PROJECT REPORT ON

COMPARITIVE STUDY OF ROYAL ENFIELD AND ITS COMPETITORS

Undertaken at

“ROYAL ENFIELD”

Submitted in partial fulfillment of the requirements

for the award of the degree of

BACHELOR OF BUSINESS ADMINISTRATION

to

Guru Gobind Singh Indraprastha University, Delhi

Under the Guidance of Submitted by

Dr. NEETU AGARWAL PIYUSH KUMAR AGGARWAL
Faculty Guide BBA-VI Sem, Morning Shift
Enrollment No.:03980401715

Session: 2015-2018

Form No. TIAS/AC/2017-18/22(B)

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To Whom It May Concern

I PIYUSH KUMAR AGGARWAL, Enrolment No. 03980401715from BBA-VI Sem, Shift_MORNING of the
Tecnia Institute of Advanced Studies, Delhi hereby declare that the Project Report & Viva Voce (BBA-
310) entitled__COMPARITIVE STUDY OF ROYAL ENFIELD AND ITS COMPETITORS_______________at
_TECNIA_____________________ is an original work and the same has not been submitted to any other
Institute for the award of any other degree. A presentation of the Project Report & Viva Voce was made
on ROYAL ENFIELD___ and the suggestions as approved by the faculty were duly incorporated.

Date: Signature of the Student

Certified that the Project Report & Viva Voce submitted in partial fulfillment of Bachelor of Business
Administration (BBA) to be awarded by G.G.S.I.P. University, Delhi by _________________________,
Enrolment No. ________________ has been completed under my guidance and is Satisfactory.

Date: Signature of the Guide

Name of the Guide:

Designation:

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 ACKNOWLEDGEMENT

It gives me tremendous pleasure in bringing out this project entitled

“COMPARITIVE STUDY OF ROYAL ENFIELD BIKES” taken up during my
final year BBA degree course.

I express my deep gratitude and indebtedness towards my guide Ms. NITU

AGARWAL for her valuable guidance and assistance through stimulating
discussion during the course of this project work.

I am deeply indebted to Mr. Deepak Rajkumar, SALES MANAGER, Royal Enfield,

A Unit of Eicher Motors Ltd. for giving me the opportunity to undertake this project
work in their esteemed company. Their valuable guidance has been at most useful.

Last but not the least I would like to thank my parents, friends and all other
respondents for co-operating with me in this work during my study and making this
a successful one.

NAME: PIYUSH KUMAR AGGARWAL

ENROLLMENT NO: 03980401715

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 CONTENT

S No Topic Page No

1 Certificate -

2 Acknowledgement

5 Chapter I: Introduction 1.-8

6 Chapter II: Research Methodology 9-13

7 Chapter III: Objective of the Project 14-48

8 Chapter IV: Data Reduction, Presentation & Analysis 49-52

9 Chapter V: Conclusions 53-58

11 References/ Bibliography

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