UNIVERSITY KUALA LUMPUR

MALAYSIAN INSTITUTE OF CHEMICAL & BIOENGINEERING TECHNOLOGY

COARSE CODE : WBB 10202

COURSE : INNOVATION MANAGEMENT PROJECT
SEMESTER/YEAR : JANUARY 2018

BUSINESS REPORT

‘D’FRIDGO’ - PORTABLE MINI FRIDGE TO GO

LECTURER’S NAME: NORAZMI OMAR

NAME ID NUMBER

AZWAN BIN AHMAD 55213115254

AHMAD NURUDDIN BIN ABD KAHAR 55213115456

NURUL FARIHAH BINTI ABU SAIRI 55213115262

NUR FATIN SYAMIMI BINTI AZAM 55213115119

SUBMISSION DATE:
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TABLE OF CONTENTS

Page number

1.0 EXECUTIVE SUMMARY 1

2.0 COMPANY BACKGROUND

i. Company name 1
ii. Objectives 2
iii. Mission 3
iv. Vision 3
v. Organizational Chart 4

3.0 MARKETING MIX 5

3.1 Product 5

3.2 Price 5

3.3 Place Distribution 6

3.4 Promotion 8

3.5 People 11

3.6 Process 12

3.7 Physical Packaging 14

4.0 MARKET ANALYSIS 15

5.0 FINANCIAL ANALYSIS 17

6.0 SWOT ANALYSIS 18

7.0 INNOVATION

7.1 Product 20

7.2 Services 20

7.3 Research and Development 21

8.0 CONCLUSION 22

9.0 REFERENCES 22

10.0 APPENDICES 22

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1.0 EXECUTIVE SUMMARY

Our company’s objective is to produce mini fridge product that satisfies the needs of
customer and develop the product all over Malaysia and to create a creative and innovative
mini fridge product to build a supeior brand in Malaysia.

Our target people generally are from all categories. For example, for the children, it can
be used and be kept at their own room which they need to go to the kitchen to store their
chocolates from melting while they are playing the games. Besides, for the office worker also
they can put the mini fridge at their own table and place to keep their food and beverage cool
and safe which is is easier for them as they do not need to walk far to get the cool stuff. So
generally, everyone can enjoy our D’Fridgo portable mini fridge to go.

Nowadays, our product have many competitors but the others competitor cannot
challenge us as the product made by them is not quality even the price offered by them is
cheaper. The material used cannot withstand extreme activities for example camping and
hiking. But. the price induced by our company is slightly cheaper than our competitors with
the high quality materials. Another competitor selling quite the same item and function but
with high-priced about RM180 per item. Also, they cannot reduce the size of the fridge,
where people have to carry them all the way. Not suitable for hiking, Those are the
advantages and special byour D’Fridgo.

Our company very confirm that our product will be more success and can be well
known even in international. This is due to our quality of our product and the technology that
we offered. The technology and quality of our D’ Fridgo cannot be challenge as our system is
ecosystem and convenient for all people.

As a conclusion, D’Fridgo can go further in international level as it can make all

people’s life easier. D’Fridgo is created to help people to fulfill their daily routines wherever
and whenever that are needed. Moreover, the affordale prices offer by us with high quality of
the D’Fridgo is worth it and the long lifespan of D’Fridgo making D’Frdigo is a must for
everyone to be own at least one. Furthermore, all the marketing aspect, innovation, services
also have been included for this CoolCo. D’Fridgo production that will certainly increase the
growth of the company significantly.

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2.0 COMPANY BACKGROUND

Figure 1: Cool Co. Logo

The Cool Co. was found on 31st January 2018 by Azwan with the help of his members.
The company started with four members altogether. The manufacturing of Cool Co. was
located at Taman Bandar Baru Simpang Ampat, Malacca.

i. Company Name

Our company was given by the name of Cool Co.Sdn.Bhd. Why we choose Cool Co.?
We chose it because of the manufacturing of our product that need to satisfied the need of
consumer to keep their stuff cool and not damage due to hot wheater in Malaysia. Also, our
product may be a portable product that can be use everywhere. Thus, our product are able to
provide a cool environment toward stuff that consumer need to make it cool in a long period
of time.

