SUMMER TRAINING PROJECT REPORT

ON

A Comparative Study of Mobile Services Provided By Vodafone & Other Telecom Company

At

Vodafone Essar South Ltd135/1,137/1 Mangal

Pandy Road Meerut 250004 (UP)

Submitted in the partial fulfillment of requirement for the

degree of Master of Business Administration by U.P. TECHNICAL

UNIVERSITY

Seesion-2009-2011

Submitted

Under Guidance of : Submitted to :

Mr. Arun Kumar Mrs. Priyanka chaturvedei
Regional Manger Project Guide
Vodafone Ltd. Company K.P. Engineering College
Meerut-250004 (UP) Agra (UPTU)

Submitted by
Sunil kumar
MBA - III Semester
Roll No-0933870035
 ACKNOWLEDGEMENT

This project is an outcome of six weeks mandatory summer training, which I have to

undergo for the partial fulfillment of the MBA program. I wish to put on record my sincere

gratitude to the following person without whose support the completion of this project

would not have been possible.

With immense pleasure I am to present this project on “A Comparative Study of Mobile

Services Provided By Vodafone & Other Telecom Company” At the very outset, I would

like to express my profound sense of gratitude to the authorities of vodafone Telecom

Company Specially Mr. Arun Kumar (Meerut ) stand for providing me opportunities to

access the record on the basis of which this project report stands.

I express my special thanks to Mrs. Priyanka Chaturvedy (Project

Guider) for guidance & encouragement in project maintenance.

My heartiest thanks to my parent’s & Father Mr S.R.Kushwaha has been

always a source of unfailing support & encouragement in all the condition of

my life.

Sunil kumar

MBA-IIIsemester
 PREFACE

The summer training project work has an objective to make management

student familiar with real life business situation and give an opportunity

to the student to understand the theoretical concept of marketing in

practical way.

I am extremely happy to present the report before my respected

teacher the project report entitled to me is “A Comparative

Study of Mobile Services Provided By Vodafone & Other Telecom

Company”As the Vodafone Ltd. is a biggest telecom company of entire

world. The competition is growing day by day some other telecom

services his situation to touch competitions and entry of foreign

companies in India promoted me to do the work on the sales promotion

market.

In this project I have done the survey of Meerut market in

telecom area .
 TABLE OF CONTENTS

S.No. Contents

01. Introduction

02. Company profile

03. Product Profile

04. Objective of study

05. Research Methodology

06. Data Analysis

07. Conclusion

08. Questionnaire

09. Recommendation

10. Bibliography
 CHAPTER-1

INTRODUCTION
About vodafone

We will be the communications leader in an increasingly connected world

Vodafone Group Plc is the world's leading mobile telecommunications company,

with a significant presence in Europe, the Middle East, Africa, Asia Pacific and

the United States through the Company's subsidiary undertakings, joint

ventures, associated undertakings and investments.

The Group's mobile subsidiaries operate under the brand name 'Vodafone'. In

the United States the Group's associated undertaking operates as Verizon

Wireless. During the last two financial years, the Group has also entered into
arrangements with network operators in countries where the Group does not

hold an equity stake. Under the terms of these Partner Network Agreements, the

Group and its partner networks co-operate in the development and marketing of

global services under dual brand logos.

At 30 June 2008, based on the registered customers of mobile telecommunications

Ventures in which it had ownership interests at that date, the Group had 269

million customers, excluding paging customers, calculated on a proportionate basis

in accordance with the Company's percentage interest in these ventures.

The Company's ordinary shares are listed on the London Stock Exchange and

the Company's American Depositary Shares ('ADSs') are listed on the New

York Stock Exchange. The Company had a total market capitalisation of

approximately £79 billion at 30 June 2008.

Vodafone Group Plc is a public limited company incorporated in England under

registered number 1833679. Its registered office is Vodafone House,

TheConnection, Newbury, Berkshire, RG14 2FN, England.

CHAPTER-2
 HISTORY

Vodafone over the years

Vodafone was formed in 1984 as a subsidiary of Racal Electronics Plc. Then

known as Racal Telecom Limited, approximately 20% of the company's capital

was offered to the public in October 1988. It was fully emerged from Racal

Electronics Plc and became an independent company in September 1991, at

which time it changed its name to Vodafone Group Plc.

Following its merger with AirTouch Communications, Inc. (‘AirTouch’), the

company changed its name to Vodafone AirTouch Plc on 29 June 1999 and,

following approval by the shareholders in General Meeting, reverted to its

former name, Vodafone Group Plc, on 28 July 2000.

Key milestones in the development of Vodafone can be found in the following

sections, organized by year:

2008

Vodafone acquires a 70% stake in Ghana Telecom for $900 million

(July)Vodafone launches the M-Paisa mobile money transfer service on

Afghanistan's Roshan. Afghanistan is added to the Vodafone footprint. (February)

2007

A consortium led by Vodafone Group is awarded the second mobile phone

license in Qatar (December). Vodafone agrees to acquire Tele2 Italia SpA and

Tele2 Telecommunication Services SLU from Tele2 AB Group. (October)

Vodafone announces completion of the acquisition of Hutch Essar from

Hutchison Telecommunications International Limited. (May)

Safaricom, Vodafone’s partner in Kenya announces the launch of M-PESA, an

innovative new mobile payment solution that enables customers to complete

simple financial transactions by mobile phone. (February)

Vodafone agrees to buy a controlling interest in Hutchison Essar Limited, a

leading operator in the fast growing Indian mobile market, (February)

Vodafone announces agreements with both Microsoft and Yahoo! to bring

seamless Instant Messaging (IM) services to the mobile which can be

accessed from both the PC and mobile handsets. (February)

Vodafone signs a series of ground-breaking agreements which will lead to the

mobilizing of the internet. You Tube agrees to offer Vodafone customers

specially rendered You Tube pages on their mobile phones. With Google,

Vodafone announces its intention to develop a location-based version of Google

Maps for With eBay, Vodafone announces it is to offer the new eBay mobile

Service to customers, With MySpace.com Vodafone announces an exclusive

partnership to offer Vodafone customers a My Space experience via their mobile
phones. (February).

Vodafone reaches 200 million customers (January)

2006

Sale of 25% stake in Switzerland's Swisscom (December)

Sale of 25% stake in Belgium's Proximus. (August)

The number of Vodafone live! customers with 3G reached 10 million in March 2006.

We acquired Telsim Mobil Telekomunikasyon Hizmetleri (Turkey) in May 2006.

Launch of mobile TV capability and Vodafone Radio DJ, which offers a

personalized, interactive radio service streamed to 3G phones and PCs.

3G broadband through HSDPA launched offering faster than 3G speeds.

Japan business sold to SoftBank.

‘Make the most of now’ global marketing campaign launched.

Sir John Bond succeeds Lord MacLaurin as Chairman.

2005

We completed the acquisition of MobiFon S.A. (Romania) and Oskar Mobile a.c.

(Czech Republic) (May). Launch of Vodafone Simply, a new easy -to-use service for

customers who want to use voice and text services with minimum complexity (May).

Introduction of Vodafone Passport, a voice roaming price plan that provides

customers with greater price clarity when using mobile voice services abroad

2004

We launched our first 3G service in Europe with Vodafone Mobile Connect

3G/GPRS data card.

We have 14 Partner Networks with new agreements in Cyprus, Hong Kong and

Luxembourg.

Vodafone live! with 3G launched in 13 markets (November).

2003

At the GSM Association Awards Ceremony in Cannes, France, we won the

mobile industry's most prestigious awards in two categories, Best Consumer

Wireless Application or Service and Best Television or Broadcast Commercial

for its global consumer service, Vodafone live! Our premium handset for

Vodafone live!, the Sharp GX10, won the Best Wireless Handset Award for the

Sharp Corporation.

Vodafone live! attracts 1 million customers in its first six months.

Verizon Wireless and Vodafone co-operate on laptop e-mail, internet and

corporate applications access for the US and Europe.

Arun Sarin succeeds Sir Christopher Gent as Chief Executive.

2002

We trial our global mobile payment system in the UK, Italy and Germany. The

trial enables customers to purchase physical and digital goods using their mobile

phone.

