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DECLARATION
Place:
Date:
ACKNOWLEDGEMENT
I take this opportunity to thank all those who have rendered their valuable support for me to
complete my project work.
I owe an incalculable debt to, Branch Manager of Al Dastoor contracting and trading llc,
Muscat, Oman, for guiding me throughout the study and for giving valuable suggestions to
improve the report. I also thank other employees who helped me to complete this project.
I, gratefully acknowledge e study. I also express my sincere thanks to all my faculty members
and my classmates for helping me during the course of my project work.
All of this has not possible without the Lord’s grace and love of parents who gave me strength
and encouragement to go on.
INDEX
2. COMPANY PROFILE
2.1 Company Overview
2.2 History
2.3 Vision, Mission, Goals, Values
2.4 Strategy
2.5 Promoters
2.5 Top Management
2.6 Products/Services
INDUSTRY PROFILE
3. 3.1 Markets
3.2 Competition
3.3 SWOT Analysis
COMPANY’S.ORGANIZATION
4. STRUCTURE
4.1 Organisational Structure
4.2 Branch Structure
DEPARTMENTS& FUNCTIONS
5. 5.1 Finance & Accounts
5.2 Human Resources
5.3 Sales Department
5.4 Stores
5.5 Marketing
6. CONCLUSION
6.1 Findings
6.2 Suggestions
7. BIBLIOGRAPHY
CHAPTER 1: INTRODUCTION
The project entitled “Organizational Based Study on Al Dastoor contracting & trading”
help us to know more about the functions, structure, policies and different procedures of that
organisation. The above said company is a marketing based company based in Sultanate of
Oman ,there is nearly 100 team members working to build a formidable and resolute
corporation. Al Dastoor was formed in 1991 by taking over “Galfar engineering & contracting
company-electrical division”.
Al Dastoor has got all the infrastructure for procurement , marketing ,stocking ,distribution
and logistics management function with sound financial backing and has built up a reputation
for quality and competence
I wish to explore the key factors which make Al Dastoor contracting and trading LLC the
No:1 in the respective sector.
The scope of the study entitled “Organizational based Study on” Al dastoor trading and
services” includes
For the effectiveness of the study, the objectives are classified under two heads.
They are
Primary Objectives
Secondary Objectives
Primary Objectives
• Being a big and a busy firm, number of employees is less compared to work given
CHAPTER 2: COMPANY PROFILE
Al Dastoor is a member of "Galfar Group of Companies", which is one of the largest and
most diversified group in the Sultanate of Oman. Galfar Group has major interests in
Construction, Turnkey Projects, Oil Drilling, Water Well Drilling, Heavy Transportation,
Heavy Fabrication, Travel and Tourism, Manufacturing, Marketing and Trading. The group
employs more than 10,000 people and also has offices and companies outside of Sultanate
of Oman as well viz Sultanate of Brunei, United Arab Emirates, Qatar and India
2.2 VISION,MISSION GOALS AND VALUES
Vision
Al Dastoor contracting and trading LLC , strategy is to strive to the the best in what they do,
Innovating constantly to meet the customers need.
Mission
• The mission of Al Dastoor is to conduct the business professionally and effectively
using innovative practices
• Work with integrity , fairness and enhanced value for all our stakeholders
Values
Goals
• To grow worldwide
• To be a part of development saga
• To give the best values for the products
2.3Strategy
• Customers requiremets will be in highest qualities manner appropriate to each
market segment segment
• To develop rewarding relationships with employees , partners and suppliers
• All corporate activities will be conducted to highest ethical and professional
standard
2.4 Promoters
• Al Dastoor is a privately held company
• The investors are from Oman, also headed by Mr. Mohammad Ali
2.4Top Management
GENERAL MANAGER
BRANCH MANAGER
DIVISIONAL MANAGER
DEPARTMENT MANAGERS
2.5 PRODUCTS/SERVICES
Al Dastoor llc provides a unified view of all of Al Dastoor offerings including management
services and rewards. The services are keeping in line with their mission to bring
convenience and complete support to others businesses and lives.
