Progressive Marketing Strategies to

FUEL YOUR
ENERGY
INDUSTRY
 What’s cooking in the Energy industry:

● According to IEA, Primary Energy

Supply was 168519 TWh in 2015
● By 2040, energy consumption rises by
30%
● Energy industry is surging with increased
demand
 It’s high time that you act to make ground in the industry

● Global advanced energy market

surpassed $1.4trillion in 2016
● In six years, the revenue rose by
24%
● The market is expanding with an
average 2%
What’s going to work for you:

● Explain how you are different from

your competitors
● Tell your end users that you care for
them
● Count on technology to reach more
● Leverage all available media to
spread your message
● Eg: video content, social media
Explainer videos

● Power generation and supply involve

complicated processes.
● Explainer Videos make them
understandable, even to a layman
● Address the problems and explain how
you resolve them
● Take inspiration from IDT Energy,
SwellEnergy and BackHomeSolar
 Corporate Videos

● Principles, ethics, and vision that give

shape to your business
● So, let the world know your virtue
● Corporate videos describe your legacy
and success stories
● Learn the game from FIAMM, Eniram
and ClaroEnergy
Awareness Videos

● As of 2016, 415 out of 100,000 workers

suffer non-fatal injuries in UK
● There were 292 dangerous occurrences
in the same year
● Take responsibility to spread safety
awareness in employees and visitors
● Awareness videos do the work
● Eg: Direct Energy, SchneiderElectric,
and Raytheon
 Apps

● 352.9 billion app downloads estimated

by 2021
● Quick customer service
● Customer retention
● Screenshot shows the iPhone app of
National Renewable Energy Laboratory
Blogs

● Proven method for collecting leads

● Blogs bring 97% more inbound links
● 67% more leads generated for B2Bs
● 434% more Indexed pages for businesses
that do blog
 Blogs

● 66% of marketers include blog posts in

social media content
● 43% of people skim blog posts
● Establish yourself as an industry expert
● Easy and inexpensive way to spread
awareness
● Schneider-Electric’s website ranks about
10K for all its content.
Interactive Presentations

● There are 80 million professionals on

SlideShare and 100 million on Issuu
● 63% of people remember the stories in a
presentation
● Only 5% remember the statistics
● Human brain process visuals 60000
faster than text in a presentation.
 Mobile Games

● Mobile gaming industry is surging

● User penetration is estimated at 26.3% in
2018
● Most interactive way to engage and educate
customers.

Maersk Oil’s Quest for Oil

In a Nutshell:
● Explainer videos
● Awareness videos
● Corporate videos
● Blogs
● Interactive presentations and
● Mobile apps and games

⸺ these are the progressive marketing strategies

that can fuel the modern age Energy industry.
For a deeper insight into the Energy industry, please visit us at: Pixelsutra.com

T Y