MSM8655™-based

Snapdragon™ Mobile
Development Platform (MDP)

Tia Cassett, Sr. Director, Business Development

Qualcomm Inc.

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Snapdragon is a trademark of Qualcomm Inc.
MSM8655-based Snapdragon MDP

Snapdragon MDP Aims to Provide Content

Developers
p with:
– A device to optimize applications and user experience
ahead of commercial devices
– A cost effective platform for application development, test
and optimization
– Early access to pre-commercial leading edge APIs and
features
– Commercial –like device to showcase applications

Commercial Release
– Estimated availability: Q4 2010
– Sales and support to be provided by Bsquare Corporation

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 MSM8655-based Snapdragon
MDP Specifications*
ƒ 3.8” WVGA Display ƒ Memory
– Multi-touch capacitive touch screen ƒ 512MB LPDDR2
ƒ WiFi, BT, GPS ƒ 44->8GB
8GB On-board
On board NAND Flash
ƒ 3D / 2D Graphics: Adreno™ 205 GPU ƒ Hard Keys
ƒ 720p Video Encode/Decode ƒ 2 rotary wheels with push
ƒ 12 MP Camera, Flash ƒ Camera button with half-press
p
ƒ 1MP secondary camera ƒ On-off key /HW reset (recessed)
ƒ Audio
ƒ Haptics
ƒ Stereo 16-mm loudspeakers
ƒ Dual, independently controlled linear
ƒ 2 Microphones/Fl
Microphones/Fluence
ence vibrator motors
ƒ Sensors
ƒ External connectors
ƒ Ambient Light Sensor
ƒ USB OTG mini - USB charging
ƒ 3D Accelerometer
ƒ HDMI type C
ƒ 3-axis gyro / Compass
ƒ Proximity Sensor
ƒ 3.5mm Audio/Video Jack

ƒ Temperature & Pressure Sensor ƒ Mini SDIO

ƒ Connectors
C t b
by removing
i rear cover

*Subject to change without notice

ƒ SIM / micro SD combo connector
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Bsquare

• Bsquare:
– Sales and support for Snapdragon
Mobile Development
p Platforms

• Device ppurchase, support

pp and
additional services

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 MSM8655-based Snapdragon
M bil D
Mobile Development
l t Platform
Pl tf
Delivery & Support
Stephen Wampler,
Wampler Product Line Manager
Bsquare Corp.

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 Bsquare Profile
• Bsquare is a leader in the embedded industry with a proven track record for
enabling device manufacturers to accelerate time-to-market, lower project
lifecycle costs and ship best-in-class products
• Provides
P id h hardware
d andd software
ft products
d t and d engineering
i i services
i tto
OEMs, ODMs and ISVs
– One-stop shop for products, engineering services, and licensing solutions
– Operating
p g system
y experience
p includes Windows Phone,, Android,, Brew MP
• Recognized by leading OEMs and ODMs as Windows Embedded experts
• Founded in 1994, NASDAQ::BSQR
• Headquartered
q in Bellevue, WA

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 Bsquare Offerings
• Products • Windows Embedded Products
– Test Automation for Brew MP™, – Bsquare sells all Microsoft
Android™, and Windows Windows Embedded products
Ph
Phone™™d devices
i – Includes Windows Phone 6.5
– User Interface frameworks • Professional Engineering
– Communications Stacks Services
– Embedded SecSecurity
rit – Brew
B MP,
MP Android,
A d id and
d Wi
Windows
d
– Reference Designs Phone experience
– Board Support Packages – Platform Software and Hardware
• Support design
– Worldwide product support – Application Development
– Program management
– Q
Qualityy Assurance

Android is a registered trademark of Google Inc. Windows Phone is a registered trademark of the Microsoft Corporation

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The Bsquare Snapdragon Mobile
Development Platform Program

• Bsquare will sell and support the MSM8655-based

Snapdragon MDP
• Sales and support:
– Sold via P
P.O.
O or credit card
– Click-thru agreement
– 1 hour of support
pp included with each p
purchased device
– Includes phone & email support
– Knowledge base access, documentation, complimentary tools and
MDP software updates
– Phone support

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What’s in Box & on the Device?

Box:
• MDP Device
• 8GB SD Card
• HDMI, A/V, USB Cable
• Battery Charger
• Quick Start Guide

Pre-Loaded Applications:
ƒ 3D UI
ƒ ilomilo game (OpenGL® ES proof of concept
game)) by
b SouthEnd
S thE d Interactive
I t ti
ƒ Navigation app by Tactel
ƒ Trepn
p ™ Application
pp ((developed
p byyQ
Qualcomm))

Open GL E is a t registered trademark of Silicon Graphics, Inc.

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 Purchasing and Availability
• Estimated availability: Q4 2010
• Learn more about the MSM8655-based Snapdragon
MDP and BSquare today:
http://www.bsquare.com/qualcomm

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 MSM8655-based Snapdragon
Mobile
Development Platform

Bala Sripathirathan, Director,

Qualcomm Innovation Center, Inc.

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 Snapdragon Mobile Development Platform

™ Provides advanced Multimedia Capabilities on

Vid / Audio
Video A di / Camera
C / Display
Di l / GGraphics
hi

™Delivers fully Integrated Solutions with:

ƒ Hardware accelerated performance
ƒ Scalable, optimized performance
ƒ Advanced pre & post processing capabilities

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 Snapdragon Mobile Development Platform

™ Enables Full Utilization of the Integrated Multimedia

capabilities
p of the Snapdragon
p g MSM8655 chipset p
platform

Multimedia Tech MDP Application

• Video • Video Wall
• Graphics • 3D Game
• Camera • Image Wall
• Display • HDMI video

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 Multiple Video Decode
™ Video Wall Application
™Integrated application with multiple simultaneous video decode & GPU composition

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 Snapdragon MDP Profiling
™Poorly written applications can impact the battery life
of a smartphone

™Developers need greater visibility into the impact their

application has on the device

™Trepn Profiler provides key insight into CPU, memory,

and power utilization of applications
applications. Supports
measurement of:
™CPU Load
™Available Memory
™Battery Voltage
™Current Draw from HW Measurement Points
™Data Counters

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 Trepn Profiler
™ Trepn Profiler allows developers to measure the
power, memory, and CPU impact of their applications
in real-time

™ In addition to basic profiling information, Trepn Profiler

adds graphing/logging of current draw from dedicated
hardware test points
points.

™ Real-time graphing and logging to a file is also

supported

Trepn
p Profiler CPU Loading
g Graph
p

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 Snapdragon MDP
Live Demo of MDP Applications

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 Disclaimer
Nothing in these materials is an offer to sell any of the components or devices referenced
herein. Certain components for use in the U.S. are available only through licensed suppliers.
Some components are not available for use in the U.S.

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3/3/09
 Thank You

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