PROJECT REPORT ON ORGANIZATIONAL STUDY

Undertaken at

AL DASTOOR CONTRACTING AND TRADING LLC

Submitted in partial fulfillment of the requirement for the

Award of the degree of

MCOM IN INTERNATIONAL BUSINESS

Of the

Submitted by
 DECLARATION

I, , hereby declare that the project report titled “ORGANISATION STUDY ON AL

DASTOOR CONTRACTING AND TRADING LLC, OMAN” submitted to the Bangalore
university, is a record of the original work done by me and no part of it has been submitted
earlier for award of any degree, Post Graduation or similar title of any other university or
institution.

Place:

Date:
 ACKNOWLEDGEMENT

I take this opportunity to thank all those who have rendered their valuable support for me to
complete my project work.

I owe an incalculable debt to, Branch Manager of Al Dastoor contracting and trading llc,
Muscat, Oman, for guiding me throughout the study and for giving valuable suggestions to
improve the report. I also thank other employees who helped me to complete this project.

I, gratefully acknowledge e study. I also express my sincere thanks to all my faculty members
and my classmates for helping me during the course of my project work.

All of this has not possible without the Lord’s grace and love of parents who gave me strength
and encouragement to go on.
 INDEX

SERIAL NUMBER CHAPTER PAGE NUMBER

INTRODUCTION
1.1 Purpose of the Study
1.2 Scope of the Study
1.3 Objectives of the Study
1. 1.4 Research Methodology
1.5 Limitations of the Study

2. COMPANY PROFILE
2.1 Company Overview
2.2 History
2.3 Vision, Mission, Goals, Values
2.4 Strategy
2.5 Promoters
2.5 Top Management
2.6 Products/Services

INDUSTRY PROFILE
3. 3.1 Markets
3.2 Competition
3.3 SWOT Analysis
COMPANY’S.ORGANIZATION
4. STRUCTURE
4.1 Organisational Structure
4.2 Branch Structure
DEPARTMENTS& FUNCTIONS
5. 5.1 Finance & Accounts
5.2 Human Resources
5.3 Sales Department
5.4 Stores
5.5 Marketing

6. CONCLUSION
6.1 Findings
6.2 Suggestions

7. BIBLIOGRAPHY
 CHAPTER 1: INTRODUCTION

The project entitled “Organizational Based Study on Al Dastoor contracting & trading”
help us to know more about the functions, structure, policies and different procedures of that
organisation. The above said company is a marketing based company based in Sultanate of
Oman ,there is nearly 100 team members working to build a formidable and resolute
corporation. Al Dastoor was formed in 1991 by taking over “Galfar engineering & contracting
company-electrical division”.

Al Dastoor has got all the infrastructure for procurement , marketing ,stocking ,distribution
and logistics management function with sound financial backing and has built up a reputation
for quality and competence

1.1 PURPOSE OF THE STUDY

I wish to explore the key factors which make Al Dastoor contracting and trading LLC the
No:1 in the respective sector.

The parameters for the need of this study are

 To get a practical knowledge of the theory studied.
 To study about the various functions of the organisation
 How.Planning,.Organising,.Staffing,.Directing.and.Controlling.works.in.the
company.
 How each department works
  To study the interconnectedness between the different departments.
 To understand the different functions of the departments

1.2 SCOPE OF THE STUDY

The scope of the study entitled “Organizational based Study on” Al dastoor trading and
services” includes

 The organizational structure.

 The Interdepartmental communication.
 The interconnectedness between different departments.
 The working condition in the organisation.
 The market position of the company.

1.3 OBJECTIVES OF THE STUDY

For the effectiveness of the study, the objectives are classified under two heads.
They are
 Primary Objectives
 Secondary Objectives
Primary Objectives

 To understand the working of different departments of the organisation.

 To understand the organizational structure of the organisation.
Secondary Objectives

 To understand about the various products and services they provide.

 To find out the market position of the company.
 To find out the strengths, weaknesses, opportunities and threats of the
organisation.
1.5 LIMITATIONS OF THE STUDY
The project work done on the topic “An Organisation Based Study on “Al Dastoor
contracting and trading” has the following limitations.

