1. Briefly describe various non-probability sampling methods.

2. Determine sample size -

Suppose a certain hotel management is interested in determining the
percentage of the hotel’s guests who stay for more than 3 days. The reservation
manager wants to be 95 percent confident that the percentage has been
estimated to be within ±3% of the true value. What is the most conservative
sample size needed for this problem?

3. Which survey method would you use for the following situations? Justify your
choice.
a. Administration of a questionnaire to determine the number of people who
listened to the “100 Top Country tunes of the Year!”, a program that aired
on December 31
b. Administration of a questionnaire to determine the number of households
having an individual with mental health problems and a history of such
problems in the family.
c. Administration of a questionnaire by a national manufacturer of
microwave ovens to test people’s attitudes and opinions toward a new
model.
d. Administration of a questionnaire by a local dry cleaner who wants to
determine customers ‘satisfaction with a recent discount scheme.
e. Administration of a questionnaire by the management of a small hotel
that wants to assess customers’ opinions of its service.

4. Answer the following questions pertaining to scaling in questionnaires.

a. Explain any two with an example /scale
i. Ordinal scale
ii. Semantic differential scale
iii. Likert scale
iv. Interval scale
b. How many points on a satisfaction scale would you recommend in the
case of a branded store like Globus? (3 point scale (5/7/10). Justify your
answer.

5. B. Compare Focus group discussions (FGDs) and Depth interviews (DIs).

6. List down and explain projective techniques in research?

7. A. Fill in the blanks:

a. _____________ analysis is a data and variable reduction technique that attempts
to partition a given set of variables into groups (called factors) of maximally
correlated variables.
b. _____________ analysis segments objects (e.g., customers, market areas,
 products) into groups so that objects within each group are similar to one
another on a variety of characteristics.
c. _____________ analysis is a technique for deriving the utility values that
customers presumably attach to different levels of an object’s attributes;
requires respondents to compare hypothetical profiles of products, brands and
so on.
d. _____________ analysis is a technique for identifying the distinguishing features
of pre-specified subgroups of units that are formed on the basis of some
categorical dependent variable.
e. The primary purpose of the _______________ analysis technique is to see
whether the different levels of independent variables have significantly different
impacts on the dependent variable.
B. “A sampling frame error is graver than a response error”. Please explain this
statement.

8. A. Why do you think focus groups are widely used in advertising?

B. In deciding the configuration of a flat yet to be build, a builder wants to
conduct group discussions or depth interviews and then do a large sample
survey among his target group. Do you think this is the right approach? Explain
your views with pros and cons of going with this approach or recommend an
alternate approach.

9. State whether you agree or disagree with this statement: “Correct identification
and clear definition of this research problem are more crucial to the success of a
project than sophisticated research techniques”. Explain your answer.