A MINI PROJECT ON

“AIRCEL”
A Mini project Report submitted to Jawaharlal Nehru Technology University, Kakinada, in
Partial Fulfilment for the Award of Degree of

MASTER OF BUSINESS ADMINISTRATION

Submitted by

M Naga Praveen Kumar

(Regd.No.16JD1E0037)

Under the Guidance of

Mr. KJNV. NARASA REDDY, MBA, (Ph.D).

DEPARTMENT OF BUSINESS ADMINISTRATION

ELURU COLLEGE OF ENGINEERING & TECHNOLOGY-ELURU

(Affiliated to JNTU, Kakinada and Approved by AICTE)

Duggirala(V), Pedavegi(M) ELURU-534004.

1
 ELURU COLLEGE OF ENGINEERING & TECHNOLOGY
(Affiliated to JNTU, Kakinada and Approved by AICTE)
Duggirala(V), Pedavegi(M) ELURU-534004.

CERTIFICATE

This is to certify that the Mini Project Report on “AIRCEL” a bonafide work done
by Mr. M Naga Praveen Kumar, (Reg No. 16JD1E0037) a part of M.B.A., II-semester
curricular activity of Jawaharlal Nehru Technological University Kakinada, under my
supervision. The data has been collected by the candidate from authentic sources and
the analysis results will be used for academic purpose only.

Mr. KJNV NARASA REDDY

Head of the Department of MBA

2
 AIRCEL

Aircel

Type Joint venture

Industry Telecommunications

Founded In 1999 Founded ByChinnakannan

Sivasankaran

Headquarters Chennai, Tamil Nadu, India

Key people Kaizad Heerjee, CEO

Anup Vikal, CFO

Products Mobile telephony, wireless

broadband services

3
 Revenue US$ 1.159 billion (2012)

Members 82.01 million (April 2015)

Parent Maxis Communications(74%)

Sindya Securities and Investments
(26%)

Slogan The joy of a little extra

Website aircel.com

Aircel, is a joint venture between Maxis Communications Berhad, a leading regional

telecommunications group based out of Malaysia and Sindya Securities and Investments Private limited.
The Aircel Group, formed in 1994, offers affordable and outstanding mobile services to a vast
subscriber base in India. Aircel has a vision of delighting its customers by giving them the respect they
deserve. Our goal is to provide our customers with exemplary service and persistently look for new
ways to surpass their expectations.
Aircel commenced operations in 1999. In their first decade of operations, we concentrated on building
our foundations in the southern part of the country, and soon emerged as the regional market leaders.
We worked hard and achieved that success by remaining focused on growth opportunities. Soon after
our company began with its expansion in 2005 and has now set its sight on becoming a pan India
operator. Our project pipeline is robust, allowing for sustainable long-term growth.

Aircel is a Pan India operator with a presence across 23 circles. Aircel won 3G spectrum in 13 circles
and BWA spectrum in 8 circles. Aircel has successfully launched 3G services in 13 circles across India,
the fastest 3G roll out ever in the Indian Telecom Space.

Aircel has positioned itself as a data led telecom player and has addressed the multi-functionality of a
mobile phone in many innovative ways which are Industry firsts, be it the Aircel Pocket Internet, the
first social networking mobile INQ on Aircel, Aircel Apollo Mobile Health Care, Blyk on Aircel an
enriching engagement for the Youth, the first telecom player to introduce Facebook Voice Updates on
Aircel and introduced iPhone4 to the Indian Market.

4
5
Company Origin

The Aircel Group is a joint venture between Maxis Communications Berhad of Malaysia and Apollo
Hospital Enterprise Ltd of India, with Maxis Communications holding a majority stake of 74%. Aircel
commenced operations in 1999 and became the leading mobile operator in Tamil Nadu within 18
months. In December 2003, it launched commercially in Chennai and quickly established itself as a
market leader

– a position it has held since. Aircel began its outward expansion in 2005 and met with unprecedented
success in the Eastern frontier circles. It emerged a market leader in Assam and in the North Eastern
provinces within 18 months of operations. During this period, the company gained a foothold in 9
circles.

The Company has currently gained a momentum in the space of telecom in India post the allocation of
additional spectrum by the Department of Telecom, Govt. of India for 13 new circles across India.

These include Delhi (Metro), Mumbai (Metro), Andhra Pradesh, Gujarat, Haryana, Karnataka, Kerala,
Madhya Pradesh, Maharashtra & Goa, Rajasthan, Punjab, UP (West) and UP (East).

Aircel has won many awards and recognitions. Voice and Data gave Aircel the highest rating for overall
customer satisfaction and network quality in 2006. Aircel emerged as the top mid-size utility company
in Businessworld’s ‘List of Best Mid-Size Companies’ in 2007. Additionally, Tele.net recognised
Aircel as the best regional operator in 2008.

With over 15 million customers in the country, Aircel, the fastest growing telecom company in India,
has revved up plans to become a full-fledged national operator.

Aircel is an Indian mobile network operator headquartered in Chennai, which offers voice
and 2G, 3G and 4G data services. Maxis Communications holds a 74% stake and Sindya Securities and
Investments holds the remaining 26%. Aircel was founded by C Sivasankaran and commenced
operations in Tamil Nadu in 1999. It is India's sixth-largest GSM mobile service provider with a
subscriber base of 82.01 million subscribers as of April 2015. Aircel is a market leader in Tamil
Nadu and has considerable presence in Odisha, Assam and North-East circles.

6
HISTORY

Overview

This tournament has been India's largest tennis event since 1996. The event has attracted some of the
best names in the tennis circuit since its inception and the number of repeat players bears testament to
the popularity of the event.

The event has featured stars of the tennis world and some of the players to grace the courts here include
Rafael Nadal, Boris Becker, Carlos Moya, Richard Krajicek, Patrick Rafter, Yvgeny Kafelnikov, Byron
Black and India's own Leander Paes and Mahesh Bhupathi.

The event was started in 1996 as the McDowell Open in Delhi. In 1997, it was moved to Chennai as the
Gold Flake Open and the name was subsequently changed to the Tata Open in 2002 following a change
in the title sponsor. From 2005-2009, the Chennai Open was co-sponsored by the Tamil Nadu
Government. The event now has a new title sponsor - Aircel, and is called Aircel Chennai Open.
Support for the event also comes from the Tamil Nadu Government along with a consortium consisting
of Indian Bank, United India Insurance, Murugappa Group and Indian Overseas Bank under the
Platinum category and Larsen & Toubro under the Gold category.

7
Chennai Open 2008
The Chennai Open 2008, was the 13th edition of the ATP event being held in India. Held from the 31st
of December 2007 to the 6th of January 2008. This year saw World No.2 Rafael Nadal leading the
charge along with 3 other top 20 ranked players- Marcos Baghdatis, Carlos Moya and Mikhail
Youzhny.

