A Primary Prevention Program Designed by Team Vaccinations:

Kathryn Sullivan
Rebecca Kaze
Chelsea Newman
Savanna Suggs
Logan Heaton

HPEB 300-001
 TABLE OF CONTENTS
 Program Rationale

 Needs Assessment

 Mission Statement

 Goals

 Objectives

 Intervention

 Program Resources

 Program Marketing

 Budget

 Evaluation

 Resources
 PROGRAM RATIONALE
High numbers of healthy, young adults are not getting immunized against
the influenza virus. The Centers for Disease Control and Prevention (2016)
describes the seasonal influenza virus as a respiratory disease that causes fever,
sore throat, headaches, chills, and fatigue, and for some people may cause
vomiting and diarrhea. Anyone can get the flu, however there are some groups of
people that are more likely to develop flu-related complications. These at risk
groups most often include young children, adults older than 65, pregnant women,
and anyone with chronic illnesses such as asthma, diabetes, or heart disease. The
main problem with the flu is how easily communicable it is. A healthy adult is able
to infect others with the disease up to a day before they themselves begin showing
symptoms, and remain contagious for 5-7 days after they become sick. (Centers for
Disease Control and Prevention, 2016)
This is why the vaccine is so vital; young healthy adults who do not get
vaccinated are able to spread the disease to the higher risk individuals who
typically are not able to themselves be vaccinated. The US Department of Health
and Human Services and The National Institute of Allergy and Infectious Diseases
(2016) discuss the concept of community immunity, the idea that if enough of the
population is immunized, the spread of the disease will be controlled. This is what
protects those infants not able to get vaccinated, as well as pregnant women in their
first trimester, and the people who are allergic to the ingredients in the vaccine.
Influenza affects between five and twenty percent of all Americans each
year (CDC, 2016). That means between 16 and 64 million people in the United
States will have been affected by the end of the flu season. Of those affected, over
200,000 will be hospitalized for the flu (CDC, 2016). During the 2014-2015 flu
season, 82,275 rapid antigen detection tests indicated a positive response in South
Carolina (South Carolina Department of Health and Environmental Control, 2015).
Of those, 3,365 cases resulted in hospitalization, and 156 lab tests confirmed
deaths caused by influenza (SCDHEC, 2015).
The influenza vaccine is designed to prevent as many cases of the flu as
possible. It is recommended by the CDC that anyone over the age of six months be
vaccinated, including pregnant women (2016). In the 2015-2016 flu season, about
146.6 million doses of the influenza vaccine were administered (CDC, 2016). This
means that less than half of the population of the United States was vaccinated. In
college students, as little as eight percent were vaccinated during the 2015-2016 flu
season (National Foundation for Infectious Diseases, 2016). College students are
among those who are at a higher risk for contracting the flu because of closer
living quarters, like dorms or apartments, large classroom sizes, and increased
contact with other individuals.
Every year the flu results in more than $87 billion in economic burden.
That’s enough to get almost half of South Carolina residents a bachelor’s degree
from USC. There is much to be gained from the program because it will not only
lessen the local and national economic burden, but it will ultimately impact the
educational and professional success of the students at USC. By increasing the
number of students at USC who get vaccinated, there will be a decrease in the
number of students who contract the flu, thus decreasing classes, quizzes, and
exams missed by students, a decrease in hospitalizations or Student Health Center
visits, and a decreased economic burden.
The program will be sold to the undergraduate students at The University of
South Carolina- Columbia Campus in various ways. Initially, flyers will be hung in
classroom buildings and resident halls throughout campus, as well as in Strom,
Russell House, and the Health Center to show the date, time, and location of the
event. The event will also be advertised on the big screen during half time at the
first home game of the season at William’s Brice Stadium. These advertising
techniques will ensure that majority of students at USC will be exposed to the
event and encouraged to participate. Brochures will be distributed to the program
participants in order to ensure that students are taking additional steps to ensure
they do not contract or spread the flu. Also, students who participate will receive a
free T-shirt and stickers after getting their flu shot in order to fully advertise and
encourage other students to get their flu shot throughout the fall. They will also be
incentivized with free food to participate. The potential funders will be
incentivized to buy in because their company can be included on the back of the T-
shirt that will be distributed, so that their company can be advertised to thousands
of students on campus. Stakeholders and community members will confidently
know that action is being taken to get as many people vaccinated as possible to
ensure herd immunity, that the people who are unable to be vaccinated are
protected from the flu.
NEEDS ASSESSMENT
 MISSION STATEMENT
To decrease the prevalence of the flu among University of South
Carolina students.

