Assessment -3

Written report

Submission details
The Assessment Task is due on the date specified by your assessor. Any variations to this
arrangement must be approved in writing by your assessor.
Submit this document with any required evidence attached. See specifications below for
details.
You must submit both soft copies and printed copies of your answers.
Soft copies-
Upload on the eLearning to the specific submission folder with a cover page clearly
indicating your name, student id, assessment no and the unit name or put those information
in the header and footer of your documents.
Printed copies-
Submit to your Trainer with the "Assessment Cover Sheet" (Filled out and signed
appropriately) attached on top of your documents.

Assessment description
In the previous assessment tasks, you developed a marketing plan and conducted a
promotional plan. Did it work?
A key business skill is the critical analysis of activities to identify their effectiveness. This is
essential for any work activities, promotional or otherwise.
In this task, you will survey your target market and obtain their feedback on the campaign
you conducted.
You will create a report on the presentation. It will contain summaries and an analysis of the
collected feedback, planning processes and proposed improvements.
Procedure/Instructions
1. Design a survey instrument to evaluate the campaign conducted in Assessment Task
2.
2. Collect feedback using the survey instrument.
3. Analyse the feedback.
4. Prepare a final report.

BSBMKG413 - Promote products and services – Assessment Task 3 LASTUPDATED: March 2017, Version No. 1.0

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 Submission Specifications
You must submit:
 a copy of the survey instrument
● a final report.

The final report should be structured in the following manner:

Part One – Executive summary

Part Two – Analysis
● An analysis of the feedback, including a table, chart or graph
(e.g. using Excel).
● A review of the assumptions, strategies and processes, including planning.

● Cost analysis comparison, e.g. actuals with estimates, and timelines review.

Part Three – Conclusion

● Conclusions and recommendations based on the evidence included.

● Recommendations and proposals for improvements to future activities.

BSBMKG413 - Promote products and services – Assessment Task 3 LASTUPDATED: March 2017, Version No. 1.0

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