• Being a big and a busy firm, number of employees is less compared to work given
 CHAPTER 2: COMPANY PROFILE

2.1 COMPANY OVERVIEW

Al Dastoor contracting and contracting LLC, is marketing company based in sultanate of

Oman .the board of director is headed by sheik Salem said al araimi who is the chairman of
“Galfar engineering and contracting SAOG”
Al Dastoor is under the supervision and leadership of Mr. Ahmed Rayees who is the general
manage .
Al Dastoor was formed in the year 1991 by taking over Galfar engineering and contracting
compamy-electrical division which was existed for more than a decade .
Al Dastoor is a leading supplier of electrical , mechanical , computer and electrical
components in omanOman offering a complete range of electronic axcessories ,lighting
,wiring
Cable management and cable support system , tower clock ,, security products, fire and
safety products , manhole covers, barricades , construction equipments and a wide range of
branded building material products
Al Dastoor represents many top class manufacturers from all around the world
Ie, novar , unitrunk , Hamilton , black and decker , khk , workmasterwork master etc
The team consist of well experienced professionals in all functional areas.
The clients include ministries , public departments , oil drilling and producing companies all
large and medium construction companies and also extensive dealers.

Al Dastoor is a member of "Galfar Group of Companies", which is one of the largest and
most diversified group in the Sultanate of Oman. Galfar Group has major interests in
Construction, Turnkey Projects, Oil Drilling, Water Well Drilling, Heavy Transportation,
Heavy Fabrication, Travel and Tourism, Manufacturing, Marketing and Trading. The group
employs more than 10,000 people and also has offices and companies outside of Sultanate
of Oman as well viz Sultanate of Brunei, United Arab Emirates, Qatar and India
2.2 VISION,MISSION GOALS AND VALUES

Vision
Al Dastoor contracting and trading LLC , strategy is to strive to the the best in what they do,
Innovating constantly to meet the customers need.

Mission
• The mission of Al Dastoor is to conduct the business professionally and effectively
using innovative practices
• Work with integrity , fairness and enhanced value for all our stakeholders

Values

• Value for People

• Integrity
• Innovative Solutions
• Value for money

Goals

• To grow worldwide
• To be a part of development saga
• To give the best values for the products

2.3Strategy
 • Customers requiremets will be in highest qualities manner appropriate to each
market segment segment
• To develop rewarding relationships with employees , partners and suppliers
• All corporate activities will be conducted to highest ethical and professional
standard

2.4 Promoters
• Al Dastoor is a privately held company
• The investors are from Oman, also headed by Mr. Mohammad Ali

2.4Top Management
 GENERAL MANAGER
 BRANCH MANAGER
 DIVISIONAL MANAGER
 DEPARTMENT MANAGERS
2.5 PRODUCTS/SERVICES
Al Dastoor llc provides a unified view of all of Al Dastoor offerings including management
services and rewards. The services are keeping in line with their mission to bring
convenience and complete support to others businesses and lives.
Al Dastoor trading and contracting provides services that drive behaviours that drive
loyalty and profitability. They provide enterprise workforce, customer management
building material trading and contracting
In today's increasingly competitive business environment, the need to win and retain
customers has never been greater. Al Dastoor provides its client companies- support , and
innovative ideas, that add value and good relationship to the deal.
Al Dastoor has a strong workforce that can deal with any situation or task put ahead of
them. They have always been a gem to a customer , providing them with valued products
and workforce. Al Dastoor has two teams .

• Electrical and accessories Division team

• Project and Lighting team

They sell a variety of products such as

• Hamilton switches
• Bajaj fans
• Fire safety products
• Security products
• Barriers
• Construction products
• Tower lights
• Steel pipes
• fittings
Al Dastoor contracting and trading LLC have products and services such as

 Itc
 Industrial products
 Electrical
 Fire and safety
 Building materials

Al Dastoor

Electrical Building
materials

Industrial Fire and

safety
products
Itc

The above given chart showcases some of the services provided by Al Dastoor trading
and contracting LLC

The two main teams dealing with the services are

• Electrical accessories and products team
• Projects and lighting team

Electrical accessories and products team

It is a dealer oriented team and the objective is to promote agency products through the vast
dealer network spread through out each wilayat

The experienced marketing team provides essential support and service backup to all the
dealers.