(picture)

GOALS
 Increase healthy behaviors among University of South
Carolina students (ie. hand washing, not sharing drinks,
vaccinations etc.)

 Increase the number of students that get their flu shot

 Increase professor motivation to reward students who get

their flu shot

 Educate University of South Carolina students about the flu

shot

 Encourage students at the University of South Carolina to

get their flu shot
 OBJECTIVES
 By April 2018, program planners will have hired all of the
required staff of 30 nurses, 8 security guards, and 100
volunteers to work the event.

 Upon completion of the event in September 2018, 80% of

program participants will be able to identify 3 preventive
behaviors for the flu.

 Upon completion of the program, 80% of program

participants will be able to define herd immunity and
understand how it applies to the spread of the flu.

 Thirty days after completion of the program, at least 75%

of program participants will report having practiced flu
preventative behaviors every day for at least 30 days.
MARKETING
 DON’T let the Flu get to you this year

GET YOUR

FREE FLU SHOT

Wednesday
September

5 th
9:00 A.M- 5:00 P.M

Davis Field

Pizza & drinks will be provided for all! First 300 people to
get vaccinated will get a t-shirt!
 BUDGET
*: Items with an asterisk are those covered by the Winningham Foundation
Personnel Quantity Salary Cost
Nurses 30 $240 $7,200
Security Guards* 8 $100 $800
Volunteers 100 $0 $0
Health Education 1 $160 $160
Specialist*
Supplies Quantity Cost per Item Cost
T-shirts* 500 $4 $2,000
Stickers* 15 rolls of 200 (3,000) $6.50 $100
Vaccinations 3000 $10 $30,000
Pizza* 470 $8 $3,750
Beverages (cases of 83 $3 $350
water)*
Plates and Napkins* 3,000 $.05 $130
Flyers* 3,000 $15 $500
Clipboards* 5 $2 $10
Pens* 20 $.50 $10
Forms* 3000 $.05 $150
Prizes* 1 $500 $500
Equipment Quantity Cost per Item Cost
Tent 1 $1,000 $1,000
Tables 10 $7 $70
Chairs 80 $1.60 $130
Sound System* 1 $100 $100
Coolers* 30 $20 $600
Space Quantity Cost Per Item Cost
Davis Field 1 $0 $0
Total $47,560

The University of South Carolina will be covering $37,360 of the total

budget. The remaining $10,200 will be coming from the Winningham
Foundation.
 EVALUATION
We will be using both quantitative and qualitative measures to
evaluate our program. In order to perform our formative evaluation we
will determine the quality of our program based on if we had enough
food for all of the students that came, how long it took for each student
to fill out the waiver, to get the flu shot itself, and to get their food
afterwards. We will also send out a survey to the participants to get
feedback on setup of the event, and if they thought it was well
organized. Also in the survey, we could ask for any recommendations of
changes we could make in the next year.
In order to perform our summative evaluation, we will be keeping
a running tally of how many flu shots are administered during the
kickoff and throughout the flu season. After comparing these numbers to
previous years, we can see the impact the kickoff event actually had. We
will also work with the student health center to determine the incidence
of the flu over the season. We will also include questions on the follow-
up survey asking about herd immunity and general ways of preventing
the flu to evaluate how effective the flyers are.