We launch the first commercial European GPRS roaming service. Customers

are able to seamlessly access services such as corporate e-mail, intranet and

personalized information on their mobile phones, laptops or PDAs over GPRS.

The Vodafone Group Foundation is launched, with plans to contribute £20

million to community programmes, guided by the Group Social Investment

Policy.

In October, we announce the launch of Vodafone live!, a new consumer

proposition, and Mobile Office, a new business proposition. In November,

Vodafone Remote Access is launched as part of Mobile Office. The service gives

business customers an easy way to connect to their corporate LAN to access e-

mail, calendar and other business specific applications whilst on the move.

2001

We acquire Ireland's leading mobile communications company, Eircell.

Vodafone and China Mobile (Hong Kong) ltd (CHMK) sign a 'strategic alliance

agreement'.

The Group completes the acquisition of a 25% stake in Swisscom Mobile.

We introduce instant messaging to our networks, a faster and more efficient way

to communicate using text messages via SMS or WAP.

First global communications campaign launched in August. The campaign

features TV, cinema, print, online and outdoor media, each version asking the

question, 'How are you?'.

First Vodafone Partner Agreement with TDC Mobil A/S, Denmark's leading

mobile operator. The agreement is the first of its kind in the mobile industry and

means Vodafone and TDC Mobil will cooperate in developing, marketing and

advertising international roaming products and services to international

travellers and corporate customers.

We make the word's first 3G roaming call (between Spain and Japan).
2000

On 4 February, terms are agreed with the Supervisory Board of Mannesmann

by which Mannesmann would become a part of the Vodafone community. The

transaction almost doubles the size of the Vodafone Group.

The agreement to acquire Mannesmann AG receives European Commission

clearance on 12 April 2000.

Verizon Wireless is launched in May, the combination of Vodafone AirTouch's

and Bell Atlantic's US cellular, PCS and paging assets

Board Members

• John Buchanan - Deputy Chairman

• Andy Halford - Chief Financial Officer
• Alan Jebson
• Nick Land
• Anne Lauvergeon
• Simon Murray
• Luc Vandevelde
• Tony Watson
• Philip Yea

Board members

• Sir John Bond

• Andy Halford
• Anthony Watson
• Philip Yea
• Vittorio Colao
• Nick Land
• John Buchanan
• Alan Jebson
• Anne Lauvergeon
• Simon Murray
• Luc Vandevelde
Chairman : Sir John Bond

Meet the board

Sir John Bond became Chairman of Vodafone Group Plc on 25 July 2006 having

previously served as a Non-Executive Director.

The Deputy Chairman, John Buchanan, is the nominated senior independent

director and his role includes being available for approach or representation by

directors or significant shareholders who may feel inhibited from raising issues with

the Chairman. He is also responsible for conducting an annual review of the

performance of the Chairman and, in the event it should be necessary, convening an

annual meeting of the non-executive directors.

The Company considers all it’ s present non-executive directors to be fully

independent. Read the terms of appointment for non-executive directors.

The executive directors are Vittorio Colao (Chief Executive) and Andy Halford.
Chief ExecutiveVittorio Colao

Vittorio Colao became Chief Executive of Vodafone Group Plc on 29 July 2008, having
previously served as a Board Director.

John Buchanan - Deputy Chairman

Board director since: 1 April 2003

Board committees: Nominations and Governance Committee and Audit Committee

John Buchanan is a member of the Nominations and Governance Committee and of

the Audit Committee and, solely for the purposes of relevant legislation, is the

Board's appointed financial expert on that Committee. He retired from the Board of

BP Plc in 2002 after six years as Group Chief Financial Officer and executive

director following a wide-ranging career with the company. He was a member of the

United Kingdom Accounting Standards Board from 1997 to 2001. He is the Deputy

Chairman of Smith & Nephew plc and a non-executive director of AstraZeneca

PLC and BHP Billiton.

 Andy Halford - Chief Financial Officer

Andy Halford became the Chief Financial Officer of the Company in July 2005. He

joined Vodafone in 1999 as Financial Director for Vodafone Limited, the UK

operating company, and in 2001, he became Financial Director for Vodafone's

Northern Europe, Middle East and Africa Region. In 2002, he was appointed Chief

Financial Officer of Verizon Wireless in the US. Prior to joining Vodafone he was

Group Finance Director at East Midlands Electricity Plc.

What we do

Mobile is always at the heart of what we do, but now we are moving into integrated

mobile and PC communication services.

We are doing that in two ways – wirelessly through 3G and HSDPA (High-Speed

Download Packet Access), but also using fixed line broadband services like DSL

(Digital Subscriber Line).

Our customers benefit from a complete Vodafone experience in and out of their

homes and offices. They are notified about email with our consumer push email

service, access existing instant messaging services on the move, and share images

and video captured on their handsets.

We offer a suite of products that, starting with voice calls, offers our customers an

alternative to a traditional fixed telephone line. Vodafone Zuhause in Germany and

Vodafone Casa in Italy, provide our customers with an easy-to-use mobile service,

combined with low-cost fixed line telephony and DSL (Digital Subscriber Line)

broadband. We have extended our reach into the office by delivering richer business

applications and integrated fixed and mobile services, such as higher speed internet

access.With developments in technology we can provide integrated mobile and PC

offerings to give our customers a consistent experience whether they are at home or

on the move.

Products and Services

• Voice
•
• Data
•
• Fixed and other services
•
• Devices
Technology

• How do mobiles work?

•
• Mobile evolution
•
• Network infrastructure

• Privacy Policy |
•
• Terms & Conditions |
•
• Mobile Version

Data services

We offer a number of products and services to enhance our customers’ access to

data services, including Vodafone live! for consumers as well as a suite of products for
business users such as Vodafone Mobile Connect data cards and internet-based and
corporate email solutions.

Vodafone live! – Internet on Your Mobile

Quick stats:*
2 million customers
Simple and secure browsing of online services
Unlimited browsing tariff available
Vodafone live! offers 750,000 songs
Vodafone live! includes selection of latest games on handsets
Mobile TV has an average of 850,000 subscribers a month

“Internet on your Mobile” offers easy to use and secure browsing, including Google
search, an unlimited browsing tariff and access to some of the most popular online
services.

You can use your mobile to access and update your social networking profiles, view
and upload YouTube videos, buy and sell items on eBay, and check locations on Google
Maps.

You can also chat to friends easily with Yahoo! and MSN instant messaging using an
easy to use dedicated interface.

Using the new Vodafone live! mobile and PC music player you can search for music,
artist pages and previews from a catalogue of more than 750,000 songs. Music from
some of the world’s greatest artists is available, with music secured from agreements
with major record labels such as Sony BMG Music Entertainment, EMI, Universal
Music, Warner Music, as well as independent music labels.
Mobile TV offers an average of 20 channels from both local and international

broadcasters. Vodafone has local agreements with broadcasters, such as the BBC,
ZDF, RAI, Pro-Sieben, Channel 4 and RTL, as well as international broadcasts from
HBO, Fox, NBC Universal, Warner Brothers, UEFA Champions League, Vodafone
McLaren Mercedes and MTV, ensuring diverse and relevant mobile content.

Vodafone Mobile Connect

Quick stats:*
2.7 million customers
Built-in 3G broadband on 44 laptop models
7.2 Mbps down and 2.1Mbps up using Vodafone Mobile Connect card technology with
HSPA

Vodafone Mobile Connect enables you to access the internet on your laptop or PC via
Vodafone Mobile Connect data cards or Vodafone Mobile Connect USB modems.

Business customers can access services such as email, corporate applications and
company intranets using the service.

Vodafone Mobile Connect card:

You can enjoy built-in 3G broadband from Vodafone across 44 laptop models,
including Vodafone’s partners Acer, Dell, HP and Lenovo. Everything you need to
make an internet connection from your computer using a mobile network is installed
and configured, allowing you to work on the move.

The Vodafone Mobile Connect card with 3G broadband offers enhanced speeds which
can be up to 7.2 Mbps downlink and up to 2.0 Mbps uplink by utilising HSPA
technology.