2008 showcased some exhilarating tennis. One match in particular stood out- the semi-final clash
between World No.2 Rafael Nadal and World No.17 and Chennai favourite Carlos Moya turned out to
be the longest 3 set match in ATP and Chennai Open history with Nadal coming out on top with a 6-7,
7-6, 7-6 victory.

Mikhail Youzhny clinched his 4th ATP title taming a clearly exhausted Rafael Nadal in the finals with a
6-0, 6-1 score line. The doubles final saw the Ratiwatana twins Sonchai and Sonchat, claiming their 2nd
ATP title defeating Marcos Baghdatis and Marc Gicquel in a gripping 6-4, 7-5 victory.

Chennai Open 2009

The 14th edition of the Chennai Open saw an inspiring display of tennis from an Indian in the singles
draw for the very first time. Wild card Somdev Devvarman beat the likes of Carlos Moya and 6'10" Ivo
Karlovic before Marin Cilic ended his streak in the final.

Marin Cilic beat the Indian 6-4 7-6(3) to win his second ATP career title. Eric Butorac and Rajeev Ram
clinched the doubles title, beating Jean-Claude Scherrer and Stanislas Wawrinka 6-3,6-4.

The event was held from 5th-11th January 2009. Other top players in singles included Nikolay
Davydenko, Stanislas Wawrinka, Janko Tipsarevic, and Marcel Granollers. The two doubles top seeds
were Bhupathi/Knowles and Dlouhy/Paes.

Aircel Chennai Open 2010

2010 saw the 15th year of South Asia's only ATP World Tour event. The event now with a new title
sponsor Aircel has become 'Aircel Chennai Open' and is supported by The Government of Tamil Nadu
and a consortium of committed sponsors and partners.

8
The star-studded field for the Aircel Chennai Open 2010 comprised ATP Singles World No. 8 Robin
Soderling, ATP Singles World No 13 and Defending Champion Marin Cilic, ATP Singles World No. 21
Stanislaus Wawrinka, French Open Champion and Former World No. 1 - Carlos Moya, 2009 finalist
and India's No. 1 Somdev Dev Varman and World Junior No. 1 Yuki Bhambri. The field in 2010 was
arguably one of the most open and competitive line up the event has ever had.

Marin Cilic became only the second player to win back-to-back Chennai Open titles. He beat Stanislas
Wawrinka 7-6(2) 7-6(3) in a tense and fitting final. The doubles title was won by second seeded team
Marcel Granollers and Santiago Ventura after they beat Yen-Hsun Lu and Janko Tipsarevic 7-5 6-2.

Aircel Chennai Open 2011

Tomas Berdych, Marin Cilic, Stanislas Wawrinka and Richard Gasquet led the star-studded field for the
16th edition of the Aircel Chennai Open. There was strong Indian interest via the direct appearence of
Somdev Devvarman and wild cards Yuki Bhambri and Rohan Bopanna in singles, the much awaited
reunion of Mahesh Bhupathi and Leander Paes as the first seed, and second seeds Rohan Bopanna and
Aisam-Ul-Haq Qureshi (the Indo-Pak Express) in doubles.

Stanislas Wawrinka won the Singles title by beating Xavier Malisse 7-5, 4-6, 6-1. He beat the top
seeded Tomas Berdych in the semi-final 6-4, 6-1. In the doubles event, top seeded Indian pair Mahesh
Bhupathi and Leander Paes defeated Robin Haase and David Martin 6-2, 6-7 (3), 10-7 to win the title.

Aircel Chennai Open 2012

2012 hailed the 17th edition of South Asia's only ATP event, held from January 2nd to January 8th.

Leading the star studded field for the event was Janko Tipsarevic and Nicolas Almagro, world numbers
9 and 10 respectively. They were joined by returning champion Stanislas Wawrinka and 2011 ATP
Newcomer of the Year, Milos Raonic.

There was a strong India contingent top seeded doubles pair Mahesh Bhupathi & Rohan Bopanna as
well as singles wildcards Vishnu Vardhan and Yuki Bhambri and doubles wildcards Balaji &
Nedunchezhiyan and Jayaprakash & Ramanathan.

9
Milos Raonic edged out top seed Janko Tipsarevic 6-7, 7-6, 7-6 to take the singles crown in a marathon
match that lasted three hours and 16 minutes. He defeated second seed Nicolas Almagro on his way to
clinching his second career ATP title. In the doubles event, the first time pair of Leander Paes and Janko
Tipsarevic defeated fourth seeds Jonathan Erlich and Andy Ram 6-4, 6-4, marking Paes' sixth doubles
victory in Chennai.

10
PROFILE

SANDIP DAS was appointed Director to the Board of Aircel Ltd in 2007.

Mr Das is the Chief Executive Officer and Director on the Board of Maxis Communications Berhad
(Maxis), responsible for the Maxis Group’s operations and investments in Malaysia, India and
Indonesia. Maxis is the leading mobile operator in Malaysia.

Mr Das also serves as Commissioner on the Board of Commissioners of PT Natrindo Telepon Seluler
(NTS) in Indonesia, and as Director on the Boards of Sri Lanka Telecom and Mobitel (Pvt) Ltd in Sri
Lanka.

Internationally, Mr Das is a member of the Board and the Executive Council of the Bridge Mobile
Alliance, Asia’s largest mobile alliance, comprising the region’s top mobile operators.

Prior to joining Maxis in January 2007, Mr Das was Deputy Managing Director and Director on the
Board of Hutchison Essar Telecom (now Vodafone Essar), one of India’s largest mobile operators.
During his tenure here he was also the Deputy Chairman of the Service Industry Panel of the
Confederation of Indian Industries (“CII”).

Before his tenure at Hutch, Mr Das served as Franchise Head of Toyota cars and Hino trucks with the
Al Futtaim Group in Dubai, UAE for five years. Prior to this, he spent 10 years with Indian consumer
durable giant Usha International (The Shriram Group).

He holds a First Class Mechanical Engineering degree from Regional Engineering College, Rourkela,
India (now renamed the National Institute of Technology) and a Masters degree in Business
Administration from the Faculty of Management Studies, University of Delhi.

Maxis Communications Berhad is the holding company of Malaysia’s leading communications

company Maxis Berhad and of India’s fifth largest telecom operator Aircel Limited, as well as being a
stakeholder of AXIS in Indonesia.

11
Maxis Berhad with its consolidated subsidiaries (together, ‘Maxis’) provides integrated communications
services through 12.97 million Malaysian mobile subscriptions as on 30 June 2010. Maxis Berhad listed
in late 2009 in a successful IPO that was ranked as the largest ever in Malaysia and Southeast Asia,
raising RM11.2 billion. The IPO was awarded Deal of the Year for 2009 by Finance Asia.
Maxis has pioneered and led the Malaysian market in providing innovative and meaningful mobile
products and services. It was the first telecommunication service provider to bring the BlackBerry™
and Apple iPhone™ smart phones to Malaysia. Maxis is a leading regional content player; actively
builds a local content ecosystem to forward the Malaysian content industry; and continually explores
global and local best partnerships to provide a full suite of integrated communications services over
multiple platforms.

