM to 7:00 PM. We

will also be providing a snack option for the students between lunch and dinner from 2:30 PM to 3:30 PM. Students will be able to

choose one item between four to five main course options for the breakfast, lunch and dinner times. Due to many health restrictions
these days, we have decided to also provide multiple vegan options for breakfast, lunch, and dinner for those with dietary restrictions.

Finally, we have a deli sandwich option for lunch. This allows students to pick from different meats, cheeses, and vegetable toppings.

This is a great option available everyday for those who tend to be pickier eaters. Everyday we offer multiple options for every meal

that allows everyone, even those with dietary restrictions, to be able to find something they like.

Not only can students pick from different food options, they also have the choice regarding delivery. The other service that

will go along with the food plan is the option for your meals to be delivered to you. Students will be able to choose to pick up their

meal from their nearest Kroger or they can choose to get their meal delivered to their dorm, apartment or house for an extra charge.

We will have the University of Cincinnati students run this delivery service. This will create jobs for college students, who are

constantly broke and in search of jobs. This delivery service will be beneficial when students are sick or the weather outside is ugly

and they do not want to walk to Kroger to pick up their food. But, it is also beneficial to other students because they will be running it

and being paid. This will essentially allow students to have more money to spend and benefit other businesses in the Clifton area. Not

only will students benefit from this delivery service, so will other businesses in the Clifton area.

To insure that students pick up their food on time, we have decided to charge students a fee if they fail to pick up their food

within 24 hours. Some students like to procrastinate in college and might not make this a top priority to pick up their food. In order to

insure that students are picking up their food in a reasonable amount of time, we have decided to implement a fee. This fee will only

be charged if students do not pick up their food in less than a day. This will help to insure we do not have extra food laying around

Kroger that is going bad.

 This food option is meant to be healthier than the University of Cincinnati’s dining halls. We have decided to provide either

fruits of vegetables with every meal. For lunch and breakfast, students have the choice of multiple different fruits. At dinner, students

have the option to choose between four vegetables. This will allow students to eat the recommended amount of fruits and vegetables

everyday. Due to the fact that most students felt dining halls do not provide nutritious food, we made sure to provide either fruits or

vegetables at every meal.

Industry Analysis:

Demand and Supply Scenario:

- Industry that is apart of the sharing economy (it means that the economy is based on sharing physical or
intellectual resources).
- The scenario of providing students with healthy alternative meals versus a university driven meal plan must be
cheaper/more effective. If the option for healthier meals is not cheaper than the meal plan nor more effective; than this
will result in low to no customers, which can also result in customers going to competitors.

Competitive Scenario:
1. Barriers to Entry
- Geographical Factors
- Time and Cost of Entry
- resistance
 2. Supplier Power
- Brand reputation
- geographical Coverage
- Relationship with customers

3. Threat of Substitutes
- Many Substitutes
- High Segmentation
- High Localization

4. Buyer Power
- Cost of changing
- Size of Each Order
- Buyers choice

5. Competitive Rivalry
- Number of competitors
- Quality difference
- Cost difference

Social Factor:

● How easy will it be to access.

● will there be a app on a smartphone for the customers.
○ This allows for less communication to customers, some customers like this.
● Will the prices be fixed or undergo change with geographical changes and city markets.
Industry Analysis-

Since we are partnering with Kroger to provide students with food other than the campus food courts other supermarket

chains are going to be our biggest competitor. Walmart, Meijer, Target, Costco, and possibly Sam’s club is what comes to

mind to competition Kroger has. Kroger has a unique advantage being so close to campus. It would make it easier for us to

provide our service with Kroger rather than the other supermarkets because of the close location Kroger has to campus. It

would be more difficult for other stores to duplicate our service without having a location right next to a college. Walmart’s

revenue for the year 2016 was 485.9 billion. (biggest supermarket chain). Meijer’s 2016 revenue was 16.6 billion, Target’s

revenue in 2016 was 65.9 billion, and Costco’s 2016 revenue was 129 billion. Kroger’s revenue in that year was 115.3

billion. Walmart would be our biggest competitor out of all the supermarket chains simply because they are the largest and

make the most money. Other competition we could face is any type of food delivery business. Students could easily order a

pizza everyday rather than join our program and get the food delivered by Kroger. Just about anything you want to eat can

be delivered to your doorstep by UberEATS, Grubhub, or any other food delivery service. Grubhub had $3 billion in gross

food sales in 2016 and turned a $49.6 million profit. Uber declined to reveal Ubereats revenue but said as of July 2017,