Vodafone Mobile Connect USB modems:

There are a range of Vodafone Mobile Connect USB modems with exclusive designs.
The USB modems are “plug and play” compatible, allowing for a fast set up and
making the device easy to use.

Privacy Policy

Vodafone Group Plc (hereinafter referred to as "Vodafone" "us" "we" or "our") is

committed to respecting your privacy and to complying with applicable data protection
and privacy laws. You can visit www.vodafone.com ("Site") without disclosing any
personally identifiable information about yourself.
We have provided this Privacy Policy Statement to help you understand how we
collect, use and protect your information when you visit the Site. We wish to help you
make informed decisions, so please take a few moments to read the sections below and
learn how we may use your personal information.
For the purposes of this Privacy Policy Statement "Vodafone Group" means Vodafone
Group Plc and any company or other entity in which Vodafone Group Plc owns
(directly or indirectly) more than 15% of the issued share capital.

You should read this notice in conjunction with the Terms and Conditions of use for
the Site.

Personal Information Collection

We endeavour to collect and use your personal information only with your knowledge
and consent and typically when you use services, make customer enquiries, register for
information or other services, or when you respond to communications from us (such
as questionnaires or surveys).

The type of personal information we may collect could include, for example, your name
and postal address, date of birth, gender, telephone and fax numbers, email address,
and lifestyle and other information collected on registration or through surveys. If you
choose to provide us with personal information it will be used in support of the
intended purposes stated at the time at which it was collected, and subject to any
preferences indicated to you.

You acknowledge that by providing data to us, you consent to the processing of your
data in accordance with this Privacy Policy Statement.

Access to your Information

You can write to us at any time to obtain details of the personal information we may
hold about you.*

Data Protection Manager (SAR)

Vodafone Limited
Vodafone House
The Connection
Newbury
RG14 2FN
England

Please quote your name and address. We would be grateful if you could also provide
brief details of what information you want a copy (this helps us to more readily locate
your data).

We will take all reasonable steps to confirm your identity before providing you with
details of any personal information we may hold about you.

*we may charge GBP10.00 to cover the administration costs involved.

Information Security
Please be aware that communications over the Internet, such as emails/webmails, are
not secure unless they have been encrypted. Your communications may route through
a number of countries before being delivered - this is the nature of the World Wide
Web/Intranet. Vodafone cannot accept responsibility for any unauthorised access or
loss of personal information that is beyond our control.
Transferring your information outside of the European Economic Area**
It may be necessary to transfer your personal information to other companies within
the Vodafone Group located in countries outside of the EEA. This may happen where
our servers or such companies are based outside of the EEA or where you use our
services and products while visiting countries outside of the EEA. The data protection
and other laws of these countries may not be as comprehensive as those in the UK or
the EU - in these instances we will take steps to ensure that your privacy rights are
respected.

**The European Economic Area (EEA) currently comprises the Member states of the
European Union plus Norway, Iceland and Liechtenstein.

Privacy Support
Vodafone reserves the right to amend or modify this Privacy Policy Statement at any
time and in response to changes in applicable data protection and privacy legislation.

If you have any enquiry about Vodafone's data protection and privacy policy or
practices, please write to:

Data Protection Manager

UK Regulatory
Vodafone Limited
Vodafone House
The Connection
Newbury
RG14 2FN
England

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stated, Content created or published by third parties that is included in the Site and
the Services or which may be linked to and from the Site.

7.3 The Site and/or the Services may be used by you to link into other websites,
resources and/or networks worldwide. Vodafone accepts no responsibility for the
Content, services or otherwise in respect of these and you agree to conform to the
acceptable use policies of such websites, resources and/or networks.

7.4 Subject to Clause 11 you agree that Vodafone does not generally and is not
required to monitor or edit the use to which you or others use the Site and the Services
or the nature of the Content and Vodafone is excluded from all liability of any kind (to
the extent permitted by law) arising from the use of the Services, and in particular but
without limitation to the foregoing, the nature of any Content. Notwithstanding the
foregoing, Vodafone reserves the right to edit, bar or remove any Services and/or
Content, at any time as Vodafone in its sole discretion believes to be necessary in order
to prevent any breach of these Terms and Conditions or any breach of applicable laws
or regulations.

8. Exclusion of liability

8.1 Nothing in these Terms and Conditions shall act to limit or exclude Vodafone's
liability for death or personal injury resulting from Vodafone's negligence, fraud or
any other liability, which may not by applicable law be limited or excluded.

8.2 Vodafone shall use its reasonable endeavours to ensure the maintenance and
availability of the Site and the Services but availability may be affected by your
equipment, communication networks, too many people trying to use communication
networks or the Internet at the same time or other causes of interference and may fail
or require maintenance without notice.

8.3 Neither Vodafone nor any member of the Vodafone Group shall be liable for any
special, indirect or consequential damages or any damages whatsoever, whether in an
action of contract, negligence or other tortious action, arising out of or in connection
with the performance of or use of Services available on the Site and in particular, but
without limitation to the foregoing, Vodafone specifically excludes all liability
whatsoever in respect of any loss arising as a result of:

8.3.1 use which you make of the Site and the Services or reliance on Content or
Services or any loss of any Services or your Content resulting from delays, non-
deliveries, missed deliveries, or services interruptions; and

8.3.2 defects that may exist or for any costs, loss of profits, loss of your Content or
consequential losses arising from your use of, or inability to use or access or a failure,
suspension or withdrawal of all or part of the Site and the Services at any time.

8.4 All conditions or warranties which may be implied or incorporated into these
Terms and Conditions by law or otherwise are hereby expressly excluded to the extent
permitted by law.

8.5 Your only remedy under these Terms and Conditions is to discontinue using the
Site and the Services.

8.6 Vodafone makes every effort to ensure the security of your communications. You
are however advised that for reasons beyond our control, there is a risk that your
communications may be unlawfully intercepted or accessed by those other than the
intended recipient. For example, your communications may pass over third party
networks over which we have no control. The Internet is not a secure environment.
Unwanted programs or material may be downloaded without your knowledge.

9. Indemnity by you

9.1 You hereby agree to fully indemnify and to hold Vodafone harmless from and
against any claim brought by a third party resulting from the use of the Site and the
Services or the provision of Content to Vodafone by you and in respect of all losses,
costs, actions, proceedings, claims, damages, expenses (including reasonable legal costs
and expenses), or liabilities, whatsoever suffered or incurred directly of indirectly by
Vodafone in consequence of such use of the Site and the Services or provision of
Content or your breach or non-observance of any of these Terms and Conditions.

10. Variation

10.1 Vodafone reserves the right to modify the Site and/or the Services or suspend or
terminate the Site and/or the Services or access to part or all of them at any time.

10.2 Vodafone reserves the right to revise these Terms and Conditions at any time.
Such variations shall become effective two weeks after being posted on the Site. By
continuing to use the Site you will be deemed to have accepted the varied Terms and
Conditions.

11. Monitoring/recording of communications

Monitoring or recording of your calls, emails, text messages or other communications

may take place in accordance with the law, and in particular for Vodafone's business
purposes, such as for quality control and training, to prevent unauthorised use of
Vodafone's telecommunication systems and to ensure effective systems operation and
in order to prevent or detect crime.

12. Termination

12.1 Vodafone may elect to suspend, vary or terminate the Services and the Site
immediately and without prior notice at any time for repair or maintenance work or in
order to upgrade or update the Site and the Services or for any other reason
whatsoever.

12.2 Vodafone may elect to terminate the Services or your access to the Site forthwith
on breach of any of these Terms and Conditions by you, or if Vodafone ceases to offer
the Site and the Services for any reason whatsoever.

13. General

13.1 Governing Law and Jurisdiction - These Terms and Conditions are governed by
and construed in accordance with the laws of England and Wales and you hereby
submit to the non-exclusive jurisdiction of the English courts.

13.2 Severability - These Terms and Conditions are severable in that if any provision is
determined to be illegal or unenforceable by any court of competent jurisdiction such
provision shall be deemed to have been deleted without affecting the remaining
provisions of these Terms and Conditions.

13.3 Waiver - Vodafone's failure to exercise any particular right or provision of these
Terms and Conditions shall not constitute a waiver of such right or provision unless
acknowledged and agreed to by Vodafone in writing.

