Documente Academic
Documente Profesional
Documente Cultură
E4-E5 (MANAGEMENT)
• Corporate Image
• Tools for building corporate image
• Public Relations
• Expectations from PR
• Ways to promote corporate image through PR
• Corporate Image and Public Relations
Campaign
???
For internal circulation of BSNL only
Contributors to corporate image
Media
Communications Employee
Investor Communications
Communications
Community
Corporate Communications
Image
Consumer
Communications Government
Crisis Communications
Communications
• Branding
• Corporate Identity Manual
• Advertising
• Public Relations
• Tag lines
• Logos
• Identity manuals
• Stationary, standard templates, anthem, dress
code, color codes, vehicles etc.
Quote Company
• Invent
• Applying thought
• Express yourself
• Kar Lo …
• Connecting….
• Financial soundness
• Ability to attract, develop & keep talented people
• Responsibility to the community & environment
• Leadership in field
• Quality of management
• Quality of products & services
• Innovativeness
• Org. Strategy
– Corporate Communications
– Projected images
• Institutional Mandates
– Reports by media and others
– Refracted images
• People select images
• Connecting India
• All ads give same look & feel?
• Employees know about corporate identity
manual?
• All our customer correspondence have synergy,
similarity, layout, color scheme, simplicity?
• Our showrooms, CSCs, offices, buildings etc.
BSNL 3 1 1 2
Airtel 1 2 3 3
RIM 2 3 2 1
Tata 4 4 4 5
• Various media
• What is the public appeal
• What is the Top of mind recall