Maxis Communications Berhad’s India property Aircel is a full-fledged national operator with over 48
million happy customers, adding approximately 1.8 million subscribers each month. Aircel is a leader in
4 operating circles of Tamil Nadu, Chennai, Assam, North East and has 3G spectrums and broadband
wireless access (BWA) in 13 out of India’s 22 telecom circles. Aircel’s rapid and well-managed growth
in India has garnered multiple awards such as, the Brand Leadership Award by the World Brand
Congress 2009, Best Employer Brand & Innovation in HR & Best Strategy in line with Business by the
World HRD Congress 2009 to name a few. Aircel received the ‘3rd Most Admired Telecom Brand’
accolade from Drizzlin Media a Brand 2.0 consultancy.

Maxis Communications Berhad’s Indonesian stakeholding, AXIS, is a joint venture with leading Saudi
Arabian service provider Saudi Telecom Company (STC). The AXIS brand and logo is a symbol of
progressiveness and of its stakeholders’ commitment to developing Indonesia’s landscape of wireless
communication services. The dedicated expansion of AXIS’ 2G and 3G networks brings to populations
throughout the archipelago, a brand of service that is passionate, backed by integrity, and reflective of
the Maxis Group’s overall commitment to enriching customer experience.

Together, Maxis Communications Berhad’s progressive brands in Malaysia, India and Indonesia
represent its vision of bringing leading-edge technology and advanced communications services to the
enrichment of customers’ lives and businesses, in a manner that is simple and personalised, reliable and
enchanting. The group continues to develop the field of communications by taking strong steps today
towards creating a well-connected future.

12
About Aircel

Aircel, a part of Maxis Communications Berhad, Malaysia, is India’s fifth largest GSM mobile service
provider with a subscriber base of over 48 million and is the fastest growing mobile operator in the
country. It is the market leader in Tamil Nadu, Assam, North-East and Chennai. Aircel is now present in
23 Telecom Circles (Mumbai, Pune, Uttar Pradesh East, Uttar Pradesh West, Delhi, Andhra Pradesh,
Karnataka, Kerala, Kolkata, Assam, Bihar, Chennai, Himachal Pradesh, Jammu and Kashmir, North-
East , Orissa, Tamil Nadu, West Bengal, MP & Chhattisgarh, Haryana, Punjab, Gujarat & Rajasthan)
and with spectrum secured for all the remaining circles (a total of 23 circles in India), the company is on
track to become a leading Pan-India Operator. For more information, please log on to www.aircel.com.

AIRCEL CEO

MUMBAI: Kaizad Heerjee, the chief executive officer of Aircel, has emerged as a strong contender to
head an entity being planned by combining the wireless operations of Reliance Communications with
the company, which could emerge as a strong No. 4 telco in India's intensely competitive telecom
market.

Heerjee has been offered a two-year extension on his contract, two people familiar with the negotiations
said. Heerjee declined to comment on the matter and referred queries to the com ..
Aircel Appoints Kaizad Heerjee as COO

Aircel, has appointed Dr Kaizad Heerjee (ex CEO from U Mobile, Malaysia) as the company’s COO.
The leadership position was vacant for past few months, post the exit of Gurdeep Singh (he has recently
taken over as President & CEO for Reliance Wireless Business). Aircel is the country’s fifth-largest
telecom company, with over 60 million customers. The company has a majority ownership by
Malaysia’s Maxis. Jean Pascal, from Maxis had reportedly taken over as the COO, post exit of Gurdeep
Singh.

Kaizad Heerjee, has most recently been with U Mobile, Malaysia as the CEO. Ealier he has worked
with Indosat, Singapore Technologies, Star Hub, Informm Development Authority of Singapore &
Digital Equitment Corporation. He has a PhD in Computer science, and MSc in IT. During his over 20
years of experience he has been with top companies in the areas of technology & communications.

Earlier this year, we had seen a series of top team exits from Aircel, following business restructuring
announced in last part of 2011. Following the changes in organization, the company saw the exit of

13
Gurdeep Singh, the COO followed by the exit of group Chief Technology Officer (CTO) Malickarjun
Rao, and the company’s Chief Marketing Officer Rahul Saighal.

The overhaul of organization lead to the business being split into two divisions – one focused on
Operations –OpCo & the other focused on Networks – NetCo. The Operations, division being
responsible for marketing, branding, go to market strategy and expansion. The Networks division
responsible for active infrastructure of the company. The company had earlier hived off its passive
infrastructure assets (tower business) to GTL. Sudhir Mathur, the CFO has been heading the Networks
division.

Under the present structure, both the division would report to the new COO, while Sudhir Mathur,
would also have a direct reporting to Sandip Das, CEO , Maxis. It seems, that following the changing
dynamics of the telecom industry, the structure may have been pushed back in some ways, to its earlier
shape.

14
15
AIRCEL ORGANIZATIONAL CHART

16
COMPANY VISION & MISSION

OUR MISSION

GOAL

We are working with a particular goal that is we always focus on developing and building teams that c
an work in Co-relation with each other providing mutual and long term referral benefits.

We bring to clients a depth and breadth of experience in a wide variety of disciplines and vertical
market. We want share information and working as team via internet and to keep the overhead cost of
marketing lower and pass the savings to our customers/members.

17
VISION

We are continuously focused on developing better & smarter products for you and there is no end of
getting better so we are always working to provide you next level of services like getting the E-
WALLET system better and full of products.

We at Saral Services always provide solutions and services which can give you benefits and provide
you telecom & mobility services benefits in all aspects of it.

We distribute profits in proportion of work done by you as well as your team instead of spending it on
higher sales & marketing cost.

18
BOARD OF DIRECTORS

Other Board Members On Board Members

Name
Relationships Type of Board Members Primary Company Age
(Connections)

K. Baskar 1 Relationships Member of the Board of Maxis Communications --

Directors Berhad

Sandip Das 7 Relationships Member of the Board of Aircel Limited 57

Directors

19
COMPETITORS INFORMATION

AIRTEL

Bharti Airtel, formerly known as Bharti Tele-Ventures LTD (BTVL) is India's largest cellular service
provider with more than 92 million subscribers as of February 2009. It also offers fixed line services
and broadband services. It offers its TELECOM services under the Airtel brand and is headed by Sunil
Bharti Mittal. The company also provides telephone services and Internet access over DSL in 14 circles.
It also acts as a carrier for national and international long distance communication services. The
company has a submarine cable landing station at Chennai, which connects the submarine cable
connecting Chennai and Singapore.

