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EFU is the largest insurer group in the country. The group structure comprises of EFU General
Insurance Limited, EFU Life Assurance Limited and Allianz EFU Health Insurance Limited.
EFU General was incorporated on September 2, 1932. The Company provides a full range of
insurance services to fulfill the needs of all of its customers being commercial and individual
clients. Our product portfolio includes:
• Motor
• Miscellaneous
• Takaful
• EFU is one of the few Pakistani organizations run totally by professional management and
highly motivated field force.
• Rating: Insurer Financial Strength AA+, Outlook: Stable (Rating Agencies: JCR-VIS and
PACRA).
We are in the business of providing a full range of non-life insurance products and services
customized to meet the varied needs of a wide spectrum of businesses and industrial clients as
well as individuals, providing Property, Marine/Aviation, Motor and other Miscellaneous
products. In addition to this, Window Takaful operations have also been started since 6th May
2015. The most important aspect of our operation is that we have created a separate Risk
Management Team and an Engineering Group who work closely with clients to identify various
risk exposures and then provide specific insurance. This helps in loss prevention and reducing
the cost of premium. Our market-driven team of inspired and technically qualified insurance
personnel, specializing in civil, mechanical, metallurgy, electronics and having overseas
linkages, is on-call for necessary professional advice at all times. It is our policy not only to
provide protection and risk reduction but help clients develop preventive capabilities to avert
major perils and calamities. Over the years we have developed a full range of insurance services
for large infrastructure projects including the areas of oil/gas exploration field.
We are fully equipped with technical, marketing and managerial skills supported by reinsurance
arrangements with a number of European firms of international repute to cater for all classes of
specialized insurance and provide customer service of the highest quality. Our clients include
both large and medium sized organizations in all sectors of the economy. We are committed to
new product development and innovation, legendary customer service and a promise that
everything we do, we do from the heart.
Current Performance:
As with the other facets of impact, performance too has many different aspects.
Some of these are new business written, premium income, and settlement of
claims. In a broader context, performance also encompasses our role vis-à-vis the
industry as a whole. We have nurtured and propagated the idea and ideals of
insurance in Pakistan since its appearance on the world map as an independent
nation. Today, EFU enjoys acknowledgement at home and abroad as the flagship
of Pakistan's insurance industry. This is the fruit of our efforts towards expanding
and reshaping the horizons of insurance services in the country.
With us, maturing is a dynamic process. As one generation of customers passes
on the mantle to the next, so have managements at EFU. Our distinction is that
we derive strength and sagacity from our heritage; fuel our performance with an
enduring passion to serve customers and community in better ways. We
consistently innovate new products, anticipate needs and engineer appropriate
responses according to needs of the times. Our passion to be better than what we
were yesterday will remain vibrant as ever.
Strategic Objectives:
• Explore opportunities by introducing new products and diversifying current product portfolio.
Our strategy for 2017 is designed to deliver sustainable, profitable growth in a changing and
competitive business environment in order to maintain leading position in the industry.
To take EFU General to the greater height, we are focusing more closely on the markets and
customers segments where we have a competitive edge, those where we can offer a superior
value proposition to our customers.
The Company’s Window Takaful Operations have grown manifold since its start in 2015. We
see further penetration in Takaful market in 2017.
We continue to invest in our people and systems and processes to better understand our
customer's needs, serve them in the way they require, increase collaboration and improve
efficiency.
Vision:
To continue our journey to be better than the best.
Mission:
To provide services beyond expectation with a will to go an extra mile. In the
process, continue to upgrade technology, human resource and reinsurance
protection.
Our Values
Our philosophy is to be the leading Company with service above par, with
integrity, excellence and professionalism. Following are our core values:
PROFESSIONALISM
OUR PEOPLE
In EFU we work like a family. Everyone is treated with respect and without any
discrimination.
We donate to various institutions in health and education sectors, for improving the
lifestyle of common man.
Policies:
Customers
We believe in customer trust and satisfaction being our strength over the years.
To help improve customer service and meet their needs and expectation,
feedback from customers is sought. In this regard, the Company's website has
dedicated customer feedback section for an ongoing relationship with them.
Banks
Media
We continuously engage with media through issuing press releases, briefings and
advertisements campaigns. We have also dedicated section on our Company's
website for public relations.
Regulators
Corporate Governance:
SAIFUDDIN N. ZOOMKAWALA(Chairman)
HASANALI ABDULLAH(Managing Director & Chief Executive)
RAFIQUE R. BHIMJEE(Director)
ABDUL REHMAN HAJI HABIB(Director)
MAHMOOD LOTIA(Director)
MUNEER R. BHIMJEE(Director)
TAHER G. SACHAK(Director)
MOHAMMED IQBAL MANKANI(Director)
ALI RAZA SIDDIQUI(Director)
Management:
Managing Director
Jaffer Dossa
M. Akbar Awan
Nudrat Ali
S. Salman Rashid
Senior Executive Directors
M. Shehzad Habib
Mohammad Iqbal Dada, M.A., A.C.I.I.
Abdul Wahid
Khalid Usman
Musakhar-uz-Zaman, B.E.
Abdul Majeed
Faisal Gulzar
Masroor Hussain
Mazhar H. Qureshi
Mohammad Afzal Khan, E.M.B.A.
Muhammad Sohail
Shahzad Zakaria
Abdul Bari
Abdul Hameed
Abdul Mateen Farooqui, M.Sc.
Abdul Rashid
Ali Raza
Asghar Ali
Fakhruddin Saifee
Iftikharuddin, L.L.B.
M. A. Qayum, M.Com
Muhammad Hussain
Muhammad Mujtaba
Quaid Jauhar
Riaz Ahmad
Abdul Aziz
Amanullah Khan
Asadullah Khan
Ashfaque Ahmed
Asif Mehmood
Farhat Iqbal
Liaquat Imran
Mansoor Ahmed
Mohammad Hanif
Mohammad Saleem
Muhammad Naseem
Muhammad Salahuddin
Muhammad Sirajuddin
External Environment:
SWOT Analysis
Opportunities
Threats
• Increased competition