Sunteți pe pagina 1din 65

“Study on Consumer Satisfaction between Pizza Hut and Domino’s”

A Major Project Report

Submitted in partial fulfilment of the requirements for BBA (General)

Programme of Guru Gobind Singh Indraprastha University, Delhi

UNDER THE GUIDANCE OF SUBMITTED BY

Ms. JYOTI GUPTA ANUJ GUPTA


PROFESSOR, VIPS Rollno-41717701715

Batch : 2015-2018

Vivekananda Institute of Professional studies


Guru Gobind Singh Indraprastha University (GGSIPU)
Delhi
DECLARATION

I ANUJ GUPTA, Enrolment No. (41717701715) from BBA-VIth Semester of


the Vivekananda Institute of Professional Studies, Delhi hereby declare that the
Research project Report entitled “Study on Consumer Satisfaction between
Pizza Hut and Domino’s” is an original work and the same has not been
submitted to any other Institute for the award of any other degree. A
presentation of the Research project Report was made and the suggestions as
approved by the faculty were duly incorporated.

Date:

Signature of the Student


CERTIFICATE FROM GUIDE

This is to certify that the Project titled “Study on Consumer Satisfaction between Pizza
Hut and Domino’s” is an academic work done by “Mr. Anuj Gupta” submitted in the
partial fulfillment of the requirement for the award of the Degree of BBA from Vivekananda
Institute of Professional Studies. It has been completed under the guidance of Ms. Jyoti
Gupta (Faculty Guide). The authenticity of the project work will be examined by the viva
examiner which includes data verification, checking duplicity of information etc.

Signature of the Faculty Guide Ms. Jyoti Gupta


ACKNOWLEDGEMENT

Business World is very much competitive and moving fast with lots of changes every
minute in strategies and policies of market.

This work is a synergistic product of many minds. I am grateful for the inspiration and
wisdom of many thinkers and for the trans-generational sources and roots of this
wisdom.

It has been a great opportunity to undertake research on the subject Study on


Consumer Satisfaction between Pizza Hut and Domino’s
No amount of words can express the benevolence and supportive help given to me by
my guide MS. JYOTI GUPTA (Faculty Management).

I also want to thank my family members for their guidance and support in the
completion of this project successfully. Last but not least I extend my gratitude to all
the people whose constant guidance and support made the completion of this project a
much more enriching experience. I hope this project would be liked and appreciated
by faculty members and students.

Date:

Signature of the Student

Signature of Guide
EXECUTIVE SUMMARY

From the comparative study of these two Fast food chains Pizza hut and Domino’s we

understand that on which front, which company is weaker than others. As we know that Pizza

hut is the largest pizza restaurant company in the world with 12000 outlets in 90 countries

and it entered in INDIA in 1996 .

The Domino’s pizza entered in INDIA in 1995 and now it has over 1000 outlets in India. But

after all Domino’s which has First mover advantage and customer base; cannot succeed as

most favorable brand in between the people of those who likes Pizzas, from this study we

know that pizza hut makes its number 1st position in between peoples.

In the preference side people prefer Pizza hut rather than domino’s. In price category the

price of the pizza is less in Domino’s rather than pizza-hut.


TABLE OF CONTENTS

S. NO. TOPIC PAGE NO.

1. Declaration -

2. Acknowledgement -

3. Executive Summary -

4. Chapter 1 : Introduction

5. Chapter 2: Conceptual Framework

6. Chapter 3: Data Analysis and Interpretation

7. Chapter 4: Conclusion and Recommendations

8. References/ Bibliography -

9. Questionnaire -
Chapter-1

INTRODUCTION
Introduction

Pizza wars which happen in India in 1996 when Pizza Hut & Dominos came to India. Before

that there were no M.N.C. company in India. So each company wanted to make more profit

and its right in India. For this each company launch new product and new schemes for took

over the second company. So pizza hut relied on its USP of dining experience, and Domino's

USP was 30 minute delivery frame. For customer satisfaction both company change their

recipes according to Indian culture. And Domino's also made a toll free telephone service.

Both the company started in India with only one outlet but Domino's had 101 outlets in April

2001. And Pizza hut also start with only one outlet but it had 19 outlets in 2001.

Domino's entered in India with a franchise agreement with Vam Bhatia and open its first

outlet in Delhi. Pizza Hut also opened its first outlet in Delhi.

At that time Indian wanted budget friendly products but both of these company make costly

products but very soon they realized it and made their products according to customer’s

choice. By competition they gave many discounts and customers enjoyed it. Then Domino's

become more popular than Pizza Hut so Pizza Hut started following Domino's and made

Spicy Paneer and Chicken Tikka. It opened a pure vegetarian restaurant at Ahmadabad. To

attract people it introduced a 12" Pizza for Rs 265 and Domino's decrease price and offered a

large Pizza for Rs 129/-. After this sales of Domino's pizza was increase.
HISTORY OF DOMINO'S

Domino's Pizza, Inc. is an international pizza delivery corporation headquartered in Ann

Arbor, Michigan, United States. Established in 1960, Domino's is the second-largest pizza

chain in the United States. Now it has nearly 8500 corporate and franchised stores in 70

international markets and in all 50 U.S. states. Domino's Pizza was sold to Bain Capital in

1998. Domino's menu features pizza, pasta, oven-baked sandwiches, wings, boneless

chicken, salads, breadsticks, cheese sticks, and a variety of dessert items.

In 1960, Tom and his brother, James, purchased a small pizza store in, Michigan. The deal

was secured by a US$75 down payment. In 1965, the first Domino's Pizza franchise store

opened in Ypsilanti. The company logo was originally planned to add a new dot with the

addition of every new store. By 1978, the franchise opened its 200th store. In 1975, Domino's

faced a lawsuit by Amstar Corporation, maker of Domino Sugar, alleging trademark

infringement and unfair competition. On May 2, 1980, a federal appeals court found in favour

of Domino's Pizza.

In a 2009 survey of consumer taste preferences among national chains, Domino's was last -

tied with Chuck E. Cheese's. In December that year, Domino's announced plans to entirely

reinvent its pizza. It began a self-flogging ad campaign in which consumers were filmed

criticizing the pizza's quality and chefs were shown developing the new product. The new

pizza was introduced that same month, and the following year, Domino's 50th anniversary,

the company acquired J. Patrick Doyle as its new CEO experienced a historic 14.3%

quarterly gain. The success was described by Doyle as one of the largest quarterly same-store

sales jumps ever recorded by a major fast-food chain.

.
The '60s

Domino's Pizza began with one store in Ypsilanti,Michigan on December 9, 1960. Its owner,

Thomas S.Monaghan, was a 23-year-old student at the University Of M i c h i g a n S c h o o l

O f A r c h i t e c t u r e w h o w a s l o o k i n g f o r a business venture to sponsor his studies.