The businesses at Bharti Airtel have been structured into three individual strategic business units
(SBU’s) - Mobile Services, Airtel Telemedia Services & Enterprise Services. The mobile business
provides mobile & fixed wireless services using GSM technology across 23 telecom circles while the
Airtel Telemedia Services business offers broadband & telephone services in 95 cities and has recently
launched India's best Direct-to-Home (DTH) service, Airtel digital TV. The company provides end-to-
end data and enterprise services to the corporate customers through its nationwide fiber optic backbone,
last mile connectivity in fixed-line and mobile circles, VSATs, ISP and international bandwidth access
through the gateways and landing station.

Globally, Bharti Airtel is the 3rd largest in-country mobile operator by subscriber base, behind China
Mobile and China Unicom. In India, the company has a 24.6% share of the wireless services market,
followed by 17.7% for Reliance Communications and 17.4% for Vodafone Essar.

20
VODAFONE

Vodafone Essar, previously Hutchison Essar is a cellular operator in India that covers 23 telecom circles
in India. Despite the official name being Vodafone Essar, its products are simply branded Vodafone. It
offers both prepaid and postpaid GSM cellular phone coverage throughout India with good presence in
the metros.

Vodafone Essar provides 2.75G services based on 900 MHz and 1800 MHz digital GSM technology,
offering voice and data services in 23 of the country's 23 license areas. It is among the top three GSM
mobile operators of India.

Vodafone Essar is owned by Vodafone 52%, Essar Group 33%, and other Indian nationals, 15%. On
February 11, 2007, Vodafone agreed to acquire the controlling interest of 67% held by Li Ka Shing
Holdings in Hutch-Essar for US$11.1 billion, piping Reliance Communications, Hinduja Group, and
Essar Group, which is the owner of the remaining 33%. The whole company was valued at USD 18.8
billion. [2] . The transaction closed on May 8, 2007.

IDEA

Idea Cellular is a wireless telephony company operating in various state in India. It initially started
in1995 as a joint venture among the Tata’s, Aditya Birla Group and AT&T by merging “Wings
Cellular” operating in Madhya Pradhesh, Uttar Pradesh(UP) West, Rajasthan and Tata Cellular as well
as Birla AT&T Communications.

Initially having a very limited footprint in the GSM arena, the acquisition of Escotel in 2004 gave Idea a
truely pan-India presence covering Maharashtra, Goa, Gujarat, Andra Pradesh, Madhya Pradesh,
Chattisgarh, Uttar Pradesh(East and West), Haryana, Kerala, Rajasthan and Delhi(inclusive of NCR).

Initially the Birla’s the Tata’s and AT&T Wireless each held one-third equally in the company. But
following AT&T Wireless mergerwith Cingular Wireless in 2004, Cingular decided to sell its 32.9%
stake in Idea. This stake was bought by both the Tatas and Birlas at16.45% each.

21
Tata’s foray into the cellular market with its own subsidiary, Tata Indicom, a CDMA-based mobile
provider, cropped differences between the Tatas and Birlas This dual holding by Tatas also became a
major reason for the delay in Idea being granted a license to operate in Mumbai. This was because as
per Department of Telecom (DOT) license norms, one promoter could not have more than 10% stake in
two companies operating in the same circle and Tata Indicom was already operating in Mumbai when
Idea feild for its license.

The Birlas thus approached the DOT and sought its intervention, and the Tatas replied by saying that
they would exit Idea but only for a good price. On April 10, 2006, the Aditya Birla Group announced its
acquisition of the 48.18% stake held by the Tatas at Rs.40.51 a share amounting to Rs.44.06 billion.
While 15% of the 48.14% stake was acquired Aditya Birla Nuvo, a company in-charge of the Birlas
new business initiatives, the remaining stake was acquired by Birla TMT holdings Private Ltd., an AV
Birla family owned company. Currently, Birla Group holds 49.1% of the total shares of the company.

Bharat Sanchar Nigam Limited

BSNL is a public sector telecommunication company in India. It is India's largest telecommunication

company with 24% market share as on March 31, 2008. Its headquarters are at Bharat Sanchar Bhawan,
Harish Chandra Mathur Lane, Janpath, New Delhi. It has the status of Mini Ratna, a status assigned to
reputed public sector companies in India.

BSNL is India's oldest and largest Communication Service Provider (CSP). Currently has a customer
base of 90 million as of June 2008. It has footprints throughout India except for the metropolitan cities
of Mumbai and New Delhi which are managed by MTNL. As on March 31, 2008 BSNL commanded a
customer base of 31.55 million Wireline, 4.58 million CDMA-WLL and 54.21 million GSM Mobile
subscribers. BSNL's earnings for the Financial Year ending March 31, 2007 stood at INR 397.15b (US$
9.67 b) with net profit of INR 78.06b (US$ 1.90 billion). BSNL has an estimated market value of $ 100
Billion. The company is planning an IPO with in 6 months to offload 10% to public in the Rs 300-400
range valuing the company at over $100 billion.

BSNL provides almost every telecom service in India. Following are the main telecom services
provided by BSNL:

22
Reliance Communications (formerly Reliance Infocomm)

Reliance Telecom and Flag Telecom, is part of Reliance Communications Ventures (RCoVL). It is an
Indian telecommunications company. According to National Stock Exchange data, Anil Dhirubhai
Ambani controls 66.77 per cent of the company, which accounts for more than 1.36 billion shares.[3] It
is the flagship company of the Reliance-Anil Dhirubhai Ambani Group, comprising of power (Reliance
Energy), financial services (Reliance Capital) and telecom initiatives of the Reliance ADAG. It uses
CDMA2000 1x technology for its existing CDMA mobile services, and GSM-900/GSM-1800
technology for its existing/newly launched GSM services.

RelCom is also into Wireline Business throughout India and has the largest optical fiber communication
(OFC) backbone architecture [roughly 110,000 km] in the country.

Reliance Communications has interests in Direct To Home (DTH) TV also, known as "Big TV". It
plans to launch its DTH business by July 2008. Once launched, RelCom will have presence across all
B2C communications channel in one of the fastest growing markets in the world.

On July 2007, the company announced it is buying US-based managed ethernet and application delivery
services company Yipes Enterprise Services for a cash amount of Rs. 1200 crore rupees (equivalent of
USD 300 million).

23
ACHIEVEMENT/AWARD
 Aircel got the highest rating for overall customer satisfaction and network quality in 2006 by
Voice and Data.
 Aircel was rated as the top mid-size utility company in Business World’s ‘List of Best Mid-Size
Companies’ in 2007.
 Aircel was recognized for the award by IDC in 2007 for being successful in fulfilling our
promises to our customers.
 Aircel has been selected as the best regional operator in 2008 by Tele.net. Aircel is headed by
shahid mustafa who was asked to leave Hutchinson Essar Ltd - Mumbai.
 Aircel are one of the sponsors of the Indian Premier League Cricket Team Chennai Super Kings
captained by Mahendra Singh Dhoni.It is also the sponsor for Professional Golf Tour of India
from 2009 onwards
Honoured by CMAI INFOCOM for excellence in marketing of new telecom service in 2009.

