Rubric for Public Service Announcement
Rubric Exceeds Expectations
Purpose and The writing meets the
Audience requirements of the assignment,
engages the audience, and
demonstrates a basic familiarity
with audience and purpose
appropriate for the sensitive
situation. Student does not cause
panic.
Hypothesis The writing is clear and focused;
and reader can understand the
introduction hypothesis. Student’s hypothesis
is accurate to the assignment.
Student provides adequate
preview of topics being covered
without too much detail. Student
provides appropriate salutation
and introduction of who they
are.
Development Supporting details are suitable to
and Support audience and purpose; material
drawn from external sources is
incorporated into the text.
Reasoning is sound and does not
contain logical fallacies.
Students creative elaboration is
realistic, and makes sense.
Organization Organization is clear and
coherent; order and structure are
present; clear sequencing and
paragraphing; developed
introduction and conclusion. In
Meeting Expectations
The writing meets the
requirements of the assignment,
engages the audience, and
demonstrates an average
familiarity with audience and
purpose appropriate for the
sensitive situation. Student does
not cause panic .
The writing is clear and focused;
reader can understand the
hypothesis. Student’s hypothesis
is mostly accurate to the
assignment. Student provides
adequate preview of topics being
covered. Student provides
appropriate salutation and
introduction of who they are.
Supporting details are suitable to
audience and purpose; material
drawn from external sources is
incorporated into the text.
Reasoning is sound and does not
contain logical fallacies.
Students creative elaboration on
cautions may contain one
inaccuracy.
Organization is clear and
coherent; order and structure are
present; clear sequencing and
paragraphing; developed
introduction and conclusion. In
Approaching Expectations
The writing may not meet all of the
requirements of the assignment,
engage the audience, or demonstrates
an above average facility with
audience and purpose appropriate for
the sensitive situation. Student may
cause panic
The writing may be unclear or not
focused; reader can understand the
hypothesis. Student’s hypothesis may
have more than two pieces of
inaccurate information. Students
preview is too detailed, or not
detailed enough. Student may not
provide appropriate salutation or
introduction of who they are.
Supporting details are mostly suitable
to purpose and audience; material
drawn from external sources may not
be apparent. Reasoning is mostly
sound and does not contain logical
fallacies.
Students creative elaboration on
cautions may contain inaccuracies, or
may not be reasonable.
Organization is clear and coherent;
order and structure are present; clear
sequencing and paragraphing;
developed introduction and
conclusion. In addition, the student
Far Below Expectations
The writing does not the requirements of the
assignment, engages the audience, and does not
demonstrate a proficient facility with audience
and purpose appropriate for the particular
discipline and/or genre for which the student is
writing.
The writing is unclear or not focused; reader
cannot understand the hypothesis. Student’s
hypothesis is inaccurate Students preview is too
detailed, or not detailed enough, or missing.
Student does not provide appropriate salutation or
introduction of who they are.
Supporting details are not suitable to purpose and
audience; material drawn from external sources
may not be apparent. Reasoning is not sound and
does not contain logical fallacies. Students
creative elaboration on cautions is not reasonable.
Organization is not clear and coherent; order and
structure are not present; clear sequencing and
paragraphing; developed introduction and
conclusion are not apparent.
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Rubric Exceeds Expectations
addition, the student
demonstrates a proficient
understanding of how to
appropriately organize his/her
work for the particular discipline
and/or genre in which he/she is
writing.
Style The writing is clear and
language use is precise. The
student makes proficient use of
language in a way that is
appropriate for the particular
discipline and/or genre in which
the student is writing. Student
clearly drew empathy and
understanding from “A Death
Struck Year” Student does not
create panic with the audience.
Newscast Students are dressed appropriate,
Style speak clearly, and use
presentation appropriate tone and inflection
in voice. Student is not
monotonous. Students meet
written expectations verbally.
Students include props, screen,
or other typical broadcaster
features.
Meeting Expectations
addition, the student
demonstrates an above average
of how to appropriately organize
his/her work for the particular
discipline and/or genre in which
the student is writing.
The writing is clear and
language use is precise. The
student makes above average use
of language in a way that is
appropriate for the particular
discipline and/or genre in which
the student is writing. Student
clearly drew empathy and
understanding from “A Death
Struck Year” Student does not
create panic with the audience.
Students are dressed appropriate,
speak clearly, and use
appropriate tone and inflection
in voice. Student is not
monotonous. Students meet
written expectations verbally.
Students include limited props,
screen, or other typical
broadcaster features.
Approaching Expectations Far Below Expectations
demonstrates a beginning
understanding of how to
appropriately organize his/her work
for the particular discipline and/or
genre in which he/she is writing.
The writing is clear and language is The writing is not clear and language is not
appropriate to the rhetorical context appropriate to the rhetorical context and audience
and audience but may call attention but may call attention to itself. Student clearly
to itself in minor ways (e.g., the did not draw empathy and understanding from “A
purpose of this paper is...; I feel Death Struck Year” Student does create panic
that...; etc.). The student is beginning with the audience
to use language in a way that is
appropriate for the particular
discipline and/or genre in which the
student is writing. Student may have
drew empathy and understanding
from “A Death Struck Year” Student
does not create panic with the
audience.
Students may not dress appropriate, Students does not dress appropriate, speech is not
speak may not clearly, and use clearly, and do not use appropriate tone and
appropriate tone and inflection in inflection in voice. Student is monotonous.
voice. Student may be monotonous. Student may not meet written expectations
Students may not meet written verbally. Students do not incorporate props,
expectations verbally. Students do screen, or other typical broadcaster features.
not incorporate props, screen, or
other typical broadcaster features.
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Citing Any material drawn from a Any material drawn from a Any material drawn from a source is Any material drawn from a source is properly
Sources source is properly documented source is credible and relevant properly cited and documented in a cited and documented in a format that is
and cited. and is properly documented and format that is appropriate for the appropriate for the particular discipline and/or
cited. particular discipline and/or genre in genre in which the student is writing.
which the student is writing.