With his brother s, he bought an existing pizza store called Dominick's Pizza. He soon found

himself absorbed in the pizza business and immediately began to make

improvements. Although a novice in terms of pizza making skills and knowledge of the

industry, Monaghan had the self-determination to get the job done and to

doit better than anyone else. What was needed was to

consistently make great pizzas fast and safely deliver them to the customer's door.

His partnership with his brother was dissolved in 1961, by1965, Monaghan own three stores

and officially changed the company name to Domino's Pizza, Inc. A pioneer and

innovator in the pizza delivery industry, Monaghan continuously looked for better and faster

ways to handle the rush. He developed a fast pizza-making method and an efficient order

taking system. From the moment the phone rang to the time the pizza was delivered to the

customer’s door, Monaghan stressed the need for hustle. “Never get behind" was the

operating motto. Even though delivery drivers were instructed to abide by the traffic laws at

all times, once they got out of their delivery vehicles they were to run to the customer’s

house, ensuring a piping hot pizza. Capitalizing on the success he had found in his three

stores servicing college campuses, Monaghan adapted the same successful system at

Michigan State University in 1967. A massive pizza craving population of 20,000 students

living on one campus, offering one size of pizza with only six toppings to choose from and

introducing the company's 30 minute pledge soon made this store the company's biggest
money maker. This store is also notable because it

solidified in Monaghan's mind the need to expand. Monaghan sold his first franchise to

Charles Gray on April1, 1967, after personally training Gray for the job himself.

The company suffered its first serious setback when on

February 8, 1968 the company's central office and

commissary were destroyed by fire. The company was

inadequately insured and Monaghan was only able to

recoup $13,600 in losses. Nevertheless, Monaghan's

belief in his dream drove him to push the company forward once again. By the end of 1969,

Domino's Pizza Inc., consisted of 42 stores reporting an estimated $8.1million in total sales

The '70s

Despite its high turnover, Domino's was $1.5 million in debt. By 1970, its creditors took

action and 200 lawsuits were filed against it. Monaghan lost control of the company to the

banks, only to have it returned to him 10months later in worse condition than when they had

taken it over. Monaghan and his wife managed to salvage what was left of the company and

once again took off in pursuit of their dreams. Monaghan focused on rebuilding the trust of

his creditors and the company's reputation and spent much of his time visiting his stores,

talking with store managers and team members, and observing them in action. He continued

to emphasis the Domino's system of simplicity and speed. Passing on his enthusiasm for the

nature of the business and creating a friendly, competitive environment,


Nationwide and growing public recognition and acceptance, Domino's Pizza was being told

to return to the starting gate. On September 30, 1975, Amstar filed suit against Domino’s

Pizza for trademark infringement. Domino's lost

the case and was forced to operate all new storeopenings under the name Pizza Dispatch. But

1980 brought a positive conclusion to the lawsuit, with the company being permitted once

again to operate under its long-established identity of Domino's Pizza. The company ended

that year with 398 stores recording $98 million in sales .Franchising also continued to grow.

In fact, by this time, most of the company's growth came from its strong franchise base, and

the majority of the franchisees were from the internal ranks. Opportunity kept the Domino’s

Pizza team motivated and highly productive. There was something big waiting for everybody

who was willing to work for it. Monaghan often referred to his franchisees as the very heart

of the company and time and time again they have proven this to be true. With their energy,

dedication and financial investment, they would help bring Domino's Pizza to a level of

success beyond what Monaghan had ever imagined possible.

The '80s

In 1983 the company celebrated the opening of its first international store in Winnipeg,

Canada. Domino's Pizza International, which Monaghan called the company's

"hope for the future," became in part responsible for

much of the company's later movement and growth.1983 also saw the opening of the

company's 1000th store in Colorado Springs, Colorado. After a quarter of a century

of honing its pizza making and delivery systems, Domino’s Pizza knew the pizza delivery

business. In 1985tens of thousands of customers around the world showed their confidence in

the company by ordering 135 million pizzas during that year, an astonishing 69% increase

over the previous year's sales. By 1989 Domino's had open edits 5000th store.
The `90s

By 1992 the international division had opened its

500thstore outside the United States. The domestic market

continued to grow with the introduction of innovative variations to the original pizza recipe

as well as creative up-sell items. 1993 was shaping up as another major year for Domino's

until December brought one more crisis: a$79 million judgment against the company in a

lawsuit alleging the 30 minute guarantee was at fault in a St

Louis traffic accident. After days of soul-searching,

Monaghan decided to withdraw the guarantee permanently, a move that made headlines

worldwide -such was Domino's renown. Not only is Monaghan

credited with pioneering the multi-billion dollar pizza delivery industry, but also with

numerous inventions. He is responsible for the corrugated pizza box, conveyor

ovens, and Doug mixers, insulated bags to transport

pizzas in, the pizza screen, Doug trays and, most important to the success of his own

business, a unique franchising system enabling managers and supervisors to become

independent business owners. In 1999 Monaghan, a deeply spiritual man, decided it was time

to give back to the community much of the wealthy had accumulated as a result of his 39

years at the helm of this great company. So he sold Domino's Pizza to Bain Capital, an

organization with a proven track record of identifying companies with significant growth

potential, and steering them to achieve that potential.

The Future

Many changes have been made since Domino's was sold to Bain Capital, and a new spirit of

excitement has paved the way for the future. Despite encountering set backs
and obstacles alon-g the way, the story of Tom Monaghan's 39 years at the helm of Domino's

Pizza is one of never giving up on your dreams.


HISTORY OF PIZZA HUT

Pizza Hut entered India in 1996, and opened its first restaurant in Delhi. It has maintained an

impressive growth rate of over 40 per cent per annum. Pizza Hut had about 100 restaurants;

and employed nearly 4,000 people by end of 2004. It had invested about US$ 25 million in

India; this is over and above investments made by franchisees. A Fortune 300 company,

Yum! Brands own Kentucky Fried Chicken, Pizza Hut, Taco Bell, A&W and Long John

Silver's restaurants worldwide. Yum! Generated more than US$ 25.9 billion in worldwide

sales in the year 2003-04, and has more than 35,000 restaurants in over 100 countries.

Market share in INDIA:

Pizza Hut is believed to have close to 50 per cent market share of the organized pizza-

retailing segment market share in India.

Financial performance

According to a survey of Financial Express, the market size of the pizza segment is around

US$ 87 million and currently growing at the rate of 15 per cent to17 per cent per annum.

According to Pizza Hut sources, most of their outlets are financially successful encouraging

further expansion. In India, the average investment for each outlet is US$ 275,000-335,000

and is borne by the franchisee.


