GRADUATE

MARKETING RESEARCH
School of Business

Degrees Available at SIUE Graduate Faculty

• Master of Marketing Research
Ramana Madupalli, PhD
Specialization Program Director
• Business Analytics Associate Professor
Georgia State University
Marketing Research at SIUE Customer Equity, Sales Management,
The master of marketing research (MMR) degree in SIUE’s School of Business Marketing Research
is designed to prepare individuals with diverse backgrounds for careers in
marketing research and to meet the needs of business, government or nonprofit
Ralph Giacobbe, PhD
organizations for competent marketing research professionals. The MMR
Emeritus Professor
Arizona State University
program at SIUE consistently boasts 100 percent job placement within three
Consumer Behavior, Marketing Research,
months of graduation, and 95 percent of all students receive significant financial Marketing Strategy, Services Marketing
assistance, including full tuition waivers.
Michael Hair, PhD
The MMR graduate will be well prepared to practice marketing research and Assistant Professor
to make substantial contributions to the marketing research profession. The Georgia Institute of Technology
curriculum combines course work involving a balance of theoretical studies Consumer Behavior, Marketing Research
and applications through projects with emphasis on the role of research and
the effectiveness of marketing decisions within organizations. Most courses in Edmund Hershberger, PhD
the MMR program are offered in a flexible, evening/hybrid format. Traditional
Associate Professor, Chair, Department
classroom instruction is combined with online assignments, and most courses
of Management and Marketing
Georgia State University
meet one evening per week for eight (8) weeks.
Online Advertising, Consumer Behavior,
Hands-On Learning Interactive Marketing, Advertising Research
Corporate Sponsored Internship Program: Sean Jordan, MMR
The MMR program provides all admitted students with an opportunity of Lecturer
corporate-sponsored internships/assistantships. A number of corporations and Southern Illinois University Edwardsville
marketing research agencies provide funding and opportunity to gain valuable Qualitative Research
research experience for qualified MMR students. All MMR internships carry Madhav Segal, PhD
a monthly stipend of $1,100 and a complete tuition waiver. Approximately Emeritus Professor
75 to 80 percent of students participate in the corporate-sponsored internship University of Texas Arlington
program throughout the entirety of their course of study. All MMR students Marketing Research, Research Design & Strategy,
also participate in a mandatory client marketing research project as part of their New Product Design & Development, Global
integrated final capstone course. Marketing & Cross-Cultural Research

siue.edu/mmr
Graduation Requirements
In addition to completing the required coursework,
students must also satisfy a comprehensive examination
requirement as outlined in MKTG 550. This course, in
which the student designs and completes a marketing
research project, is an integrated experience and will
ordinarily be the last course taken. Upon completion
of the marketing research project, the written report
must be in a form suitable for presentation. It must be
defended orally before the participating organization,
faculty and MMR students. Students who earn a grade
below B will be given a second opportunity to complete
the course in a satisfactory manner. Performance of
individuals who fail to earn a B or above in the second
attempt will be reviewed by two additional members
of the marketing faculty who may recommend that the
student be dropped from the program. In rare instances,
students may be permitted a third attempt to earn a
grade of B or above under another instructor.
Review the graduation policy for more information.
Program of Study
Students pursuing the MMR degree must complete a
minimum of 30 semester hours beyond the business
fundamentals and statistics competencies.
Program courses (21 hours): MKTG 530, 540, 541, 544,
546, 548, 550
Elective courses (9 hours): taken from the following:
MKTG 532, 534, 560, 561, 562, 595, STAT 487, 583, 589
Other business electives consistent with the program’s
goals and student’s career objectives may be taken with
approval from the program director. Only three (3) hours
of 400-level course work may be used to satisfy MMR
degree requirements.
Contact Information
Department of Management and Marketing
School of Business
Southern Illinois University Edwardsville
Phone: 618.650.2701 or 618.650.3823
This information is concurrent with the 2017-2018 Academic Catalog.
Courses are subject to change at any time.
Printed by Authority of the State of Illinois, 10/17, 50, 18070073
Admission Requirements
• Graduate School application and $40 fee
• Submit official academic transcripts
• Successful completion of a bachelor’s degree prior to
enrollment
• Minimum GPA of 2.50
• Statement of Purpose: Submit an essay articulating effectively
the applicant’s career goals as these relate to interest in
pursuing the program
• Graduate Management Admission Test (GMAT).
• International students must also earn a minimum score of
550 on the paper-based TOEFL or 213 on the computer-based
TOEFL or 80 on the internet-based TOEFL.
• All applicants are required to submit three letters of
recommendation from individuals who can attest to the
applicant’s qualifications and likelihood of successful
completion of degree requirements.
• Personal history information
Program application materials may be uploaded during the
application process, but official transcripts must be sent directly
from the school attended, and test scores must be verifiable
with the appropriate testing service. Please contact the Graduate
Admissions office with questions regarding the application
submission process at graduateadmissions@siue.edu.
Admission to the MMR program is highly selective and
competitive. The program director, in consultation with marketing
faculty, decides who will be admitted based on a balanced
appraisal of each component of the applicant’s credentials. As
a general rule, strong undergraduate performance (high grade
point average), above average GMAT scores (including Verbal,
Quantitative, and Analytical Writing components), and an intense
interest in pursuing a career in marketing research are essential
prerequisites for admission to the MMR program. Applicants who
are denied admission may request a review of their credentials
by the MMR Admissions Review and Retention Committee which
makes its recommendation to the program director. The decision
of the program director is final. Applicants who hold a PhD or
equivalent in a recognized field from an accredited university need
not submit a GMAT score.
Review the SIUE Admissions Policy for more information.
Students are expected to enter the program with competencies
in statistics and statistical software and business fundamentals.
Admitted students who lack these competencies may satisfy the
requirements in the following manner:
1. Statistics and Statistical Software: Students without a
background in statistics and statistical software will be
required to complete: (a) MS 251 (Statistical Analysis for
Business Decisions) or its equivalent, and (b) PAPA 412/420
(Quantitative Analysis) or its equivalent. Based on the
evidence provided by the student, this requirement may be
waived by the program director. Completion of these courses
will not earn academic credit in the MMR program.
2. Business fundamentals: Students without a background
in business fundamentals will be required to take three
(3) business courses to meet the business fundamentals
requirements for graduate study in marketing research.
These courses must include: (a) MKTG 525 (Marketing
Analysis and Applications for Managerial Decision Making)
and (b) two of the following: MBA 522, MBA 523, ACCT
524, CMIS 526, FIN 527, ECON 528, PROD 529 or the
equivalent. The final selection of these courses must be
decided in consultation with the program director. Based on
the evidence provided by the student, this requirement may
be waived by the program director.
siue.edu/mmr