Domestic Auto Parts (DAP)

Situation

 Yang dihadapi oleh DAP dalam kasus ini adalah Evaluation.

 Clue: DAP’s had not introduced new products to the market over the last 3 years and on the
other hand DAP’s had protected margins by aggressively attacking cost.
 Closing: To help turn the company around, the parent company had recently hired a new CEO.

DAP turun ranking dari 2 ke 4 dlm hal market share automobiles producers di AS.

Questions

 Bagaimana gaya kepemimpinan yang akan ditampilkan oleh Ellen Bright, selaku CEO baru, untuk
bisa menangani kasus DAP ini?
 Bagaimana cara setiap departemen yang ada di DAP bisa bekerjasama layaknya tim di satu
perusahaan?

The functional areas mentioned in the case are:

 Manufacturing
 Distribution
 Marketing
 R&D

The key issues related to these are:

Manufacturing
Balance Score Card: Internal processes perspective
I. Learn about customer to bring innovative products.
II. Better coordination between manufacturing and product delivery
III. Manage raw material, be on time
IV. Do product switching, reduce unscheduled downtime, do preventive maintenance
V. Invest in process improvement and new equipment
Learning
VI. Lack of cross functional learning skills

Distribution
Balance Score Card: Customer
I. Does not know how to attract and retain profitable customers
II. Lack of understanding the need and translating by continuous relationship
III. Lack of setting up long term relationship with them

Internal processes perspective

I. Lack of infra tool to create world class wholesalers and distributors

II. Need to streamline
III. Lack of processes to sharing best practices and best thinking in geographical dispersed locations
 Learning
IV. Lack of cross functional learning skills

Marketing
Balance Score Card: Customer
I. Need to establish superior reputation of product and company
II. Position as innovator with enhanced products
Learning
III. Lack of cross functional learning skills

R&D
Balance Score Card: Customer
Lack of knowledge of customer

Learning

Lack of cross functional learning skills

Menjadi Penting: Lack of cross functional learning skills

Krn di tiap section department dibahas