Factors for Success

Offering value food, employing economies of scale, Pizza Hut has made its offerings more

affordable. Its delivery offer for four personal pan pizzas has been very successful. They have

recently introduced a range of vegetarian personal pan pizzas. Most Pizza Hut restaurants are

located in the metros and smaller metros. Pizza Hut is consolidating its position by opening

more restaurants in the metros where it already has a presence as well as opening outlets in

new markets.

Moving beyond metros According to company sources, Pizza Hut is moving beyond the

metros and foraying into 12 to 13 new markets including Trichy, Nagpur, Bhubaneswar,

Thiruvananthapuram and Pondicherry to increase penetration. Aggressive marketing and tie-

ups with local and popular brands.

Pizza Hut has increased its visibility by launching a well-received TV campaign aimed at the

young crowd. It has formed partnerships with recognized brands such as Nestle and Pepsi.

Developing the local supply chain. The local supply chain for Pizza Hut was developed by

Yum! And currently 95 per cent of the ingredients they use are locally produced. They now

import very few specialty items like pepperoni. Leveraging the India Advantage International

brand with an Indian heart Pizza Hut is one of the first international pizza chains with purely

vegetarian dine-ins at Chow patty (Mumbai), Ahmadabad and Surat, which also serve Jain

menus. Pizza Hut has even opened two all-vegetarian restaurants in the western state of

Gujarat to cater to the Jain religious community.

Because their members prefer not to eat at places where meat is served. Offering more than

the international menu International food chains typically offer only a few localized products

in other parts of the world. However, Pizza Hut's local menu is as large as the international

one. According to Pizza Hut, the Indian food heritage is very rich, and hence Indians like
local flavors. The Tandoori range of pizzas. Indigenous sourcing of raw materials Pizza Hut

has reduced costs through indigenous sourcing of raw material. It has tied up with a local

company Dynamics Dairy Industries Ltd (DDIL) for sourcing mozzarella cheese.

Early History

Pizza Hut was founded in 1958 by brothers Dan and Frank Carney in their hometown of

Wichita, Kansas. When a friend suggested opening a pizza parlour--then a rarity--they agreed

that the idea could prove successful, and they borrowed $600 from their mother to start a

business with partner John Bender. Renting a small building at 503 South Bluff in downtown

Wichita and purchasing second-hand equipment to make pizzas, the Carneys and Bender

opened the first Pizza Hut restaurant; on opening night, they gave pizza away to encourage

community interest. A year later, in 1959, Pizza Hut was incorporated in Kansas, and Dick

Hassur opened the first franchise unit in Topeka, Kansas.

The `60s

In the early 1960s Pizza Hut grew on the strength of aggressive marketing of the pizza

restaurant idea. In 1962, the Carney brothers bought out the interest held by Bender, and

Robert Chisholm joined the company as treasurer. In 1966, when the number of Pizza Hut

franchisee units had grown to 145, a home office was established to coordinate the businesses

from Wichita.

Two years later, the first Pizza Hut franchise was opened in Canada. This was followed by

the establishment of the International Pizza Hut Franchise Holders Association (IPHFHA). It

aimed at acquiring 40 percent of the company's franchise operations, or 120 stores, and

adding them to the six outlets wholly owned by Pizza Hut.


The acquisitions, however, brought turmoil to the chain. Varied accounting systems used by

the previous franchise owners had to be merged into one operating system, a process that

took eight months to complete. In the meantime, sales flattened and profits tumbled.

The `70s

In early 1970 Frank Carney decided that the company practice of relying on statistics from its

annual report to inform its business strategy was inadequate, and that a more developed, long-

term business plan was necessary. The turning point occurred when Pizza Hut went public

and began growing at an unprecedented pace. Carney said in 1972, "We about lost control of

the operations. Then we figured out that we had to learn how to plan."

Pizza Hut's corporate strategy, arrived at after much consultation and boardroom debate,

emerged in 1972. Carney would later remark that the process of introducing a management

structure did much to convince PepsiCo, Inc., that the pizza chain was worthy of purchase.

The corporate strategy's first priority was increasing sales and profits for the chain.

Continuing to build a strong financial base for the company to provide adequate financing for

growth was the second priority. The strategy also called for adding new restaurants to the

chain in emerging and growing markets.

In 1970 Pizza Hut opened units in Munich, Germany, and Sydney, Australia. That same year,

the chain's 500th restaurant opened, in Nashville, Tennessee. Further acquisitions that year

included an 80 percent stake in Ready Italy, a frozen crust maker, and a joint venture,

Sunflower Food Processors, formed with Sunflower Beef, Inc. The same year, the menus for

all restaurants added sandwiches to the staple "Thin 'n Crispy" pizza offering.
In 1971 Pizza Hut became the world's largest pizza chain, according to sales and number of

restaurants--then just more than 1,000 in all. A year later the chain gained a listing on the

New York Stock Exchange. Pizza Hut also achieved, for the first time, a one million dollar

sales week in the U.S. market.

At the end of 1972 Pizza Hut made its long-anticipated offer of 410,000 shares of common

stock to the public. The company expanded by purchasing three restaurant divisions: Taco

Kid, Next Door, and the Flaming Steer. In addition, Pizza Hut acquired Franchise Services,

Inc., a restaurant supply company, and J & G Food Company, Inc., a food and supplies

distributor. The company also added a second distribution centre in Peoria, Illinois.

In 1973 Pizza Hut expanded further by opening outlets in Japan and Great Britain. Three

years later the chain had more than 100 restaurants outside the United States and two

thousand units in its franchise network. The company's 2,000th restaurant was opened in

Independence, Missouri. It also established the 35 by 65 meter red-roof Pizza Hut restaurant

building as the regulation size for all its new establishments. The new construction standard

called for free-standing buildings built in a distinctive one-story brick design. The sites seated

from 60 to 120 people.

The `80s

In 1984 Steven Refinement was appointed president and chief executive officer of Pizza Hut.

He oversaw a period of unprecedented growth for the pizza chain. In 1986 Pizza Hut opened

its 5,000th franchise unit, in Dallas, Texas, and began its successful home delivery service.

By the 1990s the delivery and carryout business had grown to account for approximately 25

percent of the company's total sales.

In 1990 Pizza Hut opened its first restaurant in Moscow. Russians' pizza of choice,

"Moskva," a pie topped with sardines, tuna, mackerel, salmon, and onion, became a favourite
at the Moscow Pizza Hut. The Moscow location quickly established itself as Pizza Hut's

highest volume unit in the world. Restaurants just behind in total volume served were found

in France, Hong Kong, Finland, and Britain. Other favourite toppings for pizzas in countries

other than the United States included sauerkraut and onion, and spinach, ham, and onion. In

Hong Kong corned beef and Canadian bacon were favourites, while Asians and Australians

seemed to enjoy various curry pizzas.

