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Facebook ad examples are one of the fastest ways to learn about Facebook advertising.
In addition to gaining insight into what your competition’s doing, you’ll also get an overview
of the latest design innovations and copywriting hacks used by top brands.
When working on new Facebook advertising campaigns, I’ve made it a habit to always check
out what other companies are doing. I’ve also taken screenshots wherever I see an inspiring
example of Facebook ads.
If you’re looking to create successful Facebook and Instagram advertising campaigns, take a
look at these 142 Facebook ad examples from successful brands.
Looking for Instagram ad examples instead? Here are 84 best Instagram ad examples in 2018.
The first 50 ad examples come with an explanation of what makes them good – so that you
can get a better overview of Facebook ad best practices.
#1: MOO
The bright Facebook ad design immediately catches people’s attention + the ad’s headline
says clearly what it is they’re selling. When creating Facebook ad images, it’s always a good
idea to use an original photo or animation – it’s an easy way to catch people’s attention and
show off your branding.
#2: Pipedrive
The in-image copy makes sure the most important copy gets immediately seen + a CTA
button hints people can click on the ad. Pipedrive’s SaaS Facebook ad also makes it easy to
understand what product they’re selling – it’s made loud and clear in the ad image, main text,
headline, and link description. (Look at it as an interesting use of repetitive yet efficient
messaging.)
#3: MindTitan
This ad example uses the carousel format that lets you add up to 10 images into a single ad
(the perfect way of showcasing your products / telling a story) + the ad’s design has an eye-
catching contrast to it. You can use Facebook carousel ads to tell a story, showcase your
products, or list the benefits to customers (as MindTitan’s ad does).
The icons help to convey the message and make PayPal’s ad a little more engaging, leading to
lower Facebook ads cost. A common line between great Facebook ad examples is their
masterful use of colour and minimal design.
#5: Canva
Canva’s ad is fun and simple at the same time. When you think about your Facebook feed, it’s
usually filled with photos. Using a white colourful Facebook ad design helps to get your ad
noticed.
#6: Shopify
Not all Facebook ads are focused on sales. This example by Shopify is using Facebook to
share their blog content and increase brand awareness.
#7: Autopilot
Autopilot ad is a great example of SaaS marketing done right. The text lists their product’s
benefits while the carousel’s images showcase their product views and features. As a result,
this Facebook ad informs the viewer about Autopilot’s product even before they visit the
website.
#8: Zendesk
100% minimal ad
The striking minimalism of this ad makes sure people will immediately realize what the
product and offer (Try Zendesk Chat) are about. This ad would make for a great remarketing
ad for people already familiar with the brand.
#9: Google
Did you know you can also add videos to your carousel ads? I’ve seen this approach work
well for SaaS Facebook ads as it makes an otherwise boring product screenshot come to life.
#10: GoPro
Offer a trade up
#11: Hootsuite
Limited-time offers create a sense of FOMO and make people act quicker (= more signups in
a smaller timeframe). When advertising limited-time offers, make sure your campaign
budget’s big enough to quickly reach all your audience members.
#12: Teabox
Teabox’s Facebook video ad tells a story while also informing people about their upcoming
sale. Presale countdown Facebook ads are a great way to build up some hype and get people
to save the date.
#13: Leadpages
If you’ve got some impressive numbers up on your sleeve, why not share these in your
Facebook ad. From the no. of users to the no. of people benefitting from your product,
mentioning them helps to create more trust in your brand.
#14: OptinMonster
OptinMonster’s Facebook ad example gives a visual clue to the benefit of their product. This
ad certainly caught my attention.
Tip: if you’re doubting between multiple image options, you can always do some Facebook
A/B testing to find out what works best.
#15: AWeber
This Facebook ad isn’t trying to sell you anything. However, it’s asking people to take a fun
survey and to submit their email to get their results. In the long term, this Facebook ad is
bringing in many new email marketing leads – another interesting way of using Facebook ads
as a PPC channel.
#16: Taxify
Instead of using stock images or screenshots, you can use design tools like Illustrator and
Sketch to create an more visual representation of your product. If you consider how crowded
Facebook newsfeed is with photos, using a custom design will help you get higher CTRs. And
using speed lines wouldn’t hurt, either.
