Neha Gupta E: neha.gupta@gmail.com M: (+91) 9999999999 www.linkedin.

com/neha-gupta

PROFILE SUMMARY

Marketing professional with over 3 years of experience in creating and successfully executing brand
campaigns in both online and offline channels, consistently achieving business objectives

PROFESSIONAL EXPERIENCE
Reliance Digital, Noida 2015- present
Reliance Digital is one of India’s largest consumer electronics, durables, IT & Telecom retail chains with more than
1,300+ stores across India.
Senior Marketing Manager 2016-2017
• Received a fast-track promotion from the role of Assistant Manager for achieving a 50% increase in revenue
• Led a team of 20 Professionals for brand activation of campaigns, owning execution of Microsites, XID and
Listings on the website, liaising with internal technical sales teams to attain the objectives
• Formulated SEO guidelines for the content marketing team to assure better indexing by search engines
• Executed web metrics application to monitor and improve the conversion on company website by 3.2%.

Amagi Media Labs, Mumbai 2013-2015

Amagi is the world’s first cloud-managed broadcast services company with presence in over 40+ countries
Assistant Manager 2014-2015
• Designed 200+ RFIs and proposals for international broadcasters; increased conversions by 70% y-o-y
• Interfaced with clients for requirement gathering; Pitched products to 75+ clients for opportunity generation

Inside Sales Head 2013-2014

• Identified 500+ sales qualified customer leads across 5 global markets in Q2’13; 20% increase over Q2’13
• Maintained 75% customer renewal rate; Strategized to grow client base, led to a 25% hike in sales revenue

EDUCATION QUALIFICATION AND AWARDS

Qualification Institute Year CGPA / %
PGDM, Marketing IMT Ghaziabad 2011 7.46/10
B-Tech (ECE) Ambedkar Institute, AICM 2009 73.22%
XII Sardar Patel School, CBSE 2005 84.13%

Competitive Examinations
• 99.23 percentile in CAT out of 2,00,000 total applicants; Rank 1,000 in MHT CET, out of 3,00,000 applicants

Professional Certification: Digital Marketing Certification Program, UpGrad

Started in March’17 Comprehensive 5-months program on digital marketing created by Industry Experts from leading
Digital Corporates and Academicians; features over 10 case studies, assignments and quizzes, +150 hours of academic
content and mentoring
• Mention 2-3 points on your performance in the course (you can talk about assignments, case studies,
learnings, grades/rank, extra projects etc; do include links of all relevant work)
• Scored 86% in the first 3 Modules (Marketing and Digital Fundamentals) and 76% in the overall evaluation.
• Under top 8 performers for UTI Mutual Funds Case Study (Evolution of Digital) and Star Case study.

Google AdWords and Analytics Certification Nov’15 – Dec‘15

LEADERSHIP ROLES and PERSONAL EXPERIENCES

• Heads of clubs/national events/volunteering experience/initiatives during employment

SKILL SETS
• Technical skills/languages known/Misc. experiences/interests