Al Dastoor trading and contracting provides services that drive behaviours that drive
loyalty and profitability. They provide enterprise workforce, customer management
building material trading and contracting
In today's increasingly competitive business environment, the need to win and retain
customers has never been greater. Al Dastoor provides its client companies- support , and
innovative ideas, that add value and good relationship to the deal.
Al Dastoor has a strong workforce that can deal with any situation or task put ahead of
them. They have always been a gem to a customer , providing them with valued products
and workforce. Al Dastoor has two teams .
• Hamilton switches
• Bajaj fans
• Fire safety products
• Security products
• Barriers
• Construction products
• Tower lights
• Steel pipes
• fittings
Al Dastoor contracting and trading LLC have products and services such as
Itc
Industrial products
Electrical
Fire and safety
Building materials
Al Dastoor
Electrical Building
materials
The above given chart showcases some of the services provided by Al Dastoor trading
and contracting LLC
It is a dealer oriented team and the objective is to promote agency products through the vast
dealer network spread through out each wilayat
The experienced marketing team provides essential support and service backup to all the
dealers.
They basically concentrates on projects, there variety of product ranges which have been used
for prestigious projects and are approved by various ministries.
Highly professional marketing executives are put forward to offer services to the customers
satisfaction.
Products
ITC
FIRE AND SAFETY
BUILDING MATERIALS
ELECTRICALS
INDUSTRIAL PRODUCTS
ITC
Al dastoor ITC team is a total end to end network solution provider , including wired and
wireless solution , voice over ip, they undertake structured cable design , supply and
configuration of active components. In addition they have the capability to design and supply
various intelligent building solutions like CCTV systems, access control systems and security
systems.
Hardware
Software
Network solution
Wireless solution
Voip solution
Structured cabling
Cctv systems
Electronic components
Since its existence Al Dastoor has FSC division . fsc division provides maintenance services
of the alarms and the security systems .They take care of supply , installation , commissioning
and maintenance of fire detection and alarm systems and fire suspension systems.
Building Materials
Al Dastoor maintains a huge inventory of general hardware in order to help its customer meet
their requirements at once .easy availability of a wide range of items has made Al Dastoor a
preferred choice by customers, the company has been able to win the loyalty of its customers
by providing quality products.
Electricals
A wide range of electrical accessories are available to meet up the requirements of the
customers.
These are some of the widely sold products in the electrical department.
Industrial products
Al Dastoor has been in the market with the partnership of internationally renowned brands
Products range DI,CI, SS pipes and fittings , structural pipes , valves and union
Oman is country with a backbone of oil and gas, so its necessary to cater to their needs.
Managers: provides solutions through a single, consolidated window that are necessary to
manage people within large global organizations or even small project based teams.
Employees: provides a gamut of services that streamline their day-to-day work and help create
a positive work/ life balance.
Customers: The customers are highly benefited from the services provided by the company
CHAPTER 3: THE INDUSTRY PROFILE
Al Dastoor is a leading supplier of electrical , mechanical , computer and electrical
components in Oman offering a complete range of electronic accessories ,lighting ,wiring
Cable management and cable support system , tower clock ,security products, fire and
safety products , manhole covers, barricades , construction equipment’s and a wide range of
branded building material products
Al Dastoor represents many top class manufacturers from all around the world
Al Dastoor was formed in the year 1991
They crossed many hurdles and competitions to reach the current position
Al Dastoor was formed in 1991 by taking over Galfar's Electrical Division with an aim to
achieve rapid growth and expansion in designated areas of operational covering Electrical
accessories for building services, Fire Detection & Fire Fighting, Oilfield and Mechanical
Supplies, Projects & Lighting, Electronic Components and Security Systems.
3.1 MARKETS
AL DASTOOR has wide markets in Oman, they have basically taken over the construction
field, they have made several deals with customers/companies .
They have also ventured into diversified market bases and have set a bench mark, quality
products,efficient pricing and excellent workforce has made them stand out tall among the rest
Al Dastoor moto” provide excellent services to all our customer’s utmost satisfaction”
As the moto states , they mainly aim in providing excellent service to the customer hence
customers consider Al Dastoor as dependable source.