FUTURE GROWTH AND PROSPECTS

 Aircel Ltd is likely to launch its 4G service in about six months, according to K.
Sankara Narayanan, Regional Business Head, Aircel Ltd, Chennai.

Sankara Narayanan said that 4G is “definitely a step forward in technology” giving the
customers a “fantastic choice”. It would also give customers “incredible speed that does not
exist in the market today”

 The company has identified data services as the future growth engine, even though voice
services continue to account for the largest share of the revenue of the telecom industry.

Being the largest operator in India with spectrum secured for next generation wireless technologies (3G
and BWA)`1, over 100 IP MPLS PoPs, Pan India dual core optical fiber backbone and WiMAX
presence in over 53 cities, Aircel Business Solutions is ideally suited to provide world class, high speed,
end-to-end voice & data solutions

24
SWOT ANALYSIS

Strength

1.Fifth largest GSM mobile service provider with subscriber base over 27mn
2.13% market share

Weakness

1.Profitability is an issue

2.Lack of advertising

3.Low brand visibility

Opportunity

1.Fast expanding cellular market

2.Latest and low cost technology.

3.Untapped rural market

4.Value added services

25
Threats

1.Competitors low price offering

2. Saturation point in Basic telephony service

3.Mobile Number Portability

Service
3G

On 19 May 2010, the 3G spectrum auction in India ended. Aircel paid ₹ 65,000 million for spectrum in
13 circles: Andhra Pradesh, Assam, Bihar, Jammu & Kashmir, Karnataka, Kerala, Kolkata, Madhya
Pradesh andChhattisgarh, North East, Orissa, Punjab, Tamil Nadu, UP East and West Bengal. It paid
US$1.44 billion (₹ 79.1 billion) for the 3G spectrum. The company, as of November 2012 has about 5
million 3G customers. Aircel has introduced new price plans for its consumers and are termed to be the
cheapest in the country. Following the key players in 3G, Aircel also slashed its 3G tariff. In 2011,
Aircel became the launch partner for Apple iPhone 4 along with Bharti Airtel.

4G

In June 2010, Aircel paid ₹ 34380 million for acquiring wireless broadband spectrum in eight
circles: Andhra Pradesh, Assam, Bihar, Jammu & Kashmir, North East, Orissa, Tamil Nadu and West
Bengal. Aircel launched 4G services in Tamil Nadu and Jammu & Kashmir in August 2014, becoming
the only private telecom operator to offer all the three existing technologies of 2G, 3G and 4G in these
markets. Chinese equipment maker ZTE announced on 30 December 2013, that it had won a contract to
deploy a 4G broadband network based on LTE technology for Aircel. The LTE network will be
launched in Tamil Nadu and will be expanded later to other circles. On 16 July 2014, it launched 4G
services in four circles Andhra Pradesh, Assam, Bihar and Odisha.

26
Business Solutions

Aircel Business Solutions (ABS), part of Aircel, sells enterprise solutions such as Multiprotocol Label
Switching Virtual Private Networks (MPLS VPNs), Voice over Internet Protocol (VoIP) and managed
video services on wireless platforms including WiMAX.

Operations

Aircel has a subscriber base of over 80 million with a market share of 8% among wireless operators in
the country and is India's fifth-largest GSM mobile service provider Aircel is a market leader in Tamil
Nadu and has considerable presence in Odisha, Assam and North-East circles.

In 2012, as a part of a major re-organization in its operations, the company ceased its operations in five
telecom circles, namely Madhya Pradesh, Gujarat, Haryana, Kerala and Punjab. In April 2015, Aircel
relaunched its service in Kerala.

27
Corporate Social Responsibility at Aircel

In a country as large as ours there are innumerable causes that a corporate can support. At Aircel, we
realized the need to create strong bonds with communities and their environment. India is a young
country and yet one plagued by issues of education, unemployment, degrading environment, etc. For
any corporate to be successful in its societal commitments, it is imperative to address these issues in a
holistic perspective.

At Aircel, we have structured our CSR framework called the ‘3Es Framework' to include the most
pressing issues - Employability, Education and Environment. The attempt is to not only address the
requirements of the neediest but also ensure a sustainable future for them, their families and the
environment.

Employability: India today has a notable skill gap in the white collared bracket. We are witnessing ever
swelling population growth in our cities coupled with large scale migrations from small towns and rural
India. A majority of these people are youth and their aspirations are not met due to the lack of skill sets
required. As a result, most of these youth get marginalized early and end up leading a life of
exploitation, acute poverty and hopelessness.

Vocational skilling to create employability opportunities has been one of Aircel's key intervention areas.
We have created sustainable opportunities for underprivileged youth, by skilling them in skill sets best
suited to the markets they live in. Some of the skills taught are basic Sales techniques, Customer
Relationships, Hospitality, etc. Post skilling, youth are able to secure for themselves sustainable
livelihood opportunities which not only induce confidence amongst them but also help in uplifting their
families and communities in the long term.

Education: The digital divide in India is prominent. To bridge this digital divide we conceptualized
Aircel a+. In this project, we run computer learning centers for children from underprivileged
backgrounds, who would otherwise have no access to basic computer literacy. The project is run in
partnership with various NGOs in government schools for the underprivileged or in NGO shelters.
Children and youth are taught the Microsoft ULIP curriculum that encompasses both basic as well as an
intermediate curriculum. This empowers them with a good knowledge in computer operations that helps

28
not only instilling confidence in the children but also goes a long way in preparing them for the journey
ahead.

Environment: The Tiger is our national animal and one that has been a part of our folklore and history
for millennia. Yet this magnificent beast is on the brink of extinction. The Tiger can easily be called as
the metaphor for nature, as it is a top predator and its existence ensures a healthy and a sustainable
ecological balance. The year 2008 revealed the shocking number that there were just ‘1411' tigers left in
India. ‘Save Our Tigers' is a cause related campaign started by Aircel during the latter part of 2008 with
an aim to create mass awareness on the plight of this magnificent beast and rally efforts to save it.

Save Our Tigers

Aircel’s tag line to bring alive the cause, ‘Just 1411 left, Save Our Tigers’, hit a chord in the hearts and
minds of millions of Indians and evolved into a brand unto itself. People began to rally for the cause and
started lending their voices towards it.

Our seriousness towards doing our bit to Save Our Tigers has led us to partner with several well-known
organizations and individuals to create an impact on ground where it really matters. We work on several
projects that encompass capacity building, conflict mitigation and awareness creation. This helps us
address issues in 360 degrees and reach out to create maximum impact.