Competition in the United States was heightened in 1991 when McDonald's, the world's

largest hamburger fast food chain, put "McPizza" on its menu in several test markets and

even offered home delivery to customers. Despite this effort and the economic recession of

the early 1990s, Pizza Hut continued to profit. Company sales at the pizza chain were up ten

percent worldwide to $5.3 billion in 1991 as growing health awareness and the popularity of

vegetarian lifestyles had prompted many people to reconsider pizza as a nutritious alternative

to greasy fast food fare. Pizza Hut Delivery, the home delivery operation, provided $1.2

billion in sales alone, and overall Pizza Hut sales, added to those of PepsiCo subsidiaries Bell

and KFC (formerly Kentucky Fried Chicken), gave the parent company more than $21 billion

in sales that year on its restaurant and fast food side.

In the early 1990s Pizza Hut was concerned with making itself more accessible. through units

were added for customers' convenience, and Pizza Hut Express units were being developed.

The Express unit originated in shopping malls, where it provided customers with fast food at

affordable prices made possible by lower operating overheads. Since that time, Pizza Hut

positioned Express units in school cafeterias, sports arenas, office buildings, and major

airports. The company saw non-traditional locations as the fastest-growing sector of its

operations in the first half of the 1990s.


PepsiCo took advantage of global change following the end of the Cold War, expanding

Pizza Hut into new and emerging markets. In 1991 PepsiCo had restaurant outlets in 80

countries worldwide. Wayne Calloway, chairman of PepsiCo, indicated he wished to see

continued growth with the approach of the 21st century. He commented, "The major question

for international restaurant growth is, 'How fast can we get there?' A steadily growing interest

in eating away from home and the continued gravitation to convenience foods are creating an

atmosphere of excitement for our restaurants." Pizza Hut restaurants had spread to 90

countries by 1997.

The `90s

In 1994 several changes resulted in the company's first decline in operating profits in 15

years. The pizza market was no longer growing; fast food rivals cut prices; and investment in

new outlets was draining corporate resources. PepsiCo's restaurant division saw sales in

restaurants open at least one year fall six percent in 1994, contributing to a drop in profits of

21 percent (to $295 million).

In an effort to change this disturbing direction, Roger A. Enrico moved from PepsiCo's

beverage and snack food divisions to head the restaurant division in 1994. His first move was

to heavily promote a new product: stuffed crust pizza, a pizza with a ring of mozzarella

folded into the outer edge of the crust. The company used a massive advertising campaign to

promote the new product, including commercials that paired celebrities eating their pizzas

crust first.

Some indicators were promising: market share rose from 25.6 to 27 percent; 1995 sales

increased 16 percent to $5.2 billion; and operating income rose to $414 million, up 40 percent

from the year before. In 1996 Pizza Hut planned to introduce a major new product each year
and two or three line extensions. The following year it followed through on this course,

introducing Totally New Pizzas with 67 percent more toppings than previous pizzas and

thicker sauce. The company allocated $50 million for the project, part of which was to be

used to install new or improved ovens. In 1996 Pizza Hut accounted for 17 percent of

PepsiCo's total sales and 13 percent of its operating profit.

However, these gains could not offset the drain that capital investment placed on PepsiCo's

other divisions. The parent company's return on assets was significantly greater in its

beverage and snack food divisions than in its restaurant division. In the late 1990s, PepsiCo

drew together its restaurant businesses, including Pizza Hut, Taco Bell, and KFC. All

operations were now overseen by a single senior manager, and most back office operations,

including payroll, data processing, and accounts payable, were combined. In January 1997

the company announced plans to spin off this restaurant division, creating an independent

publicly traded company called Tricon Global Restaurants, Inc. The formal plan, approved by

the PepsiCo board of directors in August 1997, stipulated that each PepsiCo shareholder

would receive one share of Tricon stock for every ten shares of PepsiCo stock owned. The

plan also required Tricon to pay a one-time distribution of $4.5 billion at the time of the

spinoff. If approved by the Securities and Exchange Commission, the spinoff would take

place on October 6, 1997.


Dominos company profile

Industry Pizzerias

Founded June 10, 1960; 56 years ago

Ypsilanti, Michigan, U.S.

Founders Tom Monaghan

James Monaghan

Headquarters Domino Farms Office Park

Ann Arbor Charter Township, Michigan, United States

Area served Worldwide

Key people Tom Monaghan, Founder

J. Patrick Doyle, CEO

Products Italian-American cuisine, Pizza, pasta, chicken wings, submarine

sandwiches, wraps, desserts

Revenue $2.2165 billion USD(2016)


Operating $405.4 million USD (2015)

income

Net income $306.2 million (2015)

Number of 260,000 (2015)

employees

*
Pizza hut company profile

Industry Restaurants

Founded June 15, 1958; 58 years ago

Wichita, Kansas, U.S.

Founders Dan Carney

Frank Carney

Headquarters 7100 Corporate Drive

Plano, TX 75024, U.S.

Number of 16,748 worldwide (as of 2017)

locations

Products- Italian-American cuisine

pizza · pasta · Buffalo wings

Number of 160,000+

employees

Parent PepsiCo (1977–97)

Yum! Brands (1997–present)


Chapter 2

Conceptual Framework

Marketing Strategies
Pizza Hut

Adapting To Economic Environment

In 1991 under the guidance of a visionary Narasimha Rao and his comrade Manmohan Singh

India marched towards a new era of Liberalization, Privatization and Globalization. Trade

barriers were eased and cultural barriers started dissolving. It was at this juncture that pizza

hut made its infant steps in India, with its first outlet at Bangalore. Today Bangalore alone

has a striking 19 outlets which remain busy till late night.

Pizza hut has 360 restaurants across 100 cities in India including metros. With its focus

steadily on quality and variety, pizza hut has given a new dimension to regular pizza eat-outs.

However the trifle higher prices may remain a concern for middle class Indians with lesser

purchasing power and disposable income. The status is steadily improving as more of us

embrace fast foods to suit the pace of our life.

Embracing Technology

Locating stores and placing orders has never been easier for pizza hut locals. With their

virtual store kind website, pizza hut offers customers a wide range of options to choose from

menu and avail new offers. Now orders can also be placed through mobile phones. High end

technologies are used at the cash counters.

Product Line of Pizza Hut.

Pizza hut

• Pastas

• Sandwiches
• 0Thin crispy pizza

• Stuffed crust pizza

• Soups and Salad

• Deserts

• Beverage

• Garlic breads

Dominos

Adapting To Economic Environment

Dominos focuses on value to customers and offers pizzas and Italian delicacies at affordable

prices to middle class Indian consumers. Dominos has 274 outlets in 55 cities across 20

states.

