Table of Contents

CHAPTER 1:COMPANY INFORMATION..........................................................................................3

Homepage Images :............................................................................................................................4
Reason for selection :.........................................................................................................................4
CHAPTER 2 : ORGANIZATION PROFILES.......................................................................................5
Organization name : Technical Care Center Qatar (TCCQ)................................................................5
History of Establishment :..................................................................................................................5
Major Operations :.............................................................................................................................5
Mission :.............................................................................................................................................5
Vision :...............................................................................................................................................6
Map Location :...................................................................................................................................6
CHAPTER 3 : MAJOR FUNCTIONALITIES OF THE WEBSITE...................................................................7
Types of E-Marketplace....................................................................................................................7
E-Catalog...........................................................................................................................................7
Search Engine.....................................................................................................................................8
Intelligent Agent.................................................................................................................................8
Shopping Cart :...................................................................................................................................9
Online Advertisements/Promotions..................................................................................................10
Online Registration (Membership)...................................................................................................11
Customer Purchase History..............................................................................................................11
Customer Wish List..........................................................................................................................12
Online Ordering System...................................................................................................................12
WEBSITE METRICS......................................................................................................................13
Response Time :...........................................................................................................................13
Download time :...........................................................................................................................13
Site Availability Test :...................................................................................................................14
Timeliness :..................................................................................................................................15
Security Policy.............................................................................................................................15
Privacy Policy..............................................................................................................................15
Sharing of Information.................................................................................................................16
Order Fulfillment..........................................................................................................................16
 Navigability..................................................................................................................................16
CRM APPLICATIONS & TOOLS...................................................................................................17
Customer-facing applications :.....................................................................................................17
Customer-touching applications :.................................................................................................17
Customer-centric intelligence applications :.................................................................................18
Online networking applications :..................................................................................................18
CHAPTER 4 : BUSINESS MODEL AND REVENUE MODEL.........................................................20
BUSINESS MODEL........................................................................................................................20
 Online Direct Marketing....................................................................................................20
 Free Delivery.......................................................................................................................20
 Bonus point.........................................................................................................................20
 Best Seller............................................................................................................................20
REVENUE MODEL........................................................................................................................20
 Sales.....................................................................................................................................20
CONCLUSION:...................................................................................................................................21
REFERENCES:....................................................................................................................................22
APPENDIX:.........................................................................................................................................23
CHAPTER 1:COMPANY INFORMATION
Industry Type : Entertainment

Geographical Region : Middle East (Qatar)

Country : Technical Care Center @ City Center Mall Doha, Qatar.

Organization Contact :

Salwa Road, Doha, Qatar Tel: 44680300

Al nasr, Al-Mirqab Al-Jadeed St. Tel: 44444248

Land Mark Mall, Doha, Qatar Tel: 44865842

Hyatt Plaza, Doha, Qatar Tel; 44688377

Dar Al-Salam Mall Tel: 44430110

Villageo Mall, Doha, Qatar Tel: 44507403

Al Wakrah, Qatar Tel: 44888021

City Center, Doha, Qatar Tel: 4488 2877 / 44115255

Gulf Mall, Doha, Qatar Tel: 4444 0248

Workshop :

City Center Parking Level : Tel: 4488 2877

Al Mirqab Aljadeed Str : Tel: 4432 5014

Landmark Mall : Tel: 4488 7492

Dar Alsalam Mall : Tel: 444 30110

Gulf Mall : Tel: 4444 0248

Websites Address : https://www.tccq.com

Homepage Images :

TCCQ (Technical Care Center) is operated since 1990,offering not only video games,but also
other product such as phone,latest gadget,mobile accesories and islamic product such as
Digital Holy Quran,Quran Speaker and LED Speaker Al-Quran.

The Website also has wide range of features like product comparison,on-the-spot customer
careline,add to wishlist and carting feature and etc.

TCCQ is also one of the largest Video Game Store in Doha,Qatar.

Reason for selection :

TCCQ Video Game Store aiming to become of the largest seller in Doha Qatar,their ambition

is my motivation to choose them as a analysis subject.