Project and lighting team

They basically concentrates on projects, there variety of product ranges which have been used
for prestigious projects and are approved by various ministries.

Highly professional marketing executives are put forward to offer services to the customers
satisfaction.

Products

 ITC
 FIRE AND SAFETY
 BUILDING MATERIALS
 ELECTRICALS
 INDUSTRIAL PRODUCTS
 ITC

Al dastoor ITC team is a total end to end network solution provider , including wired and
wireless solution , voice over ip, they undertake structured cable design , supply and
configuration of active components. In addition they have the capability to design and supply
various intelligent building solutions like CCTV systems, access control systems and security
systems.

Wide range of products in

 Hardware
 Software
 Network solution
 Wireless solution
 Voip solution
 Structured cabling
 Cctv systems
 Electronic components

Fire and safety

Since its existence Al Dastoor has FSC division . fsc division provides maintenance services
of the alarms and the security systems .They take care of supply , installation , commissioning
and maintenance of fire detection and alarm systems and fire suspension systems.

Building Materials

Al Dastoor maintains a huge inventory of general hardware in order to help its customer meet
their requirements at once .easy availability of a wide range of items has made Al Dastoor a
preferred choice by customers, the company has been able to win the loyalty of its customers
by providing quality products.

Electricals

A wide range of electrical accessories are available to meet up the requirements of the
customers.
These are some of the widely sold products in the electrical department.

They have a wide range of switchgear, cables, lightings and lamps

Industrial products

Al Dastoor has been in the market with the partnership of internationally renowned brands

Products range DI,CI, SS pipes and fittings , structural pipes , valves and union

They also have several other products.

Oman is country with a backbone of oil and gas, so its necessary to cater to their needs.

Who Benefits From Their Services?

Managers: provides solutions through a single, consolidated window that are necessary to
manage people within large global organizations or even small project based teams.

Employees: provides a gamut of services that streamline their day-to-day work and help create
a positive work/ life balance.

Human Resources Administrators: provides an open approach to leveraging and extending

people investments, while helping manage the overall employee lifecycle.

Customers: The customers are highly benefited from the services provided by the company
 CHAPTER 3: THE INDUSTRY PROFILE
Al Dastoor is a leading supplier of electrical , mechanical , computer and electrical
components in Oman offering a complete range of electronic accessories ,lighting ,wiring
Cable management and cable support system , tower clock ,security products, fire and
safety products , manhole covers, barricades , construction equipment’s and a wide range of
branded building material products
Al Dastoor represents many top class manufacturers from all around the world
Al Dastoor was formed in the year 1991
They crossed many hurdles and competitions to reach the current position
Al Dastoor was formed in 1991 by taking over Galfar's Electrical Division with an aim to
achieve rapid growth and expansion in designated areas of operational covering Electrical
accessories for building services, Fire Detection & Fire Fighting, Oilfield and Mechanical
Supplies, Projects & Lighting, Electronic Components and Security Systems.

3.1 MARKETS

AL DASTOOR has wide markets in Oman, they have basically taken over the construction
field, they have made several deals with customers/companies .

They have also ventured into diversified market bases and have set a bench mark, quality
products,efficient pricing and excellent workforce has made them stand out tall among the rest

Al Dastoor moto” provide excellent services to all our customer’s utmost satisfaction”
As the moto states , they mainly aim in providing excellent service to the customer hence
customers consider Al Dastoor as dependable source.

They have made huge deals with several companies and undertaken several projects .

Namely few were the Royal Oman Police Project,PDO Project. And several other public
relation projects.

Al Dastoor has received several accolades for their services .

3.2 COMPETITION

Al Dastoor is one of the leading Construction service provider and trader. It has several
branches spread out in Oman.