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ii. The primary objectives of Cool Co. are to:

 To design a new system that is robust and user friendly.
 To develop a mini fridge based on the temperature value.
 To suprise and impressed people with more invented technology items.
 To make it easier for consumer to bring the mini fridge anywhere and can be use
anytime.
 To make it easier for consumer to get the cold beverage and food anywhere.
 Cultivate a healthy environment towards people and increase productivity in client’s
lifestyle.

iii. Mission

The company’s mission is to produce product that satisfies the needs of customer and
develop the product all over Malaysia. In addition, our company mission also wants to create
a creative and innovative product to build a supeior brand in Malaysia.

iv. Vision

The vision of the company to be a company that has good market and produce a high
quality product that will satisfy customer’s need. Our company will be maintained the quality,
creativity and affordable price for the product and give awareness towards human health.

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v. Organizational Chart

PROJECT MANAGER
Azwan Ahmad

PRODUCTION
EXECUTIVE MANAGER
Ahmad Nuruddin Abd
Kahar

FINANCIAL EXECUTIVE MARKETING EXECUTIVE

MANAGER MANAGER
Nurul Farihah Abu Sairi Nur Fatin Syamimi Azam

Figure 2: Cool Co. Organizational Chart

Cool Co. was developed in 2018, Azwan Bin Ahmad as the project manager for the
company. The company consist three important partner. Ahmad Nuruddin Abdul Kahar as the
Production Executive Manager followed by two more partner which is Nurul Farihah Abu
Sairi as Financial Executive Manager and Nur Fatin Syamimi Azam as Marketing Executive
Manager. As the Project Manager for the company, Azwan is responsible for overall
reputation of the company. This also include financial, development of the product and
marketing.

Next is production executive manager, Nuruddin is responsible for the design, quality
and realibilty of the product during the making of D’Fridgo. Thirdly, financial executive
manager are required to analyse the company financial such as the cost, profit, OPEX and
CAPEX. Lastly, marketing executive, this roles are the backbone for the company to sell
D’Fridgo. Marketing will attract consumer according their needs.

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3.0 MARKETING MIX

In the business, to start a company is not an easy task. This is because we have to make
sure that the operation of our business runs smoothly until we reach our business goals. In
order to make sure that our business to continue to operate, marketing strategies are important
to attract customers to continue to spend their money at our shop.

As our business, our main priority is to give satisfaction to our customers while to gain
their trust with our best service. By doing so, we will able to gain our customer trust and
therefore they would repeatly buy our portable minifridge. Our marketing strategies consist
of 7Ps which are:

1. Product
2. Price
3. Place Distribution
4. Promotion
5. People
6. Process
7. Physical Packaging

3.1 Product

D’Fridgo is the ‘portable mini fridge to go’ that are invented from our Cool Co. Sdn.
Bhd. This product is invent from the fridge that present in our house, but it is in mini size and
the fridge does not consume any ice or any coolant to cool the item inside them. With the use
of computer fans and the compartment for the use of USB cable, D’Fridgo is ready to use at
anytime and anywhere!

3.2 Price

Pricing is the process of determining the value of the product to the customer
at particular amount of money in term of ringgit Malaysia and cents. Once services have been
given, the values of the services and product need to be determined. The prices strategy is
important to make sure that the company would provide reasonable prices to the customer

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while to ensure that company can gain profits from the sales. The smaller cost built it surely
give smaller prices for the customer to own D’Fridgo.

Based on our product, our price is slightly cheaper than our competitor because
we provide discount to our loyal member and also for the students. Besides that, the prices
provided is affordable as all the material used are best quality.

Table 1: Pricing table

Item Unit Price per unit Total Price
(RM) (RM)
Perspek (Acrylic) 3 10 30
Box 1 10 10
Fan Cooler 1 15 15
Electrical compenent 1 5 5
Insulator (Aluminium foil) 1 5 5
Total 65

Price for sale = Total cost per unit + 55% margin profit * Total cost per unit
= RM 101 #

3.3 Place/Distribution

For places to sales our product, for now we are using online business such as Instagram and at
our company. There is little aspect that we had considered in choosing our sale location

For places to sales our product, for now we are using online business such as Instagram and at
our company. There is little aspect that we had considered in choosing our sale location and
distribution

1. Strategic

Our shop is located at the centre of Alor Gajah city. Specifically, our company is located in
Bandar Baru Simpang Empat(BBSE). It is a strategic place as it is nearby to the residential
area. Besides, it is easy to access as it nearby to the school and universiti such as SK Simpang

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Ampat, SK Pulau Sebang, UNIKL MICET and etc,. Moreover, there are many offices nearby
to Simpang Ampat so it is easy to attract the workers to access and to buy our product.