Embracing Technology

Locating stores and placing orders has never been easier for pizza hut loyal. With their virtual

store kind website, pizza hut offers customers a wide range of options to choose from menu

and avail new offers. Now orders can also be placed through mobile phones. High end

technologies are used at the cash counters.

Product Line of Domino's

• Simple veg pizza

• Regular pizza
• Medium pizza

• Large pizza

• Cheese burst

• Non-veg pizza

• Garlic bread

• Cheese garlic bread

• Garlic Breadsticks

• Chicken wings

• Beverages

• Deserts
Advertising strategies

To stay competitive, Pizza Hut looked to appeal to a wider base, launching new marketing

vehicles and products that adhere to the sensibilities of both younger and older consumers.

This past year Pizza Hut has experimented with its brand by replacing "Pizza Hut" on take-

out boxes with "The Hut," and by pushing the quality of its product and natural

ingredients and adding more pasta options to the menu as meal-replacement solutions at

home. The marketer has also introduced an extensive series of social media and

nontraditional media programs.

Domino's caused a stir late last year by taking jabs at Subway with TV spots touting national

taste tests proving Domino's sandwiches were preferred 2 to 1 over Subway's. The ads

resulted in a cease-and-desist letter from Subway. Domino's eventually removed the

comparison ads but continued to take shots at Subway, featuring Domino's CEO Dave

Brandon "oven baking" the cease and desist in a follow-up spot. Domino's also produced ads

directly addressing the recession through "The Big Taste Bailout" and "Taste Stimulus

Package" promotions. In August, Domino's began a spot called "Chefs vs. Accountants"

starring six team members from the corporation's research and development departments.
An analysis of the competitors of Pizza Hut & Domino’s

WEAKNESS STRENGHT

SUBWAY  Still adapting to  Kings of sandwich

Indian taste markets

 Expensive  Customized

preparations

PIZZA CORNER  Low investment in ad  Variety

 Delivery not  Quality

satisfactory

KFC More of chicken, less scope Variety masters of chicken

for veggies

MCDONALD’S Less variety  Burger leaders

 Fast service

 More offers

PAPA JOHN’S Expensive  Excellent quality

 Variety

CCD  Concentrate more on  Quality

beverages, less  Variety in beverages

options for snacks

 Expensive
BARISTA  Concentrate more on  Variety in beverages

beverages, less option  Quality

for snacks  Excellent ambience

 Expensive
SWOT Analysis

Strength

Dominos Pizza Hut

1. More outlets – Even in smaller towns 1. Unmatchable quality and variety

2. Less than 30 minutes Home delivery 2. Strong Brand Image

3. Quick service at outlets 3. Customer Satisfaction

4. Customer Satisfaction 4. Hygiene

5. Low Price 5. Excellent Service

6. Excellent offers

7. Good promotion`

Weakness

Dominos Pizza Hut

1. Lack of variety 1. Inadequate advertisements

2. Outlets lack safe 2. Inadequacy of outlets

3. Ambience not up to expectations 3. High price

4. No option for birthday parties and 4. Lack of parking facilities at outlets

corporate lunches
Opportunity

Dominos Pizza Hut

1. Growing fast food market – Scope for 1. Growing fast food market – Scope for

expansion expansion

2. Introduce more varieties 2. Introduce attractive offers

3. Bigger outlets

4. Take away counters

Threat

Dominos Pizza Hut

1. Emergence of Papa John’s – World’s 1. Emergence of Papa John’s – World’s

#Pizza makers #Pizza makers

2. Better quality and variety of 2. Low price points of competitors

competitors 3. No take away counters for Pizzas

3. No take away counters for Pizzas


Targeting

Pizza Hut

• They targeted countries where there were no pizza hut outlets. Initially opened in class

are cities and then have now moved to metros.

• Their main target is the young adults ranging from 25 years to 40 years and also dual

income earners family. They aim basically at the upper middle class and the high class

income families.

• They targeted for occasions such as birthday bashes, corporate lunches. It was also found

that they were targeting the first time users because they felt that their quality and taste would

automatically make them a loyal customer.

Dominos

• They targeted countries where there were no dominos outlets. Initially opened in class ii

cities and then have now moved to class i, metros and smaller towns.

• Their main target is the teenagers and college students (13 to 21years), young adults

ranging from 21 years to 35 years. They aim basically at the middle class, upper middle class

income families.

• It was found that they were targeting the first time users and also their regular users.
Pricing

Pricing of Domino’s

Indians are value-sensitive, not price-sensitive. The price was attributed to the high quality of

ingredients used. For instance, Domino’s sourced its Pepperoni and Jalapeno needs from

Australia and Spain respectively. However, with competition increasing from Pizza Hut,

Domino’s introduced price cuts, discounts and freebies to attract the customers. In 1998,

Domino’s introduced the Pizza Mania scheme where it offered a large pizza for Rs.129/-. The

demand was overwhelming and the company sold close to 5000 pizzas in the first week of its

launch.

During late 1998, both Domino’s and Pizza Hut were trying to lure the customers with

discount coupons by issuing such coupons through several schemes. However, both

Domino’s and Pizza Hut were concentrating more on data base marketing and below-the-line

activities and special offers.

In India Domino’s is trying to attract the middle class and lower middle class people who are

interested to spend their money on pizza but in low price. Those people are eager to go for an

outing in any festival and as a cheap family restaurant Domino’s would be most preferable.

They do not need high class ambiences or amusement in the shop so the establishment cost is

low for the dealers and the price of pizza is very reasonable for the customer. Domino’s do

not have any fixed customer though they are one of the main competitors of the Pizza hut.

The Domino’s Pizza franchise constantly keeps on inventing ways through which it can make

a greater impact on the fast food market. That is how the fast food franchise came up with

'Fun Meal for Four' offer. Through this method, the pizza franchise is able to produce more

variety in the food delivered to its customers at their door steps. Through its 'Fun Meal for 4’
pack the Domino’s Pizza India offers four pizzas at the rate of Rs 180. This means charge of

one pizza will be just Rs 45. This has helped the speciality food franchise to enhance the

strength of its customer base. Mainly offers are more attractive for the Domino’s, mainly

student and middle class people are the main customer and they targeted that customer.