13.4 Representations - You acknowledge and agree that in entering into these Terms
and Conditions you do not rely on, and shall have no remedy in respect of, any
statement, representation, warranty or understanding (whether negligently or
innocently made) of any person (whether party to these Terms and Conditions or not)

other than as expressly set out in these Terms and Conditions as a warranty. Nothing
in this Clause shall, however, operate to limit or exclude any liability for fraud.

13.5 Assignment - You in entering into these Terms and Conditions undertake that you
will not assign, re-sell, sub-lease or in any other way transfer your rights or obligations
under these Terms and Conditions or part thereof. Contravention of this restriction in
any way, whether successful or not, will result in the Services being terminated by
Vodafone forthwith. Vodafone may assign these Terms and Conditions in whole or in
part to any third party at its discretion.

13.6 Rights of Third Parties - A person who is not a party to this Agreement has no
rights under the Contracts (Rights of Third Parties) Act 1999 or otherwise to enforce
any Clause of this Agreement.

13.7 Force Majeure - Vodafone shall not be liable in respect of any breach of these
Terms and Conditions due to any cause beyond its reasonable control including but
not limited to, Act of God, inclement weather, act or omission of Government or public
telephone operators or other competent authority or other party for whom Vodafone is
not responsible.

14.

Neither an audit nor a review provides assurance on the maintenance and integrity of
the website, including controls used to achieve this, and in particular whether any
changes may have occurred to the financial information since first published. These
matters are the responsibility of the directors but no control procedures can provide
absolute assurance in this area.

Legislation in the United Kingdom governing the preparation and dissemination of

financial information differs from legislation in other jurisdictions.

15. Definitions

"Content"
means all data, information, material and content, including but not limited to text,
pictures, photographs, software, video, music, sound and graphics;

"Services"
has the meaning given to it in Clause 1.1;
"Functionalities"
means the services offered on or via the Site;

"Terms and Conditions"

means the contract between Vodafone and you incorporating these terms and
conditions;

"Trade Marks"
means the word or mark "Vodafone", however represented, including stylised
representations all associated logos and symbols and combinations of the foregoing
with another word or mark;

"Vodafone"
means Vodafone Group Plc, whose registered office is at Vodafone House, The
Connection, Newbury, RG14 2FN, England and may also be referred to as "we" or
"us" in these Terms and Conditions;

"Vodafone Group"
means Vodafone Group Plc and any company or other entity in which Vodafone
Group Plc owns (directly or indirectly) more than 15% of the issued share capital;

"you"
means the visitor to the Site that enters into these Terms and Conditions (and "your"
shall be construed accordingly).

Our business integrity

The Board supports high standards of corporate governance which are critical to our
business integrity and to maintaining investors' trust in our Company.

Board of Directors
Biographies of all Board members and information about the Board and director
changes.

Board Committees
Composition and activities of all three principal Board committees.

Executive Committee
Information on the Executive Committee and biographies of members.
Compliance
Details of Vodafone Group Plc's compliance with the UK Listing Authority’s
Combined Code, and information regarding the impact of the Higgs Review and
Sarbanes-Oxley Act.

Code of ethics
In accordance with SEC rules published following the Sarbanes-Oxley Act of 2002, the
Company has adopted a written code of ethics applicable to the Company's senior
financial officers, including the Company's principal executive officer.

Disclosure Committee Charter

The Company has a Disclosure Committee reporting to the Chief Executive and Chief
Financial Officer. The Committee has responsibility for reviewing and approving
controls and procedures over the public disclosure of financial and related
information.

Memorandum of Association
Full text of the Memorandum of Association of the Company.

Articles of Association
Full text of the Articles of Association of the Company, adopted at the AGM in 2008.

Investor FAQs

Answers to common questions from Vodafone shareholders.

Directors' shareholdings
Information about changes in directors' shareholdings can be found in the Regulatory

News (RNS) feed from the London Stock Exchange

Business Principles

Our Vision and Values guide the way we act. Our Vision is to be the world’s mobile
communication leader – enriching customers’ lives, helping individuals, businesses and
communities be more connected in a mobile world. Our Values are about how we feel –
in other words the Passions that make us the company we are.

One of our four corporate Values is 'Passion for the world around us':

"We will help the people of the world to have fuller lives - both through the services we
provide and through the impact we have on the world around us."

At the start of 2002, we introduced a set of ten Business Principles to make our Vision
and Values happen. These define our relationships with all our stakeholders and
govern how Vodafone conducts its day-to-day business.

Our Business Principles apply to all Vodafone operating companies (majority owned
businesses). We also promote the Principles to our associate companies (where
Vodafone holds a minority stake) and business partners. Chief Executives are
responsible for ensuring application of the Principles within their business.

Every employee is expected to act in accordance with the Business Principles. If

employees have concerns about the application of the Principles, they can ask their
local human resources managers for further advice, or contact the Group Human
Resources Director or the Group Audit Director. We are incorporating training on our
business principles into our employee induction process.

Internal audits in 2002-03 show they have been communicated to over 90% of
employees.
Read the Business Principles Policy in full in the Corporate Responsibility section.

Executive Committee

Chaired by Vittorio Colao, this committee focusses on the Group's strategy, financial
structure and planning, succession planning, organisational development and Group-
wide policies.

Representatives of the Executive Committee as of 1 October 2008:

Vittorio Colao, Chief Executive

Paul Donovan, CEO Central Europe, Middle East, Asia Pacific and Affiliates

Michel Combes, Chief Executive Officer, Europe Region

Andy Halford, Chief Financial Officer

Steve Pusey, Chief Technology Officer

Stephen Scott, Group General Counsel and Company Secretary

Simon Lewis, Group Corporate Affairs Director

Warren Finegold, Chief Executive, Global Business Development

Frank Rövekamp, Chief Marketing Officer

Terry Kramer, Group HR Director and Chief of Staff

Board committees

The standing Board committees are the Audit Committee, the Nominations and
Governance Committee and the Remuneration Committee.

Note: Further information regarding the activities of these committees can be found in
the Corporate Governance section of the Vodafone Group Plc Annual Report for the
year ended 31 March 2008.
The report is available in Annual Reports.

Audit Committee
Under its terms of reference the Committee, whose membership is made up entirely of
independent directors, is required, amongst other things, to review the Company's
results and financial statements, review the activity of the internal and external
auditors and monitor compliance with statutory and listing requirements.

Members:

Nick Land (Chairman)

Dr John Buchanan
Alan Jebson
Anne Lauvergeon

Nominations and Governance Committee

The Committee provides a formal and transparent procedure for the appointment of
new directors to the Board and normally engages external consultants to advise on
prospective Board appointees. The quorum for meetings is three members of the
Committee, at least one of whom will be the Chairman. The Committee meets at least
twice a year, with further meetings when necessary. The Committee reports to the
Board on a regular basis and has the power to employ the services of such advisers as it
deems necessary to fulfil its responsibilities.

Read the full terms of reference

Members:

Sir John Bond (Chairman)

Vittorio Colao
Luc Vandevelde
Dr John Buchanan

Remuneration Committee
The Committee, whose membership is made up entirely of independent directors, is
responsible to the Board for the assessment and recommendation of policy on executive
remuneration and packages for individual executive directors.

Read the full terms of reference

Members:

Luc Vandevelde (Chairman)

Simon Murray
Tony Watson
Philip Yea

IPR statement on next generation mobile network technologies

Vodafone has a long history of active engagement in standards that lay the foundation
of our industry. As such, we continue to be conscious of the fact it is necessary to
incorporate and encourage contribution of IPR into standards to ensure continued
innovation, whilst also critical in terms of the viability of standards-based products.

Currently, the members of the 3rd Generation Partnership Project (3GPP) are
standardising a next generation mobile radio technology called Long Term Evolution
(LTE).

In parallel, NGMN Ltd. is actively consolidating requirements on candidate next

generation mobile technologies. As part of this effort, Vodafone is closely working with
its industry partners creating awareness and transparency about IPR and the impact
of IPR licensing on future products and services.

Vodafone welcomes the industry transition towards full, open disclosure of IPR royalty
expectations from all industry partners.

