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Netflix is an amazing digital success story. Starting out more than 17 years ago as a
predominantly DVD subscription service, Netflix was able to pivot along the way and
take advantage of rapidly evolving mobile technology and ever-improving internet
speeds to become one of the largest video distribution networks on the planet.
So how far have they come? Here is a digital collection of every Netflix stat I have
curated over the years. With over 100 million users logging in monthly, there is plenty of
data to collect and list here. I try to go through each and every stat regularly and update
as much as possible, but we all know that some stats are easier to track down than
others and some are reported once by a company and then not updated for years.
As always, every stat is linked to its source and the date of the source is listed. Please
see the disclaimer at the bottom of each page for more important info about these
numbers.
Please note that some of these numbers are easier to find than others. Many of these Netflix statistics
come from the company's own disclosures, but some are based on news reports and not official company
tallies. Basically, this is the best I can find and I don’t guarantee anything to be 100% accurate.
Netflix Statistics
Year of Netflix founding:
1997
1999
2002
117.6 million
62.83 million
Please note that some of these numbers are easier to find than others. Many of these Netflix statistics
come from the company's own disclosures, but some are based on news reports and not official company
tallies. Basically, this is the best I can find and I don’t guarantee anything to be 100% accurate.
53%
54.75 million
10 billion hours
Please note that some of these numbers are easier to find than others. Many of these Netflix statistics
come from the company's own disclosures, but some are based on news reports and not official company
tallies. Basically, this is the best I can find and I don’t guarantee anything to be 100% accurate.
70%
30%
2.5 viewers
Percentage of Netflix subscribers in the US that cite the original programming as their reason for
subscribing:
57%
Please note that some of these numbers are easier to find than others. Many of these Netflix statistics
come from the company's own disclosures, but some are based on news reports and not official company
tallies. Basically, this is the best I can find and I don’t guarantee anything to be 100% accurate.
$0.20
$6 billion
$60 billion
Please note that some of these numbers are easier to find than others. Many of these Netflix statistics
come from the company's own disclosures, but some are based on news reports and not official company
tallies. Basically, this is the best I can find and I don’t guarantee anything to be 100% accurate.
76%
Average amount of Netflix content that is watched per day per subscriber:
45gb
90%
Percentage of Netflix users that would download content, if the option was available:
73%
Please note that some of these numbers are easier to find than others. Many of these Netflix statistics
come from the company's own disclosures, but some are based on news reports and not official company
tallies. Basically, this is the best I can find and I don’t guarantee anything to be 100% accurate.
36%
Percentage of 2015 High School Graduates that watch Netflix multiple times a day:
27.9%
Percentage of Netflix users that have engaged with Netflix original content:
90%
Please note that some of these numbers are easier to find than others. Many of these Netflix statistics
come from the company's own disclosures, but some are based on news reports and not official company
tallies. Basically, this is the best I can find and I don’t guarantee anything to be 100% accurate.
$5 billion
79%
38%
26%
Estimated about of commercials that Netflix subscribers arent watching because they arent
watching broadcast TV:
Please note that some of these numbers are easier to find than others. Many of these Netflix statistics
come from the company's own disclosures, but some are based on news reports and not official company
tallies. Basically, this is the best I can find and I don’t guarantee anything to be 100% accurate.
Percentage of Canadian Netflix users that pretend to be from the US (for more content):
29%
5,532 titles
$1 billion
80%
8,103 titles
Please note that some of these numbers are easier to find than others. Many of these Netflix statistics
come from the company's own disclosures, but some are based on news reports and not official company
tallies. Basically, this is the best I can find and I don’t guarantee anything to be 100% accurate.
329,400,000,000gb
Percentage of US Netflix users that original content had no influence over their decision to
subscribe:
51%
16
4.2 million
Please note that some of these numbers are easier to find than others. Many of these Netflix statistics
come from the company's own disclosures, but some are based on news reports and not official company
tallies. Basically, this is the best I can find and I don’t guarantee anything to be 100% accurate.
200 countries
45
10
Please note that some of these numbers are easier to find than others. Many of these Netflix statistics
come from the company's own disclosures, but some are based on news reports and not official company
tallies. Basically, this is the best I can find and I don’t guarantee anything to be 100% accurate.
37%
1,000 hours
50%
100,000
Please note that some of these numbers are easier to find than others. Many of these Netflix statistics
come from the company's own disclosures, but some are based on news reports and not official company
tallies. Basically, this is the best I can find and I don’t guarantee anything to be 100% accurate.
88%
80%
Number of database servers Netflix lost when AWS rebooted (and it still stayed online):
Amount that Netflix reportedly paid for the “Marvel Defenders project”:
$200 million
Percentage of Netflix subscribers that are "extremely satisfied" or "very satisfied" with service:
63%
Please note that some of these numbers are easier to find than others. Many of these Netflix statistics
come from the company's own disclosures, but some are based on news reports and not official company
tallies. Basically, this is the best I can find and I don’t guarantee anything to be 100% accurate.
