Names__________________________________________

Public Service Announcement: Video Rubric

4 3 2 1

Setting and The setting and The setting and The issue seems
situation situation makes situation is out of place in
sense and is appropriate for the setting and
used to explain the issue but is situation.
the issue. distracting from
the information.

Content - All facts in the 99-90% of the 89-90% of the Fewer than 80%
Accuracy video are facts in the video facts in the video of the facts in
accurate/ are accurate/ are accurate/ the video are
relevant. relevant. relevant. accurate/
relevant.

Attractiveness & The video is The video clearly The organization The video does
Organization well-organized presents the of the video not effectively
and clearly information but distracts from present the
presents the exceeds the time the information. information.
information in limit. Each group Each group
less than 1 and member plays a member does
a half minutes. role. not play a role.
Each group
member plays
a role.

Call to Action The call to The call to action The call to action There is no call
action is clear is listed in the is not clearly to action.
and reaches its form of connected to
target suggestions. Not identified
audience; all readers can problem.
viewers know participate; in
what the other words,
problem is and they are not
what they can actionable steps.
do to stop it.
 Names__________________________________________

Public Service Announcement: Photo Essay Rubric

4 3 2 1

Graphics/Pictures There are at least 8 There are at There are fewer Photographs are not
photograph. They least 8 than 8 original or do not
are original and photographs. photographs. relate to the issue.
relevant to the They are They are
issue. original, but it is original, but it is
unclear how unclear how they
they are are relevant to
relevant to the the issue.
issue.

Content - All facts in the 99-90% of the 89-90% of the Fewer than 80% of
Accuracy introduction are facts in the facts in the the facts in the
accurate/ introduction are introduction are introduction are
relevant. accurate/ accurate/ accurate/
relevant. relevant. relevant.

Attractiveness & The photo essay is The photo The organization The photographs do
Organization well-organized and essay clearly of the not present the issue.
clearly presents the presents the photographs
information in good information, but distracts from the
quality there is no clear information. The
photographs.The organization of images are of
captions clearly the poor quality.
describe the image. photographs. There are no
The captions captions.
clearly describe
the image.

Call to Action The call to action is The call to The call to action There is no call to
clear and reaches action is listed is not clearly action.
its target audience; in the form of connected to
viewers know what suggestions. identified
the problem is and Now all readers problem.
what they can do to can participate;
stop it. in other words,
they are not
actionable
steps.