Cobiro’s Facebook ad is mentioning two well-known brands and even using Google
AdWords’ logo. The reason this works is that people will feel more positive about this small
brand as they like the bigger brands mentioned.
However, be careful with using other brands’ logos in your ads – you actually need their
permission to do so.
#18: IKEA
Staightforward = efficient
The next time you need to announce your sales, instead of creating a complex ad image,
simply lay your message out on a blank colourful background. IKEA’s Facebook ad is
stunning in its simplicity and efficiency.
#19: Lyft
#20: Soylent
What makes this ad so good: Soylent’s listing all their product’s benefits in the ad copy. You
too can use emojis and symbols to add special characters in your ad copy.
This Facebook ad example by GitHub is one of my favourite latest finds. Maybe it’s just me,
but I find the gradient background perfect.
Read more: Instagram Ad Design and Copy – The Beginner’s Guide (2018 Update)
#22: SUMO
This Facebook ad is focused on retargeting people who already tested SUMO’s products. If
you’re able to create remarketing audiences of at least 100 people, it’s worth setting up a
dedicated ad campaign.
#23: Venngage
This Facebook ad is sharing an industry report. But before people can download it, they’re
asked to submit their email address. + Mentioning the year of your content helps to show it’s
relevant NOW.
#24: Drip
In addition to mentioning the magical word FREE, this Facebook ad example by Drip features
a happy-person-photo. All things considered, people will feel more positive about the offer
and associate the email course with positive results. A similar approach would also work well
in Instagram campaigns.
#25: Asana
I’ve always been a huge fan of Asana’s colourful Facebook ads – they catch your attention
right then and there. When designing your Facebook ads, put it some extra effort as your ad’s
image is arguably its most important element (it’s the first thing people will notice).
#26: Holini
Did you notice the “? link” in the ad copy? Adding an extra link for people to click on can
increase your Facebook ad’s CTR. + Holini’s also smart about their ad design – use a custom
colour filter to turn any stock image into a branded image.
#27: Happy Socks
Instead of just promoting their product, Happy Socks is adding a small discount to their offer,
making it a lot more attractive to potential buyers. A similar ad could also be used as a
remarketing ad – if a website visitor didn’t make a purchase on their first visit, you can offer
them a discount to incentivize them to return.
#28: Inkbox
This Facebook ad copy delivers only the most important information. However, Inkbox’s ad
text shows that they’ve perfectly understood their product’s key benefits for the customers.
Another easy way to add a layer of branding on a stock photo is to darken the background
image and place your logo over the image. This way, you’ll also increase people’s awareness
of your logo.
#30: Cleanly
This Facebook ad reminds people of a common problem and offers a better solution. Using
the “bad” and “good” comparison is a simple way to show people why your product’s
beneficial to them.
#31: Hired
Hired’s Facebook ad example’s copy is actionable and tells exactly what people will get as
they click on the ad.
#32: Kissmetrics
This Facebook ad example is all about the customer – you. “Get, keep, grow…” and other
actionable verbs explain the products’ benefits. + the carousel’s symmetry is just spectacular.
#33: New Scientist
When selling subscription services, you might want to first offer people a free or discounted
trial period. Once they’re happy with what they see, you can upsell.
This example is a little bit different from the rest as it’s a Facebook app install ad.
One of the best practices when promoting a mobile app is to include the name of your app in
the ad image. Moreover, to make it clear to people it’s an app, advertisers can include the App
Store icons in the design.
#35: Amazon
What makes this ad so good: While this Facebook ad has a really strange headline, it could
serve well as a remarketing ad for people interested in this particular product or other toys.
#36: Square
Here’s another great example of Facebook carousel ad done right. Square is using the
carousel’s cards to explain how their product works.
#37: HubSpot
Make your discount offer visible
The best way to inform people about a discount is to place the -X% sign in the Facebook ad
image. Overall, using numbers in your Facebook ads is always a good idea.
#38: Heap
Heap’s Facebook ad is another good example of namedropping. One way to explain your new
product to people is via another product they already know.