 Projects with WWF- India:Aircel began active on ground support work in 2008 with WWF-
India. Post a project- donor match, we conceptualized and put to practice two projects, detailed
below:

 Support Initiative Fund - In this project, we worked across all the tiger reserves in the country,
extending infrastructure and capacity support on a need basis.
 Conservation of Tigers in Assam: The state of Assam has one of the highest densities of Tiger
populations in the country, but also has very high human- animal conflict. We concentrated on
capacity building here, carrying out extensive work on training of forest guards in anti-poaching
measures, infrastructure buildup within the tiger reserves and in securing corridors.
 Conflict mitigation in Sunderbans: The Sunderbans is known for one of the healthiest Tiger
populations, but in the recent years has had an increase in incidents of Human- Animal conflicts
due to Habitat destruction along with increase in population. In an attempt to negate this, Aircel
along with WWF-India worked in a conflict mitigation project in the Sunderbans. We put into

29
 use several solar lamps and a unique technologically advanced trapping cage to capture Tigers
that stray into human habitation and thereby prevent harm to them.

 Projects with Wildlife Trust of India:

 Conflict mitigation in the Dudhwa Landscape: Launched in May 2013 in partnership with the
Wildlife Trust of India and theUttar Pradesh Government, this project aims to mitigate human-
carnivore conflicts in the Dudhwa Tiger landscape. The Dudhwa landscape houses a good tiger
population but is also one that is plagued with increased conflict between man &tigers, besides
with other large carnivores. We have developed Primary Response Teams and deployed a Rapid
Response Team to work along with the communities to negate conflict in this area.
 Rapid Action Protection in Tamil Nadu: India has 3 of the world’s 32 bio diversity hotspots.
The south Indian landscape is one of these. The reserve forests of Tamil Nadu are contiguous to
the Nilgiri landscape and are important sanctuaries to various endangered species including the
tiger. In this landscape, we extended our support in the following three areas:
 Snare-free forests for Tigers: ‘Anti-snare Walks’ for anti-poaching in Meghamalai
Wildlife Sanctuary:
 Re-Fabrication of Rapid Response Units in Cauvery Wildlife Sanctuary, contiguous to
Sathyamangalam
 Equipping forest staff in Sathyamangalam Tiger Reserve, with anti-poaching kits

 Partnership with NDTV and Wildlife Conservation Trust:Reaching the masses with their
active participation in Saving Our Tigers has always been a goal of Aircel. It is only when the
masses rally for a cause such as this that high impact becomes tangible and realised.

Aircel along with NDTV, held the 1st and 2nd Save Our Tigers Telethon in 2010 and 2012.
Besides the large awareness that it created, over Rs 10 Cr was donated by the public to work on
Tiger conservation. We partnered with the NGO - Wildlife Conservation Trust to implement
high impact on ground projects with the funds so generously donated. The projects consisted of
developing and deploying Rapid Response Unit vehicles, revamping anti- poaching
camps and training of foresters. We have been able to effectively place 41 Rapid Response
Units in 35 tiger reserves, train frontline forest guards in various aspects of conservation and
revamp over 1167 anti-poaching camps across most tiger reserves.

 Partnership with Sanctuary Asia:Aircel partnered Sanctuary Asia in 2010 to create awareness
and kindle the conservationist mindset amongst our generation next.

 Kids for Tigers is a wildlife conservation initiative driven by a national campaign envisioned
and implemented by Sanctuary Asia over a decade ago. Conducted in Schools across 15 cities,

30
 the programme uses the Tiger as a metaphor for all of nature and as a symbol of the
environmental health of the habitats in which it is found.
 Kids For Tigers Express launched in April 2011 by Jairam Ramesh –Minister of Environment.
The KFT Express is a fully equipped edutainment van that traverses the villages around
Ranthambhore National Park spreading awareness and importance amongst the communities on
the need to Save Our Tigers.

 Strokes for Stripes:We invited sixteen of India’s leading artists, such as Sanjay Bhattacharya,
ShivaniBharadwaj, Niladri Paul and others to paint for the cause. Their paintings were auctioned
at an event in Delhi to raise funds and create awareness amongst the elite in Delhi. Funds
generated have been utilized in capacity building in Sathyamangalam and Meghamalai Tiger
reserves through our partner NGO - WildLife Trust of India.

CSR
Corporate Social Responsibility at Aircel

In a country as large as ours there are innumerable causes that a corporate can support. At Aircel, we
realized the need to create strong bonds with communities and their environment. India is a young
country and yet one plagued by issues of education, unemployment, degrading environment, etc. For
any corporate to be successful in its societal commitments, it is imperative to address these issues in a
holistic perspective.

At Aircel, we have structured our CSR framework called the ‘3Es Framework' to include the most
pressing issues - Employability, Education and Environment. The attempt is to not only address the
requirements of the neediest but also ensure a sustainable future for them, their families and the
environment.

Employability: India today has a notable skill gap in the white collared bracket. We are witnessing ever
swelling population growth in our cities coupled with large scale migrations from small towns and rural
India. A majority of these people are youth and their aspirations are not met due to the lack of skill sets
required. As a result, most of these youth get marginalized early and end up leading a life of
exploitation, acute poverty and hopelessness.

Vocational skilling to create employability opportunities has been one of Aircel's key intervention areas.
We have created sustainable opportunities for underprivileged youth, by skilling them in skill sets best
suited to the markets they live in. Some of the skills taught are basic Sales techniques, Customer
Relationships, Hospitality, etc. Post skilling, youth are able to secure for themselves sustainable

31
livelihood opportunities which not only induce confidence amongst them but also help in uplifting their
families and communities in the long term.

Education: The digital divide in India is prominent. To bridge this digital divide we conceptualized
Aircel a+. In this project, we run computer learning centers for children from underprivileged
backgrounds, who would otherwise have no access to basic computer literacy. The project is run in
partnership with various NGOs in government schools for the underprivileged or in NGO shelters.
Children and youth are taught the Microsoft ULIP curriculum that encompasses both basic as well as an
intermediate curriculum. This empowers them with a good knowledge in computer operations that helps
not only instilling confidence in the children but also goes a long way in preparing them for the journey
ahead.

Environment: The Tiger is our national animal and one that has been a part of our folklore and history
for millennia. Yet this magnificent beast is on the brink of extinction. The Tiger can easily be called as
the metaphor for nature, as it is a top predator and its existence ensures a healthy and a sustainable
ecological balance. The year 2008 revealed the shocking number that there were just ‘1411' tigers left in
India. ‘Save Our Tigers' is a cause related campaign started by Aircel during the latter part of 2008 with
an aim to create mass awareness on the plight of this magnificent beast and rally efforts to save it.

