CTAC 495L2 Contract

Section 1: Contact Information

• Dr. Ronald Flowers
• rflowers@emich.edu
• Department of Leadership and Counseling at EMU
• John W. Porter Building, Suite 304
• 734.487.0255
• http://www.emich.edu/coe/departments/leadership-counseling/index.php

Instructor Information
Dennis Patrick
734.487.6956
dogrady@emich.edu

Section 2: Brief Description of Organization

Mission Statement: The Department of Leadership and Counseling provides top-quality

educational experiences for a student population composed primarily of adult learners
who are employed on a full-time basis in their respective fields.

The department runs both leadership and counseling programs. The educational
leadership program prepares leaders for K-12 schools as well as higher education
institutions. The counseling program prepares school counselors. For this project, I am
specifically focusing on the Ph.D. in Educational Leadership. This specific program
prepares students with the knowledge and skills to rise to the highest levels of
administration. Graduates with a Ph.D. in educational leadership can transition into top
jobs in roles such as principal, assistant principal, superintendent, student affairs
administrator, district administrator, etc. The part of the department I will be working
with is students who have already obtained their bachelor’s degree and most of them will
also have master’s degree. I will be reaching the clientele mainly through online
communication.

This organization is looking to develop a marketing plan for the Ph.D. in Educational
Leadership program. This includes completing a “market” analysis, program feature
analysis, and the development of strategies for targeting potential students. This will
require the development of social media strategies appropriate for the target audience
with the usage of program data.

Section 3: Description of work

• Sending out a list to alumni of the program to receive nominations of people they
currently work with that they feel would be a good fit for the program.
• Updating current media about the doctoral program.
o Taking new photographs of students currently in the program to use to update the
images on the website, and anywhere else the media is displayed.
o Meeting with graduates and faculty to record videos and clips to use for social
media.
 •Creating a new Facebook page for this specific program in order to reach more potential
students.
o Continuously update this page weekly with new material whether it be
photographs, videos of faculty and graduates from the program.
• Creating one or two new emails with a new updated marketing strategy.
• Plan a new marketing technique for the new virtual program the department is working
on- Synchronize.
• Dr. Flowers is available to communicate with any new ideas he may have as well as
approving the material before it is sent out to potential students and alumni.
• Approval will be needed essentially before submitting any new material on the website,
and before any emails will be sent out.
• We will communicate weekly through email or if we choose to set up a meeting face to
face.
3. Provide a timeline
• Every Monday and Wednesday at 11 A.M in the office working on material.
• Attending events and classes to obtain images and material for social media.
• Every Monday after 2/28 update Facebook with new content, and check for new
nominations

2/2- Have the alumni lists cross-referenced

2/7- Have email and nomination draft submitted for approval
2/12- Send out first email for nominations
2/28- Have social media pages up and running full of content
Will need to have photos, videos, and content collected before pages are published
2/28- Send out email with nominations and all social media information to obtain followers
3/5- Getting our information in doctoral programming search engines on Google/Facebook

X________________________
Brianna Blanco
586.909.5288
bblanco@emich.edu

X________________________
Dr. Ronald Flowers
734.487.0255
rflowers@emich.edu