Most professional groups believe that the primary purpose of establishing codes of

ethics is for

A. enforcement.

B. limiting free speech.

C. education and information.

D. boosting group membership.

Stacy is a _______ in public relations, so her job includes tasks such as overseeing
projects, including planning, scheduling, budgeting, and problem solving.

A. manager

B. director

C. supervisor

D. executive
3. To convince his boss Lita to work with a public relations firm, Raf will remind her of
some advantages in doing so, such as a PR firm will

A. likely have offices throughout the country.

B. remain subjective in terms of the client's needs.

C. have a strong grasp of their company's unique problems.

D. be more cost-effective than if done in

4. A person who indirectly influences the work of others through recommendations is
engaged in performing a _______ function.

A. managerial

B. line

C. staff

D. compulsory-advisory

5. _______ and public relations departments often collide because they compete for
funds to communicate with external audiences.
 A. Advertising

B. Legal

C. Marketing

D. Human resources

6. What is the primary indicator of a public relations department's influence and power
within a company?

A. The nature of the work performed by the department

B. The size of the public relations staff within the department

C. The department's physical location within the building

D. Whether or not the top communications officer has a seat at the management table

7. Which one of the following organizations was the first group in the world to establish
a public relations accreditation program?

A. International Association of Business Communicators (IABC)

B. Canadian Public Relations Society (CPRS)

C. Public Relations Society of America (PRSA)

D. International Public Relations Association (IPRA)

8. What does the acronym RACE stand for?

A. Report, Analysis, Contact, and Execution

B. Recap, Assign, Comment, and Employ

C. Review, Assessment, Cooperation, and Estimation

D. Research, Action, Communication, and Evaluation

9. When public relations staff begin to plan a communications program that will further
the organization's objectives, this marks the _______ step in the public relations
process.

A. research and analysis

 B. programming

C. policy formation

D. communication
10. Which of the following is considering a major theme in the history of public
relations?

A. Adversary

B. Illegitimacy

C. Exploration

D. Profit
11. Virtually all codes of ethics begin with the duty to

A. avoid conflicts of interests.

B. safeguard confidences.

C. tell the truth.

D. enhance the profession.

12. Which classic model of public relations is best suited for competitive businesses
and public relations firms?

A. Public information

B. Two-way symmetric

C. Two-way asymmetric

D. Press agentry/publicity

13. Organizations that seek to influence public policy by disguising or obscuring the
true identity of their members are called _______ groups.

A. nonethical

B. front

C. side stepping

D. absolutist
14. _______ was America's first major industrialist and among the first to incorporate
positioning and accessibility to the press in his PR plans.

A. Teddy Roosevelt

B. Henry Ford

C. Samuel Insull

D. Dan Edelman
15. The _______ level of influence concept places public relations in the position of
reviewing and approving all materials and communications with external audiences.

A. advisory

B. reoccurring authority

C. compulsory-advisory

D. concurring authority
16. The _______ public relations model emphasizes communication as a tool of
negotiating relationships.

A. dialogic

B. reputation

C. engagement

D. perception
17. A request for proposal is used by

A. a public relations firm to determine its client's needs.

B. senior public relations staff to determine a project's budget.

C. potential clients to engage the services of a public relations firm.

D. clients to assess the work of public relations professionals.

18. The standard industry practice is for the account executives to make a net profit of
_______ percent before taxes.

A. 15 to 20
 B. 25 to 30

C. 30 to 40

D. 5 to 10
19. Line managers (top management) are required by organization policy to at least
listen to the appropriate staff experts before deciding on a strategy in the _______
concept.

A. advisory

B. concurring authority

C. compulsory-advisory

D. influencing authority
20. In a large firm, which public relations position is in direct contact with the client and
handles most of the firm's day-to-day activities?

A. Associate director

B. Assistant account executive

C. Account supervisor

D. Account executive