BSBMKG413 Promote products and services

Session 2
How do you promote Glamour Shots Pty
Ltd, who are coming to a town near you?!
Purpose of this presentation
This presentation will introduce you to:

 the 6Ps of marketing

 stakeholder objectives

 time and budgetary constraints.

Promotional activities involve
the consideration of the 6 Ps
 product  promotion

 price  people

 place  processes.
Stakeholders
The needs of the following have to be considered:
 the supplier
 business owner
 staff
 potential consumers.

All have their own agendas. For example, in a car yard:

 the supplier wants to enhance their brand

 the owner wants return custom

 the consumer wants the best deal.
Time & budgetary constraints
Time:
A Boxing Day sale is a means of encouraging the public, who
may have already spent discretionary cash on expensive
holidays, to spend yet again. Such a promotion has a time
constraint – all related activities need to be completed by 26
December.

Budget:
Organisations have their own budgetary constraints e.g.
annual budget. Costs need to be small in relation to the
projected profits. Promotional activities may be outsourced to
specialist marketing firms.
The next steps
What does the learner have to do now?
 Do class activities:
 discuss compatibility of promotional activities with
organisational marketing goals
 view Microsoft Visio promotional plan flow chart and
practice use of the application.
 Complete ‘Assess marketing needs’, ‘Clarify objectives with
stakeholders’, and ‘Promote within time and budgetary
constraints’ in the Student Workbook before the next
session.