1: Cover sheet

2. Statement of purpose
The Starbucks Mission Statement:
“To inspire and nurture the human spirit – one person, one cup, and one neighborhood at a time”
– Starbucks Coffee
•# Our Coffee – High quality has always been the passion of Starbucks coffee, and hard work has
been done to maintain and improve that.
•
•# Our Partners – Everyone who works for Starbucks are partners because they all share a
passion to create a place where everyone is treated to a standard that includes respect
and dignity.
•
•# Our Customers – Although Starbucks holds customer satisfaction through quality-made
beverages as important, they also focus on the significance of human connection.
•
•# Our Stores – The Starbucks mission statement also focuses on making their stores a “haven”
for people to go to whenever necessary.
•
•# Our Neighborhood – Starbucks considers their stores as part of the community it is in, and are
very passionate about doing their part and being responsible about it.
•
•# Our Shareholders – Starbucks believes that actions towards success rewards everyone
involved in the company. Therefore, Starbucks is fully accountable to uphold its principles
to the benefit of everyone connected with Starbucks.
•
•# Onward – The Starbucks Mission Statement page leaves this without an explanation – but for
good reason. The future may be unknown, but Starbucks regards it as important, and all
decisions and actions have to contribute to making a better future for Starbucks and all its
partners.
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mission statement for jamba juice:

"Establish Jamba as the world's leading source of healthy energy in the form of freshly blended
beverages with an uncompromising commitment to making a difference through our values."
The Jamba Experience- It’s all about the people!

Jamba Juice Hawaii is an oasis of positive energy, bright, clean, fun - there’s a good vibe here.
We strive to make our brand a role model by providing a unique and uplifting experience for our
team members and customers. We achieve this by abiding by our mission statement, culture &
values, and our hiring profile.

Our Mission Statement reflects these beliefs:

Jamba! Enriching the daily experience of our customers, our community and ourselves through
the life-nourishing qualities of fruits and vegetables.

The Jamba Culture is vibrant and vital with a powerful positive energy. There is a charisma here
that is personal and exciting. Everyone at Jamba shares the mission to make people feel good
about living life! We believe that food choices have a clear impact on personal well being – as
well as the health of our communities and planet.

We’ve also developed a set of Jamba values we call FIBER. They are the principles with which
we’ve woven our company, and that we strive to demonstrate on a daily basis- with each other
and our customers:

Fun- Have fun. Smile and create a spirit of celebration for your customers.

Integrity- Do what you say. Demonstrate good character and encourage an atmosphere of mutual
trust and respect.

Balance- Live a balanced life. Consider the needs of customers, team members and
shareholders alike.

Empowerment- Believe in yourself. Be responsive and innovative. Do whatever it takes to make

your customer happy.

Respect- Be respectful. Help each other to grow. Contribute to a vibrant and diverse community.

Jamba Juice Hiring Profile

These attributes are shared by our team members, which distinguish Jamba Juice as the best in
our business! Each team member we hire is:

HELPFUL-Enjoys serving others and is enthusiastic about our products.

ENERGETIC-Is outgoing and excited about coming to work.

APPROPRIATELY-Is someone whose appearance represents Jamba.

GROOMED-Clean, neat and natural.

POSITIVE-Lives life. Approaches every challenge with a can-do attitude. Sees the glass half full.

MATURE-Has the poise and confidence to interact with a diverse group of customers. Is
dependable: “Someone you can count on”

Jamba Juice Hawaii is an equal opportunity employer.Individuals must be treated fairly without
regard to race, color, creed, religion, national origin, citizenship, age, sex, sexual orientation,
marital status, veteran status, disability or any other basis prohibited by federal, state or local
laws.

Unlawful discrimination is not tolerated, and all partners and applicants will be given equal
opportunity with respect to recruitment, employment, transfer, promotion, compensation, training,
layoff, termination, company provided benefits and company sponsored activities.

An Authorized Licensee of Jamba Juice Company JJC Hawaii, LLC.

3. Table of contents
I. The Business
A. Description of business
B. Marketing
C. Competition
D. Operating procedures
E. Personnel
F. Business insurance

II. Financial Data

A. Loan applications
B. Capital equipment and supply list
C. Balance sheet
D. Breakeven analysis
E. Pro-forma income projections (profit &
loss statements)
F. Three-year summary
G. Detail by month, first year
H. Detail by quarters, second and third years
I. Assumptions upon which projections were
based
J. Pro-forma cash flow

III. Supporting Documents

A. Tax returns of principals for last three
years Personal financial
statement (all banks have these forms)
B. For franchised businesses, a copy of
franchise contract and all
supporting documents provided by the
franchisor
C. Copy of proposed lease or purchase
agreement for building space
D. Copy of licenses and other legal
documents
E. Copy of resumes of all principals
F. Copies of letters of intent from suppliers,
etc.