FOR IMMEDIATE RELEASE Contact: Doug Badger

September 21, 2010 503.260.3235

Healthy Weight Commitment Foundation and Discovery Education

Announce Energy Balance Curriculum to Combat Childhood Obesity
Program to reach over 21,000 elementary schools and over 1 million teachers

Washington, DC – The Healthy Weight Commitment Foundation (HWCF), the CEO-led

organization driving a multi-year effort designed to help reduce obesity – especially
childhood obesity – by 2015, today announced the launch of a new online curriculum
powered by Discovery Education. Promoting ways to help young people achieve a
healthy weight through energy balance – calories in and calories out – this curriculum is
now available at no cost to educators at www.energybalance101.com.

“Parents and educators play a key role in teaching children that maintaining a balance of
our Energy In and Energy Out contributes to a healthy, active lifestyle,” said Lisa Gable,
Executive Director of HWCF. “This program helps ensure that we can deliver high-
quality curriculum directly into the classroom where it can make a real difference in the
lives of our children.”

“Discovery Education is proud to support the Healthy Weight Commitment Foundation’s

efforts to eliminate childhood obesity in America,” commented Mary Rollins, Discovery
Education Vice President of Educational Partnerships. “This curriculum provides
educators with new tools and resources that they can use in their classrooms to fight this
epidemic threatening today’s children.”

This engaging new curriculum – jointly developed by the Healthy Weight Commitment
Foundation, Discovery Education, the National Association for Sport and Physical
Education (NASPE), and pediatric dieticians -- includes lesson plans, resources, and
videos aligned to national standards, for the K-2 and 3-5 grade bands. The entire
curriculum can be integrated into classroom instruction, but is also flexible enough that
teachers can use the entire scope of resources or select the elements that best fit their
needs.

Energy Balance 101 teacher resources are divided into four modules:
Module 1- Introduction to Energy Balance and how to make choices for an active,
healthy lifestyle that fit individual needs
Module 2- Food Side of the Energy Balance Scale
Module 3- Physical Activity Side of the Energy Balance Scale
 Module 4- Applying Energy Balance to Students’ Lives
Each module includes background information and tips helping teachers, especially those
not experts in nutrition or physical education, understand the content, as well as dynamic
activities and engaging Discovery Education digital media. Family and community
extension resources are also included, helping facilitate further learning beyond the
classroom.

“NASPE dreams of a healthier nation in which all individuals are physically educated
and participate in lifelong physical activity,” said Executive Director Charlene R.
Burgeson. “This excellent new resource will help students achieve the recommended 60
minutes of physical activity every day while having high energy and physical stamina.”

The announcement with Discovery Education comes on the heels of a Memorandum of

Understanding signed between HWCF and the U.S. Army designed to combat childhood
obesity, a problem that is increasing health risks among the nation’s youth and reducing
the pool of available recruits for military service. In May, HWCF announced the
unprecedented partnership with Discovery Education and Parents magazine for the
creation of these complimentary websites that provide information on healthy active
lifestyles at school and home. Along with First Lady Michelle Obama, HWCF food and
beverage manufacturers also announced an historic agreement to reduce annual calories
by 1.5 trillion by the end of 2015.

To access the Energy Balance 101 curriculum, visit http://www.energybalance101.com.

About Discovery Education

Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) revolutionized
television with Discovery Channel and is now transforming classrooms through
Discovery Education. Powered by the number one nonfiction media company in the
world, Discovery Education combines scientifically proven, standards-based digital
media and a dynamic user community in order to empower teachers to improve student
achievement. Already, more than half of all U.S. schools access Discovery Education
digital services. Explore the future of education at www.discoveryeducation.com.

About National Association for Sport and Physical Education (NASPE)

The preeminent national authority on physical education and a recognized leader in sport
and physical activity, the National Association for Sport and Physical Education (NASPE)
is a non-profit professional membership association that sets the standard for practice in
physical education and sport. NASPE’s 15,000 members include: K-12 physical education
teachers, coaches, administrators, researchers, and college/university faculty who prepare
professionals in these areas. NASPE seeks to enhance knowledge, improve professional
practice, and increase support for high-quality physical education, sport and physical activity
programs. It is the largest of the five national associations that make up the American
Alliance for Health, Physical Education, Recreation & Dance (AAHPERD). For more
information, visit www.naspeinfo.org.
About Healthy Weight Commitment Foundation
The Healthy Weight Commitment Foundation is a first-of-its kind coalition that brings
together over 110 retailers, food and beverage manufacturers, sporting goods and
insurance companies, restaurants, a professional sports association, trade associations,
NGOs and the Army. The Foundation focuses on activities in the schools, the workplace
and the marketplace to promote healthy weight among Americans by balancing the
energy they consume with the energy they expend through physical activity.