They have made huge deals with several companies and undertaken several projects .
Namely few were the Royal Oman Police Project,PDO Project. And several other public
relation projects.
3.2 COMPETITION
Al Dastoor is one of the leading Construction service provider and trader. It has several
branches spread out in Oman.
• Honda road
• Sohar
• Sur
• Salalah
It has such a big network and a wide range of services and products, but it certainly has
competitors. Al hairy contracting and trading is one of its major competitor.
There are many companies which have services like Al Dastoor, but none of them have come
up to the level of services that Al Dastoor provides. Al Dastoor provides its customer the best
services and products. Every products of al dastoor is fast moving. All the divisions work
together to get to the final goal. The motto of A Dastoor is “to provide the best service and
satisfaction to all customers.”
Strengths
Huge database
Better facilities
Experienced hands
Limited competitors
Work load
Inadequate training
Opportunities
Threats
Few Competitors
Decreasing commission
Fluctuating rates
Political Instability
Al Dastoor contracting and trading LLC. offer their services to major companies. Les
Concierges provide companies with happier, more productive services and better products.
Construction companies are their major clients. Since construction companies were badly
affected by the global recession, it had impacted the company to a certain extent.
Even the fall in petrol prices affected the market place ,as the petrol prices fell in all GCC
countries it drastically affected the countries economy and even company activities .
As a part of cost cutting, many companies have limited the services of the company also fired
several employees.
Employees were fired from the lower end of the organization in order for cost cutting ,
Now, because of recession, the companies are not recruiting new employees and thus that
business had decreased.
The employee turnover also increased. Thus the companies cut their cost, decreases the
appraisal methods etc. Thus they limit the reward and recognition services from the company.
The disposable income of a person has decreased due to the slump of economy. The spending
habits of people including the employees has also decreased.
But now the condition is slowly improving and stabilizing , within few years things will get
better , 2020 is the expected year .
CHAPTER 4: COMPANY’S ORGANISATION
STRUCTURE
MANAGING DIRECTOR
CEO
GENERAL MANAGER
FINANCE HEAD
SALES HEAD
PROJECTS HEAD
HR HEAD
WAREHOSE HEAD
MARKETING HEAD
DIVISIONAL HEAD
ELECTRICALS HEAD
BRANCHES
4.2 BRANCH STRUCTURE
GENERAL MANAGER
DIVISIONAL MANAGER
MARKETING HR
FINANCE PROJECT
SALES MANAGER
MANAGER MANAGER MANAGER MANAGER
MARKETING FINANACE
SALES TEAM PROJECT TEAM HR TEAM
TEAMS TEAM
CHAPTER 5: DEPARTMENTS AND FUNCTIONS
HEAD-
FINANCE&ACCOUNTS
FUNCTIONS
ROLES&RESPONSIBILITIES
1. National Head
Manages the entire accounts of the electrical department and other accesories
4. Branch Accounts
HEAD- HR
1. Head-HR: -
To place Les Concierges as an employer of choice in the Service
segment
Strategise & formulate efficient systems & policies, standards & work
flow processes
Annual HR Budget
Recruitment and Workforce Planning
Formulation of Retention Strategies
Building Capabilities & Organizational Learning through Training
Increase Employee Engagement
Performance Management & Reward
2. HR- Generalist:-
Employee engagement
Performance appraisal
Employee relations
Communication between different branches.
3. HR- Admin:-
Housekeeping
Facilities
Maintenance of office
Vendor management
4. HR- Documentation:-
Joining letters
Offer letters
Appointment of new employees
Distribution of joining kits
Issue ofPF forms& ESI forms
5. HR Recruitment:-
Recruitment of employees in branches all over India.
6. Payroll:-
Payment of Salary, compensation, benefits and bonus
Looking after the statutory requirements of employees.
7. Branch HRs:-
In charge of each branch.
They do the initial documentation and send to the corporate office for
approval.