Beside that,they also offer wide range of product not exclusive video game only.Their
experience in the business since 1990 give me another hope that they will provide good
information on their website.
CHAPTER 2 : ORGANIZATION PROFILES
Organization name : Technical Care Center Qatar (TCCQ)

History of Establishment :
Established in 1990, The TECHNICAL CARE CENTER is famous in Qatar for specializing
in Video Games, Mobile Phones, Digital Qurans and Islamic Clocks and all sorts of
electronics; offering free Delivery for online Orders.

Through its personalized service, TCC has established itself as a leading video games shop in
Qatar. They satisfy the customers’ needs by providing the most recent and sought after games
and games machines for Playstation-3 & 4, PS Vita, X-BOX 360, Nintendo WiiU and 3DS.

TCC’s product range also includes Smart Phones such as Apple iPhone, Samsung Galaxy
HTC and the latest in tablets, and computer accessories.

TCC is committed to providing excellent after sales support to its customers through
professional workshop which carry out maintenance and repair for all types of electronics
including video games.

Customers can purchase products online through TCC’s web store at www.tccq.com and have
their orders delivered free of charge in Doha.

Major Operations :
The major operations of TCCQ is selling video games ,consoles and electronics devices to its
customer across the Qatar .

Especially people in Doha.They offered a free delivery across the Qatar.

Mission :
TCC is committed to providing high quality products at reasonable prices. As a matter of fact,
TCC offer free worldwide express shipping coupled with excellent after sales support to
online customers.

TCC's instant online payment system is safe and secure. Orders can be shipped within 24
hours and are usually delivered within 2 to 4 working days. Everyone can check out their
web (www.tccq.com) for more information.
Vision :
TCCQ vision are to become the largest electonics provider in Qatar and become pioneer in
Qatar living lifestyles.The vision is empowered by its fully dedicated staff ,on-hand
experienced since 1990 and huge support from the authority make the vision achievable in
short time period.

Map Location :
CHAPTER 3 : MAJOR FUNCTIONALITIES OF THE WEBSITE
Types of E-Marketplace
The Types of E-Marketplaces of TCCQ is a private e-marketplaces where it acts as a
specialised storefront for selling electronics products and services such as video
games,console,phones,tablet,quran speaker,Azan watches & Clocks,mobile accesories .

E-Catalog
The E-Catolog feature of TCCQ offering wide range of products that are categorized into its
own category such as Video games &consoles,Smartphones & Tablets,Accesories,Azan
Watches & Clocks,Eletronics and Services.
Search Engine
The search engine feature in the website give the customer faster to find the product which
they prefered,its can be refine to the category of the product.

Intelligent Agent
The intelligent agent feature on the website are the ability to compare the product,thus the
consumer can make a comparison and can give them a better perspective when making a
decision.The maximum product to compare currently is at4 product.
Shopping Cart :
Provide the detail of customer want-to-buy item.User can easily edit the quantity to buy and
they can choose to enter the coupon code for a discounted price before proceed to make the
payment.
Online Advertisements/Promotions
There is a lot of promotions and online advertisement feature in the website.

Its consist from discout,coupon,popup ads, and in the image carousel.

Discount and advertising on the right side of the website

Carousel image use for a advertising on thewebsite’s homepage
Online Registration (Membership)
To register as a user in the TCCQ, a person can use his/her facebook profile,so its more easy
without to put lot of information.

After registratio using the facebook profile,then we need to enter phone number and address
for shipping purpose,and then the website will redirect to user account page.

Customer Purchase History

Customer can view their purchase order through the user account.This would be good if they
want to keep track of their previous purchase order thus will be beneficial if they want to mae
a claim in the future.
Customer Wish List
Customer can view their wishlist through their account info.It will be easier for them toget a
good closure on what they wish to buy.

Online Ordering System

After adding an item to buy,customer can click checkout to make an order on item they want
to buy.
WEBSITE METRICS
Response Time :
The response times for TCCQ overall show that it not well optimised and take a little bit f
times(although it will not be noticed if user use a good internet speed).

Download time :
Load time oc theTCCQ receive performance grade of C at 78 point.Lod times is adecent

number at 16.00 secods.

Mobile Compatibility test :

Site Availability Test :
Testing using uptrends.co show that TCCQ website can be access almost all part of the world
with a good availablity at 71%.
Timeliness :
Using the website nibbler.com to test the timeliness of the TCCQ website,the result show that
the TCCQ website ‘freshness’ is at full point of 10.0.

