AUDRA SORENSEN

Phone: (210) 999-9191, E-mail: audrajanae@gmail.com

PROFESSIONAL EXPERIENCE

Salt Lake City Corporation, Fire Department, December 2016 to present

Public Information Officer
 Act as the City’s primary spokesperson for the Salt Lake City Fire
Department
 Manage media relations efforts and crisis communication, understanding
of incident command operations, CERT, Emergency Management,
Emergency Operations Centers, Joint Information Center Management
and other Crisis Communication processes
 Design marketing materials
 Train and support the Fire Chief, Battalion Chiefs and Captains in
responding to public relations requests and other outreach efforts
 Manage social media strategies and platforms
 Write news releases, articles and speeches

City of American Fork, August 2014 to November 2016

Director of Economic Development and Communication
 Created the City’s communication strategies and managed programs
 Managed the City's brand strategy
 Wrote the Social Media Strategy and Social Media Use Plan
 Managed all social media accounts including DSS Feed, Twitter,
Facebook, Periscope, NextDoor, Instagram, Pinterest,
 Represented the City on all Chambers of Commerce
 Managed the City’s Farmer’s Market
 Directed the Outdoor Summer Concerts Series and dramatically improved
bookings and publicity, increased attendance
 Managed the PARC Tax Program and helped allocate money for park
improvements, boat harbor, arts programs and culture organization.
 Managed redesigns and manage content on www.afcity.net,
www.steeldaysaf.com, www.missamericanfork.com, and www.afparc.org
 Developed the curriculum and video for the American Fork Citizen’s
Academy and New Employee Orientation
 Created a strategic plan for economic development and the
Redevelopment Area (RDAs, EDAs, CRAs)
 Negotiated the relocation of companies, bringing nearly 400 jobs to the
City, utilizing RDA funding
 Helped negotiate Tax Increment Financing for major retailers including
ULTA, Dicks, TJ Maxx, HomeGoods and Maverick
  Managed Phase II and III of the Main Street Revitalization Plan, and
construction set to begin in 2018
 Prepared grants, solicited funding, managed the community task force
and created all public information programs related to Main Street
 Worked with developers and planning department to create the
Transportation Oriented Development (TOD)
 Forged a relationship with a master developer who invested $20-million
cash -- a 50-acre investment in the TOD.

Durham Jones & Pinegar, March 2010 to November 2013

Director of Marketing & Business Development
 Directed branding overhaul by conducting client and market research,
updating the logo & creating templates, ads, bios and other updates
 Implemented website redesign, which won a Golden Spike Award
 Redesigned the intranet (called Deskwire) to implement an online
employee directory, benefits enrollment, forms, etc.,
o The intranet created an annual savings of $120,000 a year in
efficiencies, and it won a Golden Spike award.
 Managed the firm’s $500,000 marketing budget and created a match
process that helped attorneys be more involved in the community
 Wrote the social media policy, managed Twitter, LinkedIn and Facebook
 Oversaw attorney recruiting, worked with law schools & recruiting
committee to bring on new associates
 Assisted with the summer associate training program
 Supervised corporate giving & volunteer efforts, increasing involvement
from 20 to 97 percent
 Planned attorney retreats, conferences, public presentations to boost
shareholder morale and cultivate client relationships
 Oversaw marketing & business development efforts and helped
communicate rapid growth, moving from four to five offices
 Designed company collateral including pitch kits, ads & brochures
o The pitch kit design won a Golden Spike Award
 Managed advertising buys and media responses including Utah Business,
U.S. News and World Report, the Wall Street Journal and Best Lawyers

Intermountain Healthcare, April 2005 to June 2006

Communications Specialist/Medical Writer, Corporate Communication
• Planned open houses, nursing summits & management meetings
• Managed community partnerships including FoodPlay, a statewide effort
designed to promote adolescent nutrition & prevent diabetes.
o The million-dollar investment with even small success would save the
system a billion in future medical costs
• Edited & wrote copy for annual reports, PSAs and newsletters
• Scripted & directed training films for patient-safety training
 • Assisted with the company’s branding/name change effort
• Directed communication for clinical programs, nursing, patient safety &
compliance Questar Gas, Nov. 1995 to April 2004
• Senior Coordinator, Consumer Information, Jan. 2003 to April 2004
• Provided consulting to business units including the call center and QA
• Managed communication for system expansions & launch of a new CIS

Questar Corporation, November 1995 to April 2004

Senior Communication Coordinator, Dec. 1997 to Jan. 2003
• Managed public relations, government affairs & advertising campaigns
• Planned special events such as customer open houses, safety fairs &
volunteer projects
• Acted as a company spokesperson
• Edited & wrote copy for newsletters, brochures, news releases & materials
• Provided consulting to affiliates, departments & energy associations such
as Clean Cities
• Served on the Salt Lake City Chamber as a Questar representative

Questar Corporation, November 1995 to April 2004

Communication Specialist, Nov. 1995 to Dec. 1997
 Created corporate & affiliate Web sites & intranet sites
 Designed newsletters & presentations
 Managed HR communication items such as the benefits handbook &
supervisor’s guide
 Trained employees & organized employee-training programs

United Way of Utah County

Communication Associate, United Way, Utah County, Dec. 1994 to Sept. 1995
 Wrote, edited & designed newsletters, brochures & fund-raising materials
 Made public presentations & speeches

TECHNOLOGY
 Expert-level proficiency with Adobe Cloud (InDesign, PhotoShop, etc.)
 Expert-level proficiency using Microsoft Word and Excel
 Intermediate experience deciphering and editing HTML code, WordPress,
Dreamweaver and Web content management systems
 Expert skill using social media strategies, SEO management and social-
media measurement tools

COMMUNITY INVOLVEMENT
 Board of Directors, Ballet West
 Marketing Committee Chair, Ballet West
 Board of Directors for the Timpanogos Arts Council
  Board Member for the American Fork PARC Tax
 Member of the Utah Marketing Association
 Member of Public Relations Student Society of America Board
 Public Relations Society of America (PRSA), APR certified
 Member of the Utah Press Association, 2000-2002
 Sundance Volunteer, January 2007

CONSULTING
Plan A Communication, March 2010 to August 2016
 2013 and 2014 – consulting for Franklin Mill, Loveland Living Aquarium,
Noorda Foundation, BrandHive, AppleActiv and Vitasomes
 2008 – work included press relations for Shawn Pittman Band, copywriting
for ClassG.com, writing for Essay Magazine, public relations for POW!
 2008 – Aesthetic Multilaser Center, Director of Marketing
 2007 – DAZ 3D, Marketing Coordinator
 2004 – Select Portfolio Servicing, Director of Communication

EDUCATION
• Bachelor of Arts in Communication/Public Relations, BYU, 1994