continue with a similar marketing strategy in the current year.

Collateral Marketing Material

Interscope Fine Foods has produced business cards and glossy four colour
pamphlets outlining available products. The initial 500 copy print run cost
ksh2,000 (including design). Based on initial response from retailers, we have not
opted to print a second run but continue to distribute introductory flyers to launch
new products.

Additional Forms of Promotion

In addition to having employed a sales representative, who is paid a 10%

commission on gross sales, we will attend the Annual International Food Show in
November as a way to expose our products to a broader potential market. The
cost of exhibiting at the Food Show is estimated at ksh5,000.

  7. THE FINANCIALS

 In January of 2013 we completed our Activity Value Analysis, a rigorous process to

address costs and lay the foundation for future growth, which resulted in stabilizing
financials and gives us opportunity to gather all savings for further investments. We also
rolled out our revenue management tools to the proprietor’s office, allowing us to
improve forecasting so we can better manage our mix and optimize rates. We initiated
efforts to further enhance our sales force.

 The Company financial goals under the Executive Plan consist income increase and
stabilizing after making recognizable profit, with each criteria accounting for half of the
financial goal portion of the annual bonus. As the Company generally sets target bonus
award opportunities above market median, the Company financial and
strategic/operational goals to achieve such award levels are considered challenging but
achievable, representing a superior level of performance. Consistence with maintaining
these high standards and subject them by achieving the satisfactory profit. However the
risk analytics and other factors retains the ability to consider whether an adjustment of the
financial goals for any year is necessitated by exceptional circumstances, e.g., an
unanticipated and material downturn in the business cycle that triggers on the Company’s
performance relatively to the industry.
 Tables

 Projected Income statement 2013-2014

  MONTH 1  MONTH3  MONTH6

 A. Total revenue:  210,000  300000  410000

 Sales of products  170,000  210000  300000
and services
 Sales of materials  15300  30000  80000
 Change in  0  0  0
inventory
 Extraordinary  0  0  0
incomes
 Other revenues  24700  60000  30000
 B. Total costs:  75000  80000  100000
 Depreciation  1000  1000  1000
 Materials and  1000  1000  1000
energy
 Sales salaries  50000  50000  60000
 Cost of services  3000  8000  8000
 Financial  0  0  0
expenses
 Costs of goods  0  0  0
for resale
 Taxes  20000  20000  30000
 Other costs  0  0  0
 Extraordinary  0  0  0
losses
 C. Profit (loss)
gross value: A-B  135000  220000  310000
 D. Income tax  0  0  0
 E. Net income  0  0  0