BUSINESS PLAN ON

Dream Education
By
SHAH MAULIK BHADRESHBHAI

S. K. PATEL INSTITUTE

OF MANAGEMENT AND COMPUTER STUDIES

GANDHINAGAR

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 TABLE OF CONTENT

Page No. Particulars

1 Cover page

2 Table Content

3-4 Executive Summery

5-6 Business Description & Population Bifurcation

7 Research methodology & Market Analysis

8 Operation Management

9 Competition

10-11 Financial Plan

12 Future Plans

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 EXECUTIVE SUMMERY

Company Description

“Dream Education” is a Knowledge providing firm providing mobile

library as well as awareness seminars regarding educational knowledge with
excellence through adopting the latest techniques to learn the subject and also
through networking helping others to get the Meaningful Education. Firm is
owned by Mr. Maulik Shah, as a sole proprietorship.

Statement of Mission

To Provide Knowledge with Excellence.

Stage of Development

As a new firm 1st Phase of Development is to provide products & services

and positioning the firm as a trust worthy firm in the Market.

Products and Services

We Provides Best Seller Books, Magazines, Projects, Special Articles,

Inspirational & Informational CDs & DVDs. In Service we provide Delivery of
books at customer’s specified location with flexible timing.

Target Market

Dream Education operates at Sanand Town (Dist: Ahmedabad) having

Target Market Mainly HSC Students and College Students.

Marketing and Sales Strategy

Exebition of Product at Sanand on 16th May, 2010

Making Publicly known person as “Premium Customer”

Awareness Seminars

Tie up with local educational classes for selling

Advertising through sticking leaflets at prime places in Sanand

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Competitors

Local Government Library, Local Private Classes’ Library (Educational

Coaching Classes) & Tata Sky or other Technological Services

Competitive Advantage

Delivery of product at any place in Sanand, Awareness Seminars at free of

cost, Money back Guarantee &Mobile alerts for any special seminars, shows,
events or any new happening at free of cost.

Drawback

Operational Break Ups

Management

For managing the firm I am having experience in selling of Books & in

teaching and Counseling for 3 Months.

Operations

Location: My Home (At Sanand)

Technology: Internet

Inventory: At my Home (Sanand)

Suppliers: Book India, Atul Book Store, Vidhyarthi Book Store, AMA

Working Style: Providing one employee for Supply Chain Management

and one for Internal Technical and Administrative work.

Financials

Starting Business with own Money and sustaining for the first year then
going for expansion in different areas.

Short-term Goals

Having atlest 50 Sub Urban areas covered in 5 Years.

Long-term Goals

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 Having at least 200 Sub Urban areas in 10 Years.

Business Name Dream Education

Tagline “Let’s give a meaning to our Education.”

Mission To Provide Knowledge with Excellence and make a chain

with opening different centers at different places.

Vision To become one step solution through providing Mobile

Library with Awareness Programs.

Location Nanu Shah No Dehlo,

Nr.Dr.Ajay.N.Gandhi’s Clinic

Sanand – 382110

Dist: Ahmedabad

Contact No. +919662217034(M)

+91(02717)224522(R)

Email Id maulik.shah318@yahoo.com

Ownership Maulik B Shah (Sole Proprietor)

Start Up Date 16th May, 2010

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List of Products : Best Seller Books

Magazines

Projects

Special Articles

Inspirational & Informational CDs & DVDs

Target Market : Higher Secondary & College Students of Sanand.

USP : 1. Convenient to get the product at any place at Sanand.

2. Awareness Campaign

3. Time Flexibility for keeping book with customers