Pricing of Pizza Hut

In the past, Pizza Hut has successfully used the high/low pricing strategy when setting the

retail price of its products. The high/low retail pricing strategy allows Pizza Hut to charge a

price that is above the competition, but also promote frequent sales to lower the price below

them. The high/low pricing strategy has several advantages. First, this pricing strategy will

help segment the market. Different groups of customers are willing to pay different prices for

the same product. The high/low pricing strategy will also creates excitement. Customers will

be able to try something new when they purchase. Finally, this strategy will emphasize

product and service quality. Pizza Hut sets a high initial price for its products to send a signal

to customers that its products are quality and the service is excellent.

As there are no such competitors of Pizza Hut which could compete with the quality of pizza

produced at Pizza Hut, therefore, the pricing strategy adopted by Pizza Hut. Pizza Hut has

adopted this pricing strategy as they want to hold maximum share of the market by maximum

profit.

They are charging higher prices due to the uniqueness of the product. They satisfy the target

market as the food quality is worth the price paid. The pricing strategy is not just to get the

worth of quality but also to gain maximum profits before any competitor enters because then

Pizza Hut will have to change its pricing strategy.


In India Pizza hut is targeting the rich and higher middle class people with a great ambiences

of enjoyment and amusement. They are offering an organized restaurant system and

demanding the higher price for the pizzas. In the pizza hut different types of foods are

available like appetizer, soup & salad, beverages, pasta etc. So for the varieties kind of food

the pricing strategy is different in the pizza hut. Their customers are more or less fixed and

they are price insensitive.


Chapter 3

Data analysis and

interpretation
From the total of 50 respondents

• 32 are male respondents

• 18 are female respondents.

• These results as the male are leading the sample and female showed less interest in

participating in the study;

• The 18-28 Age-group are more visited Pizza outlets (32person.)

• In occupation side: - More students visited the outlets rather than other occupants

(24students)

Q1. How many people like pizza hut and dominos according to age?

Age Dominos Pizza hut

(in percentage) (in percentage)

Below 10 33 67

10-15 40 60

15-20 41 59

20-25 58 42

25-30 67 33

30-35 72 28

35-40 62 38

40 and above 51 49
80

70

60

50

Dominos
40
Pizza hut
Column1
30

20

10

0
below 10 10-15. 15-20 20-25 25-30 30-35 35-40 40 above

Interpretation:

Above diagram shows different age of peoples who like Domino’s or Pizza hut. This

shows that the people before adolescence age prefer Pizza hut more than the domino’s

. But studies shows that the after adolescence age most of the people prefer Domino’s

more than the pizza hut.


Q2. Specify your satisfaction with Pizza Hut according to the Quality?

Parameter Excellent Good Average Poor

Quality 60 20 15 5

Quality

Excellent
Good
Average
Poor

Interpretation:

Above pie chart shows that the 60% of people says that the quality of Pizza hut is excellent,

20% people says good and 15% says average. But there are still some people who says it is

poor.
Q3. Specify your satisfaction with Dominos according to the Quality?

Parameter Excellent Good Average Poor

Price 56 23 20 1

Quality

Excellent
Good
Average
Poor

Interpretation:

Above pie chart shows that the 56% of people says that the quality of Domino’s is excellent,

23% people says good and 20% says average. But there are some people who says it is poor.
Q4. Compare the following food chains and rate them on a scale of 10.

Name Quality Service Ambiance

Pizza Hut 6 4 7

Domino’s 5 7 5

Pizza 4 5 3

Corner

Slice of 4 6 3

Italy

18

16

14

12

10 Ambiance
Service
8
Quality
6

0
Pizza Hut Domino's Pizza corner Slice of Italy

Interpretation:

According to the respondents, Pizza hut provides best ambience & quality.
Conclusion:

 From the study of this survey we find that

 The Pizza hut gain a good market share rather than Domino’s.

 The preferences of the people for Pizza are more with Pizza-hut.

 Males are more attracted towards Pizza-hut due to good ambiances and freshness’ rather

than women’s.

 The male respondents are more attracted towards pizza and females are not responding like as Men’s.

 The quality of Pizza-hut is better than Domino’s.

 The study also shows that the Indian customers are not price sensitive when they get good product, quality

and services.
Creative Strategy

Dominos

 Kwality wall’s ice-creams in Dominos: for the 1st time Dominos started offering ice

creams. Selling ice cream in Domino’s is also a new sales promotion strategy to

attract more customer in a new innovative way

 Domino’s has also come with PIZZA MANIA.

Pizza Hut

 Pizza Hut’s 1st campaign in television in July 2001, which said,” GOOD TIMES

START WITH GREAT PIZZAS”. The ad was aired during all the important

programmes on star plus, sony, star movies, etc.

 The 1st ad campaign on TV defines Pizza Hut as a brand, and what it offers to its

existing and potential customers.


Similarities of Domino’s and Pizza Hut

 Both claimed to have original recipe of pizza making.

 Both customize their offerings (though Pizza hut followed Domino’s)

 Both concentrated on database marketing.

 Both introduced coupons, discounts and special offers.

 Both used promotional campaigns involving customer directly.

 Both wanted to establish themselves as a brand.

Dimension of comparison

 Dimension of  Dominos  Pizza Hut

Comparison

 Unique Selling  30-minute Home  Dining Experience

Proposition Delivery Frame

 (USP)

 Market Penetrations  a) Customizing the recipe  a)Redefining the recipes

strategy – as per the “Different suiting the Indian tastes

 Redefining their recipes Regions”; then adding  “No differentiation

taste factor. region-wise”

 b) Simplified ordering  b) No such provision in

system – SINGLE toll Pizza Hut’s case.

free number.  c) Pace of growth was

 c) Very fast growth in slow.


terms of number of  Juts 19 outlets in the

outlets: same period of time

from 1(1996) to

101(2001)

 Product  Pizza - High  Recipe redefining as per

Localization; even based the Indian taste.

on different regions.  Following Dominos in

 Trendsetter in localization.

localization.  However; opened 100%

vegetarian restaurant.

 Customization based on

 Religion – Jain

 City specific –

Hyderabad(Halal meat)
 Price  Initially high price; as  Initially high price; as

key ingredients sourced Pizza Hut offer

from Australia and Spain. “Comeback Value to our

 Competition with Pizza customer” because of its

Hut resulted in Price cuts, USP – Dining

discounts. Experience.

 Promotion  Introduce Pizza mania  Campaign like – Pan in

 (Large Pizza – Rs.129/-) your Name

 Discount coupons  Innovative Menu – Pizza

 Tie-up with Discovery Pooch menu and Pizza

Channel – Co branding Pooch Birthday Package

 Direct Mailing and Pizza  One Rupee Pan deal

Training Classes  Barah nahin toh Tera

scheme
 Place  Most robust and efficient  Not much focused on

Supply Chain – resulted supply chain; rather

in to reduce cost. focused on “dining

 Strategic set up of Experience”

commissaries for raw

material supply.

 Tie up with real estate

consultant.

