BSBMKG418 Develop and apply knowledge of

marketing communication industry

Session 2

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Learning objectives
At the end of this session, you should know how to:
 obtain information regarding employment obligations
and opportunities
 apply information on employment opportunities and
obligations in typical work roles.

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Scope of the Marketing Sector

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The 11 core disciplines of
modern marketing
1. Market Insight and 1. Direct Marketing
Research
2. Content Marketing
2. Marketing
Communications 3. Advertising
4. Marketing Analytics
3. Brand Management
4. Public Relations (PR)
5. Internal
and Communications Communications

5. Digital Marketing
6. Social Media Marketing
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Career pathways in the
marketing industry
 working ‘in-house’ or
‘client side’
 working for an agency

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Job roles in marketing and
communications
Client side Agency side
 Marketing Graduate  Account executive/planner
 Marketing Assistant  Account Manager
 Marketing executive  Copywriter
 Marketing Coordinator  Media buyer
 Digital marketing assistant  Media planner
 Market Analyst  PR account executive
 Assistant/Junior Brand Manager  Junior account executive
 Market researcher
 Public relations officer
 Social Media Officer/Assistant
 Campaign Coordinator

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A popular marketing career path

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Questions
 What industry do you want to work as a marketer in ?

 Why?

 What are the key skills and attributes required for

marketers?

 How do you measure up?

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Getting started in marketing
and communications
Find out about
opportunities:
 Graduate Programs
 Work experience
 LinkedIn
 Networking
 Volunteering
 Job websites
 Checking out company
websites

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Your legal obligations as a
marketer
The two fundamental
principles of advertising
and selling are that:
 you must not engage in
conduct that is likely to
mislead or deceive
 you must not make false
or misleading claims or
statements.

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The next steps
You should now:
 complete the self-paced activities in Section 2 of your
Student Workbook
 preview Section 3.

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