In support of this openness Vodafone makes the following statement:

"Vodafone anticipates next generation mobile technology to provide data connectivity

for a much wider range of devices than just mobile phones and notebooks. All sorts of
consumer electronic devices, and also IT, domestic appliances, cars, containers etc. will
become connected as part of their key capabilities.
While Vodafone respects that holders of IPR built into standards deserve a fair
compensation for their R&D efforts, this reward needs to support the success of the
technology in an increasingly competitive market. This leads us to believe that the IPR
licence structure for any next generation mobile technology should be based on the
component price of the radio module built in or attached to devices.

Vodafone is committed to licensing its next generation mobile radio essential patents
(subject to reciprocity) on fair, reasonable and non-discriminatory (FRAND) terms,
free of charge."

Differences from NYSE corporate governance practices

Independence

The NYSE rules require that a majority of the Board must be comprised of
independent directors and the rules include detailed tests that US companies must use
for determining independence. The Combined Code requires a company's board of
directors to assess and make a determination as to the independence of its directors.
While the Board does not explicitly take into consideration the NYSE's detailed tests, it
has carried out an assessment based on the requirements of the Combined Code and
has determined in its judgement that all of the non-executive directors are independent
within those requirements. As at the date of this Annual Report, the Board comprised
the Chairman, four executive directors and eleven non-executive directors.

Committees
Under NYSE rules, US companies are required to have a nominating and corporate
governance committee and a compensation committee, each composed entirely of
independent directors with a written charter that addresses the Committees'purpose
and responsibilities. The Company's Nominations and Governance Remuneration
Committee have terms of reference and composition that comply with the Committee
and Combined Code requirements. The Nominations and Governance Committee is
chaired by the Chairman of the Board, and its other members are non-executive
directors of the Company and the Chief Executive. The Remuneration Committee is
composed entirely of non-executive directors whom the Board has determined to be
independent. The Company's Audit Committee is composed entirely of non-executive
directors whom the Board has determined to be independent and who meet the
requirements of Rule 10A-3 of the Securities Exchange Act. The Company considers
that the terms of reference of these committees, which are available on its website are
generally responsive to the relevant NYSE rules but may not address all aspects of
these rules.

Corporate governance guidelines

Under NYSE rules, US companies must adopt and disclose corporate governance
guidelines. Vodafone has posted its statement of compliance with the Combined Code
on its website. The Company also has adopted a Group Governance Manual which
provides the first level of the framework within which its businesses operate. The
manual is a reference for Chief Executives and their teams and applies to all directors
and employees. The Company considers that its corporate governance guidelines are
generally responsive to, but may not address all aspects of, the relevant NYSE rules.

Statement of corporate governance policy

The Board of directors of the Company is committed to high standards of corporate
governance, which it considers are critical to business integrity and to maintaining
investors' trust in the Company. The Group expects all its directors and employees to
act with honesty, integrity and fairness. The Group will strive to act in accordance with
the laws and customs of the countries in which it operates; adopt proper standards of
business practice and procedure; operate with integrity; and observe and respect the
culture of every country in which it does business.

The Combined Code

The Company's ordinary shares are listed in the United Kingdom on the London Stock
Exchange. As such, the Company is required to make a disclosure statement
concerning its application of the principles of and compliance with the provisions of the
revised Combined Code on corporate governance (the "Combined Code"). For the
year ended 31 March 2006, the Board confirms that the Company has been in
compliance with the provisions of section 1 of the Combined Code. The disclosures
provided below are nevertheless intended to provide an explanation of the Company's
corporate governance policies and practices.

US listing requirements
The Company's ADSs are listed on the NYSE and the Company is, therefore, subject
to the rules of the NYSE as well as US securities laws and the rules of the SEC. The
NYSE requires US companies listed on the exchange to comply with the NYSE's
corporate governance rules but foreign private issuers, such as the Company, are
exempt from most of those rules. However, pursuant to NYSE Rule 303A.11, the
Company is required to disclose a summary of any significant ways in which the
corporate governance practices it follows differ from those required by the NYSE for
US companies. A summary of such differences is set out below. The Company has
established a Disclosure Committee with responsibility for reviewing and approving
controls and procedures over the public disclosure of financial and related
information, and other procedures necessary to enable the Chief Executive and Chief
Financial Officer to provide their Certifications of the Annual Report on Form 20-F
that is filed with the SEC.

Section 404 of the Sarbanes-Oxley Act of 2002 (US) requires the Company to annually
assess and make public statements about the quality and effectiveness of its internal
controls over financial reporting. As a non-US company, Vodafone is first required to
report on its compliance with section 404 for the year ended 31 March 2007.
Management's report must describe conclusions about the effectiveness of the
Company's internal control over financial reporting based on management's
evaluation as of the end of the Company's most recent fiscal year.

The Company has established a Steering Committee to provide strategic direction to

the Company's section 404 compliance efforts and a Programme Management Office
which monitors progress and provides detailed guidance to the compliance teams that
have been set up in the Group's subsidiaries and central functions. The Company's
Audit Committee also plays an active role in monitoring these efforts. The Audit
Committee receives progress updates at each of its meetings as well as a bi-annual
status presentation from the Programme Management Office. The Company's external
auditors have been consulted throughout the project and will continue to be involved
as the Company finalises its review.

The Company has reviewed the structure and operation of its "entity level" control
environment: the overarching structure of review and monitoring essential to the
management of its business.

Each of the Company's subsidiaries and central functions has ensured that the relevant
processes and controls are documented to appropriate standards, taking into account
the guidance provided by the US Public Company Accounting Oversight Board's
Auditing Standard No. 2 and subsequent SEC Staff Questions and Answers related to
the standard. The approach taken has been to identify the key financial reporting
processes so that, in aggregate, the Company has reasonable assurance regarding the
reliability of its financial reporting and the preparation of financial statements.

The Company is making satisfactory progress on the work required to enable it to

report on its compliance with section 404 at 31 March 2007.

The Company has also adopted a corporate Code of Ethics for senior executive,
financial and accounting officers, separate from and additional to its Business
Principles, described below.

Information about changes in directors' shareholdings can be found in the Regulatory

News (RNS) feed from the London Stock Exchange
 CHAPTER-3

PRODECT PROFILE
BASIC SERVICES

 Clip

 Call Hold/call waiting

 Call conference

 Clir

 Itemised Bill (Post Paid)

 SMS

 Call Barring (CBARR) (Post Paid)

 CALLER LINE IDENTIFICATION PRESENTATION (CLIP)

Clip identifies the caller by displaying the number of the caller on the handset. This

allows you the benefit of accepting or rejecting the call; although, at times caller Line

Identification may not appear due to technical problems in the originating network.

CALL HOLD/ CALL WAIT

This feature allows you to receive or make another call, while you are already busy

with a call, without disconnecting it . You can receive or make a second call, by putting

the first call on hold. You billed for both the calls. You can activate call waiting by

using the menu of your cell phone

CALL CONFERENCE (CC)

This feature allows you to have a teleconference with up to five people at the same

time, from wherever you are. You can conference with either cellular or landline

phones, including STD and ISD calls. To make a conference call simply make your first
call. Then put the first call on hold and dial the next number. To conference, scroll

through the handset menu and select the conference feature. Now your call are

connected . to invite another person follow the same steps again

Note:

 Call conference is a handset dependent feature

 You are charged for the time on hold and conference

 The originator of the calls will be charged for all the calls initiated by

him.To use the facility you need to activate the “call waiting” feature on

your handset.

CALLER LINE IDENTIFICATION RESTRICTION (CLIR)

Now, with CLIR you can restrict your cellular phone number from being displayed

on the receiver’s cellular phone. This means, you can maintain complete

confidentiality of your number. This feature might not function across operator

networks, but will definitely restrict caller ID when called within the same cellular

operator network’s Mobile numbers.

ITEMISED BILLING

An itemized bill gives you the details of all calls made and received, and of all the

other facilities you availed of, on your mobile number during a month. It also

carries details of the number called/ received, time and date of the call, duration

and the amount charged.

