POST FOUNDATION PROGRAMME- FIRST YEAR TRIMESTER 3

Consumer Behaviour - Quiz-1

Name: ID No.:
Group: Time : 1 Hour
Part-A ( 6 Marks)
True or False: (3 Marks)

1. Consumer Behavior includes within its ambit, only the actual purchasing of

products and services. (True/False)

2. The “consumer” includes both personal consumers and business/industrial

/organizational consumers. (True/False)

3. Innovators comprise 13.5 percent of the target market(s) adopters. (True/False)

Fill up the blanks using the following words: (3 Marks)

,Firm, Dynamically continuous, Product, Marketing,
1. The _____________________ concept believes in “make what you can sell”

approach rather than “sell what you make” approach.

2. As per the product-oriented approach, innovations can be classified into three

categories, continuous innovations, _________________ , and Discontinuous

innovations.

3. As per the ___________ approach, a product or service offering is regarded as

“new,” if the company starts manufacturing or marketing it for the first time.

1
 Part-B ( 8 marks)

Any Two (2) of the following Questions

1. Write a short note on Consumer Behavior.

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2. Explain the concept Diffusion of Innovation

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3. Write a short note on classification of new product Innovation.
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 Part-C ( 6 Marks)

Answer the following Questions

1. Explain the concept of Adoption and the various stages in Adoption Categories.

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