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Common meaning
One who starts his own, new and small business
Entrepreneurship
It is a philosophy or process through which an entrepreneur seeks innovation and
Employment. It is behaviour rather than a personality trait.
Entrepreneurship Theories
PETER F.DRUCKER
Searches for change
Responds to it
Exploits as opportunities
Is the process of creating something different with value by devoting the necessary
time and effort, assuming the accompanying financial, psychic, and social risks, and
receiving the resulting rewards of monetary and personal satisfaction and
independence
David Mcclelland
Thematic Apperception Test
Need for Achievement
Need for Power
Need for Affiliation
Retirement
Relocation
Termination (VRS)
Completion of education
Perceived advantages over a secured job
- innovative idea
- unsuitable structured environment
- desire for self-employment
- desire to earn and retain more money
- prolonged career
- resources
Environment
Environment
Political – System, Stability,Leadership
Socio-cultural – Culture, Community,values,Ethics, Attitude
Technological – Education, Absorption, Competition, Innovation
Legal – Regulatory framework,consumer protection, concern for environment,
labour laws
Economic – G.D.P, G.N.P, B.O.P,Resources, Fiscal and Non-fiscal policies,
Incentives and Subsidies
Entrepreneurial Behaviour (EB) is a function of individual’s personality
Characteristics (P) and environmental factors (E)
EB= f (P,E)
Characteristics of Enterpreneurship
Mental ability
Clear objectives
Business secrecy
H.R.Ability
Communication ability
Technical knowledge
Achievement Oriented
Perseverance
Motivator
Self Confident
Long term involvement
High energy level
Problem Solver
Initiator
Goal Setter
Risk Taker
Key elements of entrepreneur
Innovation
- Risk taking - Vision
- Organising skills - Ethics, Values
Need for Achievement
Advantages to self
Self Employment
Prolonged career for next generations
Innovation and creativity
Unlimited income
Freedom to use own ideas
Independence
Satisfaction
Advantages to the Nation:-
Provides larger employment
Wider distribution of wealth
Mobilizes local resources, skills and savings
Accelerates the pace of economic development
Stimulates innovation & efficiency
Competencies
Self Confidence
Having a strong belief in own abilities.
Sticking with own judgment in the face of opposition or early lack of success.
Doing something for which chances of success are not very fair.
Persuasion
Persuading others successfully
Selling someone an idea, product or service.
Making someone agree to provide resources
convincing with confidence, competence and respect.
Assertiveness:
Confronting problems and issues with other directly
Speaking politely but firmly
Telling others clearly what they have to do
Reprimanding those who fail to perform as expected however close they may be
Monitoring
Initiative
Taking actions that go beyond job requirements or demands of the situation. Doing things on own
before being asked for or being forced by the events. Taking actions to expand the business into
new areas, products and services.
Seeing and acting on opportunities
Looking for and taking actions to seize opportunities.
Seeing and acting on opportunities for business development or for personal growth.
Seeing unusual opportunities to obtain and mobilise necessary resources.
Persistence:
Taking repeated actions to overcome obstacles that get in the way of achieving goals
Taking actions in the face of obstacles.
Ensuring all efforts to solve a problem or barrier.
Information Seeking:
Taking actions on own to help reach objectives.
Personally undertaking a research or analysis to find out answers to some problem.
Seeking information to clarify what is needed.
Using networks to obtain information
Socio-Cultural reasons:
Family traditions – Jewellers, Merchants, feudal land owners etc. Sons expected to keep the
tradition alive.
Inheritance – paternal as well as from wife’s family.
Position of power enjoyed by parent – Top Govt/Corporate officials.
Social ties – school, college, clubs, peer group – Develop contacts.
No restrictions on area of operation, travel, hours of work etc.
Behavioural Reasons:
Better risk taking abilities – Boldness, enterprising, resourceful.
Men enjoy more choices in life.
Feeling of worth is important for a man
Can count on family support – security
Image – The person is regarded as a go-getter.
Motivated by need for greater independence – owner.
Fear of failure becomes a driving force to ensure success.
Impersonal attitude
Push Factor
Pull Factor
Motivation
Male Entrepreneurs:
Job satisfaction arising from the desire to be in control
Female Entrepreneurs:
Departure Point
Male Entrepreneurs:
Dissatisfaction with present job
sideline in college,
sideline to present job, or
outgrowth of present job,
discharge or layoff,
opportunity for acquisition
Female Entrepreneurs:
Job frustration,
Interest in and recognition of opportunity in the area.
Change in personal circumstances
SOURCE O FUNDS
Male Entrepreneurs:
Personal assets and savings.
Bank financing.
Investors.
Loans from family and friends
Female Entrepreneurs:
Personal assets and savings.
Personal loans
Occupational Background
Male Entrepreneurs:
Experience in line of work.
Recognized specialist or one who has gained a high level of achievement in the field
Competent in a variety of business functions
Female Entrepreneurs:
Middle management experience in the field
Administrative level
Service related occupational background
Personality Characteristics
Male Entrepreneurs:
Opinionated and persuasive
Goal oriented
Innovative and idealistic
High level of self confidence
Independence
Female Entrepreneurs:
Flexible and tolerant
Creative and realistic
Medium level of self confidence
Ability to deal with the social and economic environment.
Background
Male Entrepreneurs:
25-35
Bachelors degree
Female Entrepreneurs:
35-45
Masters degree
Support Groups
Male Entrepreneurs:
Friends
Professional acquaintances
Business associates
Female Entrepreneurs:
Close friends
Spouse
Family
Types of Business Started
Male Entrepreneurs:
Manufacturing
Female Entrepreneurs:
Service related
Statistics
Female Male
Literacy : 40% 60
Work Participation : 20% 52
Urban Population : 10% 18
Problem of finance
Scarcity of raw material
Stiff competition
Limited mobility
Family ties
Lack of education
Male dominated society
Low risk bearing ability