#39: Grammarly
Grammarly’s Facebook ad makes a big promise: “Your Life’s About to Change.” Using this
copy in the headline is sure to spark many people’s curiosity.
#40: Google
Google’s Facebook ad is not really about their products. It’s about YOU. When creating ads,
think about your customers instead of your product. What’s the unique value you can add to
their lives?
#41: Dropbox
This Facebook ad mentions the size of Dropbox’s user base. If 90k people are already using
it, it must be pretty good, right? When you’ve acquired enough customers, you can test a
similar approach.
#42: Adidas
Here’s a great example of how to showcase your product in a simple yet creative way.
#43: Inbound.org
This Facebook ad example is noteworthy for two reasons: First, how many Facebook ads have
you seen that combine black-and-white with bright colours? Second, the ad’s headline
addresses directly their core audience – marketers. A more personalized approach is also
preferred when creating highly converting ad campaigns.
#44: The Kooples
This is an example of Facebook dynamic product ads. Here’s how it works: you set up your
product catalogue on Facebook and once a person views a particular item on your website,
they’ll be shown a personalized retargeting ad with the very item. If you’re in eCommerce,
this is your thing!
#45: MailChimp
In addition to being an amazing email marketing tool, MailChimp’s ads also beam with
authenticity. Using a custom design for your Facebook ads is always a preferred option
(compared to generic stock images).
See how to set up low-budget Facebook ad campaigns without using boring stock images.
#46: Sleeknote
Sleeknote’s Facebook ad promises quantifiable results, giving a better sense of how much
their product can improve your marketing results.
#47: Asos
Asos’ Facebook ad
If you’re selling multiple products, use a carousel ad to show people all of them. Moreover,
Asos’s ad is super simple, making a light and pleasant impression. Even the SALE sign isn’t
too intrusive.
#48: Upwork
This Facebook ad by Upwork is also focusing on solving a problem for the customers. When
writing your Facebook ad headlines, try to use an actionable verb such a “Get” “Try”
“Discover” to nudge people to take that action.
#49: ZenHub
Gradient is the new black
Lately, gradient’s made a comeback and is being used across websites, ads, and other branded
material. If you haven’t tried a gradient Facebook ad yet, it’s time to do it.
#50: HubSpot
One way to get people read the full ad copy is to pose an interesting questions. HubSpot’s
Facebook ad image asks “How well do you rank for SEO?” Now which marketers wouldn’t
want to find out the answer?
#51: GetResponse
#52: GraphicStock
#53: Marvel
#54: Packlane
#55: Nike
#56: Trapica
#57: Yesware
#60: Leadpages
#61: Moz
#62: Sprinklr
#63: The Econimist
#64: Tubular
#65: WishLoop
#66: AppExchange
#67: AdStage
#68: Blue Bottle Coffee
#69: Groupon
#70: Harvest
#71: Google Cloud
#72: Krowdster
#73: Compass
#74: Drift
#75: Eventbrite
#76: CoSchedule
#77: Dell
#78: Amazon Prime Now
#79: Autopilot
#80: LinkedIn
#81: MailChimp
#82: Plated
#83: Nike
#84: FreshBooks
#85: Amazon
#89: Hired
#90: Infusionsoft
#91: Clanbeat
#92: Intercom
#99: Juicero
#100: Squarespace
#101: Omniconvert
#102: Xero
#103: Adidas
#104: Airbnb
#105: Alexa
#106: Codeable
#107: G suite
#115: Topshop
#116: Updatable
#117: Virgin America
#118: Quickbooks
#119: New York Times
#120: Scoro
#121: Tribe
#122: Topman
#123: Dapulse
#124: Allsaints
#125: Bombas
#126: Tableau
#127: Twilio
#128: Grow
#133: Qwilr
#134: G2 Crowd
#135: HubSpot
#136: AdEspresso
#137: Gusto
#138: Dropbox
#139: Figma
#140: Unbounce
#141: Wix
#142: Thistle
Aaand you’ve reached the end of this rundown.
If you’d like to see your company’s amazingly awesome Facebook ad examples featured in
this list, reach out.
+ don’t forget to leave a comment on what’s your favourite ad out of this list!