 SHORT MESSAGING SERVICE

This feature allows you to send and receive messages to and from, respectively;

almost all national and international cellular operators. SMS allows you access to

services lime receiving stock quotes, horoscopes, Jokes messages, email, news and

many others. It comes as an in built feature to all Vodafone subscribers. Vodafone

offers an array of Services that help you manage your calls better. From caller

Identification to call waiting, from call divert to call conference Vodafone redefines

convenience. Most of these features are optional and can be availed of on request

and carry a nominal subscription charge. To activate any feature call our

customers care or visit any Vodafone ‘n’ U Showroom.

CALL DIVERT (CD)

With call Divert, you can divert an incoming call to another cell phone (be it

Vodafone or Airtel/ Essar or BSNL cellular Phone ) or even a landline number

(within Andhra Pradesh local dialing list). You can divert your calls.

VALUE ADDED SERVICES

Just when you thought you had the cake, we made it possible for you to eat it too.

Introducing THE VODAFONE Value Added Services, a vibrant bouquet of "little

conveniences" "small pleasures" "bits of happiness" "dollops of infotainment" and all

those "itsy bitsy" wants of yours that together make up THE BIG SMILING

PICTURE.
 SMS based services to Voice based ones, the vodafone range cuts across all

modes of communication to ensure the BEST VALUE for your money.

So be it downloading the latest ring tones or sharing the freshest of blonde jokes, be it

checking the status of your cousin's train arrival time or arranging a pick up for your

boss's delayed flight, vodafone hands you the power to do it all.

You could also book a surprise movie ticket or deliver those dainty dandelions

for your date or access the latest cricket scores or some serious stock information; or

maybe even play downloadable games or chill out with some zany chats with buddies

on-line.

VODAFONE 'S VALUE ADDED SERVICES ARE AS INNOVATIVE AND

EXCITING AS YOUR DESIRES.

VALUE ADDED SERVICES - UTTAR PRADESH (E)

SMS SERVICES -

 vodafone Buzz - Subscription Services - 4560456

 SMS Short Code

 Text Messaging

 Dynamic Voice Mail Service


GPRS/EDGE

 vodafone Buzz - Subscription Services - 4560456

 SMS Short Code

 Text Messaging

 Dynamic Voice Mail Service

VOICE

 Say vodafone -456

 Ganesha Speaks - 181

 Back ground Music

VODAFONE GPRS – THE INTERNET ON THE MOVE VODAFONE

vodafone’s 3G compatible network supports general Packet radio service

(GPRS) and EDGE, which allows you to access internet websites and

information portals on your mobile, making it possible to stay informed and

remain truly connected in this dynamically changing and competitive

environment. Gone are the days when connecting to a website from the mobile

took as long as 2 – 3 minutes. GPRS compatible handsets ensure that as a user,

you are “ always on”. There is no need for a dial up connection or any ISP

connection.

Now you can now carry the world Wide Web in their pocket – the

vodafone world. Read email, get stock quotes, check the weather, read the latest
 news and even chat with friends and “Buddies” on Idea Network, yahoo, MSN

and ICQ while on the move.

One of the mind – blowing applications on GPRS/EDGE in multimedia

Messaging Service (MMS). Vodafone is among the pioneers in the country to

provide MMS. This latest innovation in the area of mobile communication

provides you the ability to communication provides you the ability to

communicate not just in voice or text but also in full color images.

Now you can send your emotions to your near and dear ones; with

photographs, attach voice clips and append text too. Just in case the receiver

does not have on MMS handset, even then the photographs can be accessed

from our website http.//www. vodafone co.in// for your convenience, we have

also created a library of photo album and voice clips, from where you can

choose and send photographs.

Further, you can also compose your own MMS message on the above mentioned

website and send it across to a cellular phone or any e-mail ID.

With the introduction of GPRS on its networks, vodafone also supports

the use of the GPRS phone as a modem, providing busy lap top armed

executives, like most of you; the opportunity to log in wirelessly while “ on the

go” . thus now you can surf the Internet using our GPRS connectivity with your

computer.
ADVANTAGE OF VODAFONE GPRS

 High speed and “ always on “ internet on the move

 Internet access on prepaid also

 Liberation from the shackles of dial - up or ISP connection.

 Receive voice calls or SMS even while logged on to GPRS.

 Revolutionary concept of charging - only for what you send and receive

 Offers MMS, a platform to communicate not just in voice or text but also in full

color images.
 PREPAID PLANS FOR TUNDLA TEHSIL

DEALERS
TALK TIME REFUND
Rs 10/- SIM Rs 5 /- Rs 20/_
FIRST RECHARGE OF 19/- 15/- 10/-
SECOND RECHARGE 35 /- 35/- 20/-

Prepaid connection
MRP 49
Validity Lifetime
Local call rates Rs / min
Incoming Free
Outgoing Vodafone to Vodafone 1
Vodafone to Other Mobiles 1
To Landlines 1
STD call rates Rs / min
Outgoing calls 1.5
ISD call rates Rs / min
US, Canada, South East Asia, Fixed landline to Australia, New
6.4
Zealand & UK
Bangladesh, Bhutan, India, Maldives, Nepal, Pakistan and Sri Lanka;
founded as South Asia Regional Africe, Mobile phones to Europe,10
Australia, New Zealand
Gulf, Middle East, UAE 11
Rest of Africa, Rest of Europe 15
Rest of World (excluding special countries & iridium/inmarsat calls) 45
Inmarsat/ Iridium Calls 550
SMS Rs/min
Local SMS 1
National SMS 1.5
International SMS 5

E top up charges

MRP Recharge /Talktime Benefit Validity Access Service

(Days) Fee (Rs) Tax
(Rs) Bonus (Rs) (Equivalent
Card mins)

100 Recharge 88.66 181 - 0 2.00 10.30%

MRP Recharge / Talktime Benefit Validity Access Service
Bonus Card (Rs) (Equivalent mins) (Days) Fee (Rs) Tax
(Rs)
49 Bonus Card 0.22167 10000 Free seconds Valid for 7 Days 30 44.20 10.30% Buy

MRP Recharge / Talktime Benefit Validity Access Service

Bonus Card (Rs) (Equivalent mins) (Days) Fee (Rs) Tax
(Rs)
55 Recharge 47.86 98 - 0 2.00 10.30%

MRPRechargeTalktime Benefit Validity AccessService

/ (Rs) (Equivalent (Days) Fee Tax
(Rs) Bonus mins) (Rs)
Card
29 Recharge24.2950 - 0 2.00 10.30%
MRPRechargeTalktime Benefit Validity Access Service
/ (Rs) (Equivalent mins) (Days) Fee Tax
(Rs) Bonus (Rs)
Card
Bonus 333 minutes free on local vodafone numbers for
101 0.00 333 30 91.57 10.30%
Card 30 days

MRP Recharge / Talktime Benefit Validity Access Service

Bonus Card (Rs) (Equivalent mins) (Days) Fee (Rs) Tax
(Rs)
54 Bonus Card 0.44 140 140 24hrs onnet minutes for 30 days 30 48.00 10.30%

Recharge cards

MRP Talktime Validity Processing ServiceTax Equivalent

(Rs) (Rs) (Days) Fee (Rs) (Rs) mins

10 6.90 0 2.00 1.10 6

20 15.80 0 2.00 2.20 14

30 24.7 0 2.00 3.30 22

55 46.95 0 2.00 6.05 42

110 95.90 0 2.00 12.10 86

 Recharge Access
MRP Talktime Service Validity Equivalent
/Bonus Fee
(Rs) (Rs) tax (Rs) (days) mins
card (Rs)
21 Chota 21 0 0 2 42

33 Chota 33 0 0 3 30

75 Chota 75 0 0 7 68

111 Chota 111 0 0 10 100

350 Chota 350 0 0 0 315

400 Chota 400 0 0 0 360

555 Chota 555 0 0 0 500

CHAPTER-4
 OBJECTIVE OF SURVEY

derstanding of the market potential for

telecommunication products. The corporate support to

different brands. The study is made to assess and access

the consumer desire from versatile angles leading to skim

out the potentially of market strengthening Vodafone

cellular action plan meeting future target not only this

much but it also makes a gesture to assess the current to

rest competitors of telecommunication.