2. Tourist spot
We have been discussed and plan to distribute and promote our product to the entire state in
the Malaysia especially in the most popular tourist spot. This is because we believe that
tourist will interest to buy and use our product as it can facilitate them easier to get cold stuff.
Some of the state that have been target to promote our product is Langkawi, Terengganu,
Johor, Pahang and etc,.
3. School

The school is one of the best place to promote our product as there are large number of school
in Malaysia. Thus, we can attract the student and the teachers by making some program in
their school. As example, we can make some interesting talk and demontration to them about
our product.

4. Shopping Mall

Shopping mall is one of the favourite place of many people. Everyday, there are large number
of people that coming to the mall. So this is one of the big oppurtunity for us as we can
promote and attract people toward our product in the mall especially in the big shopping mall
such as Time Square, Mid Valley and etc.

5. Offices

One of our target people are the workers that work in office. This is because our product can
facilitate them to keep theip stuff and beverage safe in their own place. As we realize, most of
the offices only have one pantry and most of them only have one fridge which is not be
enough for all staff to keep their food or beverage. So by using our product, they will not
worry about the issue again. So we trust that most of the staff will interested in our product.

6. Online shopping

As we know nowadays, people love to buy anything via online mechanism for example in
Lazada, Instagram and many else. Thus, in order to increase our production we have choose
to open one Instagram profile so that we sell our product.

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3.4 Promotion

An effective promotion is one of most important things in operating the business

inorder to introduce the existence of the product and services. By doing so, we can increase
the production after the business is noticed by customer. For our company, a few medium we
have used in order to promote our product to customer which is by:

 Signboard/ Banner

Figure 3: Banner

The family is using as a model in the banner to show that D’fridgo can be use by all
range of age either for young or old people. Moreover, the family show the happiness because
of the fridgo is making their life simpler anytime and anywhere. Beside, we have include the
picture of our product in the banner to give the picture of our product. Then, the family
picture in the car shows that our product can be used for travel because it small and easy to
use. Lastly, the happiness in the picture show that our product is convenience and simpler the
lifefor all people in all range of age.

 Business card

Figure 4: Business Card CoolCo. Sdn Bhd

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The business card that we created is to make people easy to contact us. On the
business card, we have put our company name, contact number, email, our facebook, instgran,
and our shopee website. All of this is information they can use to contact us directly. Besides,
on our business card, we have show the picture of our product so that people can know the
product that we sell. Lastly, the design is simple but look illegance to make people interested,
and the colour is blue mean that our D’fridgo is cool.

 Pamphlets

Figure 5: Pamphlet of CoolCo. Sdn Bhd

Our company also have create the pamphlet. This pamphlet is for distributing in many
places such as mall, school and offices. This pamphlet aim is for give the details about our
product to people out there. On our pamphlete, we have include the product design, details
and our company contact. Our pamphlete design is cute, colourful and funky to make people
interest and excited while looking on this pamphlete.

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 Social networking website such as Shoppe, Instagram, Facebook and etc.

Figure 6: Social Medium by CoolCo. Sdn Bhd

As we know nowadays, many people would like to buy things online rather then going
out to buy. This is because they don’t need to waste their time, fuel and energy. By shopping
online, they can save all of that. So, our company have create our own social medium which
are Instagram, facebook and shoppee. Our social medium name by our product itself which is
d’fridgo. So this will be easy for people to access our product online just by search our
product name. in our social medium, we have display our product design, details and prices.
Moreover, our delivery for online buyer is fast. They can choose to pay by card or pay cash
on the time that we delivery the product. So this will make customer more believe on us.

SALES PROMOTION
Our company will provide 10% discount for the first 100 early birds that buying
D’Fridgo. Besides that, if our customer buys 4 of our product, the price can have less untill
20% compare to if they buy one it will cost for standard one item per unit. Next, for a
purchase above RM200 will get FREE Member’s Card from Coolco. Sdn. Bhd.. It is very
affordable and it will satisfy the customer.

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3.5 People

The idea in producing the portable mini fridge is from Azwan, the Manager of the
CoolCo. Sdn. Bhd.. Azwan is a gamer who love to play game all the time. He less to get eat
and sometimes the food is already rotten. He also have a short period of time to go to the
kitchen to get his food. This idea then come out with ‘if he having a mini size of fridge,
located in his own room, beside him, this could be easier’. The materials were choose by
Azwan who also have the capability to obtain cheaper product with high quality by the some
research of comparing the products prices from some sort of shopping website in the world.