32
USSD Or IVRS Code Description

*125#
or *127# Check main balance and validity of Aircel

Check
*126*1# OR *126*4# GPRS or internet balance of Aircel

Check
*126*2 free SMS balance and validity of Aircel

Check
*126*1# Voice Dedicated Account Balance and Validity

*1# Know
or *234*4# your Aircel Number

Special
*789# deals and discounts

Service
packs(what’s new, festival pack,
love shayri, hasi kefuvaare,
*123# monsoon health tips)

*124*<16-digit Aircel recharge with

card number># card

Latest
1213 Scheme news

Value
1214 Added Services

Rate
1215 special discount

121
Or 123 Aircel Customer care

33
SMS Text To Description

PI 121 To get Aircel Pocket Internet or GPRS settings

MCA R 57999 To activate missed call alert service(charges apply)

MCA D 57999 To deactivate missed call alert

BAL 121 To get account balance and validity of Aircel

START 3G 121 To get and activate 3G services

STOP 3G 121 To stop 3G services

You may also look on following Articles, which you may like:

 How to Make Cheap International phone calls- without Internet

 Widely Used VoIP Messenger Apps to make free calls over Internet
 Earn Real Money (Cash) From Android Application

Still facing problem in accessing your account information, try contact to customer care
of Aircel. Also, you should be aware of TRAI regulations, i.e DND- Do Not Disturb to stop
all Aircel message and call services and Port Number, which allow you to switch from one network
service provider to other without changing your number. Do comment below if you are unanswered
from the above post or comment below your experience of using Aircel USSD code services.

Related Posts
 Reliance all USSD codes to check balance, offer, plan, alert

Reliance all USSD codes to check balance, offer, plan, alert etc. USSD is an acronym…

34
 BSNL all USSD codes to check balance, offer, plan, alert

BSNL all USSD codes to check balance, offer, plan, alert. BSNL i.e Bharat Sanchar Nigam…


Airtel all USSD codes to check balance, offer, plan, alert

Airtel all USSD codes to check balance, offer, plan, alert. Airtel is one of the…


Vodafone All USSD codes to check balance, offer, plan, alert

Vodafone All USSD codes to check balance, offer, plan, alert. Unstructured Supplementary
Service Data (USSD) is a…


Tata DOCOMO all USSD codes to check balance, offer, plan, alert

Tata DOCOMO all USSD codes to check balance, offer, plan, alert. Tata DOCOMO is the 6th…

35
 
Idea cellular All USSD code to check balance, offer, plan, alert

Idea cellular All USSD code to check balance, offer, plan, alert. USSD stands for
Unstructured…

This entry was posted in Aircel, Service provider and tagged alert, Balance, offer, plan, USSD
code by Tarun Tiwari.

Aircel win at MMA Awards

Several Indian entries have won at the APAC level in the past. However, this is the first time that an
Indian campaign has been awarded at the global level.

At the recently held Mobile Marketing Association (MMA) Awards in New York, two Indian
companies, Affle and Aircel, have been recognised for their contribution to the mobile marketing
industry.

Affle has received the awards for the Best Use of Mobile Media for branding purposes, both in the
APAC and Global segment. These awards were won for its advertising for Maruti Suzuki, for a
campaign which helped Maruti leverage sponsorship of top sporting events on Airtel's mobile platform.

To win this award, Affle documented a two month campaign using multiple mobile media platforms
such as Affle's SMS2.0, mobile internet, voice portals and SMS advertising.

36
The campaign was a result of Affle, Airtel and Maruti Suzuki's study of changing consumer behaviour,
which showed a significant increase in the consumption of sports related content on mobile phones.
Taking this key factor into consideration, a campaign to increase Maruti Suzuki's association with sports
and to build greater affinity with its target audience on their medium of choice was created. The
uniqueness, scale and results of the campaign ensured that it became the first Indian entry to win this
award in the Global category at the MMA.

On the other hand, Aircel has received an award in the Innovation category in APAC level for Aircel
Pocket Internet. Aircel introduced Pocket Internet cards, which offers unlimited browsing, unlimited
song shuffle on Dialer Tunes to free exciting games, free wallpapers and a whole lot more. The
company started the scheme with an intention to attract youngsters to cash on their interest in social
networking sites such as Facebook and Orkut.

Several Indian entries have won awards in the APAC level earlier. However, this is the first time that an
Indian campaign has been awarded as the best globally.

MMA is the premier global non-profit trade association representing all players in the mobile marketing
value chain. With more than 700 member companies, MMA is an action-oriented organisation with
global focus, regional actions and local relevance. MMA's primary focus is to establish mobile as an
indispensable part of the marketing mix. Its global headquarters are located in the US and it has regional
chapters, including North America (NA), Europe, Middle East and Africa (EMEA), Latin America
(LATAM) and Asia Pacific (APAC)) branches.

37
38
Aircel Advantage and Disadvantage
AIRCEL

ADVANTAGE OF AIRCEL AND DISADVANTAGE OF AIRCEL

I notice from January

Advantage is recharge with 128 and use 3g data and then recharge with 8 you will get 100 MB 3g daily
upto 1 month
(1.Note:You will recharge 128 and then 8 this will also you get 100 mb 3g data. but rumor about loose
of 500MB 3g data that you get from 128 pack

2.Note:You will get 100 MB 3g data daily at 12 o'clock midnight.

Disadvantage is that the the aircel speed become worst after using 500 MB 3g Data and using 2g nearly
700mb the speed goes to 400bytes to 5kb i analyis this speed on IDM means downloading speed is 32
kbps.

(Note:This Disadvantage occur all my friends too and this disadvantage is no connection with 100 3g
data becoz my frnd are using simply recharge with 128.i also simply recharge with 128 but i reconize
that speed gone worst and next day i have to send some file to my frnd but the due to hell speed it can't
possible so i recharge with Rs 8 Pack and i get that 100 mb 3g data daily but still not happy with that
worst speed)
After recent launch of its services in financial capital of India, Aircel, a JV between Maxis
Communications Berhad, Malaysia (holding 74% stake) and Apollo Hospitals Enterprise, has come
a long way since launch of its services in 1999. Before Mumbai, Aircel has launched its services in
Delhi (March09) which completed its foray into all four major metros of India. We will take a look
at this most ambitious telecom operator who is looking forward to garner 30 million subscriber
bases by the end of year 2009.

39
After launch of its services in 1999 in Tamilnadu Circle, Aircel became leading operator in just 18
months. In Dec 2003, it has commercially launched its services in Chennai circle and rapidly
established itself as a market leader (27% share against 23% of Airtel). Since 2005, company is
looking forward to expand its services into different circles and after getting all operational licenses
it succeeded in garnering a fair number of subscribers in Assam, the Northeast, Orissa, Bihar, J&K,
HP, and WB & Kolkata. In fact, in Assam & Northeast it has subscriber base of 2.6 million, which
is more than sub base of any other operator operating in the region.

In 2008, it was allocated spectrum for 13 new circles, giving boost for its rollout plans in circles
like Delhi-NCR, Mumbai, MP, Karnataka, Maharashtra & Goa etc. Mumbai was Aircel’s 17th
circle of operation & most recently added, after launch of Delhi, UP (E), AP and very soon
company will be rolling out services into rest of Maharashtra. This will take Aircel’s footprint to 18
circles of operations out of 23. Recent launches into different circles saw company’s market share
growing drastically from 2.88 % in Mar-06 to 4.65% in Feb-09.