The following are the main objectives of this survey:

1. To find out the degree of market potentiality for Idea.

2. To study the present and future needs of

mobile along with corporate support to a particular brand

of telecomThis Survey is designed to bring about sh

arp una

munication connection in comparison to other competitor of

telecom.

3. To study the impact of attributes like price quality of

connectivity and services etc. for preferring a particular

brand of telecommunication connection.

 4. To assess the potentiality of respondent as future target

customer for Vodafone telecommunication.

OBJECTIVES OF THE RESEARCH

The main aim of research is to find out the truth

which is hidden and which has not been discovered yet.

Though yet each research study has its own specific

purpose thesis can be:-

1. To gain familiarity with a phenomenon or to achieve new

insights into it (exploratory or formative research).

2. To portray accurately the characteristics of a particular

individual situation or a group (descriptive research).

3. To determine the frequency with which some thing occurs

or with which it is associated with something else

(diagnostic research).

4. To test a hypothesis of a casual relationship between

variables (hypothesis- testing research).

TYPES OF THE RESEARCH

The basic types of Research are as follows:

1. Descriptive Research:

The major purpose of this research is sales promotion

activities in telecom with special Reference to idea

Cellular.
2. Analytical Research:

In this Research the researcher has to use facts or

information already available and analyze these to make a

critical evaluation of the material.

3. Applied Research:

It aims at finding a solution for an immediate

problem facing a society or a industrial / business

organisation.

4. Fundamental Research:

It mainly concerned with generalization and with the

formulation of a theory.

Quantitative Research:.

It is based on the measurement of quantity or

amount. It is applicable to phenomena that can be

expressed in terms of quantity.

6. Qualitative Research:

It is concerned with the qualitative phenomenon is

phenomena relating to or involving quality or kind.

7. Conceptual Research:

It is related to some abstract ideas or theory.

8. Empirical Research:

It is data based research coming with conclusions, which

are capable of being verified by the observation and

experiment.

9. Diagnostic Research:

Such a research follow case study method or in

depth approaches to reach the basic casual relation.

10. Exploratory Research:

The objective of this research is the development of

hypothesis rather than their testing.

My Research:

My research is for “Viability and Presence of telecom

product at non telecom outlets with reference to Allahabad city"

which is being done by myself first time for "Vodafone

cellular" so my research is exploratory research.

 RESEARCH PROCESS

Formulating the Research Problem

Extensive Literature Survey

Preparing the Research Design

Determining Sample Design

Collection the Data

Analysis of Data

Preparation of Report
 Function of Research Design

1. Statement of evidence needed to solve the problem.

2. Anticipation of what will be done with the data to provide

answer to problem.

3. Specification of evidence from where it will be obtained

and how.

4. Statement of basic schemes whereby answers will be

revealed and validated.

5. A guide for the calculation and approval of the feasibility

and cost of project.

6. Provision of blue prints or plan 6 or guiding the work.

Types of Research Design

There are three types of Research Design.

1. Research Design in case of exploratory research studies.

2. Research Design in case of descriptive and diagnostic

research studies.

3. Research design in case of hypothesis- testing research

studies.

My Research Design

My research was exploratory research so I am discussing

only exploratory research design. In exploratory research

design hypothesis is developed on the basis of the

 influencing variables which are available. The main

purpose to do research design is to find new ideas for

which the researcher must always remain alert. There are

three principles stages of exploratory research design.

First Stage: Survey of secondary information sources.

Second Stage: Interview with knowledge persons.

Third Stage: Examination of situation that are analyses to

the problem.

Sampling Design:

It refers to the technique or the procedure the

researcher would adopt in selecting item for the sample.

Different Types of Sample Designs:

There are basically two types of sample designs:

1. Non- probability sampling.

2. Probability samplin

Methods of Data Collection

There are two types of data:

1. Primary data

2. Secondary data.
Primary Data:

The primary data are those which are collected a fresh

and for the first time and thus happen to be original in

character.

Secondary Data:

In the case of secondary data the nature of data

collection work is merely that of complication.

Collection of Primary Data:

1. Observation Method.

2. Interview Method.

3. Through questionnaire.

4. Through schedules.

Collection of Secondary Data:

1. Various Publication of the Central, State and local

government.

2. Technical and trade journals.

3. Book magazines and newspapers.

4. Report and publications of various associations

connected with business and industry, bank stock

exchange etc.

5. Reports prepared by research scholars, universities

economists etc. in different field.

 Collection of My Secondary Data

In my research study I used only primary data and I

collected it through the questionnaire methods, I

collected these data from MEERUT.

Limitation of Research Report

1. The finding of this survey were made on the basis of the

data provided by the people.

 2. We have to collect the information according to the convenience

of the people hence the data may not be accurate

CHAPTER-5
 RESEARCH METHODOLOGY

Preplanning is sin qua non for any kind of work.

Preliminary preparation leads to reach closer to the

successful achievement of the target. Initially the topic of

work upon was decided and basing on which certain

imitative to minimize the gap between planning and

achievement was taken. Finally a questionnaire was

framed in such a fashion focusing certain most important

points.

(a) Large no. of customer.

(b) Availability of various telecom and non telecom outlet.

(c) Quality of coverage for existing outlet.

(d) Total no. of existing telecommunication user and their

level of satisfaction.

(e) Availability of basic amenities in a particular city / town /

village.

(f) Finally assessing the exact living standard of the people in

a particular city / town / village.

Data Surface : Primary Data.

Research Approach : A survey of telecom and non

telecom outlet.

Research Instrument : Schedule A schedule was prepared

and used for collection the primary data. The schedule

consisted of question related to:-

 (a) Usage of telecommunication connection and their

coverage connectivity.

(b) Availability of various accessories of telecommunication.

(c) Present condition of existing telecommunication system.

(d) Availability of various towers in the particular area.

Objective Schedule:

To gather the full detail to arrive at the present and

accurate living standard. Comparison to other telecom

with special reference to idea.

Sample Size: 500

Structured questionnaire help in collection data, (Primary data). Secondary

data were collected by the internet (www.vodafone.com)

CHAPTER-6
 For Telecom Outlets

Are you selling Sim card?

Yes No
72% 28%

28%

No
yes

72%
Which type of sim service Provided ?

Pre Paid Post Paid Both

70 % 20 % 10 %

10%

20% P re P aid
P os t P aid
B oth
70%
 Are you sell recharge voucher’s ?

Yes No
68% 32%

32%
Yes
No
68%
Which kind of recharge vouchers sell mostly ?

Paper Recharge Electronic Recharge Both

45 % 30% 25 %

25%
Paper Recharge
45%
Electronic
Recharge
Both

30%
How many Network available at your outlet ?

Two Four Six All available

10 % 35 % 25 % 30 %

10%
30%
Two
Four
35% Six
All available

25%
 Which Network you prefer to sell ?

Hutch BSNL Idea Airtel Tata Reliance

30% 20% 10 % 20% 08% 12%

20% Hutch
30%
BSNL
20% Idea
Airtel
Tata
08%
10% Reliance
12%
 What’s the consumer need and demand at you outlet ?

Better service Better scheme Both of them

25 % 35 % 40 %

25%

40% Better service

Better scheme
Both of them

35%
Do you have any problem with any service provider ?

Yes No
39 % 61%

39%
No
Yes
61%
Would you like to prefer those service provider who provide better margin ?service
and attractive

Yes No
90 % 10 %

10%

Yes
No

90%
Are you satisfy with the current Vodafone plans and service ?

Yes No Can’t say

35 % 25 % 40 %

35%
40% Yes
No
Can’t say

25%
 For Non Telecom outlets

Do you sell Sim & Recharge?

Yes No
70% 30%

30%

Yes
No

70%
Why don’t you sell recharge to your existing customer?

Financial Problem Unawareness of Unavailability of Other reason

Schemes Service
39% 24.5% 16.5% 20.%

Financial P roblem
20.00%

39% Unawareness of
Schem es
16.50% Unavailability of
Service
Other reason
24.50%
Do you know the attractive margins & schemes?

Yes No
59% 41%

41%
Yes
No
59%
Is there any demand of Sim & Recharge?

Yes No Upto some extant

60% 30% 10%

10%
30%

No
Yes
Upto some extant

60%
 Does you existing loyal customers have use of mobile?