HWCF Members:
1. 6KidsNFit
2. American Council for Fitness and Nutrition Foundation
3. American Dietetic Association Foundation
4. American Wholesale Markets Association
5. Ashley Shaffer, Miss New Jersey
6. Association of Junior Leagues International
7. Baby Goes Pro
8. Be Active Florida
9. Bio Vittoria Limited
10. Brookshire Grocery Company
11. Bumble Bee Foods, LLC
12. California Fresh Fundraisers LLC
13. Campbell Soup Company
14. CATCH
15. Charles the Chef
16. CommuniCard LLC
17. ConAgra Foods
18. Core Wellness Life Coaching LLC
19. Darden Restaurants
20. Del Monte Foods
21. Discovery Education
22. Dish with Eileen
23. Doctors Direct Healthcare
24. Dream Dinners
25. Einstein Noah Restaurant Group
26. Exercise is Medicine
27. Exergame Fitness
28. eXtension
29. Festival Foods (Minnesota)
30. Fields of Dreams
31. FitCity, a division of Learning Well, Inc.
32. FoodCALC
33. Food City
34. Food Marketing Institute
35. General Mills, Inc.
36. GetSweaty
37. Girl Scouts of the USA
38. Global Dairy Platform
39. Gonzalez Northgate Market
40. Good Sports
41. Grains for Health Foundation
42. Grocery Manufacturers Association
43. Harris Teeter, Inc.
44. Hartley Brand (H & H Products Co.)
45. Health-E-tips and JAM School Program
46. Healthcorps (Health + Healing Network)
47. Healthy Dining Finder
48. Healthy Lifestyle Choices
49. Hy-Vee, Inc.
50. IGA, Inc.
51. ILSI Research Foundation
52. Institute of Food Technologists
53. Jax Markets
54. Kellogg Company
55. Kraft Foods Inc.
56. Len Saunders
57. Mars, Incorporated
58. Martin’s Supermarkets
59. McCain Foods
60. McCormick & Company, Inc.
61. MEND
62. National Association for Sport & Physical Education
63. National Business Group on Health(channel partner on Your Wellness Advantage portal)
64. National Wildlife Federation
65. Nestlé USA
66. NFL Play 60
67. Nutralife
68. Our Park Place
69. Outdoor Foundation
70. Passport to Health
71. Paul Pierce’s The Truth on Health
72. PE4life
73. PepsiCo Foundation
74. PepsiCo, Inc.
75. Pink Lady America LLC
76. Playworld Systems
77. Price Chopper
78. Prince William Trails and Streams Coalition
79. PureCircle Limited
80. Ralston Foods/Post Foods, LLC (Ralcorp Holdings, Inc.)
81. Redner’s Markets, Inc.
82. Road Runners Club of America
83. Safeway Inc.
84. Sara Lee Corporation
85. Schnuck Markets, Inc.
86. Shannon Miller, 7 Time Olympic Medalist
87. Shop Rite of Hunterdon Co., Inc.
88. Skogen’s Festival Foods
89. Snack Foods Association
90. SPARK
91. Tate & Lyle
92. The Balancing Act
93. The Coca-Cola Company
94. The Hershey Company
95. The J.M. Smucker Company
96. The National Activity Plan
97. The National Theatre for Children
98. The PGA of America (The Professional Golfers’ Association of America)
99. The Sports Authority
100. Tommy the Tomato
101. TOPS Club, Inc.
102. TriWest Healthcare Alliance
103. Unilever
104. United Supermarkets, Ltd.
105. U.S. Army
106. U.S. Chamber of Commerce
107. U.S. National Physical Activity Plan
108. USA Rugby
109. Wakefern Food Corporation
110. W. K. Kellogg Foundation
111. WalkStyles, Inc.
112. Women Impacting Public Policy

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