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This is the recognition that existing markets are This is the extent to which the factors of
becoming increasingly digital, and new markets are production are sourced and used with digital
being created through digital means. technology. The second part of sourcing inputs is to
capture the degree to which digital technologies change
the lifecycle of sourcing these factors for the business.
Running enterprises relates to the extent to which The impact of digital is in part enabled by the
firms are embracing digital technologies and institutional and socio-economic environment.
activities to carry out business functions such as
supply chain, strategy, talent, procurement and
research and development.
Improve mobile connections with customers: Match Make better use of the industrial internet: Follow best practices
Belgian levels of mobile interaction. Our survey data suggests in Austria, Germany, and the Netherlands. France takes the lowest
French firms are placed in the bottom quartile of countries score in the study for making use of the industrial internet.
studied in terms of the quality of their mobile connection
with customers. Following best practices in some of Europe’s Current Sourcing Inputs score
better performers by this metric, such as Belgium, Austria
and the Netherlands, would boost the Making Markets score. The rest
Q1 Q3
Current Making Markets score
France
Average
The rest
0 5 10 15 20 25
Q1 Q3
France
Average
0 5 10 15 20 25
Bruno Berthon
bruno.berthon@accenture.com
Matthew Robinson
matthew.c.robinson@accenture.com
Contributors
Bernard Le Masson, James Lambert,
Mark Purdy, Gaurav Gujral, Mark McDonald, Daniel Benton, Narry Singh, Alice MacNeil
About Accenture
Accenture is a global management consulting, technology services and outsourcing
company, with approximately 319,000 people serving clients in more than 120
countries. Combining unparalleled experience, comprehensive capabilities across
all industries and business functions, and extensive research on the world’s most
successful companies, Accenture collaborates with clients to help them become
high-performance businesses and governments. The company generated net revenues
of US$30.0 billion for the fiscal year ended Aug. 31, 2014. Its home page is
www.accenture.com.
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