• Honda road
• Sohar
• Sur
• Salalah

It has such a big network and a wide range of services and products, but it certainly has
competitors. Al hairy contracting and trading is one of its major competitor.
There are many companies which have services like Al Dastoor, but none of them have come
up to the level of services that Al Dastoor provides. Al Dastoor provides its customer the best
services and products. Every products of al dastoor is fast moving. All the divisions work
together to get to the final goal. The motto of A Dastoor is “to provide the best service and
satisfaction to all customers.”

3.3 SWOT ANALYSIS

Strengths

 Fully equipped office in Oman

 Branches in all major cities in Oman

 Accessibility to major companies

 Huge database

 Better facilities

 Experienced hands

 Professional and personal services

 Limited competitors

 Years of experience in the mark

 Weaknesses

 Work load

 Inadequate training

 Delay in major decisions

Opportunities

 Developing other branches

 New tie ups

 Marketing exclusive services and experiences

 More companies as clients and new project opening

Threats

 Few Competitors

 Decreasing commission

 Fluctuating rates

 Political Instability

Impact of Global Recession

Al Dastoor contracting and trading LLC. offer their services to major companies. Les
Concierges provide companies with happier, more productive services and better products.
Construction companies are their major clients. Since construction companies were badly
affected by the global recession, it had impacted the company to a certain extent.

Even the fall in petrol prices affected the market place ,as the petrol prices fell in all GCC
countries it drastically affected the countries economy and even company activities .

As a part of cost cutting, many companies have limited the services of the company also fired
several employees.

Employees were fired from the lower end of the organization in order for cost cutting ,

Now, because of recession, the companies are not recruiting new employees and thus that
business had decreased.

The employee turnover also increased. Thus the companies cut their cost, decreases the
appraisal methods etc. Thus they limit the reward and recognition services from the company.

The disposable income of a person has decreased due to the slump of economy. The spending
habits of people including the employees has also decreased.

But now the condition is slowly improving and stabilizing , within few years things will get
better , 2020 is the expected year .
CHAPTER 4: COMPANY’S ORGANISATION

STRUCTURE

4.1 ORGANISATIONAL CHART

MANAGING DIRECTOR

CEO

GENERAL MANAGER

FINANCE HEAD

SALES HEAD

PROJECTS HEAD

FIRE AND SAFETY HEAD

HR HEAD

WAREHOSE HEAD

MARKETING HEAD

DIVISIONAL HEAD

ELECTRICALS HEAD
BRANCHES
 4.2 BRANCH STRUCTURE

GENERAL MANAGER

DIVISIONAL MANAGER

MARKETING HR
FINANCE PROJECT
SALES MANAGER
MANAGER MANAGER MANAGER MANAGER

MARKETING FINANACE
SALES TEAM PROJECT TEAM HR TEAM
TEAMS TEAM
 CHAPTER 5: DEPARTMENTS AND FUNCTIONS

5.1 FINANCE AND ACCOUNTS

HEAD-
FINANCE&ACCOUNTS

Dpy mgr Dpy mgr Internal Projects and Electrical Branch

Payables audit/branch lighting accesories Accounts
Receivables
Accounts Accounts

FUNCTIONS

 Monitoring the inflow and outflow of cash

 Dealing with the purchase orders

 Governing the expenditure back supported by the respective heads

  Analysing the budget

ROLES&RESPONSIBILITIES

1. National Head

 Monitors all the finance.

2. Deputy Manager- Receivables

 Manages all the invoices (billing to clients) and follow up of payments.

3. Deputy Manager- Payables

 Manages all the payments like vendor payments, salary of employees.

1. Deputy Manager- Internal Audit/ Branch

 Monitors complete auditing including PO, vendor payments.

2. Projects and lighting accounts

 Manages the entire accounts of projects and lighting department

3. Electronics and accessories accounts

 Manages the entire accounts of the electrical department and other accesories
 4. Branch Accounts

 Monitors the accounts of each branch.

5.2 HUMAN RESOURCES

HEAD- HR

HR- HR-Admin HR- HR- Payroll Branch HRs

Generalist Documentation Recruitment

Roles and Responsibilities

1. Head-HR: -
 To place Les Concierges as an employer of choice in the Service
segment
 Strategise & formulate efficient systems & policies, standards & work
flow processes
 Annual HR Budget
 Recruitment and Workforce Planning
 Formulation of Retention Strategies
 Building Capabilities & Organizational Learning through Training
 Increase Employee Engagement
  Performance Management & Reward
2. HR- Generalist:-
 Employee engagement
 Performance appraisal
 Employee relations
 Communication between different branches.