Im testing the website on 7 April,the last update of the website is on 5 April.So in term of
timeliness,the website is keep updated to cather the need of customer for up to date video
games,consoles and gadget.

Security Policy

Privacy Policy
Sharing of Information

Order Fulfillment
Once the usr proceed to payment,they can use Cash on Delivery,and then the item will be sent
to the user.

Navigability
The navigability feature of the webite offer a good feature and thorough navigation.

User Friendliness

This website provides many mechanism that help the user to use it more efficiently.They also
provide mobile-based version,so user can access the website wasily and without hustle.
CRM APPLICATIONS & TOOLS
Customer-facing applications :
These include all the areas where customers interact with the company: call centers.Customer
can reach them at this email, number phone and address :

Phone: +97477890899
info@tccq.com

Salwa Rd, Aziziya, Doha, QA, Qatar

Customer-touching applications :
In this category, customers interact directly with the applications. Notable are self-service
activities, such as FAQs; campaign management; and general-purpose EC applications.

For this website,TCCQ have a good customer care chat that customer can reach easily when
they enter the website.The customer care chat will be always on the below right of the website
whereever you on the website pages.
Customer-centric intelligence applications :
These are applications that analyze the results of operational processing and use the results of
the analysis to improve CRM applications.

Online networking applications :

Online networking refers to methods that provide the opportunity to build personal
relationships with a wide range of people. These include chat rooms, blogs, wikis, discussion
lists, and social network sites.
CHAPTER 4 : BUSINESS MODEL AND REVENUE MODEL
BUSINESS MODEL
 Online Direct Marketing
Online direct marketing is a way of a business company making business transaction .
TCCQ provide online catalog and list of products on the website and customer can
buy through them easily.

 Free Delivery
TCCQ provide a free delivery to their customer in Qatar (with a minimum purchase
of 200 QTR dollar) .This is the best way to attract new customer to buy from them
without the need of thinking to pay additional delivery payment.

 Bonus point
The website has a way to attract customer to buy again from them through the bonus
point business model.If a customer buy a product,he/she will get a certain bonus
point which then can be redeem to get discount or change with a free gift in the next
business transaction.This is an alternatives for a loyalty point or point card.
  Best Seller
The webite can show the best seller item on the website.User can then decide which
item to buy based on the popularity of the item.its a convenient way to attract
customer to visit the website and when they do not have an idea on what to buy.

REVENUE MODEL
 Sales
A company create streamline of porift through selling a produc or services over their
websites.TCCQ generate their revenue when customer purchasing an item or
requesting for a service.

CONCLUSION:
An E-Commerce bring a lot of benefit to the a company which focus on selling products to
generate revenue.It make a business process reach oversea just in an instant and doubling the
revenue generate faster compare to the conventional process.

TCCQ (Technical Care Center ) own lot of shop through Qatar and with the addiotional e-
commerce website,they can easily manage their customer order and increase the customer
database with customer can register an account and make a order instantly.

TCCQ have many business model which is direct online marketing,bonus point,free
delivery,best seller feature and has a revenu e model of Sales which what make TCCQ stay
competitivein the industry.
REFERENCES:

1. Turban, E., King, D. and Lang, J. (2011). Introduction to Electronic Commerce. 3 rd Edition.
Pearson Education, Inc.

2.Google Map location of the company :

https://www.google.com.qa/maps/place/Technical+Care+Center+
(Gulf+mall)/@25.3361933,51.4585116,17z/data=!3m1!4b1!4m5!3m4!
1s0x3e45dc6f3bc4cecd:0x451d0aa4ed6f41c4!8m2!3d25.3361885!4d51.4607003?
hl=en&shorturl=1

3. Technical Care Center Qatar Website : https://www.tccq.com/

4.Website availability : www.uptrends.com/tools/uptime

5.website download time : https ://tools.pingdom.com

6.website timeliness(freshness), mobile compatibility : www.nibbler.com

7.website response time : www.websitepulse.com

APPENDIX:
Appendix is organised according to thereferences :

1.location of company in the Google Maps

2.The website of TCCQ

3.TCCQ website availability test

4.Website download time
5.website timeliness(freshness) & mobile compatibility

6.website response time test