Yes No
83.60% 16.40%

16.40%

Yes
No

83.60%
Would you like to sell Sim & Recharge when your customer demands?

Yes No
90% 10%

10%

Yes
No

90%
 LIMITATIONS

There are different reason in the different not using

the Vodafone cellular. The limitation's which was found

by me are as under.

1. Lack of proper advertisement and hoarding Vodafone

cellular are firstly emphasizing on the urban area &

developed markets only.

2. Lack of tower's of the Vodafone cellular in many places.

3. Lack of regular visit is the small markets.

4. Lack of information provided by the company to the rural

area people.

5. Lack of taking interest in the eastern U.P. region.

 CHAPTER-7

CONCULISION
 CONCLUSION

With this the researcher come to the conclusion part of the research report.

It was a wonderful experience for the researcher of working on the topic

selected by him. Although it was not an easy task collecting information in

the competitive market of telecom services. But taking up the challenge itself

was very interesting.

• It is clear from the analysis Vodafone cellular is much

better than other telecom due to the survey of Siddharth

Nagar according to the customer of Siddharth Nagar living

standard of high people and lower people.

• By the survey I have found that there are many telecom

company but and many competitors in market but no any

one defeat the Vodafone cellular.

• Many activity of Vodafone cellular as tariff plan, Recharge, there

activity customer satisfaction and prove all the best of other

telecom.
CHAPTER-8
 QUESTIONNAIRE

OBJECTIVE : - Viability and Presence of telecom product in non telecom outlets

with reference to Meerut

Name of the owner……………………………………………………………

Shop Name…………………………………………………………

Address………………………………………………………

Contact no.………………………………………………………

For Telecom Outlets

Q1. Are you selling Sim card?

YES NO

Q2. Which type of sim service Provided ?

PRE PAID POST PAID BOTH

Q3. Are you sell recharge voucher’s ?

YES NO

Q4. Which kind of recharge vouchers sell mostly ?

PAPER RECHARGE ELECTRONIC RECHERGE BOTH

Q5. How many Network available at your outlet ?

TWO FOUR SIX ALL AVAILABLE

Q6. Which Network you prefer to sell ?

HUTCH BSNL IDEA

AIRTEL TATA RELIANCE

Q7. What’s the consumer need and demand at you outlet ?

BETTER SERCIVE BETTER SCHEME BOTH OF THEM

Q8. Do you have any problem with any service provider ?

YES NO

Q9. Would you like to prefer those service provider who provide better service and
attractive margin ?

YES NO

Q10. Are you satisfied with the current Vodafone plans and service?

YES NO CAN’T SAY

For Non Telecom outlets

1. Do you sell Sim & Recharge?

A. Yes B. No.

2. Why don’t you sell recharge to your existing customer?

A. Financial Problem B. Unawareness of Schemes
 C.Unavailability of Service D. Other reason

3. Do you know the attractive margins & schemes?

A. Yes B. No.

4. Is there any demand of Sim & Recharge?

A. Yes B. No. C. Upto some extant

5. Does you existing loyal customers have use of mobile?

A. Yes B. No

6. Would you like to sell Sim & Recharge when your customer demands?
A. Yes B. No.
CHAPTER-9
 RECOMMENDATIONS

Vodafone cellular is the growing and big competitive

industries, today in telecommunication sector there are

many company, like BSNL, Airtel, Reliance and now idea &

TATA has also launched his telecommunication service

TATA Indicom, so, Vodafone has to face many competition

in the market in the case of sales promotion activities in

telecom with special reference to vodafone cellular, so,

Vodafone has improve thee tower in the Rural area also I

want to recommended to Vodafone cellular to established

there tower as fast as they can do so, Vodafone is a big

and stable company so they have to improve themselves

as a good telecom service provider.

PROMOTION

Another one of the 4P's is 'promotion'. This includes all

of the tools available to the marketer for 'marketing

communication'. As with Neil H.Borden's marketing mix,

marketing communications has its own 'promotions mix.'

Think of it like a cake mix, the basic ingredients are

always the same. However if you vary the amounts of one

of the ingredients, the final outcome is different. It is the

same with promotions. You can 'integrate' different

aspects of the promotions mix to deliver a unique

campaign. The elements of the promotions mix are:

 Personal Selling

 Sales Promotion

 Public Relations

 Direct Mail

 Trade Fairs and Exhibitions

 Advertising

 Sponsorship

The elements of the promotions mix are integrated

to form a coherent campaign. As with all forms of

communication. The message from the marketer follows

the 'communications process' as illustrated above. For

example, a radio advert is made for a car manufacturer.

The car manufacturer (sender) pays for a specific advert

with contains a message specific to a target audience

(encoding).

It is transmitted during a set of commercials from a

radio station (Message / media). The message is decoded

by a car radio (decoding) and the target consumer

interprets the message (receiver). He or she might visit a

dealership or seek further information from a web site

(Response). The consumer might buy a car or express an

interest or dislike (feedback). This information will inform

future elements of an integrated promotional campaign.

Perhaps a direct mail campaign would push the consumer

to the point of purchase. Noise represent the thousand of

marketing communications that a consumer is exposed to

everyday, all competing for attention.

The Promotion Mix

Let us look at the individual components of the

promotions mix in more detail. Remember all of the

elements are 'integrated' to form a specific

communications campaign.

1. Personal Selling

Personal Selling is an effective way to manage personal

customer relationships. The sales person acts on behalf of

the organization. They tend to be well trained in the

approaches and techniques of personal selling. However

sales people are very expensive and should only be used

where there is a genuine return on investment. For

example salesmen are often used to sell cars or home

improvements where the margin is high.

2. Sales Promotion

Sales promotion tend to be thought of as being all

promotions apart from advertising, personal selling, and

public relations. For example the BOGOF promotion, or

Buy One Get One Free. Others include couponing, money-

off promotions, competitions, free accessories (such as

free blades with a new razor), introductory offers (such as

buy digital TV and get free installation), and so on. Each

sales promotion should be carefully costed and compared

with the next best alternative.

3. Public Relations (PR)

Public Relations is defined as 'the deliberate,

planned and sustained effort to establish and maintain

mutual understanding between an organization and its

publics' (Institute of Public Relations). It is relatively

cheap, but certainly not cheap. Successful strategies tend

to be long-term and plan for all eventualities. All airlines

exploit PR; just watch what happens when there is a

disaster. The pre-planned PR machine clicks in very

quickly with a very effective rehearsed plan.

4. Direct Mail

Direct mail is very highly focussed upon targeting

consumers based upon a database. As with all marketing,

the potential consumer is 'defined' based upon a series of

attributes and similarities. Creative agencies work with

marketers to design a highly focussed communication in

the form of a mailing. The mail is sent out to the potential

consumers and responses are carefully monitored. For

example, if you are marketing medical text books, you

would use a database of doctors' surgeries as the basis

of your mail shot.

5. Trade Fairs and Exhibitions

Such approaches are very good for making new

contacts and renewing old ones. Companies will seldom

sell much at such events. The purpose is to increase

awareness and to encourage trial. They offer the

opportunity for companies to meet with both the trade

and the consumer. Expo has recently finish in Germany

with the next one planned for Japan in 2005, despite a

recent decline in interest in such events.

6. Advertising

Advertising is a 'paid for' communication. It is used

to develop attitudes, create awareness, and transmit

information in order to gain a response from the target

market. There are many advertising 'media' such as

newspapers (local, national, free, trade), magazines and

journals, television (local, national, terrestrial, satellite)

cinema, outdoor advertising (such as posters, bus sides).

7. Sponsorship

Sponsorship is where an organization pays to be

associated with a particular event, cause or image.

Companies will sponsor sports events such as the

Olympics or Formula One. The attributes of the event are

then associated with the sponsoring organization.

The elements of the promotional mix are then

integrated to form a unique, but coherent campaign.

CHAPTER-10
BIBLIOGRAPHY

Philip Kotler : Principle of marketing

practice Hall of India Pvt.

Ltd.

C.R. Kothari : Research methodology

vishwa prakashan New

Delhi.

News paper : Times Of India.

Internet : www.vodafone.com