APPENDIX

 SURVEY FORM

CONUSMER ACCEPTANCE OF INDIAN MANGO PRODUCT (KATCHAMITA MANGO LEATHER)

The purpose of this questionnaire is to gather information regarding consumer
acceptance of Indian mango-based product. The information that is written in this paper would
hereby be useful on the study of the researchers. The researchers assure of their secrecy and
strict confidentiality of your responses to this questionnaire.
Name (optional):
Sex: female male
Age: 15 – 21 years old 22- 40 years old 41-60 years old
Instructions: Please respond by checking the appropriate box.
Statements Yes No
1. I have tried dried fruit snack
2. I have heard about Indian Mango Products
3. I know the benefits of Indian mango
products
4. I would like to try Indian mango-based
product
5. I am willing to spend on dried fruit snacks

Instructions: Please respond by checking the appropriate box.

6. How often do you eat dried mango?
Daily Weekly Monthly
7. And how many grams can you consume?
100grams 200grams 300grams- above others: ______
8. How much would you pay for a 100grams dried mango?
P30.00 – P40.00 P41.00-P60.00 P61.00 - above
9. Where would you like to buy it?
Supermarket Pasalubong center others: _________
 SURVEY RESULTS

o GENDER OF RESPONDENTS
Frequency Distribution of Sex
Value Frequency Percentage
Female 14 56%
Male 11 44%
Total 25 100%

Gender of Respondents

44% Female
56% Male

o AGE BRACKETS OF RESPONDENTS

Frequency Distribution of Age

Value Frequency Percentage
15-21 yrs. old 7 28%
22-40 yrs. old 15 60%
41-60 yrs. old 3 12%
Total 25 100%
 Age Brackets

12%
28%
15-21 yrs. old
22-40 yrs. old
41-60 yrs. old

60%

o RESPONDENTS HAVE TRIED DRIED FRUIT SNACKS

Frequency Distribution of Statement #1

Value Frequency Percentage
Yes 22 88%
No 3 12%
Total 25 100%

Tried Dried Fruit Snacks

12%

Yes
No

88%
 o RESPONDENTS HAVE HEARD ABOUT INDIAN MANGO PRODUCTS

Frequency Distribution of Statement #2

Value Frequency Percentage
Yes 17 68%
No 8 32%
Total 25 100%

Familiarity to Indian Mango Products

32%
Yes
No
68%

o RESPONDENTS ARE KNOWLEDGEABLE OF THE BENEFITS OF INDIAN MANGO PRODUCTS

Frequency Distribution of Statement #3

Value Frequency Percentage
Yes 10 40%
No 15 60%
Total 25 100%
 Knows the Benefits of Indian Mango
Products

40% Yes

60% No

o RESPONDENTS’ WILLINGNESS TO TRY INDIAN MANGO PRODUCTS

Frequency Distribution of Statement #4

Value Frequency Percentage
Yes 25 100%
No 0 0%
Total 25 100%

Willingness to Try Indian Mango

Products

Yes
No

100%
 o RESPONDENTS’ WILLINGNESS TO PURCHASE DRIED FRUIT SNACKS

Frequency Distribution of Statement #5

Value Frequency Percentage
Yes 24 96%
No 1 4%
Total 25 100%

Willingness to Spend on Dried Fruit

Snacks

4%

Yes
No

96%

o RESPONDENTS’ FREQUENCY OF EATING DRIED MANGOES

Frequency Distribution of Regularity of Eating Mango

Value Frequency Percentage
Daily 0 0%
Weekly 0 0%
Monthly 17 68%
Occasionally 3 12%
Never 3 12%
Twice a month 1 4%
Seasonal 1 4%
Total 25 100%
 Frequency of Eating Dried Mangoes

4%
Daily
4%
Weekly
12%
Monthly

12% Occasionally
Never
68%
Twice a month
Seasonal

o RESPONDENTS’ AMOUNT OF CONSUMPTION

Frequency Distribution of Amount of Consumption (in grams)

Value Frequency Percentage
100g 11 46%
200g 8 33%
300g-above 4 17%
0g 1 4%
Total 24 100%

Amount of Consumption

4%
17% 100g

46% 200g
300g-above

33% 0g
 o RESPONDENTS’ AMOUNT THAT IS WILLING TO SPEND

Frequency Distribution of Amount WTP for 100g Dried Mango

Value Frequency Percentage
P30-P40 12 50%
P41-P60 9 38%
P61-above 3 13%
Others 0 0%
Total 24 100%

Amount Willing to Spend

13%

P30-P40
50% P41-P60
37% P61-above

o RESPONDENTS’ PREFERRED STORE

Frequency Distribution of Preferred Purchase Venue

Value Frequency Percentage
Supermarket 10 40%
Pasalubong Centers 5 20%
Canteens 1 4%
Supermarket & Pasalubong Centers 4 16%
Supermarket & Canteens/Retail Stores 1 4%
Supermarket & Public Market 1 4%
Supermarket, Pasalubong Centers & Cafés 1 4%
Supermarket, Pasalubong Centers, Cafés, Study Hub,
Resto 1 4%
Supermarket, Pasalubong Centers & Others 1 4%
Total 25 100%
 Preferred Stores
Supermarket
4%
4% Pasalubong Centers
4%
4% Canteens
4% Supermarket & Pasalubong Centers
40% Supermarket & Canteens/Retail Stores
16% Supermarket & Public Market

4% Supermarket, Pasalubong Centers &

20% Cafés
Supermarket, Pasalubong Centers, Cafés,
Study Hub, Resto
Supermarket, Pasalubong Centers &
Others