Republic of the Philippines

Region IV-A CALABARZON

Division of Cavite
Cavite State University-Main Campus
Indang, Cavite

COLLEGE OF ECONOMICS, MANAGEMENT

AND DEVELOPMENT STUDIES
Department of Accountancy

BUSINESS PLAN
A4B2 Partnership

In partial fulfilment of the requirements in

MNGT 25 – Production and Operation Management

Submitted to:
Ma’am Tita Lopez

Submitted by:
Ambata, Czarina Joie H.
Arcadio, Via
Aucena, Hannah Mae
Aure, Lea Angeline
Bael, Celeste
Barcena, Queen Faustine

May 2018
 TABLE OF CONTENTS

Page

EXECUTIVE SUMMARY………………………………………………… 3

COMPANY PROFILE …………………………………………………… 4

Company Ownership……………………………………………….. 4

Mission Statement ………………………………………………... 5

Vision Statement …………………………………………………. 5

Logo………………………………………………………………… 5

Structure of Organization…………………………………………… 6

Start-up Summary…………………………………………………… 7

PRODUCTS SUMMARY………………………………………………….. 8

TARGET MARKET OR CUSTOMERS ………………………………… 11

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 EXECUTIVE SUMMARY

Listen to the music howled by our mother nature and turn the vile roots of

devastation into superb creations.

Wastes increase volume higher than the level of creation of products in the

market. World is composed of products unparalleled to junks it crafted. Time will come

with the nastiest possible difficulty future earthlings will face – the problem about

garbage.

Power to absolute stopping of wastes existence is superhuman. One successful

output create multiple wastes, while one failed output results to even higher amount of

excess. The reduction of wastes has to be participated by every being in little ways.

A4B2 Partnership, as a part of this said world, has the primary purpose of

including itself in beautification of surroundings through lessening wastes while

manufacturing creative output through these used junks.

Upcycled Zipped Bottle Case is a recycled product, specifically manufacture used

bottles as main raw materials, essential for the participation in waste management and

reduction while exerting the employees’ skills and creativity in operational activities. The

production of Upcycled Zipped Bottle Case challenges heart and intellect in putting into

output the characteristics and design significant in capturing the attention of the target

market – students, teachers, instructors, and professors of Dasmarinas, Indang, and

Tagaytay.

A4B2 Partnership considers the necessity of the target market by innovating

Upcycled Zipped Bottle Case as storage material for pencils, ball pens, coloring

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materials, cosmetics, or anything that can fit inside. It serves quality unusual for non-

recycled pencil cases offered in the existing market.

COMPANY PROFILE

A4B2 Partnership is an innovative and enterprising waste management

partnership that offers zipped bottle case product. It aims to promote environmental

awareness by collecting plastic bottles and converting them into a product useful in the

daily activities of the people in the community.

The main office and production warehouse of A4B2 Partnership is sited at

Poblacion Uno, Indang, Cavite. The entity has three (3) branches where the Upcycled

Zipped Bottle Case are designed and sold. One is located at the University Mall inside the

Cavite State University - Main Campus, the other is sited at Sampaloc 1, Dasmarinas

City, and the last is located at Olivarez Plaza, Tagaytay City.

Company Ownership

A4B2 Partnership is organized by the six initial partners – Czarina Ambata, Via

Arcadio, Hannah Mae Aucena, Lea Angelene Aure, Celeste Bael and Queen Faustine

Barcena – who are the proposed managing partners of the operating entity. The specific

positions of partners are General Manager, Finance Manager, Operations Manager, and

Branch Managers respectively. The plan was envisioned and developed by these partners,

with the purpose of applying their creative ideas to build a successful and profitable

partnership.

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 A4B2 Partnership office and production warehouse is leased in Barangay

Poblacion Uno, Indang, Cavite for the convenience of the distance of the workplace to its

partners, employees, and target market.

Partnership Mission:

To build long-term relationships with our customers and to ensure the delivery of

an integrated, cost-effective and environmentally sound solid waste management.

Partnership Vision:

To be a leader in the development, implementation and maintenance of innovative

and sustainable waste reduction, recycling and collection services within an engaged

community.

Partnership Logo

A4B2 Partnership Logo is outlined by black and highlighted by green colors.

Green represents the emphasis of the importance of nature in the organization of the

partnership and its intention of promoting the reduction of wastes through manufacturing

of recycled bottles, represented by green bottle design at the upper left corner of the logo,

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as primary raw materials. Black signifies the toughness of A4B2 Partnership in keeping

its edge against competitors and continue the business from growing and maximizing its

profit without losing the foremost goal of keeping the green of environment. A4B2

denotes the initials of the surnames of the six partners composing the partnership.

Structure of Organization

A4B2 Partnership

Ambata, Czarina Joie H.

General Manager

Arcadio, Via Aure, Lea Angelene D.

Finance Manager Operations Manager

Aucena, Hannah Mae A. Bael, Celeste A. Barcena, Queen Faustine O.

Branch Manager 1 Branch Manager 2 Branch Manager 3

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Start-up Summary

A4B2 Partnership has start-up expenses budgeted at P150 000, the total

contributed capital of the partner. The land and building used as the partnership office

and production warehouse are contributed by General Manager Ambata. Finance

Manager Arcadio and Operations Manager Aure both contributed P40 000 while Branch

Managers Aucena, BM Bael and BM Barcena contributed P20 000 respectively. P20 000

is set aside for the purchase of production materials and other necessities such as zippers,

bottles, glue sticks, and design materials; P100 000 for the purchase of the primary raw

material; P10 000 for the furniture and fixtures; P10 000 for equipment; and P10 000 for

contingency purposes or those uncertain and unforeseen sudden occurrences.