3. HR- Admin:-
 Housekeeping
 Facilities
 Maintenance of office
 Vendor management
4. HR- Documentation:-
 Joining letters
 Offer letters
 Appointment of new employees
 Distribution of joining kits
 Issue ofPF forms& ESI forms
5. HR Recruitment:-
 Recruitment of employees in branches all over India.
6. Payroll:-
 Payment of Salary, compensation, benefits and bonus
 Looking after the statutory requirements of employees.
7. Branch HRs:-
 In charge of each branch.
 They do the initial documentation and send to the corporate office for
approval.
5.3 SALES DEPARTMENT

REGIONAL SALES MANGER

BRANCH SALES
ASST.SALES
MANAGER
MANGER

SALES TEAM

SALES
EXECUTIVE

Functions
  SALES being an integral part of profit making It is an important department

 Majority of the companies give their tenders and quotaion

 Make way to earn more profits

 Maximize sales

 Plan sales campaign

 Forecast sales

 Sales budgeting

 Undertake sales promotion activities

The various solutions by which sales can be increased

 An exclusive web platform for the client, which can be customized to

o Category based website

o Point based website

 Product Management

o Complete end to end solution for customer’s needs , availability of

products

 Al Dastoor Gift Vouchers

o Mono branded gift vouchers given to employees.

o Special gift vouchers for customers

 Exhibition Stalls

o Setting up stalls at the expos and exhibition centers , where we can

attract more clients .
Roles& Responsibilities

1. REGIONAL SALES MANAGER

 in charge of all branches (sales)

2. ASST, SALES MANAGER

 In charge of new business acquisitions

 Maintain and retain client relations

 Follow ups with valued customers

3. Branch Sales Manager

• Handles a particular branch sales

Sales Team

• Negotiates with the customers

• Sets up pricing

• Meeting adhoc requirements

Sales Executives

• Deliver the services at the destination.

• Meet up customer needs

THE MAIN OBJECTIVE OF THE SAKESSAlES DEPARTMENT IS TO EFFECT SALES.

IT IS CONCERNED WITH THE TRANSFER OF OWNERSHIP OR MERCHANDIZE ON
TERMS SATISFACTORY TO BOTH THE BUYER AND THE SELLER.THIS HAS TO BE
DONE AT THE LOWEST COST POSSIBLE

The basic objective is to achieve profits through services.

5.4 STORE
Functions

 It stores products in stock

 They deliver the products according to sales quotation received from the sales team

 Recording of every product that enters and exits the store

 Price stabilization

 help desk services(for the company and other clients , to know stock availability)

 helps in reaching the product to the final destination

Success Factors

 efficient workforce

 special database (recording of entry and exit of products)

 successful Management

Roles and Responsibilities

1. Store Manager

 Managing operations

 See to that everything runs smoothly

2. Store office staff

 Recording of store transactions

 Follow up with clients

 Store keeper

 Manages and supervises

 Perform variety of task in ordering , receiving , storing , distributing and issuing

equipment

 Issuing purchase requisition

 Updates stock availability

 Presentation of material

 Drivers: they do the transportation work and making sure that the product
reaches the customer on time.
 Helpers : they do the helping work in the stores
Store keeper is an important person of the store .he is in charge of the store and the
controlling of the store activities, he must be a skilled person and must take care of the
store activities.

5.5 Marketing

Since the exsistence of Al Dastoor Contracting and Trading LLC , it had the Marketing
department which engages in introducing of products to the clients and making more
customers.marketing is one among the integral part of the company .

Branch
Manager

Marketing
Manager

Marketing
executives

In today’s world, the role of marketing in organizations is too important to be ignored. Large

and small organizations are today competing for the same market and the most innovative

and proactive have emerged victors. Today’s global economy has realised the importance of
small organizations and are increasingly giving them the much needed support to sustain

their growth. As a result, a company’s survival is dependent upon their wise marketing
efforts coupled by financial operational among other functions within their structure.