Furthermore, the idea of the portable mini fridge then are support with ‘lego’ physical
product came from Farihah who often go for extreme activities. Farihah believed the campers
need a small cooler to make sure the drink is fresh. With the compacted size of D’fridgo, she
can brings it along to the camp in the backpack. Farihah also love to travel by her car with her
family. She experienced that when brought food in car, the food will get rotten or sometimes
melt because of unavailability of item that can sustain the food from humidity. Malaysia is
quite hot weather country. So, this idea will be great innovation to solve the problem and also
can helps other that faced the same problems. People will enjoy the D’Fridgo for their daily
life activities.

Moreover, the design is then complete by Nuruddin who have a family background of
artistic. They have the background of art family that can help for the designing the item. Her
sister has an interior design company, which produced the design for advertisement of
Domino. By this opportunity, this is the bonus for CoolCo. in producing D’Fridgo. The
product design will be guide by the professional designer. She can guide him for a better
design maker of the D’Fridgo.

In addition, Syamimi are good in marketing. She can provide a better marketing to make
the D’Fridgo to be known. The promotion will be covered by her guidance thus ensure the
D’Fridgo are weel-known and acceptable to people around the world.

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3.6 Process

Design

Finding reliable
supplier/vendor

Purchasing

Frame construction

Assembling Electrical
component

Insulate the inner part

Assembling the cooler

with the main frame

Tiding the product

Packaging

Figure 7: Process flow chart of the D’Fridgo production

The primer process in the manufacturing is to convert the idea into a functional design.
The sketch is made by hand in other to get the full image of the idea then transform into a

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more complicated scale drawing of the design. All the parameters have been specify such as
the size, length and the material used.

Then, finding a reliable supplier need to be done thoroughly. The supplier or vendor must
have these specific criteria:

 Can provide the material for a long term period

 Provide high quality product with high grade
 The materials are ready at any time
 Posses all materials needed
 Offer a reasonable price

Once the supplier has been choose, purchasing the material need to be done carefully. To
make sure all the items and the amount are correct, the list is produced which contain items
with it quantity.

When all material has arrived, the manufacturing of the product can start. Firstly, the frame
is constructed as a base of the design. The measurement is done twice for each parts before it
can be cut into it size. Then, all the electrical component is assemble with the main frame
along with other part.

The process of manufacturing continues with the insulation of the inner part of the
product. Aluminium foil is use in other to maintain the cold temperature inside the Frigo.
Once the insulation finish, the cooler is attached with the main frame then, tiding the product
with the perspek and all finishing.

After that, the product is put into the packaging before it can be sale.

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3.7 Physical/Packaging

Packaging of the product is very important part because it is the first item that will protect
the product especially during the distribution. Not only considering for the packaging
appearances to attract the clients, the physical packaging is the best cover to be seen as
valuable product produced for the clients to impressed.

Physically, of the CoolCo. D’Fridgo

 is made by white polysterene.

 It will be separated for each compartment such as ‘Lego form’ to be combine or tide
by the customers. This can provide fun for them to play with because people
nowadays love to play this thing even how old they are.
 Technically, it is good for packaging. When it is being separated from their
compartment, the packaging size can be reduce. So that, people can put them in their
backpack and carry it anywhere.
 The manual book will be provide for the customers as references.

CoolCo. D’Fridgo packaging are using

 Plastic packaging as the first packing of D’Fridgo, for every separate items (if any)
such as the main body of D’Fridgo.
 Next, white thick polystyrene that fit with The Frigo size, as an impact absorber for
distribution or transportation of the product from company to the customer.
 Lastly, the outer box. The box in square shape that fit to D’Fridgo with transparent
side in front of the box to trigger the customer such as a ‘trailer’ of The Frigo also to
gain trust from the customer.

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4.0 MARKET ANALYSIS

4.1 Target people

Our target people generally are from all categories. For example, for the children, it can
be used and be kept at their own room. No need to go to the kitchen to store their chocolates
from melting while they are playing the games. Next, for the adult’s categories, surely, they
can used our portable mini fridge in their car to keep their food to stay cool even for a long
period journey and thus. Besides, for the office worker also they can put the mini fridge at
their own table and place to keep their food and beverage cool and safe. This is easier for
them as they do not need to walk far to get the cool stuff. Everyone can enjoy our D’Fridgo
portable mini fridge to go. Student also will love D’Fridgo because it is easy to be carry
because of the compact and light weight of D’Fridgo. In additional, it is affordable for them
because CoolCo. provides special student prices.