Online announcements and promotions featuring Upcycled Zipped Bottle Case

photos and descriptions will be established to encourage the target markets to acquire

products in any of the three branches in Indang, Tagaytay, and Dasmarinas.

After 6 months of operating in its target market, A4B2 partnership visions to

expand its operations through addition of greater number of branches, presumably in any

other municipalities within the Province of Cavite, and through the practice of online

selling which will help the partnership to fully and continually implement its goals and

missions.

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 PRODUCT SUMMARY

Upcycled Zipped Bottle Case invented with no sew zipper and recyclable bottle

designed with random appealing designs, personalized or implied, will be presented to

the market.

It is a horizontally divided recyclable bottle serves as storage pouch sealed with

zipper. It keeps the materials placed inside, specifically school materials, cosmetics,

hygiene necessities, or anything that can fit in, safe.

By buying recycled products we can create an economic incentive for recyclable

materials to be collected, recycled, and manufactured into new products. This creates a

closed loop system that reduces the costs of recycling.

Upcycled Zipped Bottle Case is a finished product made with recycled bottles

intended to sell not only for the benefit of the producers and customers but for the benefit

of our natural resources as well. For consumers looking to do their part and have a

positive impact on the environment, buying recycled products made from recycled

content, is a step in the right direction. Since Upcycled Zipped Bottle Case is a recycled

product, it costs less than its non-recycled counterpart.

As Upcycled Zipped Bottle Case is composed of recyclable materials and some

minimum cost of accessories attached, it credits the customer through its low pricing

strategy.

By serving as storage for pencils, ball pens, other school supplies and matter

necessities of students, instructors, and professors, Upcycled Zipped Bottle Case provides

benefit to these targets.

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 Security is more assured through using Upcycled Bottle Zippered Case with its

hard and waterproof shell covering the objects placed inside. Upcycled Zipped Bottle

Case gives users decorative style of pouch on their study tables or bookshelves which can

be displayed horizontally or vertically.

Raw materials – recyclable bottles, zippers, and accessories – of Upcycled Zipped

Bottle Case can be easily found everywhere with cheap prices leading to ease in

manufacturing. Recyclable bottles are divided to halves. Cleaning follows to remove

attached dirt outside and inside the bottle to prevent germs from spreading and affecting

the health of the target market. Zippers are glued to attach two sides of a bottle without

the need for sewing. This enables the case to be opened and closed immediately. Finally,

the presentable Upcycled Zipped Bottle Cases are decorated, be it implied by

management or specially requested by the customers.

A4B2 Partnership applied the concept of mass customization in production of the

foundation of the product. The Upcycled Zipped Bottle Case is manufactured in the

production warehouse at Poblacion Uno, Indang, Cavite. These products, without design,

are sent to three branches located in Dasmarinas, Indang, and Tagaytay where such

products are either designed or left unchanged. The company offers a preference to

customers to request for personalized design for bought Upcycled Zipped Bottle Case

with no provided decoration. This strategy functions as one of the competitive advantages

of the entity.

What makes the Upcycled Zipped Bottle Case unique and better is the foundation

of its recycled creation, the flexible creativity it implants to customers, and the hearts of

both the management and end-users for the Mother Nature. Pencil cases in the market are

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common to the eyes of people for those do not provide specialized design and often are

easily broken. With cheap cost of Upcycled Zipped Bottle Case and its durability, it

stands higher than its competitors.

The target market – students, teachers, instructors, and professors – will choose to

buy Upcycled Zipped Bottle Case because of its low price, flexible usage, durability, and

presentation necessary to exceed the satisfaction of end-users.

Working in a job which gives less stress but shows freedom of creativity makes

employees to do the business with joy in this management.

A4B2 Partnership is not merely into the business for profit-making but for

promotion of environmental awareness. Other than maximization of profit, A4B2

Partnership aims to reduce the plastic wastes in the target place, and eventually in wider

scope of business, and slowly be a part of elimination of environmental pollution. A4B2

Partnership intends to promote recycling as it is one of the significant problems earth

experience nowadays.

The estimated selling price of the product is P35. With initial capital of P150 000,

the projected volume of production within 6 months is 20 000 Upcycled Zipped Bottle

Cases heading to projected net income of P180 000, the difference of the projected gross

income of P700 000 and the projected cost of sales of P520 000. However, the projected

net income of P180 000 is subject to deduction for other uncertain operations and

financial expenses and tax purposes.

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 TARGET MARKET

The A4B2 Partnership designated students (elementary students, junior high

school students, senior high school students, and college students), teachers, instructors,

and professors residing or working in Dasmarinas, Indang, and Tagaytay as its foremost

target market.

Recently the CVSU – Main Campus has implemented the program "Basura ko,

Uwi ko” Program for the regulation of the weight of wastes inside the school through

encouraging the students and faculties to keep their garbage until students and professors

dispose. This idea ssthe partners to make something out of the bottle wastes.

A4B2 Partnership target market is comprised of male and female students and

professionals whose age ranges from 7 to 60 years old. This kind of market generally

based their tastes and preferences on current trends and modern designs. This market

would also prefer the product worthy to spend for. Upcycled Zipped Bottle Case is a long

lasting, durable, affordable, and environmental friendly product that people should

treasure and keep.

A4B2 Partnership purposes to maximize the profit while engraving to the hearts

of the target market the substance of waste reduction through recycling as they enjoy the

benefit of durability, affordability, exquisiteness, and valuableness of Upcycled Zipped

Bottle Case.

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