BSBMKG413 Promote products and services

Session 8
Got feedback for IT companies?
Purpose of this presentation
This presentation introduces you to the concepts of:

 primary or secondary data

 feedback, analysis and results

 automated feedback

 display findings

 future promotions based on data from previous

promotion.
Data analysis
 Data analysis, at the review stage of a promotion,
comes in the form of primary or secondary data.

 Small business: data can be collected by you,

especially if you are a sole proprietor, from the clients
you serve through discussion, questionnaires and
examining past sales and associated details.

 Large organisations: tend to have this form of

information automated, tracking leads, customers,
return clients, demographics, lifestyle etc.
Findings
 Findings can be displayed in pie graphs or bar tables
to show market share.

 Presenting analysis to staff members allows them to

offer feedback.

 Results are used to make decision about future

promotions.

 A way forward, based on the findings, is then

determined at the meeting.
The next steps
What does the learner have to do now?
 Do a class activity – view a tertiary institution’s
promotional activity, then create mock promotional
activity to promote this course, posting it on Blog,
Facebook or YouTube.

 Complete ‘assessing effectiveness of planning

process’, ‘providing feedback to personnel and
agencies’, and ‘evaluating costs and time lines
benefits of promotion’ in the Student Workbook
before the next session.