Documente Academic
Documente Profesional
Documente Cultură
UNIT-1
UNIT-2
UNIT-3
UNIT-4
1. Define advertising
2. Mention any four features of direct response advertising
3. Distinguish between advertising & publicity
4. What do you meant by campaign planning?
5. Which is the best media for advertising?
6. What are the different methods of advertisement post testing?
7. What are the limitations of television advertising?
8. What are the various types of advertising?
9. Explain USP
10.Mention any 4 outdoor media
11.Brief note on DAGMAR
12.Brief note on layout advertisement
13.State what is co-operate advertising
14.Name four promotional tools
15.Define sales promotion
16.What do you mean by copy writing?
17.Specify any 2 characteristics of a good advertising copy
18.Explain in-house agency
19.What is public service advertising?
20.Explain creativity
21.Explain media rates
22.Explain aerial advertising
23.Explain advertorial
24.What do you mean by pop up advertisement?
25.Explain integrated promotion
26.Give four examples of online sales promotion
27.Classify sales person
28.Explain story board
29.What is AIDA?
30.What are the limitations of TV advertisement?
31.Define design
32.What is copy testing?
33.Bran patronages explain?
a) Advertising
b) Publicity
c) Personal selling
d) Other forms of sales promotions
e) Local promotion programme
f) Customer promotion sales
g) Dealer promotion sales
h) Higher sales promotion
UNIT-5