Targeting on non-

traditional outlets like

Corporate office, railway

stations, cinema halls etc.

Promotional and advertisement campaigns

The pizza delivery business had traditionally been promotion driven. Coupons and discounts

were offered by all pizza delivery chains to woo customers.

Since its inception, Domino’s had been known for its unique promotions that included fast

delivery and innovations to cater to a varied palette.

Use of technology online sales accounted for over 70 percent of its total sales in 2008. Dominos planned to

further exploit the increasing potential of the online medium as one of the promotional and distributional

channels in the downturn.


Online advertising

Both Domino's and Pizza Hut just about tripled their investment in online advertising in 2009

vs. the previous year. Domino's primarily promoted its delivery service with immediate call

to action. It also promoted its American Legends Challenge, encouraging users to vote for

their favorite regional-styled pizza with an opportunity to win free Domino's pizza for a year.

The company promoted across a broad range of sites including Amazon, Ask, Yahoo!,

MySpace, Facebook, College Humor, Yellow Pages and local newspaper sites.

Pizza Hut tied back into its key product calendar pushes online, sending users to its website

to order. It appeared to target a younger and more female-skewed audience on sites including

ETonline, Cosmo Girl, Elle, Fandago and FoxNews.

One clever e-mail marketing execution that grabbed my attention was a coupon e-mail from

Pizza Hut that incorporated a 20% off offer which was only available for ten days. The e-mail

included a clock counting down in real time to create a level of urgency.

Domino's closed the gap on Pizza Hut in search marketing across 2009, particularly coming

out strong on natural search -- a reflection that its general advertising resonated as well as a

strong website experience. Pizza Hut had a bigger commitment in paid-search clicks against

both branded and unbranded words.

The irony of being able to order a pizza using your iPhone is, I'm sure, not lost on readers.

Both Pizza Hut and Domino's claimed breakthroughs with the launch of their iPhone

applications. One clever e-mail marketing execution that grabbed my attention was a coupon
e-mail from Pizza Hut that incorporated a 20% off offer which was only available for ten

days. The e-mail included a clock counting down in real time to create a level of urgency.

Domino's closed the gap on Pizza Hut in search marketing across 2009, particularly coming

out strong on natural search -- a reflection that its general advertising resonated as well as a

strong website experience. Pizza Hut had a bigger commitment in paid-search clicks against

both branded and unbranded words.

Concept of Pizza Hut

 Pizza Hut is split into several different restaurant formats; the original family-style

dine-in locations; store front delivery and carry-out locations; and hybrid locations

that have carry-out, delivery, and dine-in options. Some full-size Pizza Hut locations

have a lunch buffet, with "all-you-can-eat" pizza, salad, bread sticks, and a pasta bar.

Pizza Hut has a number of other business concepts that are different from the store

type; Pizza Hut "Bistro" locations are "Red Roofs" which have an expanded menu and

slightly more upscale options.

 An upscale concept was unveiled in 2004, called "Pizza Hut Italian Bistro". At 50 US

locations, the Bistro is similar to a traditional Pizza Hut, except that new, Italian-

themed dishes are on the menu, such as penne pasta, chicken pomodoro, toasted

sandwiches and other foods.[17] Instead of black, white, and red, Bistro locations

feature a burgundy and tan motif.[18] Pizza Hut Bistros still serve the chain's

traditional pizzas and sides as well. In some cases, Pizza Hut has replaced a "Red

Roof" location with the new concept. "Pizza Hut Express" and "The Hut" locations

are fast food restaurants. They offer a limited menu with many products not found at

traditional Pizza Huts. These type of stores are often paired in a collocated location
with a sibling brand such as Wing Street, KFC or Taco Bell, and are found on college

campuses, food courts, theme parks, bowling alleys, and in stores such as Target.

 Vintage "Red Roof" locations, designed by architect Richard D. Burke, can be found

in the United States and Canada; several exist in the UK, Australia, and Mexico. In

his book Orange Roofs, Golden Arches, Phillip Langdon wrote that the Pizza Hut

"Red Roof" architecture "is something of a strange object – considered outside the

realm of significant architecture, yet swiftly reflecting shifts in popular taste and

unquestionably making an impact on daily life. These buildings rarely show up in

architectural journals, yet they have become some of the most numerous and

conspicuous in the United States today."

 Curbed.com reports, "Despite Pizza Hut's decision to discontinue the form when they

made the shift toward delivery, there were still 6,304 'traditional units' standing as of

2004, each with the shingled roofs and trapezoidal windows signifying equal parts

suburban comfort and strip-mall anomie." This building style was common in the late

1960s and early 1970s. The name "Red Roof" is somewhat anachronistic now, since

many locations have brown roofs. Dozens of "Red Roofs" have closed or been

relocated or rebuilt.

 Many "Red Roof" branches have beer if not a full bar, music from a jukebox, and

sometimes an arcade. In the mid-1980s, the company moved into other successful

formats including delivery or carryout and the fast food "Express" model.
Concept of Domino’s

 Jubilant Food Works Limited (the Company) is a Jubilant Bhartia Group Company,

The Company was incorporated in 1995 and initiated operations in 1996, The

Company got listed on the Indian bourses in February 2010, Mr., Shyam S, Bhartia,

Mr., Hari S, Bhartia and Jubilant Enpro Private Ltd, are the Promoters of the

Company. The Company & its subsidiary operates Domino's Pizza brand with the

exclusive rights for India, Nepal, Bangladesh and Sri Lanka, The Company is India's

largest and fastest growing food service company, with a network of 500+ Domino's

Pizza restaurants

 Restaurants (as of 31st March, 2012) The Company is the market leader in the

organized pizza market with a 54% market share (Euro monitor Report 2010) and

70% share in the pizza home delivery segment in India, The Company has

strengthened its portfolio by entering into an agreement with Dunkin' Donuts

Franchising LLC, for developing the Dunkin' Donuts brand and operating restaurants

in India,

 Over the period since 1996, Domino’s Pizza India has remained focused on delivering

great tasting Pizzas and sides, superior quality, exceptional guest care and value for

money offerings. We have endeavored to establish a reputation for being a home

delivery specialist capable of delivering pizzas within 30 minutes or else FREE to a

community of loyal consumers from all our restaurants around the country.

 Domino’s vision is focused on “Exceptional people on a mission to be the best pizza

delivery company in the world!" We are committed to bringing fun, happiness and

convenience to lives of our consumers by delivering delicious pizzas to their doorstep

and our efforts are aimed at fulfilling this commitment towards a large and ever-

growing guest base.