$100 million
81%
Please note that some of these numbers are easier to find than others. Many of these Netflix statistics
come from the company's own disclosures, but some are based on news reports and not official company
tallies. Basically, this is the best I can find and I don’t guarantee anything to be 100% accurate.
Amount Netflix reportedly paid Chris rock for 2 stand-up comedy specials:
42%
The Netherlands
Google Fiber
Please note that some of these numbers are easier to find than others. Many of these Netflix statistics
come from the company's own disclosures, but some are based on news reports and not official company
tallies. Basically, this is the best I can find and I don’t guarantee anything to be 100% accurate.
1 million
7%
40%
37%
Please note that some of these numbers are easier to find than others. Many of these Netflix statistics
come from the company's own disclosures, but some are based on news reports and not official company
tallies. Basically, this is the best I can find and I don’t guarantee anything to be 100% accurate.
Percentage of Americans that have streamed Netflix videos between November 2014-
November 2015:
51%
$300 million
close to 3 million
Please note that some of these numbers are easier to find than others. Many of these Netflix statistics
come from the company's own disclosures, but some are based on news reports and not official company
tallies. Basically, this is the best I can find and I don’t guarantee anything to be 100% accurate.
2.5 million
408,000 households
37%
$48 million
$1.17 billion
Please note that some of these numbers are easier to find than others. Many of these Netflix statistics
come from the company's own disclosures, but some are based on news reports and not official company
tallies. Basically, this is the best I can find and I don’t guarantee anything to be 100% accurate.
$53 million
$71 million
$1.223 billion
$1.305 billion
$65 million
$1.4 billion
Please note that some of these numbers are easier to find than others. Many of these Netflix statistics
come from the company's own disclosures, but some are based on news reports and not official company
tallies. Basically, this is the best I can find and I don’t guarantee anything to be 100% accurate.
$1.481 billion
$1.581 billion
$1.83 billion
$1.96 billion
$2.11 billion
$2.29 billion
Please note that some of these numbers are easier to find than others. Many of these Netflix statistics
come from the company's own disclosures, but some are based on news reports and not official company
tallies. Basically, this is the best I can find and I don’t guarantee anything to be 100% accurate.
$2.48 billion
$2.64 billion
75%
Percentage of kids in Netflix-only households that don't know what commercials are:
82%
Please note that some of these numbers are easier to find than others. Many of these Netflix statistics
come from the company's own disclosures, but some are based on news reports and not official company
tallies. Basically, this is the best I can find and I don’t guarantee anything to be 100% accurate.
900 at corporate HQ
22 languages
$6 billion
$8 billion
$1 billion
Please note that some of these numbers are easier to find than others. Many of these Netflix statistics
come from the company's own disclosures, but some are based on news reports and not official company
tallies. Basically, this is the best I can find and I don’t guarantee anything to be 100% accurate.
$1 billion
$800 million
71%
23%
60%
Please note that some of these numbers are easier to find than others. Many of these Netflix statistics
come from the company's own disclosures, but some are based on news reports and not official company
tallies. Basically, this is the best I can find and I don’t guarantee anything to be 100% accurate.
12%
47%
1 billion hours
57%
91
Please note that some of these numbers are easier to find than others. Many of these Netflix statistics
come from the company's own disclosures, but some are based on news reports and not official company
tallies. Basically, this is the best I can find and I don’t guarantee anything to be 100% accurate.
$2.79 billion
$6 billion
$7 billion
$2.985 billion
$3.286 billion
37%
Please note that some of these numbers are easier to find than others. Many of these Netflix statistics
come from the company's own disclosures, but some are based on news reports and not official company
tallies. Basically, this is the best I can find and I don’t guarantee anything to be 100% accurate.
Please note that some of these numbers are easier to find than others. Many of these Netflix statistics
come from the company's own disclosures, but some are based on news reports and not official company
tallies. Basically, this is the best I can find and I don’t guarantee anything to be 100% accurate.
About DMR
DMR (Formerly Digital Marketing Ramblings) is a clearinghouse for original and curated digital
marketing tips, stats and news, managed and edited by Craig Smith.
DMR is meant to be a helpful resource for marketers, journalists, professors and students. I
spend the time searching for, sorting and posting important digital marketing stats and facts so
you don’t. Just about every stat on DMR or in my reports is linked to the original source I found
it on in case you want more context to the data. I am constantly updating the posts on DMR to
stay as up to date as possible, so what you see today, may be different tomorrow. Be sure
to check back often to stay on top of major stat updates, new posts and new releases of reports
like this one.
• Email: dmrupdates@expandedramblings.com
• LinkedIn: craigpaulsmith
• Facebook: Digital Marketing Ramblings
• Twitter: @craigpsmith
• Google+: CraigSmith
• Pinterest: CraigPSmith
Please note that some of these numbers are easier to find than others. Many of these Netflix statistics
come from the company's own disclosures, but some are based on news reports and not official company
tallies. Basically, this is the best I can find and I don’t guarantee anything to be 100% accurate.