DESIGN BRIEF

For

SHOPPING MALL
(Semester VI Design Problem)

Group members:
Niramayee Godara
Priyanka Ahuja
Roopanshi Goel
Siddhant Shrivastav
Sparsh Jha
Tushar Chaudhary
INTRODUCTION
India is a land where we have feasts, festivities, carnivals happening round the year. Most of these
activities take place in the open. Shopping malls, in contrast, give us a different picture.

In a Shopping Mall, we perceive a distinct attempt to portray an International image. “The process of
evolution began with the traditional high street and air-conditioned market of the 1990s and earlier.
This led to the large shopping malls, multiplexes and shopping centres of the new generation. A
Shopping Mall is not only a space for Commercial Activity but social life as well – a modern, climate-
controlled version of the ancient town squares.

Shopping Malls are popular basically for three reasons: free or low-cost parking, guaranteed comfort
for all weather conditions and availability of a variety of goods which traditional local shopping areas
could never match.

A Few Important Aspects of Shopping Mall Design:

• Circulation within a Shopping Mall is important.
• Column free retail spaces.
• Mall should be well-served with utility services like:-
Drinking water, sanitation, toilets, waste disposal management, ease of regular cleaning and
maintenance, electricity and power back-up, security arrangements, fire, lighting, HVAC etc.

REQUIREMENTS

Shops & amenities:- Admin office:-

1. Anchor store 1. Admin office+ account
2. Super market 2. Building management’s office.
3. Electronic zone
4. Specialty stores Basement Services:-
5. Theme galleries 1. Pump room
6. ATMs 2. HT and LT panel room
3. HVAC plant room
Entertainment:- 4. DG set
1.Kids zone 5. Fire exhaust with open shaft
6. CO2 extraction
Café & restaurants:- 7. Electrical panel rooms at every floor
1. Multi-cuisine restaurant 8. Fire exits
2. Food court 9. Fire Hydrants at different part of building
3. Specialty restaurants 10. AHU room
4. cafe 11. Toilets
5. Snack bars 12. Under ground and overhead water tanks/ for
6. Ice cream parlour service, drinking and fire
BENEFITS OF SHOPPING MALL OVER LOCAL AND STREET MARKET

LOCAL MARKET STREET MARKET SHOPPING MALL

PARKING No No Yes
RESTROOM No No Yes
SPACIOUS STORES No No Yes
ORGANISED No No Yes
VARIETY OF BRANDS Limited Limited Yes
DISPLAY Shelf System Mostly Folded Fully Displayed
AMBIENCE Normal Normal Pleasing
CIRCULATION Limited Limited Mannered
ZONING No No Category division
SECURITY No No Yes
ENTERTAINMENT No No Yes
MEETING SPACES No No Yes
CLIMATIC COMFORT No No Yes

ASPECTS THAT EACH ONE SHOULD INCULCATE WITHIN THEIR DESIGN

 The building as part of its surroundings (Contextual)
 The purpose of the building should be clearly reflected in its design
 Sustainable (as todays major concern)
 Space should offer an experience to the customers.
 Conceiving the building with its various parts and outdoor areas as one interconnected
 Inviting space
 Considering this project equally social as commercial.
 Functional
 Design should be that it will target more group of people.

As shopping mall is a typology of commercial complex which has feature like (Introvert spaces,
Large atriums, and Corridors, connecting shops,etc). Hence somehow it provides rigidity in
designing, Therefore design should move forward with the aim to redefine the Shopping mall by
moulding or breaking its typology, so that it will create a whole new experience to the users.