Ubereats was profitable in only 27 of the 108 cities where it was operating in. The food delivery services industry is

growing fast. Investment firm Cowen is forecasting a massive 79 percent surge in the total U.S. food home delivery market

over the next five years. "All in, we forecast delivery to grow from $43 billion in 2017 to $76 billion in 2022, 12% annually

over the next five years," said Cowen chief analyst Andrew Charles. Online delivery usage was not just booming for
millennials, but also for the 35-44 age group. The future of this industry looks very promising with almost all food delivery

services expecting a sufficient rise in revenue over the next five years. For the fourth consecutive year, the University of

Cincinnati opened its academic year with record enrollment, this time reaching 44,338 students. It seems that the

population on campus is just going to keep rising and with more students means more opportunity to attract these new

students to our meal plan delivery service.

Industry Analysis

What I first did in industry analysis is look at the top 50 colleges with the best food in the U.S. and not to my

surprise the University of Cincinnati was not on that list. Multiple universities had perfected the way they do their

meal plan and serve students. Some had apps, others had make your own meal stations, and the best college had an

in house meat shop supplied with local, grass fed beef and the fruits and vegetables were grown from an on campus

garden. UC’s food feels and tastes like the most processed food that could be supplied to students, with set meals

every day that can be strange and not appetizing. There aren’t any colleges that partner with supermarkets and do

delivery, so UC could be one of the first, and their retainment rates with the meal plan could go up. With delivery

on its own, Walmart, Amazon, Meijer, and Kroger have already set up systems where people shop online or on an

app, then the food is delivered straight to their house with the same day. This could potentially make people ditch
the meal plan and just order their own groceries, that way they don’t have set meals they have to order, they can

make their own food, and they don’t have to pay the high fees for the meal plan. This would be a good way for

Kroger to partner up with UC, because people on the meal plan that order the delivery will just order Kroger and

will see how fresh the food is and want to keep using the delivery system of set meals. This also makes it easier

for students to get healthier food at their door, because students will not have to walk to food courts every meal.

Eventually the delivery will be a popular system because people will enjoy the food much better than the food

courts and people might just stay on just for the delivery.
 Script

Have you ever had an absolutely repulsive meal at a restaurant? Like a soggy burger? Or maybe some
undercooked fries? Well for us first year students and many other undergrads who have a meal plan, this
is the type of food we deal with every day. We came up with a better solution to help University of
Cincinnati students have a healthier and more edible choice of food. The name of our service is Kroger to
Go. We are able to provide students with freshly cooked meals for breakfast, lunch, or dinner during the
weekdays. Kroger to Go uses fresh ingredients for the best quality meals and offers a wide variety of
choices. This will be an additional charge on top of your unlimited meal plan. We have breakfast specials
like waffles, pancakes and even gourmet bagels. Some of our lunch options include, deli sandwiches,
soups of the day, and various meat tacos. For dinner we have spaghetti, rotisserie chicken, and grilled
herb chicken and rice. We even have vegan options all day. Some of our vegan dishes are avocado toast,
quinoa, and pesto pasta. You can order these meals online and one of our staff members will personally
deliver it to your dorm. Our plan with this service is to help provide healthy alternative meals while
keeping the original meal plans in place. This is a great plan for first year students who are seeking to eat
healthier while still having the convenience of center court.

E-Pitch Competition
Nick → 5-5:45pm
Tony → 5-5:45pm
Claire → 7-9
Ellie → 6-9 pm
Hannah → 6-7 pm
Brittany → 6-7 pm
Emily → 8-9p bbm
John → 8-9pm
Bradley → 7-8 pm
Justin → 7-8
Bryan → 7-8
Neil→ 7-8
Aaron → 8-9
Austin → 6-7 pm
Alyssa
Lily