4.2 Competitors

The competitor made the product very low cost and at the same time offered low price
for the product. The material used cannot withstand extreme activities for example camping
and hiking. But. the price induced by our company is slightly cheaper than our competitors
with the high quality materials. Another competitor selling quite the same item and function
but with high-priced about RM180 per item. Also, they cannot reduce the size of the fridge,
where people have to carry them all the way. Not suitable for hiking, Those are the
advantages by D’Fridgo.

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5.0 FINANCIAL ANALYSIS

Table 1: Cash Flow Projection

Year 1 Year 2 Year 3

Cash In Flow
Donation Capitals/Paid 90000
Advance / OD 0
Loan - Asset 150000
Loan - Working Capital 0
Cash Sale 124000 100000 100000
Receivable Collection 50000 100667 137467

Total Cash In 414000 200667 237467

Cash Out Flow

(I) Pre-expenditure
Business Registration 2000
Training 300
Research 5000
Others 0
(ii) Professional Fees
Advance 20000
Suit 5000
Consultant 5000
(iii) Deposit 5000
(iv) Property Purchase
Building/Modification 10000
Tools 50000
Office Tools 10000
Vehicles 50000
(iv) Operational Expenditure
Raw Material/ Stock 34000 10000 12000
Dept Payment 31000 18333 21083
Premises Rent 24000 25200 26460
Salary 48000 50400 52920
Utilities 3600 3780 3969
License/tax 1200 1260 1323
Royalty francaisor 6000 6300 6615
Marketing/entertainment 7200 7560 7938
Maintenance 6000 6300 6615
Fuel/tol/parking 6000 6300 6615
Stationery 3600 3780 3969
Accomodation 2400 2520 2646
Transportation 4800 5040 5292
Auditor/company secretary 600 630 662
Others 1200 1260 1323
(iv) Bank Payment
Basic 27146 28504 29929
Interest 7500 6143 4718
(v) Advance / OD
Basic 27000 0 0
Interest 6000 0 0
Total Cash Out 409546 183310 194076

Current Cash Balance 4454 17357 43391

Cash Advance Balance 0 4454 21811
Accumulate Cash Balance 4454 21811 65202

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Table 2: Profit Projection

Year 1 Year 2 Year 3

Sale 184000 220800 264960

Sale Cost
Advance Stock 10000 15000
+ Purchases 69000 30000 35000
- End Stock 10000 15000 20000
Total Cost 59000 25000 30000
Gross Profit 125000 195800 234960

Expenditure

Premises Rent 24000 25200 26460

Salary 48000 50400 52920
Utilities 3600 3780 3969
License/tax 1200 1260 1323
Royalty francaisor 6000 6300 6615
Marketing/entertainment 7200 7560 7938
Maintenance 6000 6300 6615
Fuel/tol/parking 6000 6300 6615
Stationery 3600 3780 3969
Accomodation 2400 2520 2646
Transportation 4800 5040 5292
Auditor/company secretary 600 630 662
Others 1200 1260 1323
Interest 13500 6143 4718
Depreciation 21730 21730 21730

Total Expenditure 149830 148203 152794

Net Profit -24830 47597 82166

Forward Profit -24830 22767
Accumulate Profit -24830 22767 104933

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6.0 SWOT ANALYSIS

STRENGTHS
- well develop corporate strategies
WEAKNESSES
- the product is high quality grade with low - newcomer to the market
price - lack of patent protection
- good R&D skills to improve the product - no brand power
- modern tehnology used

SWOT

OPPORTURNITIES
- arrival of new technology which improve
the system of coldness
- hot country which in need of the product
for outside activites
-underserved market for specific product
THREATS
- increase in domestic competition
- competition with different product by
different companies which serves the same
objective.
- slower market growth

Figure 8: The D’Fridgo SWOT

This product is a future for thus company thus, by undergoing the analysis of the
strength, weakness, opporturnities and threats, could attribute to the main plan of the
marketing.

The company has develop a proper corporate strategies which include target location,
target people, good financial planning and good product quality. Beside, Cool Co. Offers a
quality product with a reasonable price compare to the market. The price offer with add on
high quality material is the same as the current market price. The product not only in high
quality, but also in advance technology on the fan and design. The technology used by far the
simplest in the market in other to cooling the beverange.