Competition has escalated more than ever and as major inroads are achieved in the use of

technology, the situation is not getting any better. Social media avenues have been intruded

by organizations seeking to capture the audience with their product and service offerings.

Most of them have indeed attained much success and customers are more informed than
they were a few years back.

Marketing plays an important role in establishing relationships between customers and the

organizations offering to the market. It gives us the confidence to want to try a new product

in the market as opposed to situations where the products enter the market without

publicity. This makes the marketing function critical in every organization irrespective of

whether the organization is a profit or non-profit centred. Marketing shapes the image of

the organization, how people associate the organizations products or services and indeed
give people the confidence about their products or services

Functions

• Creating , communicating , delivering and exchanging offers

• Producing marketing plan
• Product development
• Strategically overseeing advertising promotions
• Looking out for new business opportunities
• Maintain customer relationships
Roles & Responsibilities

1. Marketing Manager:

 Maintains client relationship

 Developing effective marketing strategy
 Conducting market research
 Customer relationship management
 Identifying new business opportunities

2. Marketing executives

 Planning implementing effective marketing communication campaign

 Understanding product profile
INTERCONNECTEDNESS OF VARIOUS DEPARTMENTS IN THE
CORE BUSINESS PROCESS

There are five verticals in the company. All these are interconnected to the Human Resources
and Finance department.

The HR department of the office is concerned with the recruitment, selection and placement of
employees in these verticals. Once the employees are selected, they will have to undergo an
induction or orientation programme. Then they will be trained by the concerned departments
for doing specific tasks.. The HR department determine the salary, remuneration,
compensations etc for the employees.

The finance department at the office manages the inflow and outflow of finance. There are
different sections for the payment and collection of funds. They are also concerned with the
payment of the salary determined by the HR department.

Thus all the departments are interconnected with each other. The interconnectedness is very
much linked in the core business.

Human resource

ITC

BUILDING

MATERIALS

ELECTRICALS

FIRE AND
SAFETY

INDUSTRIAL

PRODUCTS

Finance and accounts

 Human resources and finance are inter connected

They both hold equal responsibilities in the company

 CHAPTER 6: CONCLUSION

Al Dastoor contracting and trading LLC is one of the leading service provider companies in
the respective field. They have a good reputation and it has a wider concept. They have a
secured spot in the market.none of the competitors have been able to level up or grow as much
as Al Dastoor over the years, the companies still aims in embarking new business territories
expanding its product and market base.

They provide companies with the best product and services as per the requirement of their
valued customers. AL Dastoor contracting and trading LLC is able to create a most
customizable and creative rewards platform. Their focus is on creating unforgettable
experiences.

Findings

 They don’t have enough number of employees to divide the work.

 The reporting system is not structured

 As long as there are constructions and projects going on, Al Dastoor can grow
  They have several branches across Oman and they are still planning to grow and spread
its wings to greater heights

 They have a massive warehouse

 Services such as logistics is also provided

 Senior staffs are the essential part of the organization.

 Mixed culture brings in variety of ideas which could be used for attaining the company
goals

Suggestions

 The reporting system should be revised.

 They have to provide more training to their employees

 Target competitors and try getting top of the market

 Have an equal distribution of work

 Three months once conducting of training programmes to enhance the skills and boost
employees with confidence

Al dastoor contracting and trading LLC was formed over 26 years ago. The electrical
division was existed for more than a decade, they have entered new market base
diversifying into fire detection and alarm systems, oil field and mechanical supplies, project
and lighting
 Al Dastoor has got all the needful things for procurement, marketing, stocking, distribution,
logistics management and with adequate financial backing.

Al Dastoor certainly had a very humble beginning with struggles and unstabilityinstability
but over the years they paced up and have certainly made their own bench mark.

Hence Al Dastoor contracting and trading LLC has a lot of scope to reach greater heights
and reach the top market.

BIBLIOGRAPHY

 Al Dastoor contracting and trading LLC website: www.dastoor.com

 Al Dastoor contracting and trading company report