A

COMPREHANSIVE PROJECT

ON

“IMPACT OF GOODS AND SERVICES TAX (GST) ON THE CONSUMERS

BUYING BEHAVIOUR OF FMCG PRODUCTS IN ANKLESHWAR”

PREPARED BY:

VISHAL D. AHIR [ENROLEMENT NO.: 167710592016]

SEMESTER: 4th BATCH: 2016-2018

GUIDED BY:

MR. RAHUL SONI

[ASSISTANT PROFESSOR]

SUBMITTED TO:

SHRI M.H.KADAKIA INSTITUTE OF MANAGEMENT AND COMPUTER

STUDIES, ANKLESHWAR

AFFILIATED TO

GUJARAT TECHNOLOGICAL UNIVERSITY, AHMEDABAD

For partial fulfillment of the

Requirement for the degree of

Master of business administration (MBA)

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 DECLARATION

I am VISHAL D. AHIR the undersigned, here by, declare that this project titled
“IMPACT OF GOODS AND SERVICES TAX (GST) ON THE CONSUMERS
BUYING BEHAVIOUR OF FMCG PRODUCTS IN ANKLESHWAR”; Is an
original & bonafide work carried out under the guidance of Mr. Rahul soni, Assi.
Professor of Shri M.H. Kadakia Institute of Management And Computer Studies,
Ankleshwar. The empirical findings in this report are based on the data collected &
have not been taken from any other reports. This study does not form any basis for
The MBA Program.

Date:

Place: AHIR VISHAL D.

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 ACKNOWLEDGEMENT
Here is the golden opportunity for us to express our heartfelt gratitude
to the persons, who have supported us, given their precious time,
opinion and suggestion to complete the project.

No work can be carried out without the help & guidance of various
persons. I am happy to take this opportunity to express our gratitude
to those who have been helpful to us in completing this project report.

First of all I would like to thank to all the general public who are
helped us for giving their views regarding an impact of goods and
services tax (GST) on the consumers buying behavior of FMCG
products in ankleshwar. They are fulfilling my questionnaire &
mentioned their views and what they are perceived about these
services.

We would also like to thank to Mr. Rahul soni for their advice &
guidance in preparing my project report. Who had a helping hand in
arranging my comprehensive project that stood as important pillar &
supported me at each and every stage of this report.

VISHAL D. AHIR

iii
 PREFACE

This study report was a memorable experience and it has allowed us to learn a lot of
things in a programmed way practically on the field.

And it really mattered as things are completely different and complicated as compared
to the theoretical concept. And we can say that our knowledge is increased after doing
this project. Really knew that theoretical is no use without getting practical
knowledge as there are the two sides of technical knowledge.

We have taken due care in framing this study report but there is any omission or error.
We request you to overlook upon this fact, as this is sincere attempt to perceive things
in a proper way.

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 INDEX
SR. No. Particulars Page No.
1. About the GST 1
2. About the topic 14
3. Literature Review 18
4. Research Methodology 23
1. Research Statement
2. Problem Statement
3. Hypothesis
4. Objective of study
5. Research Design
6. Source of data collection
7. Research Area
8. Duration of Study
9. Limitation of Study
5. Data Analysis & Interpretation 26
6. Hypothesis Testing 44
7. Findings 45
8. Suggestions 46
9. Conclusion 47
10. Bibliography 48
11. Annexure 49