The Advantage:
In the commonplace market such a telecom, it is highly rewarding if you have some clear cut
advantages over your competitors. Though Aircel has no such advantages as compared to other
operators, its main strong point is its strong financial backing from Maxis. A total of $10 billion
has been kept aside for investment till 2011 along with commitment of over $5 billion for
countrywide capex rollouts through 2009. Though there are no major disadvantages with Aircel, it
will be a real daunting task to garner decent subscribers in metros. The other advantage comes from
the NGN expertise of Maxis telecom in more mature markets like Malaysia especially with 3G &
WiMAX. This will certainly help Aircel, in 3G rollouts in India, provided it gets license for
operation.

The Strategy:
It will be real challenge for Aircel to garner decent sub base in recently launched circles like Delhi,
Mumbai, and AP etc. Though Delhi & Mumbai has more than 90% mobile penetration, the actual
unique number tally is somewhere around 70%. Aircel is betting on this number along with
targeting churn out subscribers (3 % churn rate) to garner subscribers. For Aircel, acquiring more
number of subscribers is going to be main target and it has already started offering highly
competitive tariff plans in these mature markets. When creamy layer has already been taken,
company can only bet on competitive tariffs & attractive VASs to garner subscribers. While it has
roped in Indian Cricket icon M.S. Dhoni for advertisements & branding, company is betting on its
VAS offerings like Location based services & phone banking to attract subscribers in metros.
Surely, it is going to replicate the success of Maxis in Malaysia, where 1/3rd of revenue comes
from Data services. Probably, while talking about differentiation in the market Aircel is
40
concentrating more on VAS & Data services than any other new operator. This strategy is paying
off a bit, as it has succeeded in garnering 28K sub base in March within 15 days of launch of its
services, in Delhi-NCR. Moreover it is betting on its QoS, where it has least congested network in
all operators, to attract new subscribers, who are facing number of congestion related issues with
existing telecom monopolies.

The Plan:
Just like Airtel, Voda & Idea, Aircel has also opted out for outsourcing route to tie with specialists.
It has three year managed service hosting agreement with Ericsson, which has end-to-end
responsibility to provide Aircel with a consumer push email service, including system integration,
management, operations & maintenance. The company has also tied up with Wipro for its nine
years NGN contract. Recently company has tied up with Oracle for implementation of Oracle
Communications Services Fulfillment suite.

Company is also looking forward to increase its tower numbers in coming months. It is also open to
renting or sharing of towers (like Indus Towers) to save on capex.

Coming back to adaptation of new technologies like 3G & WiMAX, Aircel has launched WiMAX
services in Chennai in Oct 2006, expanding the network to 44 cities, where it provides high end
data services to number of corporate clients. On 3G front, company has already tasted complete
range of 3G services in Chennai & awaiting for 3G license auction. Moreover, Aircel has kept
aside Rs 20 billion for 3G spectrum despite economic slowdown.

Company is also looking forward to acquire Loop Telecom (Former BPL Mobile) who has decent
subscriber base in Mumbai Circle. This move, if successfully acquired, will help Aircel in
establishing itself as a major telecom operator in Mumbai Circle, which is the highest revenue
generating circle in India.

The future:
Surely, Aircel has come a long way from being a Chennai based Telecom Operator known by very
few to almost becoming a Pan-Indian Mobile Operator. If you look at subscribers additions,
company has sub base of 17 million in Feb 09 as compared to 2.6 million in Mar 06. With Urban
market coming close to saturation, Aircel needs to concentrate simultaneously on to rural foray &
Metro rollouts. Though, no clear policy about rural market, company is betting on its VAS
portfolio to attract subscribers in both types of markets. Surely, in coming months completing
major rollouts & acquiring decent sub-base will be the major target for Aircel. Still, the real
question remains unanswered, will Aircel be able to acquire decent subscriber base & if it is, how
will it maintain it, with churn rate reaching it to top at 3.3 %?. May be it will adopt merger &

41
 acquisition route or it will bet on highly competitive tariff pricing along with VASs, which-ever
route it takes, there lies a very tough competition ahead. But still, Aircel is surely going to make a
mark with its highly aggressive marking strategy, strong financial backing & differentiation market
segment strategy. Just watch out for Aircel in coming months!

Online prepaid Recharge – Ease of convenience with

additional offers
We live in a fast developing society where progression in innovation is very fast. The advancement in
innovation is made only for your cozy and to saves your energy as well as times. The regular routine
work, which you do not like to do can be simply done by machines now and answers to your entire
questions can be comprehended through web. However, still there all certain exhausting task too which
you need to do whether you have time or not such as mobile bill payment or mobile prepaid recharge.
However, your exhausting task of recharging your telephone can be possible online today.

With the rise of E-commerce, many folks are attracted to the utilization of online services for tasks such
as mobile bill payments and many more. A most recent trend is the increment in the transactions of
online-prepaid recharge with the solace of recharge at ones convenience.

Benefits of Online prepaid Recharge

 In this process for online-prepaid recharge, the scratch card as well as traditional pin is not
required.
 This online recharge facility is available 24 hours the entire year around and can be profited
anywhere on the planet, notwithstanding when roaming.
 The upside of online-prepaid recharge facility is that it can be conveniently accessed through ones
desktop. The main necessity to profit the online benefit is that one ought to register with the site.
 One must have a paying facility through debit card, net banking or credit card. The safe payment
gateway permits one to securely enter the details of one’s payment.
 The prepaid telephone can be recharged by paying via mobile banking or internet banking.
 One can increase the talk time of prepaid mobile by this system.
 This amazing facility is available for CDMA and GSM prepaid telephones.
 Subsequently, no more does one need to physically visit the mobile shops for purchasing recharge
voucher. This may be online via electronic recharge.
 Likewise, one ought to have a substantial telephone number. Inside of 2-3 minutes of the filling of
the recharge data being filled according to the direction of site, the prepaid is effectively
recharged. Recharge confirmation is sent via mail. No extra charges apply for online recharge.
With the increasing advancement of technology and utilization of internet, numerous people find it
simple and advantageous to recharge their mobiles online. Accordingly, one does not need to withdraw

42
cash or visit a retailer for purchasing a recharge coupon. The concept and idea of online-prepaid mobile
recharge is profoundly worthy and innovative one. Thus, the individuals effectively acknowledge it.
Online recharge is comfortable and simple approach to recharge your telephone. It is one of the helpful
services began by universe of telecom for their clients. Your solace is their first priority. In spite of the
fact that, you can get certain more advantages such as discount coupons by recharging your prepaid
number online.

43
 BIBLIOGRAPHY

Books

Research Methodology – C. R. Kothari

Cost & management accounting – Jain, Pareek

Websites:

http://www.google.com

http://en.wikipedia.org

http://www.aircel.com

Department documents

44
45