 Domino’s constantly strives to develop products that suit the tastes of our consumers

and hence delighting them. Domino’s believes strongly in the strategy of ’Think

global and act local’. Thus, time and again we have been innovating with delicious

new products such as crusts, toppings and flavours suitable to the taste buds of Indian

Consumers. Further providing value for money and affordable products to our

consumers has been an important part of our efforts. Our initiatives such as Fun Meal

and Pizza Mania have been extremely popular with consumers looking for an

affordable and value for money meal option.

 Domino’s believes that when a box of pizza is opened, family and friends come

together to share the pizza. Hence, our brand positioning:‘Yeh Hai Rishton Ka Time’

 That’s why, all our efforts, whether it is a new innovative and delicious product,

offering consumers value for money deals, great service, countrywide presence or the

promise to deliver in 30 minutes or free are all directed towards making relationships

stronger, warmer and more fun by giving consumers an opportunity to get together,

catch up, reunite and spend more time together.


Chapter 4

Conclusion and

Recommendations
Success Factors

Pizza Hut

• Offering value food

• Moving beyond metros

• Developing the local supply chain

• Good ambience

• Offering more than the international menu

• Aggressive marketing and tie-ups with local and popular brands

Domino’s

• Door step services.

• Low pricing

• Customer satisfaction

• Great offers

Current Scenario

Dominos Pizza Hut

Product • Pizza with promise of • Casual dining

fast delivery experience as well as

• Offers mainly Pizza fast delivery (PHD &


along with pasta, cakes Restaurants)

and few other side • Also offers a wide

dishes variety of pasta,salads,

• Mainly focused on pizza soups, desserts,

beverages etc.

• Less than 50% of sales

is from pizzas

Price • Concentrates mostly on • Starts from lower end

the lower to middle and goes up to an upper

band end

• Caters mainly to price • Caters to many price

sensitive segment. and taste segments

• Lowest Offering is at • Lowest offering is at Rs.

Rs. 39 44

Promotion • Coupons • Coupons

• Bundling • Bundling

• Offers • Offers

• Encourage online • Encourage online

ordering ordering
Place • 1126 stores across India • 360 restaurants across

in 2017 100 cities

• Conveniently located for • Located at places where

fast delivery people visit more for

• Encourages online leisure (Casual Dining)

ordering • Opened PHD for

catering to home

delivery

• Also encourages online

ordering
Conclusion

Pizza Hut has many targets which it has achieve in a given period of time. The time-

period is mostly a year. Therefore, in order to fulfill the targets different strategies are

adopted by Pizza Hut. It can be concluded that these strategies have been successful

and there is flexibility in the strategies, as they can be changed with the changes in the

market conditions as well as the targets. Indians are value-sensitive, not price-

sensitive. The price was attributed to the high quality of ingredients used. For instance,

Domino’s sourced its Peperoni and Jalapeno needs from Australia and Spain

respectively. However, with competition increasing from Pizza Hut, Domino’s

introduced price cuts, discounts and freebies to attract the customers. In 1998,

Domino’s introduced the Pizza Mania scheme where it offered a large pizza for

Rs.129/-. The demand was overwhelming and the company sold close to 5000 pizzas

in the first week of its launch. The objectives of promotion are to introduce a new

product, stimulate demand, change the short-term behavior of the customers, and

encourage repeat or greater usage by current customers. Pizza hut uses many

promotional strategies. The main promotion is a coupon to purchase. This promotion

is also distributed mainly by mail, but also by fliers on college campuses around the

country in order to reach the target market.


Suggestions

Dominos

• The dining conditions have to be changed drastically if Dominos have to target the

premium segment of customers.

• They are way behind Pizza Hut in the dining experience. Some of the Dominos

restaurants lack even basic amenities

• Due to this a condition can occur where customers judge the quality and taste of the pizza

with respect to the restaurant environment and ambience

• Thus to have a greater market share and tap premium segment of the market, Dominos

can provide good quality restaurants

• There should also be provision for music, TV’s, kids zone etc. in the restaurant

• By doing this they can even charge a little bit more on the food items

Pizza Hut

• Reduce the menu costs; it is way too expensive for a middle class Indian.

• Middle class forms the maximum population of India and hence reducing the costs of

pizza can increase the elasticity of demand greatly

• Invariably there are no discounts, or discounts if offered are very less. Thus Pizza hut

should offer more discounts to tap more customers

Their reach is very less as compared to Dominos (as they have only premium

restaurants) which deprives far off customers from having Pizza Huts experience.

Hence they should increase their presence


Bibliography

Websites:

 http://en.wikipedia.org/wiki/Pizza_Hut

 http://www.recipepizza.com/the_history_of_pizza_hut.htm

 http://www.spaceref.com/news/viewpr.html?pid=4921

http://www.globalclassroom.org/pizza.html access on

http://www.oppapers.com/subjects/pizza-hut-pricing-strategy-page1.html

 http://www.religiondispatches.org/archive/atheologies/2221/from_%E2%80%98mana

gement_gurus%E2%80%99_to_%E2%80%98corporate_chaplains%E2%80%99:_a_r

eview_of_spirituality_inc. http://www.indiastudychannel.com/resources/2639-Bsc-it-

rd-semester-Syllabus-Punjab-technical-university.aspx

 http://www.drpaulwong.com/index.php?option=com_content&view=article&id=83:sp

irituality-and-meaning-at-work&catid=42:cl&Itemid=59

 http://www.workplacespirituality.info/SpiritualityCreativityBusiness.html

 http://www.freebizplan.org/business_strategies/soft_skills/spirituality.htm
Questionnaire

Name: Gender: M / F

E-mail ID: Mobile No. :

Age Group: a) Below 18 b) 18-28 c) 28-40


d) Above 40

Occupation: a) Student b) Business c) Service d) Housewife e) Any other

Q1. How often do you visit Pizza Hut?

(i) Weekly (ii) Monthly (iii) Occasionally

Q2 which brand you prefer the most?

(i) Pizza Hut (Ii) Dominos (Iii) Other

Q3. Through which media you are getting information about Pizza Hut?

(i) TV (ii) Newspaper (iii) Pamphlets (iv) Bill Boards (v) Other’s

Q4. Would you try a new food item launched Pizza Hut?

(E.g. Conniza,Freshizza)

(i) Yes (ii) No


Q5. Specify your satisfaction with Pizza Hut according to the Quality?

Parameter Excellent Good Average Poor

Quality

Q6. Specify your satisfaction with Dominos according to the Quality?

Parameter Excellent Good Average Poor

Price

Q7. Specify your satisfaction with Dominos according to the Service?

Parameter Excellent Good Average Poor

Service
Q8. Compare Pizza Hut with the following food chains and rate them on a scale of 10.

Name Quality Service Ambiance

Pizza Hut

Domino’s

Pizza

Corner

Slice of

Italy