On the other side, there are certains weaknesses that have to be reminded. Cool Co. is
a new company and lack of power just as much as big branded company. As a new comer, it
is hard to withdraw the attention of a possible customer from an older company. Beside, the
networking of the company is not big enough to attain the market stability. Since the patern

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cannot be registered as ID, it is expected for the next decade, more company and producer
will join the market.

With the arriving of new technology, this product could be more attractive with less
cost. Such as the fan which it cold become smaller but offer the same efficiency as the big
fan. Thus it can save some space to put extra idea on it. Living in malaysia with a weather of
hot and humid, this product could success. Unlike in europe, people would consider a lot of
things to buy this product since it is 4 seasons country.

As for threat analysis, the company has overseen on the domestic competition from a
local producer and also the big branded company which the product serves the same
objective.

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7.0 INNOVATION

7.1 Product

The product merchantability in the future will increase along with the
innovation and devoleppoment in the product size and structure. For instance, the
structure of the product is made with the indurable material. The material used could
be improvised using better product and less weight.

Besides, the power source of this product might be improved by installing a

ready made batery that can be charged. Currently, the product harness the outsource
power using usb port. This improvement could ease the consumer in other to used it
during oudoor activity.

Lastly, the packaging might be improved using a less polutant material. At the
same time, it can help in reduce waste by using less polutant and recycleable product.

7.2 Services

In future, D’Fridgo will provide more coupon, cards and gift to citizens so that our
product will be well known among people. The coupon will have the free gift coupon,
coupon for discount and etc. While for gift we will give a free gift to the lucky person. It
can be say like lucky draw to the all buyer.

Next, we will improve our online payment. If before this our payment just consist of
few banks, after this we will make sure that all kind of bank can be use for payment.
Besides we will add the payment via seven eleven as many online shopping do nowadays.

Then, in future also we will provide longer service for waranty. If now the warranty
just for six month, after this we will provide one year warranty. So, if there any damage
on D’Fridgo, the customer can come for repair. Moreover, the we will make sure the
repair service will directly come to the owner’s house itself.

Lastly, even after the warranty have expired, we will still provide the repair service
which the price is not expensive. The price will be affordable for all customer. All this
services will be improve in future to make our product and company become more
successful.

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7.3 Research and Development

In future, D’Fridgo can be sustain by making a partnership and collabration with other
beverage’s company such as Nestle, Coca-Cola and Pepsi. Thus, CoolCo. D’Fridgo can be
also known with this collabration and the brand can be expand to all the seven continent.

Next, when comparing the D’Fridgo with other competitors, the quality is better with
much affordable prices. The latest packaging in D’Fridgo can be a new trend because
there are none of them invent with that design yet. The low power consumption of
D’Fridgo make it convenient for the consumer to take it anywhere with just a single micro
usb cable and a powerbank can power up the D’Fridgo. This make D’Fridgo really shine
compare to other competitor which required a powerplug to switch on their product.

Last but not least, D’Fridgo will have severals new features. For example, a
temperature indicator to indicate the internal section of the D’Frigo temperature. Next,
there will be a temperature control. This will enable the consumer to control the
temperature according to their needs. D’Frigo also will have a heating features in the
future. This feature will help defrost any frozen food for a more faster rate than exposed to
direct surrounding. This will also save the consumer from using another product such as
microwave that will use a lot of power to heat the frost food.

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8.0 CONCLUSION

In conclusion, the invented D’Fridgo can go further because it can make life easier.
D’Fridgo is created to help people to fulfill their daily routines wherever and whenever that
are needed. Moreover, the inexpensive prices with high quality of the D’Fridgo is worth it and
the long lifespan of D’Fridgo making D’Frdigo is a must for everyone to be own at least one.
Furthermore, all the marketing aspect, innovation, services also have been included for this
CoolCo. D’Fridgo production that will certainly increase the growth of the company
significantly.

9.0 REFERENCES

1. Hoque, F. (2018, March 25). The 7 Fundamental of Sustainable Business Growth.

Retrieved from Fast Company: https://www.amp.fastcompany.com/3049856/the-7-
fundamentals-of-sustainable-bussines-
growth&ved=2ahUKEwj_ra3m9lfaAhUFi5QKHSoHBWEQFjAdeQICBAB&usg=A
ObBw0KcNpZIOJVO8bY5bafZPNH&ampcf=1

10.0 APPENDICES

Fan

Figure 9: The sketch diagram of D’Fridgo

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