5.3 SALES DEPARTMENT
BRANCH SALES
ASST.SALES
MANAGER
MANGER
SALES TEAM
SALES
EXECUTIVE
Functions
SALES being an integral part of profit making It is an important department
Maximize sales
Forecast sales
Sales budgeting
Product Management
Exhibition Stalls
• Sets up pricing
Sales Executives
They deliver the products according to sales quotation received from the sales team
Price stabilization
help desk services(for the company and other clients , to know stock availability)
efficient workforce
successful Management
1. Store Manager
Managing operations
Store keeper
Presentation of material
Drivers: they do the transportation work and making sure that the product
reaches the customer on time.
Helpers : they do the helping work in the stores
Store keeper is an important person of the store .he is in charge of the store and the
controlling of the store activities, he must be a skilled person and must take care of the
store activities.
5.5 Marketing
Since the exsistence of Al Dastoor Contracting and Trading LLC , it had the Marketing
department which engages in introducing of products to the clients and making more
customers.marketing is one among the integral part of the company .
Branch
Manager
Marketing
Manager
Marketing
executives
In today’s world, the role of marketing in organizations is too important to be ignored. Large
and small organizations are today competing for the same market and the most innovative
and proactive have emerged victors. Today’s global economy has realised the importance of
small organizations and are increasingly giving them the much needed support to sustain
their growth. As a result, a company’s survival is dependent upon their wise marketing
efforts coupled by financial operational among other functions within their structure.
Competition has escalated more than ever and as major inroads are achieved in the use of
technology, the situation is not getting any better. Social media avenues have been intruded
by organizations seeking to capture the audience with their product and service offerings.
Most of them have indeed attained much success and customers are more informed than
they were a few years back.
Marketing plays an important role in establishing relationships between customers and the
organizations offering to the market. It gives us the confidence to want to try a new product
in the market as opposed to situations where the products enter the market without
publicity. This makes the marketing function critical in every organization irrespective of
whether the organization is a profit or non-profit centred. Marketing shapes the image of
the organization, how people associate the organizations products or services and indeed
give people the confidence about their products or services
Functions
1. Marketing Manager:
2. Marketing executives
There are five verticals in the company. All these are interconnected to the Human Resources
and Finance department.
The HR department of the office is concerned with the recruitment, selection and placement of
employees in these verticals. Once the employees are selected, they will have to undergo an
induction or orientation programme. Then they will be trained by the concerned departments
for doing specific tasks.. The HR department determine the salary, remuneration,
compensations etc for the employees.
The finance department at the office manages the inflow and outflow of finance. There are
different sections for the payment and collection of funds. They are also concerned with the
payment of the salary determined by the HR department.
Thus all the departments are interconnected with each other. The interconnectedness is very
much linked in the core business.
Human resource
ITC
BUILDING
MATERIALS
ELECTRICALS
FIRE AND
SAFETY
INDUSTRIAL
PRODUCTS
Al Dastoor contracting and trading LLC is one of the leading service provider companies in
the respective field. They have a good reputation and it has a wider concept. They have a
secured spot in the market.none of the competitors have been able to level up or grow as much
as Al Dastoor over the years, the companies still aims in embarking new business territories
expanding its product and market base.
They provide companies with the best product and services as per the requirement of their
valued customers. AL Dastoor contracting and trading LLC is able to create a most
customizable and creative rewards platform. Their focus is on creating unforgettable
experiences.
Findings
As long as there are constructions and projects going on, Al Dastoor can grow
They have several branches across Oman and they are still planning to grow and spread
its wings to greater heights
Mixed culture brings in variety of ideas which could be used for attaining the company
goals
Suggestions
Three months once conducting of training programmes to enhance the skills and boost
employees with confidence
Al dastoor contracting and trading LLC was formed over 26 years ago. The electrical
division was existed for more than a decade, they have entered new market base
diversifying into fire detection and alarm systems, oil field and mechanical supplies, project
and lighting
Al Dastoor has got all the needful things for procurement, marketing, stocking, distribution,
logistics management and with adequate financial backing.
Al Dastoor certainly had a very humble beginning with struggles and unstabilityinstability
but over the years they paced up and have certainly made their own bench mark.
Hence Al Dastoor contracting and trading LLC has a lot of scope to reach greater heights
and reach the top market.
BIBLIOGRAPHY